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In today's competitive market managers have to perform various roles in the organization. Their handling of different situation depends on their management styles. In the motivational theory the top leadership and the executive management understands the active needs active for employee's motivation and give the purpose for being motivated. Organizational theory, for a successful organization, focus on the establishment of coordination that how management and employees by strengthening themselves can achieve the common organizational goals
PURPOSE OF ASSIGNMENT
Everything is done for some definite motive; here we are making our assignment for a definite purpose. The completion and submission of this assignment is an integral part of Advance Diploma in Business Management from London Essex College.
Through assignment students will familiarize with management practices and behavior role that they have to play during their professional careers The students not only acclimatize themselves to the corporate environment but also learn to assume responsibility, co-operation and teamwork the hallmarks of modern management and the most important we have to pass our module as well.
As for as approach is concerned here we applied the management thoughts and theories of our respective companies. We applied different academic models, academic research, class room notes, our personal experience, industry publication, means both primary and secondary research on automobile industry as s well as review and analysis of it.
INTRODUCTION OF FORD AND NISSAN MOTORS
The Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. It is the third largest automaker based on worldwide vehicle sale in US after General Motors and Toyota. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile. Ford will discontinue the Mercury brand at the end of 2010.
Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914, he is also father of modern assembly line used in mass production
Nissan is Japanese Car Company and uses the trade mark Datsun. The head offices are in the Ginza area of chuoku, Tokyo, Japan. Nissan used to be Japan's second-Largest car company. It is automotive, financial services and engineering industry. It produced automobile, out board motors and forklift trucks.175, 766 employees are working at Nissan. In July 1986, Nissan become the first japanaese automobile company which set the production plant in Europe at Sunderland. We want to know the company's best on management philosophy, values, vision, goals, and social environment. The culture determines the type of leadership .communication and groups dynamics within the company.
Impact of Management Behavior and Organizational Culture of Ford
Ford Motor Company CEO Alan Mulally turned around the company since he joined Ford Motor Company from Boeing. His management can be summed up in these points:
Learn what's going on and how things work.
Set goals based on good information.
Communicate these goals to everyone involved.
Create a process for communicating progress and results.
Successful leadership hinges on such crucial skills as communication, collaboration and judgment. Alan Mulally embodied these skills in an extraordinarily high-pressure environment. He transformed Ford's culture since arriving at the firm and has fostered cooperation among divisions and regions that used to compete with each other for resources. He's also modeled transparency, meeting regularly with employees and instituting a dashboard system that makes key metrics about sales and market share more visible to the organization.
Allan Mullally recognizes that his own energy is transmittable and that positive energy is a high octane fuel. He exudes a kind of optimism that is both inspiring and credible - a blend of his missionary belief in the plan his team has developed together, balanced by relentless realism about current market conditions, and a willingness to make adjustments along the way.
Finally, Mulally has created a culture in which telling the truth, however painful it may be, gets rewarded. Every Thursday morning, he presides over what he calls a "Business Plan Review." The heads of Ford's four profit centres around the world and its 12 functional heads gather to report on how well they're meeting their targets and on any problems they're having. They're all in it together.
Impact on Business
On January 28, 2010, Ford forecast a 2010 pretax operating profit and posted $2.7 billion in net income for last year as its CEO Alan Mulally, 64, reaped the benefits of his recovery plan after three annual losses - the full-year profit was his first since coming from Boeing in 2006.
Perhaps more importantly, Ford gained U.S. market share for the first year since 1995, with new models such as the revamped Taurus. The likes of GM and Chrysler, meanwhile, reorganized with federal aid. Ford's profit and cash from operations have been improving thanks to market share gains, better pricing and cost savings.
6- MANAGEMENT APPROACH OF FORD MOTOR COMPANY
Ford Motor Company requires all its employees to be an expert in what they do, which encourages specialization. Thus, Ford is a functional organization. Each employee reports to a functional manager. At the same time, they understand the importance of a focus on the final product. As a result, a matrix organization is created where each employee also reports to a chief engineer who represents the interests of the customer. Meetings are conducted every two days to coordinate the relations between chief engineers and functional managers. Ford's structure also has other formal mechanisms facilitating communication among functions, such as module development teams, which are cross-functional teams that bring together product and production engineers. Through this structure, Ford strikes a balance between being highly traditional and bureaucratic while at the same time agile and innovative.
