Disclaimer: This work was produced by one of our academic writers to help university students with their studies.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.

SWOT Analysis of Primark

Info: 442 words (2 pages) SWOT Example
Published: 2nd Nov 2020

Reference this


According to Blythe (2012) in order for a firm to take stock of its internal position, managers apply the SWOT analysis. Primark uses this analysis in the following ways:


1. The company has over 161 stores. 2. Offers job opportunities and employs over 27,000 people. 3. To attract its customers Primark offers affordable good quality products. 4. Primark is part of the Ethical Trading Initiative. Some of its key objectives are to focus on employee’s rights, their goods production and work on labour rights matters.


1. Despite Primark being a member of the Ethical Trading Initiative, there have been many negative reports concerning the was business operates concerning production of its goods. In the past it has been alleged that Primark used child labour to produce their goods. 2. Poor working conditions and disrespecting workers rights are another issues. 3. Due to the fact that Primark does not advertise, their competitors have advantage over them.


1. Having opened 47 new stores in the UK, additionally 7 new shops have been opened in Spain. 2. The competition with other companies, e.g. Matalan and H&M. 3 .The company’s competitors have advertising while Primark has little to no advertising.


Competitor Analysis 1. Matalan, Peacock, new look, Zara, Tesco, Marks &Spenser, Costco, TK Max, ASDA, and Next are some of the main competitors of Primark. However, Primark has better business power and high market share which is determined by the analysis for each main competitor. It has comparatively poor management quality and low standards of hi-tech position but has good financial strenghts and high profitability. 2. In relation to competition, Primark needs to consider several external forces and environmental changes to define its marketing strategy. Primark is facing high competition which is offers cheap products as well.

SWOT Analysis Resources

BusinessTeacher.org provide free business resources and online learning tools, perfect for helping students and professionals to develop their knowledge and gain a better understanding of different aspects of business. If you are looking for additional support and resources related to SWOT Analysis, please find more SWOT Analysis resources below:

Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all