Marketing Essays

Largest Retailer Furniture Firm In The World

Example essay. Published: 25th Apr 2017

IKEA is the largest retailer furniture firm in the world and also the most successful mass-market retailer, selling Scandinavian-style home furnishings in the world (Innovaro.com, 2012). The company i ...

Launching a product in energy drinks industry

Example essay. Published: 8th May 2017

Gatorade is a brand of sports drinks, which is available in multiple flavors, and is manufactured by Quaker Oats Company, which is now a part of PepsiCo. Ltd. Gatorade is basically into the production ...

Layout And Design Of Shopping Malls Marketing Essay

Example essay. Published: 1st Jan 2015

At the shopping mall, one can find many different types of stores. Most of the large shopping centres have a department store which has several departments such as kids section, footwear, beauty produ ...

Lays A Potato Chips And Company Marketing Essay

Example essay. Published: 1st Jan 2015

Lay’s established in India in 1965 and introduces international and Indian flavours in Indian market.Lay’s introduces pure vegetarian flavours in Indian market.The most famous flvours are ...

Leadership in washing machines market

Example essay. Published: 1st Jan 2015

To maintain the leadership in the washing machines market, whirlpool Maroc should sustain some effort and add some factors that will add some value to the product and the brand image of the company su ...

Leadership Strategy Of KFC

Example essay. Published: 11th May 2017

KFC was first introduced by Colonel Sanders. His first franchise was in year 1952. Under new management, the first sale was for $2 Million. In 1980, there were more profit and expansion of KFC was car ...

Leading Mobile Communications Company In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

DiGi telecommunication Sdn Bhd is a leading mobile communications company in Malaysia, which is providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify ...

Lee Kum Kee International Holdings

Example essay. Published: 18th Apr 2017

Lee Kum Kee International Holdings Ltd. is a food company which specialized in manufacturing oyster sauce and a wide range of authentic Chinese and Asian sauces. In Malaysia, Lee Kum Kee’s plant ...

Lego 5th Largest Toy Manufacturing Company Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 INTRODUCTION Children’s toy is an object for children to play with which can create enjoyment or pleasure to them rather than for a serious purpose (Oxford, 2007). Toys comes in a wide range ...

Lego Bricks And Legoland Strategic Decision Maker Marketing Essay

Example essay. Published: 1st Jan 2015

The key strategic decision makers at Lego are Jørgen Vig Knudstorp the CEO (Chief Executive Officer) and an executive board of directors consisted of five members, leaded by Niels Jacobsen as a chair ...

LEGO Company Analysis

Example essay. Published: 17th Jul 2017

This assignment study aims at providing a detailed and objective evaluation of LEGO Company in toys industry that generally target at children fewer than 14 not only in the Demark but also over the wo ...

Lego Companys Porters Five Forces Marketing Essay

Example essay. Published: 1st Jan 2015

Lego Company has been in the market for some time thus the new entrants have not greatly affected the company. There is a weak influence of potential entrants to Lego. This implies that it will be d ...

Lego Faces Increasing Competition Marketing Essay

Example essay. Published: 1st Jan 2015

We used many methods in this research and all of them can be taken in the university and the lecturers lesson, which were quite popular. The most important thing that we used is analysis the market. I ...

LEGO Marketing Analysis

Example essay. Published: 26th May 2017

Introduction: A short introduction about the LEGO companies history, before starting this case study. It was started by a simple carpenter named Ole Kirk Christiansen and with a few employees in 1932 ...

LEGO: Porter’s Five Forces and PEST

Example essay. Published: 15th Jan 2018

LEGO is one of the most popular toy brands due to the company’s distinctive brand image, high-quality products and creative business climate. However, the present successful performance of the c ...

Leisure Activities Among Young Generation Marketing Essay

Example essay. Published: 1st Jan 2015

What is mobilecasting? According to the research that because of the speed of internet, mobilecasting comes to satisfy public instead of podcasting and it is the combination of podcasting and mobile p ...

Lenovo Brand Strategy

Example essay. Published: 11th Jul 2017

Abstract Purpose – This study aims to apply the reviewed literature of brand identity, brand strategy, and product positioning to analyze the lessons and improvements on how Lenovo, a No.1 PC ma ...

Level of customer satisfaction AXIS and UNION bank

Example essay. Published: 1st Jan 2015

“Sales promotion of to study the level of satisfaction enjoyed by customers of AXIS Bank and UNION Bank” Introduction Customer satisfaction is a function of customer’s expectations o ...

Levels of strategic management and their uses

Example essay. Published: 1st Jan 2015

There are three levels of Strategic Management. There is the Corporate Level, the Business level and the Functional Level. These levels are depicted as under: For each level a certain set of questions ...