Ford culture and structure constantly emphasis on learning and continuous improvement .All employees from different levels are expected to analyse the actual and standard performance and if there is any problem there, than understand the cause of all problems. A theoretical framework is made in respect with cause and effect relationship, means what factors causes that problems, how this problem can be solved, when this problem will solved and how long it take to solve that problem.
Without such understanding, they believe, improvements are not likely. Their culture emphasizes rethinking of how things are done, and sayings such as "never be satisfied" and "there's gotta be a better way" are part of their daily life. For example, if a car comes down the assembly line with a defect, fixing the defect is not the priority. Instead, the emphasis is on understanding the cause of the defect so it is not repeated.
In addition to facilitating learning at the individual and team levels, they take steps to make sure that what is learned is shared with the rest of the organization. This is achieved by putting implied knowledge into writing. Traditionally management structure was vertical where chain of command and ultimate decisions made by top management.
Ford Company started the mass production with automotive tools in late1920 with standard products, special purpose machine, and standards task and efficient division of labour. The moving assembly line is the symbol of Fordism at Ford Company.
Motivation techniques at Ford Motor Company
Mulally, a tough manager masked by a boyish face and gee-whiz demeanor, joined Ford in October 2006, a year into a turnaround plan that called for closing plants, cutting jobs and dropping some of its models.
He removed obstacles, put new managers in place and forced feuding parts of the company to work together. He had cards printed out for every employee exhorting people to work together and accelerate development of new products - and carries one in his own pocket. In weekly management meetings, he holds people accountable but also greets success with applause.
CEO Ford Motor Company uses a Positive Reinforcement Technique i.e. the ford employees are rewarded for the favorable behavior they perform according to the wishes of their manager.
Impact of Management Behavior and Organizational Culture of NISSAN
Nissan Company is very clear about its goals and objectives. The management of company does not believe on traditional but have their own knowledge and expertise and powerful flow of information that runs through divisions of business areas. Their strategy is simple, inspire effective performance and create value for the customers. The management convey individual vision, employee performance, commit action plans and same management practices are entrenched at every level of company.
Workforce diversity is also important element, when people from different regions, cultures worked together definitely they share different thoughts but on the other way often healthy conflicts also aroused but the efficient management practice resolved that conflicts, results in operation within Nissan making the process active and direct so diverse workforce brings solutions and leads company towards new direction.
There is also two way flow of communication; employees can easily share their thoughts and relationship with the employees based on mutual respect and trust. A new communication channel helps the employees to express the ideas in more effective manner. This is to somewhat the true culture of any progress company.
Management Approach of Nissan
Management approach of company is very good, employees are treated like the assets of the company, good friendly environment, and worker participation in decision making is the proof of that company is also practicing the impact of different management theories like Hawthorne studies where workers productivity tends upon human behavior. There is equal employment opportunity, workforce diversity, Global code of conduct within the organization,
ANALYSIS OF FORD & NISSAN STRUCTURE
Company structure arrange people and job so that work can be performed for the success of any company as many writers pointed about the importance of organization structure and its relationship with company strategy, technology, environment and culture.
Burns and Stalker (1961) concluded that if an organization is to achieve maximum performance than its structure must fit with or match the rate of change in its environments. Handy (1990-1993) has discussed the importance of culture in relation to organization design and structure.
Organization's structure of Nissan
Nissan Company has announced to introduce new organizational structure to guide Nissan. Nissan has changes to its top management and changes are taking place very soon.
Toshiyuki Shiga-Chef Operating officer and continues to report president and CEO.
Colin Dodge- Chief recovery officer
Hiroto Saikawa- Executive vice president
Carols Tavaras -Executive vice president
Andrew Palmer - Senior vice president
Employees understand the company structure and express their opinions easily.
Traditional car company (FORD) has traditional hierarchical organizational structure that means each employee's role within the organization and relationship of employees. Traditional company has narrow spans of control most important decision will be made by senior management. In the 20th century, company grows bigger and they have command and control of the organization due to the globalization and technology.
