Company and market analysis of lindt

In the past 15 years, Paris exposition of chocolate, chocolate is high-grade to global display window. This chocolate panel powerful: chocolate exposition of the famous director, master Pierre Herme J.P. and chocolate is careful Hevin in this year. Their captious and sharp eye is the biggest test of chocolate quality — whether materials, recipe or manufacturing process. In Paris, can win the award on chocolate exposition that is obtained by the authority of chocolate. What is worth mentioning, Lindt Swiss chocolate before Ephraim in 2006, has won the accolade. At this moment, is remarkable for Swiss Ephraim 160 years unremitting pursuit of perfect quality of chocolate.

Be super taste pure taste of chocolate, chocolate tasting cocoa ultimate sensations. Be in the series, you will find the exquisite Swiss Ephraim chocolate master production process and the art of making bets passion. Select the most fragrant masters of superior quality, selection of cocoa, creates the exquisite raw meticulous, rich full-bodied, chocolate, chocolate is alcohol the perfect example.

Super pure taste with intense aromas of cocoa, chocolate, and accompanied by hazeinut, tobacco and honey aromatic. Its rich palate full-bodied, aftertaste making a person is boundless.

Chocolate is an elaborate techniques, focus and attention of passion. And Ephraim Lindt Swiss chocolate master this artist. 160 years, their intention creation and improvement of the unique formula, formed Lindt chocolate culture. From the selection of raw materials and the quality of the highest quality ingredients, until finally the exquisite work, make the need of chocolate.

Weakness

Swiss chocolate producer Lindt & Sprüngli missed its full-year revenue forecast on 20 January despite posting a 5.8% rise in annual sales.The maker of Lindor, Excellence and Ghirardelli chocolate, reported a 5.8% increase in sales in local currencies to CHF2.94bn (US$2.59bn), but missed sales expectations and its own sales growth target.The group had been targeting organic growth of 8-10%.Lindt said the weakness of the euro, pound and dollar had eroded revenues outside its home market.”The worldwide uncertainty prevailing in 2009 will probably be more challenging than at any other time in history,” the company said.Despite this, Lindt said the results are “encouraging”. Double-digit growth was achieved in overseas export markets, in Canada, and in northern and Eastern Europe, namely Scandinavia, Russia, Poland and Austria.For fiscal year 2008, and as communicated in its long-term targets, Lindt expects to achieve a 20 to 40 base points improvement in EBIT margin.

Moreover,Swiss chocolate giant Lindt & Sprüngli may lose EU trademark rights to the shape and wrapping of its popular Easter bunny line.This follows a European Court of Justice preliminary ruling, which concluded Austrian courts could void the registration, if the trademark was filed in “bad faith”. Specifically, the court defined “bad faith” as if Lindt trademarked the design knowing a rival firm already had in the EU “an identical or similar sign [and product]” capable of being “confused with” Lindt’s trademarked design; or if the company applied for the mark “to prevent that third party from continuing to use such a [design]”.The company brought the case against Austrian competitor Franz Hauswirth. Lindt claimed its Easter bunny design was so similar it infringed trademark rights. Hauswirth is resisting the action, which now returns to Austria’s supreme court.

Opportunity

Premium chocolate manufacturer Lindt USA announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.

In addition to the ad, Lindt is celebrating perfect matches on the court. For every match Federer wins during the Open, Lindt will donate $1,000 to the RFF. The Foundation primarily focuses its efforts in Africa, offering charitable grant-making opportunities to address the critical challenges in education for disadvantaged children. Chocolate lovers can also get in on the action by visiting the Lindt Facebook page and the Perfect Match Fan Giveaway for a chance to win a Nike duffle bag filled with Lindor Truffles (ARV: $225) every time Federer wins a round during the tournament.

Federer was named Lindt’s Global Brand Ambassador in Oct. 2009 as part of a long-term deal with his favorite chocolate brand. The new TV spot and donation offering are part of an ongoing partnership that coincides with “The Perfect Match” sweepstakes running through Sept. 12, 2010. Consumers are invited to visit Lindt.com for daily chances to win a variety of premium chocolate prizes and an opportunity to meet Federer at the Lindt & Sprungli global headquarters in Switzerland.

