Collection: Consumer Behaviour

Consumer Behaviour relates to the actions and behaviours of consumers, in relation to how and why they choose to purchase and use certain products and services. Consumer Behaviour studies how the emotions and preferences of consumers can impact their buying decisions.

Consumer Behaviour

Articles

Consumer Choice Theory Lecture Notes
3rd Mar 2021
Introduction: The following chapter will discuss consumer choice, where we will consider why we make the consumption choices we do. The chapter will......

Importance Of Consumer Behaviour
13th Nov 2020
Introduction: Understanding consumer behaviour is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product...

Consumer Decision Process of Nike
16th Jan 2018
Introduction: In this century, customers are the potential buyer of products. Most of the companies are focusing on improving the relationship between with customers. The result shows that improving the relationshi...

Consumer Decision Making Towards Mobile Phone
2nd May 2017
Introduction: Abstract There are five main processes to demonstrate how consumers choose mobile phone in terms of decision making, and all of the information have been found will be interpreted by the structure whi...

The effect of sales promotion on consumer behavior
1st Jan 2015
Introduction: Sales promotion is one of the most important strategies that marketers are focusing nowadays and also it is one of the most important techniques in the marketing mix. Sales promotions are increasing d...

Consumer Decision Making Model
1st Jan 2015
Introduction: The consumer’s decision making model deals with the process of consumer decision making. This model consists of three stages the Input stage; the Process stage and the out put stage. The input s...

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