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In this report, I introduce the management of communication in Domino’s Pizza Enterprises Ltd through eight parts which is business demographics, organizational goals, organizational, management of knowledge resources, group dynamics, meeting management, stakeholders, and network.
Domino’s Pizza is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Domino’s menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks, cheeses ticks, and a variety of dessert items. Domino’s Pizza holds the exclusive master franchise rights for the Domino’s brand and network in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco.
- Business demographics
According to the Future Foundation Report (2003), on average, adults in the UK eat out and/or eat delivered/take-away meals around 80 times a year. It is means people lack of time to go to the story to buy the food. This report show that maybe we do not need too much shop in a certain area. Delivery will more meet the customers need. Then Domino’ pizza input more money on phone-call system. This report also indicates that more people will have access to interactive technologies, up from 70% to 90%. Now, we can easily get menu on the Domino’s pizza website.
Other methods the Domino’s pizza uses are:
- Magazine and newspaper advertisements
- Television commercials
2. Organisational goals
Organizational goals help define your organization, oriental your organization and give the guide of the organization. In an organization, somebody is leaders and others are follower. A common goal can help motivate members by communicating what the organization is striving for as well as providing a basis of recognizing accomplishments and successes. Organizations that set goals are more effective in recruiting members. Also when the leaders and followers have the common goals, the followers will empower the leaders as well as the leader will influences the followers. In this way, the efficiency of this organization must enhance fast. In December 2007, Domino’s introduced a new slogan, “You Got 30 Minutes”, alluding to the earlier pledge but stopping short of promising delivery in a half hour. Domino’s Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order, or they would receive the pizzas free. This is a good example for explain the important in communication of the aim between the different level in an organization. Thinking about that when the high level of the company want to give some pledges to the customs for increase the sale, just like time guaranty. But how much time is property; by communication with the different levels of the company they got the final goal. That is guarantee 30 minutes to the customs and they did it.
- 3 Organizational culture and ethics
As a successful company, it is necessary to pay back the society that we call it corporate social responsibility. Because the organizations harvest the benefits from the society. Furthermore the organizations always possess large amount of resources. They have more ability to undertake more responsibility. In 2001, Domino’s launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, the company stores in New York City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross’ disaster relief effort.  In 2004, Domino’s began its current partnership with St. Jude Children’s Research Hospital, participating in the hospital’s “Thanks and Giving” campaign since it began in 2004, raising more than $1.3 million in 2006. This is the ethics of the company.
New Zealand is a country of immigration, the residences from the whole world. And every year, thousands of international students come and accept education here. People from different place and have different culture. Therefore, the organization should give some training about the dimensions across the cultures or employ the staff from different culture. For example, Domino’s pizza offers the Chinese service and Japanese service.
- 4. Management of knowledge resource
Knowledge management is the branch of management for achieving breakthrough business performance through the synergy of people, processes and technology. Four methods to manage knowledge
In a successful company, the training is important for the members of the company especially the new staff. Though the training, the employees could understand the process of the products and services. Then, they can adapt and operate the working easily. Naturally, the whole of shop’s efficiency will be enhancing as well as improve the satisfaction of customers.
Testing is the convenient method to judge the staffs master the skill and knowledge or not. After the training, every half year company always will hold a test for ensuring the staff master the skills and using it.
For a business, report is essential. According the annual report, the company can know the situation of prosecution. Also, they can aware the drawbacks and disadvantage of company.
For a food company, the customers feedback is particular vital. It orientates the direction of the company.
For example, customers and staffs can easily find the annual report on the website of the Domino’s pizza. They train the employees and share the experience with them.
5. Group dynamic
Group dynamics is joint action by two or more people, in which each person contributes with different skills and expresses his or her individual interest and opinions to the group and efficiency of the group in order to achieve common goals.
There are some benefits of group dynamic:
For Domino’s pizza, every shop forms a group. Each team’s members have different skills, knowledge and personal attributes. By utilizing all of these different aspects in a team, they can be generated more ideas and make a difference. In a company, we focus on work together. This does not mean that the individual is no longer important.
A team’s members have different skills, knowledge background and personality as well as style. It is important to have good chemistry reaction among the members to improve the satisfaction of the job follower enhancing the staff’s passion to the work even leading to more success directly.
A harmonious team excels at close, collaboration and understanding. For an effective team, everybody should qualify their own work. What is team work? It is no means others help you when you cannot do the task. But everybody finishes their aspect and trust their workmates could done the task.
6. Meeting management
Meeting is a basic part for a company.
The different of meeting
It is usually led by leader for report the situation of the company in recent period. It is a one way communication.
Generally, we can submit the problems currently then discuss and analysis the cause followed make solution. This kind of meeting includes staff meeting, work meeting and team meeting.
The process of general meeting
Before the meeting, we need plan the objective of meeting and where and when the meeting holds. Then notice the members who will be in the meeting.
At begin of meeting, we need introduce the aim of meeting and share some essential information. Followed turn to the meeting member, give them some time for discussing or thinking new ideas. Then, the leader of meeting summaries the opinions.
The leader of meeting makes decision. If some member insist their own opinion. It is will be voting.
For example, in a general meeting, one of the staff said that the customers complain them waiting too long recently. Then they discuss the problem and found it is no the fault of deliverymen but lacking of people to make pizza. Finally, the manager makes a decision, employing two more staff for product.
Every business has stakeholders like individual, organization or group. Domino’s pizza as successful company should know the needs and requirement of his stakeholders.
The primary stakeholders for any publicly traded company would include stockholders, investors, owners, creditors, suppliers, and anyone and everyone that has something to lose in the company.
The secondary stakeholders are everyone else that keeps the business in operation from their employees, the community, and the government.
Primary stakeholders are those eventually affect, either positively (beneficiaries) or negatively (for example, those involuntarily resettled). Secondary stakeholders are the intermediaries in the aid delivery process. This definition of stakeholders includes both winners and losers, and those involved or excluded from decision-making processes.
Stakeholders for Domino’s pizza include:
Domino’s pizza has varied of function on website. Such as
It is also include other functions. In nowadays, with the developing of internet technology, people get more reliable to the computer. Domino’s pizza offer the function of order online give customers much convenient. And from august 2010, we launched an iphone app for customer.
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