Marketing Essays

Introduction To Walt Disney Marketing Essay

Example essay. Published: 1st Jan 2015

The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer ...

Introduction Unilever Pakistan History Marketing Essay

Example essay. Published: 1st Jan 2015

When we talk about fast moving consumer good products so, in the mind of consumer one name arise Unilever Pakistan. Some unforgettable brands of unilever are Lifebuoy, Lux, Surf and Walls. Unilever P ...

Investigation of the cereal bar market

Example essay. Published: 25th Apr 2017

This article contains an investigation of cereal bar market and gives a feasibility report at the end. At the beginning, backgrounds of Kellogg Company and cereal bar market are given. After this, it ...

Investment Plan For Valentino Chocolates Marketing Essay

Example essay. Published: 1st Jan 2015

Today, Valentino’s chocolatiers are making over 60 different quality chocolates, with respect for tradition and a passion for taste. Thousands of people are enjoying more than 300,000kg of Valen ...

IPhone 6 Marketing Plan

Example essay. Published: 18th Jul 2017

I am going to launch I phone 6. It’s a mobile phone without keypad. It’s a touch screen phone. You can also use it as a mini computer. It has Microsoft windows 9 with latest software. It h ...

IPhone Marketing Strategy

Example essay. Published: 1st Jun 2017

This report comments about the marketing strategy of iPhone. This explains the marketing mix, environment in which iPhone is introduced and segmentation, targeting and the positioning of iPhone. After ...

IPod Advertising Analysis

Example essay. Published: 1st Jan 2015

IPod Advertising Analysis —— Evaluation of the effectiveness of Apple’s iPod advertisements 1. Introduction 1.1 Background Released by Apple, iPod has led a new generation of portable music ...

Is ‘Marketing Ethics’ An Oxymoron?

Example essay. Published: 2nd May 2017

Is marketing ethics an oxymoron is a question has arisen due to the techniques employed by brand managers, who prefer short run gains and employ expedients to maximize sales ...

Is Apple Entry Into The Mobile Telephone Sector Marketing Essay

Example essay. Published: 1st Jan 2015

According to Michael Porter (1979), industry is being influenced by five forces. The strategic business manager planning to develop an advantage over rival firms can use this model to better understan ...

Is The Perfect Place To Shop For Tudung Marketing Essay

Example essay. Published: 1st Jan 2015

In order to accomplish our purposes, we specify on selling headscarves or better known as tudung because we believe that this item is the one item that completes your outfit. Yet, we still provide acc ...

Issue of Marketing Violent Video Games to Kids

Example essay. Published: 23rd Sep 2019

Marketing Violent Video Games to Kids In today’s generation, video games have become a major part of children’s lives.  Unfortunately for parents, video games have been created ...

Issue that have an Influence Global Branding

Example essay. Published: 3rd May 2017

According to Kotabe and Helsen (1988), a global brand is the product or services that brings along their identity (brand) which is available in many nations and, though it may differ from one country ...

Issues and challenges faced by Starbucks corporation

Example essay. Published: 1st Jan 2015

In 1971, four people fill with passion of coffee open their first coffee retail store-Starbucks in Seattle, Washington. By 1981, the company had 4 retail stores, which were sale whole bean coffee. How ...

Issues Faced by GlaxoSmithKline

Example essay. Published: 17th May 2017

Back Ground GlaxoSmithKline is one of the few pharmaceutical companies of the world that is researching on both medicines and vaccines at a time. GSK is working on three priority diseases for the Worl ...

Issues faced by mcdonalds

Example essay. Published: 1st Jan 2015

In 1954, Ray Kroc discovered a small hamburger stand in California owned by Maurice and Richard McDonald. Kroc volunteered to franchise their restaurants. It has now become one of the world’s le ...

Issues facing Toyota and steps to solve them

Example essay. Published: 1st Jan 2015

As of late Toyota has come under massive criticism for the flaws in its vehicle’s acceleration system which have led to economic grievances, the deaths of a few of its customers, and as such cla ...

Issues For Tesco: Entering The Indian Market

Example essay. Published: 28th Apr 2017

Introduction For many years the world economy has become more global, but they remain significant cultural differences between countries and markets. Cultural values and social behaviour of a consumer ...

Issues In Marketing Communication

Example essay. Published: 16th May 2017

With in the Marketing world, Major current issues in the field of marketing communication are forced towards integrated activity. There are various reasons for this fundamental change; the marketing m ...

Issues Involved in Strategic Planning

Example essay. Published: 12th Jun 2017

They are stated in precise terms as quantitatively as possible. The emphasis on goals is on measurement of progress toward the attainment of objectives. Goals have the following structures they: 1. Ar ...

Itc Limited Porters Five Forces Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer faces low buying power because of fragmented and have littleinfluence on product price. Comparing the buyer power retailers it is very high since they are needed to negotiate the price with t ...