Advantages of hierarchical structures
All employees' authority and responsibility will be defined.
Specific managers and hierarchical environment motivate effectively.
Employees will be loyal.
Disadvantages of Hierarchical structures
Company will be bureaucratic and respond slowly to changing customer needs.
Horizontal communication will be poor.
Usually departments make decisions so business decision will be slowly implemented.
Company's culture of both organizations
Culture is the sum of the beliefs and values that shape norms of behaviour and dictate the ways things get done. There are several continuums that help define an organization's culture. Is the organization driven by results and achievement, or relationships and people? Does the organization have an internal focus, or an external focus? Is the organization adaptive and flexible, or is it structured and stable?
Role of organizational culture plays in safety issues. It leads to innovation and strategic thinking. Leadership is also important cultures that every company can know that leadership affect culture. Leaders change or create culture. Cultural leadership apparently has some features in the car production companies where cultural leaders have multiple cultural leaders of the same time.
All companies' performance shows acceptable trade. These are traditional companies but they are growing business in the world.
Organisational theories in management behaviour
I have chosen system theory to explain two of these companies. It was developed in 1950's and it was a biological system such as human being. It is most simple level and takes inputs.
Basic Elements of a System
Inputs Organization or Outputs
Boundaries and environment
Objectivities and goals
Organization as a system
Systems theory views an organization as a complex set of dynamically intertwined and interconnected elements, including inputs, processes, outputs, feedback loops, and the environment. Any change in one element causes changes in other elements.
System theory helps to learn the company. Such as
Maslow's hierarchy needs.
Creating doctrines of participation.
Modern including of technology.
Building shared vision.
A modern company as like Nissan should have followings characteristics.
System view point
The systems approach views organization as a system composed of interconnected and thus mutually dependent - sub-systems. These sub-systems can have their own sub-sub-systems. A system can be perceived as composed of some components, functions and processes (Albrecht, 1983). Thus, the organization consists of the following three basic elements (Bakke, 1959 ):
Motivation in practice at two car companies
Motivation is the most important factor which increases the performance and productivity of a company. Company implements many motivational activities such as rewards (salary, commission, and bonuses), treating the employees very well, taking an interest in the employee's personal life, giving a chance to everyone at the company, building and teaching new skills and making the work interesting.
Motivated workforce in Nissan is the greatest asset of the company; actually the performance of company reflects the attitudes, beliefs and passion of employees toward work. Company is motivating the employees but different ways both intrinsically and extrinsically. Promotion and empowerment are few examples, when people are empowered, their belongingness with company increased, result in increased in the productivity.
Promotion is based on performance based not on seniority based system but in fact on performance based as well as there is compensation system for excellent performance of employees, this is good practice of corporate gurus of company
Research shows how we can motivate employees in a company. Many motivational theories and models could be employed to help to motivate the staff at any companies. Highly motivated people will give good results will in turn help to achieve the organization's goals. Motivating staff in the car manufacturing industry is most important part of running a business.
Abraham Maslow developed a motivation theory of human needs in 1954. He mentioned that humans have a different variety of needs. Firstly, humans satisfy their basic needs then try to satisfy their other needs. A company should consider the needs of all its employees.
Maslow noted five basic needs and ordered them in a hierarchy from higher to lower.
Self Actualization Needs
Achievement Challenging Job
Status Job Title
Friendship Friends in Group
Stability Pension Plan
Sustenance Basic Salary
Maslow Need Hierarchy
One research study by James R. Lindner at Ohio University shows that factors which influence the motivation of employees at a company. These findings are interesting; work and good pay are influencing factors on employees at work. Further influential reward systems include job enlargement, job enrichment, promotions, internal and external stipends, monetary and non monetary compensation. These should all be considered as they have been shown to motivate employees at work.It means that an employee's behavior will change as their needs are satisfied. According to the Maslow theory, an organization should design their system to motivate its people; pay will help to satisfy the basic need.
By applying the Taylor approach of scientific management we can apply the abovementioned theory, effective hiring, training, and compensation incentives, work achievements fulfilled the needs of workers. American Ford company used this technique in assembly line of production for more production and efficient utilization of resources. When worker are provided good working conditions, fresh air, than their basic need is fulfilled, but they can't be motivated until provided by security need and later on when their primary needs are fulfilled than they shift to other needs.
