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Among the top most automobile industries, Honda is considered to be the leading manufacturer in the world automobile market. The organization is very much famous for its innovative implementations of new ideas for the production of high quality and new model automobiles into the market. It has even acquired an image of leader in the automobile industry and has occupied the leading position in the world market. This research analysis mainly aims to give a brief analysis of implementation of the various strategies and business processes in the Honda organization. It has been founded by Soichiro Honda who is considered to be the legendry person in the automobile industry.
Development of automotive products is a huge task and it is also important for good performance. Honda must develop new and innovative products so as to be at the top of the list in the automobile industry. For every successful product on the market for Honda, executives must consider several factors, responding to requirements of the customers and their satisfaction as these factors has also begun maximizing customer and strategy to limit the time. Honda might be better with the latest technological innovations that can contribute to the enduring needs of their customers who are considered to be the most important stakeholders of the organization. With the advancement of new technologies from Honda, electronics, sales of automobiles, and other developed products that Honda may increase the profits of the organization to grow more in the automobile market. In the current circumstances in this competitive world, most car manufacturing firms like Honda are willing to manufacture new products to triumph over the stress of its opponents. Customers need time and optimize the market. These demands show the situation of the boundaries of the enterprise market. In the development of the product, its design and in the manufacturing process, marketing strategy is considered to play a key role which in turn implies the business process and profits of the organization. Therefore, for rapid development of new products, manager of Honda has to build engines capable of effective work plan, build and facilitate the mobility of organizational resources. Several series of measures to address the development of new products are made for automakers. Honda customers should be responsive of how development plans before the prologue of its new product into the automobile market (Journal of Marketing, 1995).
New product development and its objectives
Development of new products affects many aspects and also has many functions. Management objective and strategy was to identify the product and prices. For the right product on the market of each team as a manager who is responsible for the development.
If different versions of vehicles manufactured by Honda in the Asian market are compared version of the innovative vehicle than it has been observed that the Honda City at the Auto Show has been introduced. Honda City is one such model which has been developed with luxurious and lavishing interiors. Honda City is the model of the luxury car of Honda engines for the expansion in Asian markets in the year of 1981. Honda City is the special version of the Honda Fit Aria, which was prepared in the year of 2002. The model of this car is in coincidence with its previous release i.e., fit/jazz. On the other hand Honda City was more successful in Asian market with high expectations for the producers. The latest version of the Honda City is 1.5 frames-VTEC engines, controlled either manually or automatically summoned. The last other i- VTEC which have been installed in the Honda city to produce energy in the peak power 6000 rpm and a torque at 4700rpm. Regarding the size of the length of the new Honda City is about 4420 mm reach and incredible 1695mm in width, the distance to the surface of about 15 mm. Capacity of Honda City is about 1497 cc with a fuel consumption of 42 liters. The latest release of the Honda City is with the audio system that can be accessed via USB phone, have. It also provides the use of the new technical and electronic devices such as iPod audio system mounted in the car that the additional benefits of traveling with more pleasure. In the latest mobile audio system in the sense of easy access is included. All new versions of Honda City is built with all the automatic features such as automatic lights, electric windows, airbags, anti-lock braking, breaking high turnout and great body with the latest technology with G-Con. Viewed from the front of the car is built to maximize the safety of pedestrians are easily found on the front of the car.
The largest actions or the operations in the marketing strategy of the automotive industry are the tools of various analyses. A tool is the SWOT analysis which is considered to be the ideal tool to analyze the prediction of the state of the organization. SWOT analysis helps the management to analyze a various set of factors favorable to the organization and classification of information in two ways.
Internal factor: these are the factors which include and imply the strengths and weaknesses of the organization.
External factor: in this sector, including the risks and opportunities of the outside world
SWOT analysis is a process of differentiating the weaknesses and strengths of the organization. Internal factors indicating objectives and external factors include, legislation, economic conditions and socio-cultural.
