Evaluating the Organizational Structure of the Walt Disney Company
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The Walt Disney Company is one of the companies which are successful and well known in the world. It was stating from 1923 at California and it is still so popular in movie, TV program, theme parks, resorts and destination, entertainment, and games. The Walt Disney Company is a diversifies worldwide entertainment company with operations in four major business parts which are Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products. They have 11 theme parks around the world, cable television network like Disney channel and ESPN. They also have international website in 37 countries.
I choose this organization because of huge information. Before, I had chosen other company but I found some difficulty on finding information. I send the email to have some information which I need to use in my assignment. However, they replied me a sorry message and told me they cannot help me cause of their policy. So I need to choose a big ad huge company which has a lot of information and most of all I need to find a company which I can focus on with my curiosity so I could not give up and finish it. Therefore, I find the welt Disney is suitable for me.
As this assignment mentioned about the Welt Disney Company has four major business segments which are Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products and it numbered 11 theme parks around the world, cable television network and etc. In each of them has chairman or co-chairman on the every theme park, resort and media and under them they have communication team each. These communication teams manage the communication in and outside the place they take charge.
Upper these small communication team, they have middle communication teams for major segments. For example, on park and resort, a person whose name is Leslie Goodman. Her position in the Welt Disney Company is Executive Vice President, Worldwide Public Affairs, Walt Disney Parks and Resorts. The Welt Disney Company said "She manages global issues and supervises a team of media relations, internal communications, government relations and community relations specialists to build upon Disney's reputation as one of the worldwide leaders in the family vacation business" (the Welt Disney Company, n.g.).
Middle communication teams which are in 4 major segments are under the communication team which is belonging to The Welt Disney Company. Therefore, under this system organizations can communicate each other even they are located in different place and countries.
The Walt Disney Company's aim is to be one of the world's leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.
The Welt Disney Company wants to make the place, which every people can relaxes and have fun, with customers. They try listening customers' voice and solve the problem they complained or recommendations. Therefore, they can reach the goal they want.
Organizational culture and ethics
In the Welt Disney company highlight on the respect other people and fair work. And if it is uncomfortable, they provide respective Human Resources representative, or the Corporate Legal Department. They are handling under the law on every this but the basis on respect other culture and ethics. "At The Walt Disney Company, our employees and cast members make the magic happen. We strive to create an optimal employee experience while meeting our business needs. Our culture and values reinforce our commitment and responsibility to the people in our organization. Company communications frequently highlight business initiatives and strategy, employee recognition, work-life assistance, volunteerism opportunities, business conduct and ethics practices and social responsibility practices" (the Welt Disney Company, n.g.). Even, on internship training, participants can take the voice of the Cast Members, act as business partner to achieve company goals, and constantly promote diversity and inclusion in company's culture. Also, they comment especially on communication, Company communications often emphasize business initiatives and strategy, employee recognition, work-life assistance, volunteerism opportunities, business conduct and ethics practices and social responsibility practices experience from some educators to become a member of the company. Educators are train students professionally with their experience and knowledge.
Management of knowledge resources
In Welt Disney have college and university to learn about knowledge and share the experience. In the school, they have lots of experience and gather the information which they need on their work. The Welt Disney professional internship said "Disney Theme Parks and Resorts Professional Interns have the opportunity to learn from experienced Disney professionals. They can also take advantage of valuable resources at the centers, which are self-directed career resource centers located throughout the Walt Disney World Resort and Disneyland Resort" (n.g.). As it said educators are also have their own knowledge and experience, so student can do pre-experience trough the information givers' story and lessen.
Also, they provide the internship before start the work in their place. So, the student or people take internship are can share their information or knowledge and experience during working time or studying time. Therefore, people develop their skill with professional advice from educators or supervisors.
On the handing of conflict, the company put some information about their business concept and account things. It is every times update on their home page so it is give some answers to people who do the conflict to them. Also, they face some another new issue which is people provoke a quarrel with the Welt Disney company, all the directors and chairman and co-chairman are make a meeting to solve those problems. They take responsibility to answer some question, people asked.
Also, he communication teams, which this essay motioned on business demographics, are handling those issues. They are all qualified and train to handling that kind of problem.
The Welt Disney has three types of meeting. One is association convention, Corporate/Incentive Meetings and Tradeshow & exposition.
First, association convention is a world-class destination with indisputable drawing power; the Walt Disney World® Resort redefines value for association conferences. It's not just about affordable rates and spectacular convention hotels, although you'll certainly find those here - it's about Disney's proven ability to drive record-breaking attendance and maximize returns to attendees, sponsors and planners alike.
Second, it is Corporate/Incentive Meetings. Everyone says they're interested in fostering creativity in business, but very few organizations actually know how to inspire their employees to do so. At Disney, we provide not only the world's premier creative environment in which to work, but a wealth of tools to help you get the most out of your meetings and incentive programs. After all, this is where creativity means business.
Lastly, Tradeshow & exposition is a world-class destination with indisputable drawing power, the Walt Disney World® Resort redefines value for Tradeshows and Expositions. It's not just about affordable rates and spectacular convention hotels, although you'll certainly find those here - it's about Disney's proven ability to drive record-breaking attendance and maximize returns to attendees, sponsors and exhibitors alike.
The Welt Disney Company has a mobile system for give information to all individuals and groups who have an interest in the organization. They send the latest or new information to people who are interest in the welt Disney Company. Also this company has the on-line homepage. It has information which is giving idea about new event and the company manages those people by membership by the homepage. In their homepage, people can enroll the member of the homepage. Though the system of member, the company takes some information from members like which section the people like most or which section have to improve.
They have a group of people which is called Cast member. Cast Members who work in communications roles prepare key messages for print, video, and online media seen by millions of people daily.
Participants in a Disney Communications Professional Internship work with leaders to develop strategy, produce creative designs, write engaging copy, and support information flow for one of the most well known brands in the world.
Also, they have a blog and feedback site to listen and correct some proposal and dissatisfaction. Customers are put their ideas on blog and feedback site. Therefore, they develop the origination with though solve some dissatisfaction and consider proposal.
The assignment was discussed about the communication in the Welt Disney Company. It has communication team in every place like theme parks and resorts. They are control or communicate by middle communication teams and the middle communication teams are undertaking by a main communication team. The Welt Disney has clear goal to approach and they comment it they will reach that goal with voices of customers and it is basis on understanding culture difference and respect others. They have school and some course to exchange and share their knowledge and experience and students can have educators' ideas and advices under their experience and knowledge. Also, they have a clear form of communication system with all those individuals and groups who have an interest in the organization. The Welt Disney Company are try to communicate with own system and trying to develop the company through communication.
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