Lever Brothers Pakistan Limited Is A Multinational Organization Marketing Essay

Example essay. Published: 1st Jan 2015

“Lever Brothers Pakistan Limited is a multinational organization. Unilever PLC London is its parent company. Unilever is a European based company with headquarters in London, and their shares ar ...

Leveraging Products And Competences Marketing Essay

Example essay. Published: 1st Jan 2015

The process of global expansion is where regional cultures, societies and economies integrate on a global network through trade, transportation and communication. Economic globalization includes integ ...

Levi’s Report – Digital Marketing in Retail

Example essay. Published: 8th Feb 2020

Table of Contents Cover Page………………………………………………..1 1.0 Introduction&#8 ...

Lexus RX350 Need Recognition

Example essay. Published: 7th Jun 2017

Lexus is the luxury vehicle division of Toyota Motor Corporation. Its launch in the United States, 1989. When the first Lexus was unveiled until now Lexus was build an international sales network (sal ...

Lexus Segment Of Toyota

Example essay. Published: 12th May 2017

A product is anything that can be offered to a market to satisfy a want or need. Products include physical goods, services, experiences, events, persons, places, properties, organizations, information ...

LG and samsung refrigerator in indian market

Example essay. Published: 21st Apr 2017

Refrigerators are manufactured in India by predictability keeping in mind the tropical climate as more than 8 months in a year, 90% part of India faces hot humid weather. Now almost in all households ...

LG Electronics Company Analysis

Example essay. Published: 16th Jan 2019

In this competitive business world marketing strategies is very important .They are several multinational company run their business over the world so the multinational company must use its own market ...

Lg India Core Competencies Marketing Essay

Example essay. Published: 1st Jan 2015

Indian telecommunication industry is considered one of the biggest markets worldwide. LG Electronics entered the Indian telecom market in 1997 as a subsidiary named LG Electronics Pvt. Ltd. The enteri ...

Lidl Is One Of The Leading Global Discounter Marketing Essay

Example essay. Published: 1st Jan 2015

Lidl is one of the leading global discounter and owns round about 9000 stores in Germany and all over Europe. Lidl has beaten its main competitor Aldi. Aldi is already successful in the United States. ...

Life Cycle Assessment

Example essay. Published: 1st Jan 2015

Executive Summary This report assessed the ‘wholistic’ environmental impact of fast food packaging over the packaging life cycle, using a case study of a McDonald’s Big Mac hamburger. Th ...

Life Without Mobile Phones

Example essay. Published: 6th Jun 2017

Imagine life without a mobile phone, or dated back to the period that people have to travel to another place just to transfer the important messages to their love ones. Sound very inconvenience, proba ...

Lifestyle Based Segmentation On Mobile Phones Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this thesis is to examine the applicability of lifestyle-based segmentation on mobile phones in the context of Mauritius. Normally this carried out to exemplify how market segmentation ...

Limebike Marketing Analysis Report

Example essay. Published: 23rd Sep 2019

        MARKETING ANALYTICS REPORT Table of Contents Executive Summary………………… ...

Lipton Tea: An analysis

Example essay. Published: 11th May 2017

Executive Summary Operations Management is an area in the management which is concerned with the production of goods and services in different industries and also keeps the responsibility of ensuring ...

LITERATURE REVIEW 2.1 .1 Definition of Consumer Behaviour

Example essay. Published: 1st Jan 2015

Consumer behaviour can be defined as “the study of individuals, groups or organisations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas ...

Literature Review Definition Of Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

“Marketing is managing profitable customer relationships, the twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by deliveri ...

Literature Review Ice cream Nowadays

Example essay. Published: 1st Jan 2015

Ice cream we call glaces a la crème in French. Base on the book written by Shannon Jackson Arnold, that in France, sundaes are called coupes after the wide-mounthed. (Shannon Jackson Arnold 2004) wri ...

Literature Review of Fast Fashion

Example essay. Published: 13th Aug 2021

In this study, a model of studying the relationship between impulse buying behavior in fast fashion industry and fashion involvement, hedonic consumption tendency and positive emotion will be used. ...

Literature Review on “The Concept of Search Engine Optimization

Example essay. Published: 1st Jan 2015

2.1 Introduction: the concept of a search engine has gained huge significance from the beginning of the invention of the first search engine in 1990s. The search engine is considered to be a basic act ...

Literature review on consumer behaviour and branding

Example essay. Published: 1st Jan 2015

In addition, it can be understood by the model of consumer decision making process (Figure xx) which consists of three key elements, there are external influence factors, consumer decision making proc ...