Threats

From a recently new, it can be seen that Lindt notches up record sales, mass market threat lurks 17-Mar-2007.Swiss chocolatier Lindt and Sprüngli has announced record sales figures during 2004, on the back of improved export sales and burgeoning consumer demand for premium chocolate products in Western Europe, Tom Armitage reports. Traditionally, chocolate with a high cocoa content has failed to find favour with UK and other non-Continental European consumers, although increased advertising spend and improvements to Lindt’s sales distribution networks have successfully reversed this situation. According to research analysts Mintel, the European premium chocolate sector will soon become inundated with lower-priced offerings from mass market producers, including Nestlé and Kraft Jacobs Suchard (KJS) – notching up the pressure on Lindt, one of the world’s leading luxury chocolate manufacturers.Meanwhile, Lindt’s share price has fared slightly better than compatriot chocolatier rival Barry Callebaut (the world’s leading supplier of bulk chocolate), increasing by 3.3 per cent during 2005, compared to Callebaut’s figure of around 1.9.

Product

Lindt chocolate characteristics are as follows: the Swiss Ephraim 170 kinds of chocolate, Adhere to choose excellent cacao and cocoa butter, Keeping a taste of chocolate after taste, Sweet is smooth, the best of chocolate. Aptly named, this premium range caresses the senses with all the hallmarks of the finest quality chocolate. An even surface and rich matte sheen. A silky feel that quickly softens. The deeply satisfying, earthy taste of perfectly roasted cocoa beans. Discover all the varieties of Lindt Excellence creations.

Lindnt chocolate have varieties of types.Excellence 50% Cocoa,excellence 70% cocoa, excellece 85% cocoa, excellece buleberry intense are the main types which are popular in shops. Moreover, excellence 85% cocoa is the most delicious recognized by the most people. Through investation,excellence 85% cocoa lindt chcolate can enliven people’s senses with the ultimate chocolate luxury. With this range people will discover the expertise and craftsmanship of lindt chocolate’s master chocolatiers in blending the most aromatic cocoa beas with the finest ingredients to create a rich and refined chocolate of intense flavour and elegant texture.excellence 85% cocoa ,an intensely flavoured fine dark chcolate with a strong aroma and full-bodied cocoa taste which is perfectly balanced, being neither bitter nor overpowering.It’s ingredients are cocoa mass,low fat cocoa powder,cocoa butter,demerara sugar,natural bourbon vanilla beans, many contai traces of soya lecithin, hazelnuts,almonds and milk.In average quantity per 40g serving ,it’s energe is 884KJ/ ,protein is 4.4g, fat is 18.4g and sugar is 5.6g.

Moreover,inspired by a secret recipe, the Master Chocolatiers of Lindt have created a chocolate masterpiece – Lindor. The delicious Lindt chocolate shell enrobes a delectably smooth filling. Once you break the shell, the filling will start to melt, and so will you. indnt chocolate’s beautiful range of Lindor gift boxes make for decadent (and well received) gifts for loved ones.

Last, lindt chocolate’s packing is fantastic. it will give people a kind of high-grade feeling that it is a worthy choice whatever used by themselves or sending to friends,especially to valentines. some lindt chocolate are placed in carton box some are in iron box. some are square and some are round.it is sure that some will also be pakeged in creative way which can add a lot of value. anyway, packing and lables are very important .

Price

Different lindt chocolate has different prices.However,the differences’ range is not big, almost from 100g to 150g, whatever white with almonds or white chocolate with a delectably smooth centre, the price is around 3 dollars. However,some lindt chocolate which were packed fantastic or sold in some groups are expensive. some exanples are as follows:

Lindt Lindor Milk Choc Box 150g $9.96

Lindt Deluxe $18.99

Lindt Lindor Assorted Choc 150g $11.45

Lindt Lindor Balls Hazelnut Box 150g $11.45

Lindt Lindor Balls Dark Box 150g $11.45

Lindt Lindor Balls White Box 150g $9.95

Gift Baskets, Chocolate Happy Bloom $94.05

Gift Baskets, Chocolate Rose Bloom $65.55

Chocolate Hamper $85.95

Chocolate Bubbles $49.95

Chocolate Delights $79.95

Chocolate Lover – Milk Chocolate Pack $59

Chocoholics Dream – Dark Chocolate Pack$65

From these exanples it is obvious that the prices is changed due to the packing. actually comparing to other famous brands. lindt chocolate is similar. so it can be seen that lindt is not competitive with price, it is with quality, packing and some creative ideas.