The development of manufactures in the tourism industry is a big task. Most managers of car manufacturers in the plan are a deliberate effort to introduce and procedures, with control of work and improving its products. Objectives for the automotive industry are classified into four different groups, including concept development, development of motor, automotive parts and technology of different products. Development theory includes a discussion on a number of methods and processes to the intrigues of the various assets and the achievement of targets. Groundbreaking research on new ideas helps to maintain market position. This theory asserts that the concept vehicle shown. The second theory development begins with a very innovative design. The focus is on other brief information on the structures with the concept of the actual construction of the engine. This strategy includes the development of various processes including the manufacture and assembly of engines. Honda engineers have a particular view on style and various specialized processors such tasks as packing the body, chassis and engineering of the module on the right. The last step is the procedure for the construction of the refinery from the actual process of production of this activity is also known as a genius. Recognized by automakers such as Honda, restraints from all the functional needs of its engineers, because it is very specialized in the definition of the operation. Most Honda engineers are working to develop different products and complete the objective of the organization. This work in the organization will be headed by a Director to ensure completion of the process. Honda engineers are convinced that consistency is the only way to build a perfect car.
In order to start a company in the industry, all significant capital to expand its products principally for five possessions to the administrator of the organization are to contribute to a successful start. To enter the business of the organization should be able to work with all dedication to the commitment of the company. Most companies have their operations without the knowledge society.
This allows the organization in structuring. The person, who manages organizes, and presuppose the risk of a full business commitment of the organization. Many of the industries begin to realize their business without the data of improvement regard to enterprise development. A new business organization must know the expertise and facets of the business. An organization can hire an accountant if the management of the organization does not have any data in these criteria. Information for companies is important and plays a key role in the implementation of an organization. The necessary resources that a company money to begin to find adequate resources for the company. The results of the money to businesses because without hope of return on investment in the first days of the company is essential. If the company does not collect money for their own, they could borrow fifty percent of the money from financial institutions. And the company can borrow 12% of the funding of certain private loans, three percent of independents. Most businesses use their cards to finance your business. Assets such as savings, real estate, credit cards can be a source of funds for starting new business act. Business success is based on the home page of Barbara and James, that funding can be friends to start, and percent of the family, even fifty of the company to strengthen the organization. While all the above in the discussion was very useful for business development. This work also enables companies to create and maintain information activities on developing new business models (Susan Ward, 2010)
Monitoring capacity of sedans can be analysed with two different methods. First process is the selection of vehicles with the features customers want and they feel which includes luxurious interior in the car. This method takes the consumer who wants a car with the required properties and at the same time with high and best quality. The most significant attribute in the choice of cars is safety or the security in the use of this product. When the customers are planning to own a car then they must be having the knowledge of some of the peripherals which are internally important such as Chester. This process will support the customers to have a wide panorama of cars like a body that is mounted in a frame; it is to make connection with few breaks, all the time. Later in 1900 this technology was replaced by all-wheel drive and braking systems provide the design to enhance safety in use. In this work, we can see different types of methods that are accepted by customers in the selection of new vehicles for their needs. In this world is all humanity in exchange for possession of a small car. When buying new cars from the perspective of customers who also take care of various issues such as affordability, the complex nature, sustainability and security, the price and insurance rates has been adopted. Customers also consider the best miles before you buy for your needs. When customers of the organization should then be able to satisfy the customer offer, needs to lead the organization into a profit. There are several methods based on the market that supports the discussion above defined. Some processes have become pests, SWOT analysis and financial analysis commonly used in organizations, their status and their ability to identify other companies. These techniques allow the organization to make a perfect knowledge of the delivery of basic human needs and this approach has also obtain a detailed overview of different analytical methods under discussion. (2010)
New companies such as Honda Product Company must be able to continue their efforts in providing basic resources needed to develop and share in the production and subsidies on the innovation of new services and systems for its valued customers. Honda customers should be able to use to develop the latest technology trend in the shortest possible time. With the implementation of the new technology will use its strong growth can be seen in the production of products.
The plastic based on petroleum and the virgin steel is used by the most of the automobile companies and makes records on the automobile production. From the product of petroleum more material with light weight has helped in the reduction of cost for many industries.