Literature Review on consumer buying behaviour

Example essay. Published: 1st Jan 2015

Introduction Literature review provides a theoretical framework of this research. It critically analyses the research topic and is the key process of any process any research project as it allows the ...

Literature Review on Online Shopping

Example essay. Published: 10th Jan 2017

This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for apparels. ...

Literature Review on Pricing Strategies and Theories

Example essay. Published: 16th Jan 2018

Abstract: This purpose of this research is to study how the organization decides the price for the products. As price is considered has a very high sensitive factor of an organisation. In this study w ...

Literature review The Concept of Green Marketing

Example essay. Published: 1st Jan 2015

Introduction A topic that the media, politicians, organisations and general public have been talking about during the past decade is the environmental friendliness or so called “green marketing& ...

Literature Review: Customer Expectations

Example essay. Published: 18th May 2017

The literature review is about customer expectations, customer perceptions and customer satisfaction and their association with the services they receive. The literature describes customer satisfactio ...

Literature Review: Product Placement

Example essay. Published: 8th May 2017

Product placement(PPL), also called” brand placement”, which is a prominent type of “hybrid message” in communication, and pay to place branded products (e.g., brand name/logo, ...

Lloyds Tsb A Retail Bank In The Uk Marketing Essay

Example essay. Published: 1st Jan 2015

Lloyds TSB is a retail bank in the U Kingdom. It was started in year 1995 by the merger of Lloyds Bank. Lloyds TSB has an wide network of branches and cash machines across United Kingdom and offers 2 ...

Local Brand National Brand Private Brand Marketing Essay

Example essay. Published: 1st Jan 2015

Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create ...

Local, National, Private and Global Brand Differences

Example essay. Published: 12th Jan 2018

Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create ...

Localized Value Proposition Analysis for Toyota

Example essay. Published: 12th Jan 2018

Introduction Toyota motor company, who started a comprehensive partnership with FAW (First Auto Works) in 2002, has achieved great success in China, the market share expanding from 2.4% in 2003 to 7.3 ...

Logistics Problems Occurred In Crocs Marketing Essay

Example essay. Published: 1st Jan 2015

In 1999, Crocs is a limited liability company and started marketing and distribution their products in United Stated. Crocs Company is a United Stated based shoe designer, manufacturer and retailer. I ...

Logo of the company

Example essay. Published: 1st Jan 2015

Logo of the company 1. Introduction to the company Logo of the company which presents brand image in front of customer About company Parker company is a manufacturer of pens, founded in 1888.George Sa ...

LOreal company Project analysis

Example essay. Published: 1st Jan 2015

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already fu ...

LOreal Cross Cultural Marketing Strategy

Example essay. Published: 1st Jan 2015

L’Oreal and its brand are famous among all age group and in almost all parts of the globe. Amongst the fairer sex, L’Oreal is the best thing to happen. Their products and all aspects of th ...

Loreal International Marketing Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this report and its study is concentrated to have a glimpse and understanding of International marketing strategy. In this report, I will discuss the issue encompassing L’Oreal an ...

Loreals New Product Development Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

This report is based on L’Oreal’s new product development strategy and the way they have successfully managed to achieve considerable market shares through consistent R&D efforts. The ...

Louis Philippe Sub Brands Marketing Essay

Example essay. Published: 1st Jan 2015

Louis Philippe was launched in India in 1989. Celebrating the sophistication of the Indian gentleman, Louis Philippe garments establish that their wearer is a man of infallible taste and class. The br ...

Louis Vuitton | A marketing analysis

Example essay. Published: 8th May 2017

Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It hold on to its own brand spirits and do things which a ...

Louis Vuitton and Gucci: Marketing Mix

Example essay. Published: 15th Jan 2018

Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (1821-1892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened ...

Louis vuitton becoming successful in the luxury market

Example essay. Published: 1st Jan 2015

For approximately twenty years, LVMH has played an important role in luxury market since its merge with LV; thereupon, LVMH is known as the world’s largest conglomerate of luxury goods under var ...

Louis Vuitton Expansion Strategy

Example essay. Published: 21st Jul 2017

Operating in 59 countries, Louis Vuitton is the largest global luxury brand in the world. It is a member of the Louis Vuitton Moët Hennessy Group and the main business unit of the conglomerate &# ...

Loyalty Programs Of Coke Refocus On Customer Satisfaction

Example essay. Published: 27th Apr 2017

Coca-Cola, the corporation nourishing the global community with the world’s largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving new thumb ...

