SWOT analysis of Motorola

Assessment of interior and exterior surroundings of a corporation is important key point for its tactical planning. Inner factor that affect business are strengths and weakness, and outer factors are opportunities and threats. The SWOT analysis is provide the information, that is useful in identical the firm’s assets and a potential to the spirited surroundings in which it operates.

Strengths

Motorola Company is the top supplier of wireless handsets, communication and broadband system. Motorola Company has also demonstrated technology from its own and others video platforms.

Motorola has a big Brand name in the market.

Motorola also has its most excellent Research & Development department.

Motorola doing brilliant advertising in mobile market.

Motorola is considering as leader of innovation, seeing that Motorola keep on introducing new products.

Motorola has variety of products in the marketplace and nearly all the products are hit in the marketplace.

Motorola offer products at reasonable price. It takes care and set target in the marketplace like upper class as well as middle class.

Opportunities

Motorola has physically powerful promotional strategy by use dissimilar tools and they willing to take risk for product innovations.

In the year 2009 Motorola sales go beyond one billion hand phone.

Motorola is one of the top hand phone makers in the Asian market.

Motorola can wider its choice to capture further market share.

Motorola can capture extra market share by introducing new product in market, with enhancement and development.

Motorola can boost its brand alertness throughout extreme advertising and improved market communication.

Weaknesses

In general value of its operation products and big business practice sometimes make consumers to be sad.

Most of their products have high quantity of defects.

In Motorola Company most of the employees have less education, less guidance and inspiration concerning its products.

Declining financial capital due to non profitability.

Motorola Products have deficiency of slick and stylish appeal.

Too much dependence on their mobile phone Moto Razr.

The majority of the Motorola’s products are not user friendly, which continue a lot of customers left to buy Motorola products.

Motorola’s supply chain administration is not very imposing.

A few of the Motorola products have fault, which made public sad from Motorola’s products and affect Motorola representation as well.

Motorola’s mobile phone products are going towards failing in sales and it is suffering as well.

Trade name alertness of Motorola is very low down which in adding up a reason of its low sales.

Threats

Opposition from Japan, where they have flooded the marketplace with high superiority products which are low cost.

In wireless industry Motorola is not only the company; some other companies also their like ADB which have good opportunities, they have good and strong product line.

Competitors of Motorola are more dominant in the industry which is really a big threat for Motorola because this situation can be worst in the future if Motorola doesn’t try to increase its sales and attract and retain the customers.

Advertising performances of competitor were more eyes catching than Motorola.

As in the earlier period a few number of the Motorola products confirmed as a defective, which crash poorly on the Motorola’s image.

Customer’s perception regarding Motorola is not very good, which a serious threat is for Motorola.

Key external environmental trend affecting Motorola

Competition from Japan where they have flooded the market with high quality products which are cheap.

Market contribution with overseas contestants.

Motorola could not withstand in the market due to Japanese stand.

Internal capabilities and resources of Motorola

High value model in use of their products.

Motorola has its own well built advertising group.

Administration group to make easy efficient in developing efficient strategy and procedure.

PESTEL analysis for Motorola

Challenge among rival firms.

Company is required to fight ferociously to stay alive and sometimes have to conspire to gain spirited benefit over others.

Motorola have to make different in their products, use price control and recommend low price to their consumers to beat their competitor in the marketplace.

Potential entrance of new rivalry

In the marketplace there are potentially new service providers, who are upcoming with fresh information and dissimilar products which can praise Motorola’s products and services to consumers.

Potential entry of substitute products

This is products that achieve the same reason or complete the same require. Motorola require to identifying their possible alternative products for their service in order to assist them create an aggressive plan.

Bargaining power of suppliers

Buyers handle significant authority on producer. Motorola Company has most important buyers who buy in huge quantity relative to the entire production and it must make every effort to put together and make sure that their consumers are fulfilled with what they have in the marketplace.

Bargaining power of consumer’s

As price of digital products dropped additional clients enter into the marketplace growing Motorola’s requirement. Generally in marketplace for consumer electronics is predicted to rely a lot on innovation and technology.

Key resources

Motorola have in the past and keep on to lead thrashing every chance, because of its wealth both substantial and insubstantial. Insubstantial assets are workers who are committed as well as encouraged in the direction of achieve business goals, all the way through expert who are extremely modern in technology, familiarity in administration that is most key factor for every concern to be successful, it has be qualified in Motorola business. It has definitely emerged as champion in delivering their services. Substantial assets are their goods which are broadly used international.

Capability of Motorola is to facilitate it has skilled workers who are knowledge in the part of technology, has glowing lay out advertising plan, and is economically steady. Moreover a wonderful company chief who runs the business have contributed to its victory. Motorola all the way through its broad extend net approximately several countries has been capable to make loyal clients who are for all time recurring for the superiority products that meet their demands.

Core competence

Creature is the mainstay capabilities of Motorola as it bring aggressive benefit. By innovating latest products and attractive them brings about segregation. Method of innovation can lead to lesser expenditure and enhanced client happiness and this have see Motorola achieve huge marketplace share worldwide. Motorola has also put up their central part capability on provided that well-built brands that are construct on clients intelligence or the viewers intelligence to turn into attractive to the target marketplace. Most of the analyst planned that Motorola had tough income development as international required for cellular products and hot latest products that had turn into a confidence seller to clash back efficiently their competition.

Ref:

http://www.articlesbase.com/cell-phones-articles/motorola-company-1865385.html#ixzz0ylVslr3v

Disadvantages

Motorola razr is the slim design model; this is one of main disadvantages for this model.

If the phone drops into water, within few seconds water go inside to display.

User facing problem transferring songs using Bluetooth.

Sometimes GPRS signs also not working.

Users also facing problem when they want install themes in there mobile.

If mobile have enough memory also it could not hold more than 50 songs.

Keypad sucks as a result that user couldn’t use keypad, if user pres 9 the display showing 4.

Directly mp3 files cannot set as a ringtone unless mp3 files transfer to phone memory.

Maximum extended memory can use 2 GB memory.