History burger king

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Brief History Burger King

Important facts:

- In 1954, Burger King Corporation was established by David Edgerton and James McLamore

- In 1957, the trademark burger of Burger King, the Whopper was introduced

- In 1958, Burger King began their first advertisement on the television

- In 1959, they began their franchise

- In 1967, Pillsbury bought over Burger King

- In 1970s, Burger introduced the first indoor and enclosed restaurant

- In 1977, the franchise was restructured by Donald N.Smith

- In 1981, Norman E.Brinker become the head of Pillsbury's restaurant division

- In 1989, Pillsbury was acquired by Grand Metropolitan PLC

- In 1997 Grand Metropolitan merged with Guinness and was renamed Diageo PLC

- In 1997 seventy million dollars was spent on a French fry advertisement campaign

- In 2000 Diageo was considering the possibility of either selling the company or IPO (Initial Public Offering)

- In 2002 Texas Pacific Group's investors acquired Burger King

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- In 2006, Burger King was publicly listed in the stock exchange

- In 2009, Burger King opened its 12,000th store at Beijing

Employees

In burger King, there are number of benefits available for employees. A person could either choose to work in the headquarters of Burger at Miami at the various departments with complete amenities such as dry cleaning service, fitness center, cafeteria, etc or work in the one of the many outlets worldwide. Younger workers could either work part-time or as an internship to gain working experience.

Burger King offers a flexible working time that lets a person to fit his working time according to his lifestyle. Whether it is a full-time working adult or a part-time working student, Burger King will work out a schedule according to the person's suited lifestyle. This is one of the most attractive features for today's life since many people want to have flexible schedules at work in case they need time off or an emergency.

On top of that, Burger King also provides many benefits for the full-time workers at both the headquarters and the outlets besides the basic salary given.

The benefits for those working at the headquarters include:

  • Coverage for Medical
  • Coverage for Dental
  • Flexible Spending Accounts for Health and Dependent Care
  • Life insurance paid by the company
  • 401(k) Savings Plan with 6% match
  • Coverage for Vision
  • Short-term and Long-term Disability Coverage
  • Assistance in Tuition

The benefits available for those working at one of the outlets are:

  • Coverage for Medical
  • Coverage for Dental
  • Life insurance paid by the company
  • 401(k) Savings Plan with 6% match

Hence, I can conclude from here that Burger King has done well to fulfill their responsibilities towards their employees. Not only do they have flexible working hours with the basic salary, but they have many benefits and opportunities to work at various fields under the same company.

Investors

Investors are known to play a very vital role in any big organisations. After all, besides direct sales, this is the most direct method of earning profits for the organisation. The more investors invest on the organisations, the higher the profit will be.

In order to attract investors to invest on an organisation, the investors have to know how well the organisation is doing. Hence, it is the organisation's job to provide with the correct information at a place where it is easily accessible for investors to view.

For burger King, there are many sources of information available for investors to refer to. These are the information you can directly access to via their website:

  • Stock Information - where all the stock quotes, stock charts, historical price lookup and the investment calculator are listed and available
  • Financial Presentation - providing stock information for current and potential stock holders
  • News and Events - providing information of the latest happenings and events that is revolving around Burger King
  • SEC Filings - list of all the necessary financial statements and other data
  • Annual Reports - to see the financial progress of Burger King
  • Investors Relations - the place where you can request for investment information
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Services either by mail or email and the place where you can direct you to purchase stock via internet or from the stock exchange.

Furthermore, you can call their direct hotline if you are seeking more information or at the stock exchange. Burger King has made sure that the investors are provided with the most current and correct information so that the investors are well informed about the current events and their financial positions. With all these relevant information, an investor can have an easier time to with making the decision to invest.

Pressure Groups

One of the most crucial groups of stakeholders is the pressure groups. They may not provide any beneficial means in terms of money but they have the power to either make or break an organisation. Pressure groups job is exactly what the name implies; putting pressure into an organisation to make a change. The issues they can use pressure into changing can range from the working conditions of the employees to the environmental issues that may arise due to the running of the organisation.

Burger King has gone through various legal issues, especially with certain pressure groups. Some of the disputes that occurred to Burger King are:

Animal Welfare

In 2001, 2006 and 2007, PETA, the famous animal rights groups brought up various issues concerning about the supply of meat. In 2001, Burger King went into a contractual agreement with PETA to comply with the guidelines of policies in regards of conditions with dealing with the poultry suppliers. During this time, Burger King also decided to introduce vegetarian alternatives that gained immense approval from the group.

In 2006, further issues of how the poultries were slaughtered were brought up. Burger King also decided to comply with the PETA's request of asking the poultry suppliers to slaughter which is called CAK (controlled atmosphere killing).

In 2007, Burger King went even one step further ahead and made more changes to their animal welfare policies whereby the living conditions of chicken and pigs are to be improved. PETA was very impressed with Burger King for their initiative and stated that they hope that the rest of the competitors will take an initiative from the lead that Burger King has created.

Nutrition

There were also many cases that were brought up in regards of the nutritional value of the Burger King's meal with pressure groups like CSPI (Center for Science in the Public Interest) and other groups.

Starting as early as in the 1980s, CSPI has filed many cases against the Burger King in regards of the nutritional value of the meals offered by the Burger King. Their first issue in the 1980s is the issue of producing products that has large amount of calories, fats and salt. Due to this, Burger King was accused of contributing to the increasing obesity rate in the Western nations. Further issues arise in 2002 when the Burger King large portions of meals offered by the Burger King which exceeds the daily recommended calorie intake and fats. Both the CSPI and the Spanish Health Ministry made a huge commotion outrage that created a negative image of the Burger King.

The Burger King responded to all these by complying with the CSPI where it shows the data of the nutritional value and the maximum daily recommended intake for the public to see to increase the nutritional awareness to the public in 1985. The Burger King also stated in 2001 that healthier alternatives were available for the customers to choose and it was also possible for the customers to add or omit anything out of their meal. In other words, the Burger King follows the motto of ‘have it your way.' Further healthier meals were also introduced to the children so as to reduce the obesity in children.

In conclusion, from the three examples provided, it can be clearly seen the efforts the Burger King has put into fulfilling their responsibilities towards their respective stakeholders. Problems and issues will arise no matter which organisation it is, but it is how an organisation deal with it makes it a successful one.