Lucky Lanka Milk Processing Company Limited Marketing Essay

Example essay. Published: 1st Jan 2015

The dairy industry has vast prospective to supply significantly to the development of Sri Lankan economy. Dairy industry is a traditional industry which has a history of thousand years. In this indust ...

Lucozade Marketing Strategy

Example essay. Published: 28th Jun 2017

The aim of this report is to evaluate the marketing strategy of Lucozade in the United Kingdom. Lucozade is a successful company in the industry of energy and sports drink. The exploding growth in the ...

Lush Company Structure

Example essay. Published: 21st Jul 2017

As an entrepreneurial venture, Lush company is acknowledged as the successful cosmetic retailer which is created by Mark and Mo Constantine in Poole, Dorset, United Kingdom under the name of Cosmetic ...

Lush Ethical Marketing And Practises

Example essay. Published: 30th May 2017

Extensive investigation and detailed concepts have been established by Business researchers to identify the relationship between brand personality and the consumer. In spite of such vast research cons ...

Lux Beauty Bar Soft Touch Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer product divides into four categories which is convenience, shopping specialty and unsought product. Lux Beauty Bar “Soft Touch” is consumer product which under convenience goods. ...

Luxury Branding And Emergence Of Masstige Brands

Example essay. Published: 1st Jan 2015

Positioning strategies for luxury brands combine a high professed esteem with rational value premiums in demand to fascinate middle-class customers. These approaches are different from those applied b ...

Luxury Car Ceo Status Marketing Essay

Example essay. Published: 1st Jan 2015

The average North American works twenty-seven hours each month to pay for the thirty-two hours they spend driving. It is vital to understand the psychological elements in people’s car buying de ...

Luxury goods and its characteristics

Example essay. Published: 17th May 2017

What is luxury? Nowadays this is a very common question asked by a lot of people around of the world, maybe in the past it was asked by less people. In order to understand why the number of people w ...

Luxury Products And Consumer Behaviour

Example essay. Published: 5th Jun 2017

This chapter reviews related literature pertaining to the study of (a) Brand, (b) Consumer Brand Perception with regards to the attributes like celebrity endorsement, store design and presentation and ...

Macro and micro environment analysis of Dominos

Example essay. Published: 1st Jan 2015

Domino’s pizza is considered to be world’s most renowned company around the globe. Domino’s offer both, delivery from door to door as well as take away from store. Currently Domino&# ...

Macro And Micro Environment Analysis Of Ford Motors

Example essay. Published: 10th Oct 2017

Introduction Ford Motor Company (Ford) is the largest automotive manufacturers in the world, operating in 200 markets across six continents. The brand includes Ford, Lincoln, Mazda, Mercury and Volvo. ...

Macro And Micro Environment Marketing Essay

Example essay. Published: 1st Jan 2015

Sonys decisions are depended on both Micro and Macro environmental factors. Changes in the factors of a macro environment cannot be controlled but efforts can be made to minimize its negative impact. ...

Macro and Micro Environment Trends in the Gaming Industry

Example essay. Published: 15th Jan 2018

Sony, a highly-technologically driven multinational Japanese corporation, is amongst the leading companies in producing and selling electronics worldwide. Its quality electronic products associated wi ...

Macro Environment Analysis for Smyths Makreting Strategy

Example essay. Published: 23rd Sep 2019

Smyths Strategic Marketing Contents Introduction Macro Environment Scan STEEP: Micro-Environment Scan Company: Customers: ...

Macro environment analysis of Berjaya air

Example essay. Published: 1st Jan 2015

International business is a process or method in the economic system that describes all commercial transactions such as exchanging goods and services between two or more country. Mostly, the patterns ...

Macro Environment Analysis of General Motors (GM)

Example essay. Published: 15th Jan 2018

In reflecting the macro environment, it is vital for us to identify the factors that might affect the number of variables which can influence the organizations supply and demand levels and the costs a ...

Macro Environment Analysis: PEST

Example essay. Published: 9th May 2017

With the increasing of international business, there has been growing interest in how a successful organization to create a appropriate international strategy. This article provides an expanded approa ...

Macro Environment of Nestle

Example essay. Published: 28th Jun 2017

Nestlé is the world’s largest food company and has held offices in the UK as early as the 1860s. Nestlé was originally made up of three major companies: Nestlé, the Anglo- Swiss Condensed Mil ...

Macro Environment: New Product Development

Example essay. Published: 11th May 2017

As per Bender and Bender (1995), fast foods are broad term used for a restricted menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamb ...

Macro Environmental Analysis of the Indian FMCG Market

Example essay. Published: 16th Jan 2018

The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact on the FMCG industry and its organizations. Although p ...