In many automobile industries the for the most part of the work is done by the robot replacing human beings. Previously in the manufacturing of automobiles the robots has gathered the piece of people work and supported in the suspension field in the armature in the space. The worker has worked for their measuring of radiators and had put the screw in the work. Because of the component which is heavy is to be performed by the robot easily and keeping the entire transactions which are to be secure tools and screws. The operation has been automatically acquired by the industry with elevated peak in the place of market. In addition, the potential for exploration of automobile was in debates and numerous studies with clients were white in the market. The majority stash is in place was noted subsequently the liberalization in the region of automotive, globalization and privatization another time in India in the region of automotive. This situation has to do to change completely the diligence of automotive and jump to novelty. To try out the client life flexibility majority of new cars will be called. With the exploration review client think of car with lavishness and included features with new equipment. A diversity of work with trial was carried out to improve methods which are new and vehicles development plans in the market of Asia and trends of newest equipment application to product pioneering with parameters of importing. With the client feedback monitoring of explore say that they are mostly having curiosity in hybrid cars and bio fuels equipped wholly with features of lavishness. In the Indian market the hybrid car requirement is very high and the majority of car businesses are approved by the projects. Majority of vehicles margin is to convene you instead of building a supply business. Mainstream industrial companies like Honda are absolutely universal environment. E-commerce is one of the means that come up with car purchasing by clients. Most sites such as autobytel are planned that the customer buying online through their site to give investment finance. Regarding the production of automobiles information is largely with the most advanced methods of supply and electronic trading. The tool of wholly reference that made the negotiations and their motives for this kind of process is preferred. Sites that support the performance in car are below
Automotive industry current trends and research in market.
Globalization industry and purchase of two cars.
Production of car.
Industrial specialties manufacturing.
Automotive industry 5-house.
Manufacturing components and parts.
E-commerce industry effect.
Manufacturing telemetric, car design and technology.
Fuel competence, even in last car and fuel cell system.
This study of the various method and industry for vehicle selection to an industry of automobile should be taken into concern as one of the means for product with less cost. To support above information through the discussion the subsequent data must be composed.
Fuel competence is the key and one of the reductions of emissions rigid standards.
Hybrid car market share in the market.
Confirmation of the art in car of electric and other hook up use of hybrid.
Installation of slow start vehicles.
Vehicles that run on natural gas.
Powerful method within the cars and safety process.
For the selection of new car discussion is very useful on this day (Dublin, 2010)
For an automotive industry it would be good if they launch the new products in the market. Honda before the product pioneering must able to collect the information of contemporary on strategy of market in Asia. Moreover this company has to use the system of PEST analysis and 4p techniques in order understand the perfect market strategy. Templates of 4p are one of the top way to signify the various types of choices within the association to get the invention on the souk. By EJ McCarthy the templates of 4p was first expressed in 1960. Following are the abbreviation of 4p.
These are the variables that assist to manage the company executive and objectives are achieved in the market. The 4p theory of strategy models can be explained with examples of marketing mix of Honda.
Look and design
The view of Honda cars from outside is extraordinary that was manufacture with fabulous invent of its participant.
In comparison with the other cars the Honda car manufactured are most expensive in the section. Targets of Honda are that people like to have various cars in the traffic with mixture of comfort, innovation and design.
The latest version of Honda city of Honda has been introduced in the year 1997 to their required clients and has been recognized as marvel of engineering. The production capacity of this company is 100, 00 cars per year.
The company has one of its plants in Uttar Pradesh, Noida. Another plant of this company is going to be open in Rajasthan with a capacity of 1,000,000 units per year.
For pioneering and brand Honda is well known for it. Honda has certainly not been subjected to the promotion modes in aggressive, but they have not compromised in the quality and brand image to customers. Overall the car production by the company in this section Honda city is the top selling car. Honda ad is always been cautious to project the image of brand spotlight on the newest technology. The television is promoter of the brand believed by the Honda. The company is very much interested in the hybrid vehicles promotion, which release water as a by-product. The products of the Honda are mostly promoted in the newspapers and magazines (Marketing Mix, 2010) the examination performed previously in this exploration as gave a thorough overview of the marketing plan 4p per model of Honda.
