Essays on: International Business

International Trade Structure Lecture Notes
15th Oct 2021
Introduction: International trade functions in much the same way as individual trade, except that the trade normally occurs with firms and, by definition......

Impacts of Globalization on Nike's International Operations
3rd Sep 2021
Introduction: Nike Inc is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas....

Challenges Faced by IKEA
10th Aug 2021
Introduction: Today customization and new product in market is very important due to customer demanding for more and consumer market is changing faster. (Cox and Alam 1998) IKEA has strong ideas in customizing its product to suit the tastes of local markets because IKEA does all the analysis before venture to other country markets. ...

Definition of International Human Resource Management (IHRM)
29th Jul 2021
Introduction: International Human Resource Management includes the firm’s work systems and its employment practices. It embraces both individual and collective aspects of people management. It is not restricted to any one style or ideology....

The International Market Strategy of McDonald's
27th Jul 2021
Introduction: McDonald’s recognized early in their life that overseas market required an extremely high degree of local responsiveness and that they needed to manage business spread across different regions effectively and efficiently which would be achieved only through “Transnational Strategy”....

Modes of Entry for International Markets
23rd Jul 2021
Introduction: Critically discuss the various modes of entry for which an organisation can internationalise their operations. Is there one mode that is preferred above others?...

Toyota International Marketing
9th Dec 2020
Introduction: This essay explores international marketing at Toyota, taking a look at the Toyota business environment, including segmentation, target market, micro/macro environments, and SWOT and PESTEL analyses....

International Management of McDonald's
8th Dec 2020
Introduction: This essay is based on the analysis of the international business strategy of McDonald’s. Firstly, this essay would discuss the international operations of McDonald’s. Secondly, it would give an in-depth on McDonalds cultural difference management....

Lidl Internationalisation Strategy: Competition and Challenges
2nd Nov 2020
Introduction: The company that is going to be used here is Lidl, an international giant in the food industry, which has global reputation for managing better quality every day. To clarify the strategy that has to be taken to make an entry in the...

Similarities between Domestic and International HRM
1st Jan 2015
Introduction: HRM plays a key role in any organisation. It is the core of corporate strategy as HRM could help company improve their performance, form sustainable competitive advantages, and have a guiding role in ...

Starbucks International Entry Methods and its Global Marketing
1st Jan 2015
Introduction: Introduction In 1971, in Seattle’s Pike Place Market two teachers and a writer opened the first Starbucks retail shop, as a roaster and retailer of bean and ground coffee, tea and spices (Roos,...

The International Growth Of Zara Marketing Essay
1st Jan 2015
Introduction: The emergence of global fashion has transformed the way fashion is perceived in the contemporary world (Nobukaza & John 2003). In the recent years, there has been a surge of global fashion brands...