Macro Environmental Factors Affecting The Industry Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 Introduction This report shall examine Coles Supermarket, Western Australia Based, Australian grocery retailer, and its position in the Australian supermarket industry. Through examination of Co ...

Macro Factors Of The UK Grocery Market

Example essay. Published: 1st May 2017

This report will focuses mainly on the £120 billion UK grocery industry and the market leader Tesco’s roles and its methods of success in this market. We will analyse three major points of inte ...

Macro General Environment Evaluation Marketing Essay

Example essay. Published: 1st Jan 2015

Tomei Consolidated Berhad has a mission to establish itself as a premium brand in Gold and Jewelry, with excellence in its quality, design, service value. This is supported by Tomei’s financial ...

Macro-environment and Micro-environment for Topshop

Example essay. Published: 11th Jan 2018

Introduction As a global marketing manager of Topshop, it is very necessary to think about expanding its global marketing. China is a good choice as it owns a large number of persons. And, alongside c ...

Macys And Dillards Differences Amongst Competitors

Example essay. Published: 2nd May 2017

Macy’s currently has 15 private labels which include: Alfani, American Rag, Charter Club, Club Room, First Impressions, Green Dog, Hotel Collection, I-N-C International Concepts, JM Collection, ...

Magazine Advertisement The Main Target Objective Marketing Essay

Example essay. Published: 1st Jan 2015

The main target objective for advertisement through flyer is to promote the product, which is the Fipper. The distribution of flyer is to give message to target consumers about the latest promotion wh ...

Maggi Brand Extension And Repositioning

Example essay. Published: 18th Apr 2017

This research paper deals with the study of Maggi brand which made its footprint in India in the year 1983. Maggi is a brand originated in India by Nestle India Limited. It has over the years become s ...

Main barriers to marketing planning

Example essay. Published: 1st Jan 2015

A marketing plan “outlines the exact actions you aim to carry out to interest potential customers and clients in your product or service and influence them to buy the product or services you off ...

Main characteristics of marketing oriented organisation

Example essay. Published: 1st Jan 2015

Marketing is a buzz word which describes both a management strategy focusing on customer satisfaction, and a series of functions such as advertising, selling, product development, and market research. ...

Main Components Of Marketing Management Marketing Essay

Example essay. Published: 1st Jan 2015

The industrial world has come a long was from the early days of industrial revolution. As the industrial world has grown tremendously, it has become more complicated and a subject of academic study. B ...

Main Market Segments In Egyptian Market

Example essay. Published: 15th May 2017

Introduction Paul founded 120 years ago and is a market leader in France with more than 360 local branches and has spread over 20 countries worldwide. It’s a private sector company operated unde ...

Main purpose of job design

Example essay. Published: 1st Jan 2015

The main purpose of job design is for quality, speed, dependability, flexibility, cost, health and safety. This is the way to achieve greatness in conducting their working style and working techniques ...

Maintaining Customer Loyalty In Vietnam Dental Market Marketing Essay

Example essay. Published: 1st Jan 2015

Pacific Dental, the company that I am working for, is a professional supplier in dental business and exclusive distributor for some well-known dental manufacturers in the world such as Dentsply Intern ...

Major Components Of A Customer Focused Environment Marketing Essay

Example essay. Published: 1st Jan 2015

As an example, in North America, they tend to be on time punctually and they expect others to be punctual also. They do not appreciate any late or delay. But in others places, such as Malaysia, showin ...

Major Issues Challenges Facing The Mark Spencers Marketing Essay

Example essay. Published: 1st Jan 2015

M&S is also known as Mark and Spencer, is a well-known British company in a retail sector. It was established in the UK for over 125 years. And in 1884 it began as a small stall known as “p ...

Major Players In The Television Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Driven by increase in subscription revenues and proliferation of televisions across households, the year 2009 was a good innings for the Indian television industry. Currently estimated at Rs. 265.5 bi ...

Malayan Banking Berhad | Analysis

Example essay. Published: 15th May 2017

Malayan Banking Berhad (Maybank) is the biggest financial services group in Malaysia. Maybank started its operation in Malaysia since 1960 to date. They established e-banking system which provides the ...

Malaysia Airlines Marketing Analysis

Example essay. Published: 27th Jun 2017

Jump to: PEST Analysis | Marketing Mix Analysis | 5 P’s Analysis Malaysia Airlines, more commonly known as MAS was founded in 1947, as Malayan Airways. Its primary hub used for domestic and inte ...

Malaysia Dairy Industries: Background

Example essay. Published: 16th May 2017

Malaysia Dairy Industries has engaged World of Changers to come up with a marketing plan to help reach its organizational goals at the same time reaching customer’s s ...