Place

Lindt chocolate usually are sold in large supermarkets, such as coles and woolworths and it is arranged in some conspicuous placs, such as at the gate or at centre area, in other words, lindt chocolate always is in an obvious place so that it can be found easily and it is convenient to do some promotion activities.Follows are some pitures which can show the situation;

Moreover, lindt sometimes will hold some cafe to show varieties of products which are special and delicious,recently in a large hall show a large number of lindt chocolate which are beautiful and attracted. it just like a big chocolate banquet in which chocolate can be enjoyed freely and happily. If someone want tase different chocolate and enjoy the visual experience at the same time,lindt chocolate cafe is defintely a perfect choice.

Even though lindt chocolate’price is not expensive.people always has the habit to look for cheaper things in the maximum, for exanple,at $3.49 for 4.4 ounces, Giftswish.com sells Lindt Classic Double Milk Chocolate at the cheapest price. people can buy the recipes for the chocolate on eBay.com for just 70 cents more! Mreover,worldwide chocolate is a great source for Lindt Chocolate,there have the bars for $2.99 a piece or people can buy a case of 12 for $27.97. Amazon.com has them available for $2.99 each with multiple sellers available. shop at http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=lindt+classic+double+chocolate&x=0&y=0 Sources: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=lindt+classic+double+chocolate&x=0&y=0

Even someone think CVS is the cheapest place to buy Lindt’s chocolate and dont buy lindt chocolate in a real store which jack up the price by about 25%. Stores like Giant and Rite Aid typically offer good prices. However, CVS typically has the lowest price when people combine their low beginning prices with their great coupons and can get Lindt chocolate for about 40% off the Lindt store price by shopping at CVS. those are kind person’s opinion.However, in my opinion, the real stores are convenient even though it is more expensive .

Promotion

Lindt chocolate has some strategies to promote during these years.one is gold bunny, the Lindt Gold Bunny is made from the finest Lindt chocolate. He is lovingly wrapped in gold foil and as a special mark of recognition; he has been given a unique red ribbon and gold bell. Over the course of time, the Gold Bunny Milk has become a symbol of Easter and people of all ages know, when they see him, that Easter is not far away.this is a perect way to promote because Easter is a important festival in western countries and the most people will buy chocolate.by the way lindt can sell chocolate on a large scale.

The other way to promote is discount.Next merchants that usually carry discount Lindt Chocolate will be introduced. people can look for the Lindt Chocolate coupon code, or use a site-wide coupon or free shipping code that would provide a discount on Lindt Chocolate purchase. Amazon.com is an online retailer of books, CDs, videos, DVDs, toys and games, electronics, kitchenware, computers, and more. The Amazon vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. If want to get the discount people can follow next details and restrictions. IMPORTANT NOTE: the full details are outlined on the Amazon.com web page that opens with this offer. Read them CAREFULLY because not all items qualify for free shipping. Free Super Saver Shipping for orders over $25 of eligible Amazon.com products (eligible items are indicated as such on their product detail pages). No code required. Select Super Saver Shipping as your shipping speed. If you qualify for FREE Super Saver Shipping but your order also contains one or more ineligible items, you’ll be charged shipping fees for those ineligible items. Canceling items, combining orders, or changing your shipping address, speed, or preference might affect your order’s eligibility for Super Saver Shipping. Applies only to orders with over $25 of qualifying merchandise, excluding gift-wrap charges and taxes, at the Amazon.com, Borders.com, CDNOW.com, Waldenbooks.com, and Virginmega.com Web sites. Excludes items that do not include a statement that they are eligible for FREE Super Saver Shipping next to their price. Also excludes certain oversize items, e-books and e-documents, software downloads, music downloads, and gift certificates.

Amazon reserves the right to change or discontinue this offer at any time.Sources: http://www.couponheaven.com/brand.cfm/23483_c18

Moreover, there is also a promotion way that come from ©The Moodie Report By Salina Christmas. the situation is as follows;MALAYSIA. The latest Lindt chocolate promotion at Kuala Lumpur International Airport (KLIA) has boosted sales and the profile of the brand, according to chocolate retailer Chocolate Sales & Supplies , this promotion is find tool from the brand and it is successful and reflects the dynamism of Lindt as the leading Swiss chocolate brand,” said Chocolate Sales & Supplies Group Marketing Manager Shereen Lau.

Conclusion

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate, with six production sites in Europe, two in the USA and distribution and sales companies on four continents. Even though some tiny problems ,lindt chocolate is perfect among chocolate markets and its future will be better and better.