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Sustainable Products and Services: Ink Case Study

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PART 1

Hello friends I am going to represent a video in front of you that shows the how ink used in different ways like in pens, markers, labeling products and in printers."Ink in an ink cartridge is used for printing documents, photographs and other such materials" http://www.hp.com/pageyield/articles/other_europe/en/InkUseage.html in this video shows different pens and markers which are made by different companies. Further, videos reflect light on the companies selling ink cartridges like flint, brothers and HP. This video also shows the use of ink for printing on the clothes with the use of different color ink.

Ink is used by every individual on daily basis people use ink for writing purpose and for printing. It's nothing unexpected that as innovation has turned out to be progressively incorporated into our daily lives the traditional act of writing with a pen has been to some degree overlooked. The simplicity of word processing documents, and in addition the advancement of utilizations that permit us to match up our notes over different gadgets, has made the reason for handwriting practically excess To start with, it merits saying that handwriting still forms a vital piece of our education system because of the way that the majority of our examinations are still hand written.

Our community is also getting many benefits by the use of ink printers because now a day's education of children is almost depend on the technology. Studies of children's at home require lots of printing (mono and colored both) and higher cost of colored printing from outside shops per page is too high. Additionally, on the off chance that you got your own "work from home", so printer is an absolute necessity have thing for them. Owing a printer can spare you loads of cash in future and it's only one time little investment. Printer will also help in Printing Wall-Size Posters, Creating a customized Booklet and Printing of Document. Ink use are changed a lot now a days it is the requirement of almost every field like , administration, hospitals, schools and also for supermarket . One of the major uses of ink is for making money it uses for printing on money.

The customer Flint Group currently sells to 10,000+ printing shops; bigger shops are more demanding in terms of technological service, etc. There are many competitors of flint group but from the whole list two of them are the main competitors of flint group name- Sun chemical and PULSE roll label products. As per the competition flint group is on third place in the world ranking. CEO approval ranking of flint group is 100% whereas of sun chemical and Pulse roll label products are zero in this ranking. And revenue of flint is around $ 249 and for other two companies revenue is $ 9.5 and $ 4.4 respectively which is very less as compared to flint group. Flint group did well in terms of sustainability and profitability.

PART II

SUSTAINABILITY CHANGE APPRAISAL

INTRODUCTION

Ink has an important place in our daily lives and it will be the product for future. Ink uses changed a lot from the past year. In earlier time people used ink for writing purpose with the help of feather and now it change a lot because now the use of ink is very advance by now ink used in pens, printers and for making tattoo. Moreover, in today's time our day begins with newspapers and with many ink-labeled products like tea or coffee ,bread ,butter on breakfast table and then gradually moving to our work places -schools or offices which have ink products be it books, calendars, photocopies, computer prints, stamps or even money, ink is found everywhere. Ink make the paper worthy because all history written by ink pen.

EXECUTIVE SUMMARY

In this report I will be discussing about the ink which is found in every organization and used by every individual on daily basis. Everyone use it daily as we start our day with ink labeled product and write day schedule with pen. Further this report shows how organization changing critically for sustainable practices with the use of more efficient raw material for manufacturing of their product. And then how behavior of individual change towards the use or ink products now people using recycled products and also avoiding more use of printer because they think that this process bring more waste to the environment so they trying to use email and social network instead of using printing all the time. This process will save paper and energy too. People are also increasingly become aware of environmental degradation and getting influenced by socio economic inequality. To confront these challenges they are changing their purchasing behavior

ORGANISATIONAL CHANGE

Ink used in almost every organization with the help of printer to print documents and in pens for writing every single note. Like a school, office, supermarket and hospital etc. There are many companies involved in making of ink and ink cartridges like HP, canon and brothers and many more they all are manufacturing ink cartridges. Manufacturing companies do a lot towards sustainability. Everyone in these organizations making toner cartridges that convey brilliant quality prints, while additionally decreasing environmental effect, utilizing recycle content and conveying familiar performance - which can mean less reprints and less paper waste. Organizations use photopolymer flexographic plates because these plates can be easily recycled. They also use perchloroethylene as an alternative solvent which produce less make ready waste and production waste. These companies use most environmentally sound material that able to minimize the carbon footprint of the manufacturing performance.

BEHAVIOUR CHANGE

The behavior of individual changing a lot towards the utilization of printer now individuals saving paper and ink by printing more efficiently not only to save environment, but it also save money. Going green develop better business sense. Individuals maintaining a strategic distance from the utilization of much printing since they feel that More than 350 million ink cartridges are disposed of in landfills every year. Every cartridge can take up to 450 years to disintegrate which is making environment polluted. No compelling reason to definitely change work habits to end up a more creative printer user. Little steps can go far toward reducing our office biological footprint.

Presently Many newer printers accompany power-save element that puts the printer into sleep mode when it's not being used. Power-save makes printer more energy effective by closing it down around evening time, on the weekends or at whatever point it's been sitting torpid for a specific timeframe. We can likewise purchase reused toner cartridges and remanufactured ink cartridges. Clients now Refill their cartridges as opposed to purchasing new ones. On the off chance that they completely need to get new cartridges, so they drop off the old ones at a cartridge recycler. At this point many business retailers and printer organizations have print-cartridge reusing programs set up.

Clients just purchasing reused paper, and recycle the paper they utilize. Ensure that everybody at organization has an effortlessly available recycling bin close to his or her work area and printer. In the event that somebody incidentally print pages that are clear or have insignificant content on them, turn them over and stick them back in the printer to be utilized once more. The most ideal approach to monitor paper and ink is to not print in any case. By chance that you don't need to print something then doesn't do it. Change over archives to PDF structure and email them. Save your records on your hard drive or convenient drive as opposed to printing them.

SOCIAL CHANGE

People are also increasingly become aware of environmental degradation and getting influenced by socio economic inequality. The trend towards considering the social dimensions of sustainable consumption has led to more attention to how ink produced. Consumers are increasingly concerned with not only the polluting or health effects of the consumption of ink, but also the impacts which that consumption may have on the factors of production, including workers and resources. As a result, sustainable consumption policies and initiatives are broadening to take into account the effects of processes as well as products and the provision of services as well as goods. Customers purchasing those products which are star label because if the product have 5 star then that must be less energy or electricity consuming which will be more sustainable. If customer wants to buy ink for their children so there are many edible inks available in market which cannot affect the health of child if they eat that ink. Now people only buy the product which environmental friendly and leave less amount of carbon in atmosphere.

CONCLUSION

To conclude I would like to say that ink is the requirement of almost every organization and it is the products of centuries and will be in demand for future centuries as a sustainable product. As the demand of ink in pens, computers and even for making of money for every individual that make it more sustainable because ink leaves less carbon footprint on environment. But sometimes chemical used in it can be harmful so companies must start using organic ingredients for manufacturing of ink.

REFRENCES

http://science.howstuffworks.com/environmental/green-tech/sustainable/5-ways-printer-waste6.htm

http://www.hp.com/pageyield/articles/other_europe/en/InkUseage.html


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