To market a new product another strategy called PEST analysis is used. This examination is used to analyze the effects of external issues for instance political, economic, social and technological. These issues may also operate as coercion to business for some time. Extra information regarding the external nature change also produces more opportunities for these issues. Following are the instances list that the PEST analysis should be considered.
Military invasion risk.
Legal framework implementation.
Regulation of price.
Trade and tariffs regulation.
Partners for business.
The laws of antivirus
Regulations on price
Rate of taxes and incentives
A week for work
Services are to mandatory to the employee
Regulation on the safety of Industry
Necessitate the labelling the product
Various economic system types in the country
Government intervention in the free market
The virtual advantages of country host
Effectiveness of financial resources
The infrastructure quality
A skilled workforce through equipment.
Costs of Labour
Growth of economic rate
Rate of unemployment
Rate of Inflation
Rate of interest
Structure of class
Awareness on the environment and health
Development in recent technology
The effect of technology in the product supply
The effect of structure of class
The impact of the construction value chain
The pace of diffusion in the technology
In practice, we should consider the enterprise, monitor and prioritize the factors mentioned above for devices in the future. Even though the companies a perfectly with this analysis, no trends in the business correctly. PEST analysis is a key part in the identification and implementation of industrial products such as Honda (Net MBA, 2010).
Acquire crucial methods for product improving after its launch, the market for all customers requiring the industry of automotive. These methods contain make sure of technical accuracy and offer more products for our customers. The product is detailed examination of quality control and mounting bracket. In each case, the product life cycle to disrupt the business of the client is still in production cycle time. Furthermore these methods need to apply products to meet performance metrics for the customer. The success of new products provides a reference for scenarios to Honda customer service in an accident, and all barriers to the products they produce. This would help Honda keep in touch with the client are updated regularly. Honda part is to play in certain basic principles such as respect for the people, the joy, buying and selling. The values give details of their attitude and personal relationships. Honda became the largest automaker in the world of the main wheel on the 390 branches and 102 of capital. The company has more of their income in different parts of the organization of these sections are received, so the trade of motorcycles, automobiles, energy and financial services. Applications to open a bike are great South Asian countries, where these machines are the principal means of locomotion. In 2009, insist for motorcycles at around 6% in recent years, approximately 40.2 million units as close as the demand from customers. In October of 2009, the new Honda plant in Thailand, the 125 cc motorcycle, which was created by the principal components produced. A Honda sale in South Asia is to apply a 1.4% per year that was 4.628 million units. This increase is to increase the modernization of new models in India and other countries, and turnover.
The main business is car-wheel drive vehicles. Honda did almost half of its income in the section of culture is an essential part of the organization. Honda’s profit was 76.4% in 2009 worldwide returns and loss of 950 billion yen in Asian trading. Automotive company offers the largest companies working in all the income in the world. Modification of the losses in this segment would be the location of the organization. 2008 for many years the most benefit from 8.5 billion yen Honda is known. Honda car sales segment 3392 units, down 3.6% over the previous year. In 2010, total units in South-East Asia increased by approximately 19.8% over the early year, 950 000 units. This increase is attributable to strong sales increase in Indonesia, India and Thailand.
Research on aspects of the marketing strategies of the company and Honda to achieve the recommendations of the company with the support of the early debates, the key function of the industry association for the automotive industry is of high production of economic and delivery of vehicles to customers. The company has the customers in coordination with the dealers of raw materials and products for the efficient source usage. Honda companies have to use in the manufacture and development of standards for equipment and less plastic to produce vehicles. The company must always strive to reduce new technologies, cost-effectiveness. The development of systems with different models and eliminate barriers in the car. Manufacturers must always, the materials for recycling cash into the possession of objects such as safety and fuel economy. The research will include the management of the automotive industry on the need for the development of secondary raw materials, recycling, metals, elastomers and coins in general. This work will help to monitor and identify barriers to social objectives through the management of the industry. Honda should be able to offer, and to ensure that vehicles used by others to recycle waste. This could be useful for research on new mining and marketing structures that serve the largest industries in the automotive industry and to understand also for the innovation of new trends in the market.
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