In contrast with company .i.e. is also fulfilling the aforesaid theory as for as concern of employees. it is fulfilling their basic need by offering handsome salary packages', based on performance when appraisal is made employee moves to next stage.
The X and Y theory was developed by Douglas McGregor in 1960. Theory X suggests that managers want to direct and control their employees. It argues that employees don't like work, so managers or supervisors should punish them for this. On the other hand, according to theory Y, employees are self motivated, like to do their work and wish to achieve the organization's goals.
These are some ideas to motivate people at two companies. (Nissan and Ford)
Motivating through work design
Motivating through participation
Motivating through targets
If these two companies do not motivate its employees, commonly, some problems will occur.
Bucking of the system
Challenging of policy
Recruitment and selection report of company is analyzed that how can it maintain and carried out the staff. Some factors are including recruiting the followings factors;
The business growth
Filling the vacancies by resignation or termination and retirement.
Analysis of Social Factors
As for as corporate social responsibilities both companies playing an important role in the society of UK. Nissan and Ford will invest £2 billion of worth investment in production and R& D of low carbon and electric car across the England and Wales. The motive of Nissan is environmental friendly and enriching people life.
When the company analyses the social factors, we should consider the followings factors. In management behavior, Social factors also influence such as the groups to which the team be longs and social status. In a group or team, several persons interact to influence the decisions. Ford and Nissan companies should consider the social factors.
PESTEL analysis will explain the social factors to make the decisions.
Sales are relationship driven
Relationship management is industry demand.
Life time customers
Customers want solution to the problems.
Global /multinational company.
Cultural mind set
Developing countries are different levels.
Different levels of service.
If Ford and Nissan implement the socialization (Group and team) very well, they will get following possible outcomes, such as
High work motivation
Understanding of culture and perceived control
High job involvement
Committed to organization
Actions will be made to encourage ethical and social behavior.
Be realistic in setting values and goals regarding employee relationships
Encourage input from organization members regarding appropriate values and practices for implementing the culture
Opt for a "strong" culture that encourages and rewards diversity and principled dissent
Provide training on adopting and implementing the organization's values
Impact of Technology on management behavior and work force
Many of the impacts of Information Technology are straightforward. But they are not necessarily obvious, nor are they trivial" (Jack Nilles, Centre for Future Research)
IT impacts on Ford and Nissan companies 'performance and productivity. IT provides organizational and financial benefits for companies. It is changing to business landscape. All companies 'cultures and business strategies use IT.
Business strategy - collapsing time and distance, enabling electronic commerce.
Organization Culture - encouraging the free flow of information.
Organization Structures - making networking and virtual corporations a reality
Management Processes - providing support for complex decision making processes.
Work - dramatically changing the nature of professional and now managerial work.
The workplace - allowing work from home and on the move, as in telework .
With the technological development UK car industry is one the leading car industry as Ford, producing a third of its global engine requirement at two UK locations and Nissan's Sunderland plant, which is set to be a European hub for battery and electric vehicle production.
The combination of investment in British brands and investment in the country's personnel and plants by foreign companies also brings significant benefits to the full breadth of the UK automotive industry
The key issue of Nissan is to build the corporate image and foundation in highly competitive environment and is assuming earthquake (EQ) as the most critical catastrophe. While continuous innovation, customers expectations, changing mix, management of diverse workforce are key issues of Ford Company
Some of the key issues are as follows.
Global production and competition.
Consumers spending patterns
Health Care and environmental issues.
Foreign Exchange rates
The management styles can be different in different organization but these management styles should bring great achievement of the organizational goals. By adapting right style of management and leadership in an organization the facilitation of working leadership between various entities of the organization is possible. Thus by comparing the overall management behavior and the structure of the organization for both Ford and Nissan I totally agree that Ford is better than Nissan in all ways. As for as UK car industry is concerned, it is very different as it perceived in 1970`s because majority of British brands are now owned by non British motors group of foreign investors, on the other hand, Aston Martin, more recently owned by Ford. Governmental policies are one the reason of decline in the decline of automobile industry in UK, so government should encourage domestic production and reduce the tariff and taxes.