Itc Triple Bottom Line Performance Marketing Essay

Example essay. Published: 1st Jan 2015

Sustainable development implies meeting the needs of the present without compromising the ability of future generations to meet their own needs. History of TBL John Elkington coined the term “Tr ...

J Js Fish and Chips Business Plan

Example essay. Published: 1st Jan 2015

1.0 Vision “To become one of the fastest take away fish and chips restaurants providing customers with the most fresh, tasty and high quality products”. 1.1 Mission Statement J J’s F ...

Jacoby And Chestnut 1978 Marketing Essay

Example essay. Published: 1st Jan 2015

Attitudinal loyalty in contrast to behavioural loyalty is distinguished from repeat buying by the customer’s mental and emotional states which then mediate between the stimuli and response. Rauy ...

Jaguar Business Analysis

Example essay. Published: 14th Jul 2017

This report will evaluate the strategic position of Jaguar Cars Limited and how emerging technologies might impact on this position. To achieve this, the report will look at both the internal and exte ...

Jaguar Land Rover (JLR) Marketing Report

Example essay. Published: 10th Apr 2018

1. Jaguar Land Rover company profile Jaguar Land Rover Cars (JLR), founded in 1922, is one of the world’s premier manufacturers of luxury saloons and sports cars. It is a business built around t ...

Jaguar Land Rover Automotive Plc Marketing Essay

Example essay. Published: 1st Jan 2015

Jaguar Cars Ltd is a British luxury car manufacturer, headquartered in Coventry, United Kingdom. It is part of Jaguar Land Rover business which is a subsidiary of Tata Motors. Tata Motors bought JLR f ...

Jaguar Land Rovers Targeted Audiences

Example essay. Published: 28th Apr 2017

This short brief intends to scrutinise Jaguar Land Rover’s targeted audiences from a present generation analytical position. Jaguar, despite the recession and the age group of the audience, has ...

Japanese Market Entry Proposal Ben And Jerrys Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Ben and Jerry’s is now regarded as a successful ice cream manufacturing brand and business model widespread all across the world. In the year of 1998, Ben & Jerry’s enter ...

Jd Wetherspoon Strategic Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

The British pub chain JD Wetherspoon, started as a local pub in London by its Chairman Tim Martin in 1979. It has since grown and the company now owns over 700 pubs all over the United Kingdom. The ch ...

Jeans Market In India History Marketing Essay

Example essay. Published: 1st Jan 2015

Denim Jeans, a cotton apparel originally designed for the working class, has fascinated the poor and the rich alike, and has even survived the changing fashion trends of the youth for over a century. ...

Jetstar Airline is an airline company that provides low cost flight

Example essay. Published: 1st Jan 2015

Jetstar have their code of practice. They always want to be better and more informative relationship between their customers and insurers. They have improved their customer confidence towards their se ...

John Lewis Is A Chain Of Retail Stores Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction John Lewis is a chain of Retail stores, based in Great Britain. John Lewis opened its first opened its store in 1864 in Oxford Street, London. “Never Unknowingly Unsold” an al ...

John Lewis Partnership Analysis

Example essay. Published: 13th Jul 2017

This paper focuses on the strategic formulation of John Lewis partnership in initial phases of the firm’s online services, Ocado the online service that delivers Waitrose groceries) and the onli ...

John Lewis Plc About Us Marketing Essay

Example essay. Published: 1st Jan 2015

The John Lewis Partnership is a visionary and successful way of doing business, boldly putting the happiness of Partners at the centre of everything it does. It’s the embodiment of an ideal, the ...

John Lewis Social Media Strategy

Example essay. Published: 29th Dec 2017

Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other ...

Johnson and Johnson Company Analysis

Example essay. Published: 1st Jan 2015

This assignment is on the company called Johnson and Johnson. I have collected marketing information of this company as my topic is marketing research on Johnson and Johnson. I have covered marketing ...

Johnson Johnson Global Strategy And Future Recommendations Marketing Essay

Example essay. Published: 1st Jan 2015

Although the multi-domestic strategy has many helpful benefits for a global company, it also has some shortfalls. Inconsistency of the company’s values at the headquarters and overseas is one ex ...

Joint Venture Between Mahindra And Renault Marketing Essay

Example essay. Published: 1st Jan 2015

1. Executive summary This report highlights the key issues that can be faced by DBD while expanding the market overseas and probable guidance to achieve the best possible solutions. The patented techn ...

Journey Of Parle G Started In 1939 Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Journey of Parle-G started in 1939, when Parle Product Pvt. Ltd launched its first biscuit brand in India. A cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute youn ...

Juice Of Different Brands And Containers Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Now a day with the increasing intensive competition in order to marketing a product marketing plan is considered as a sole of this, 2.1 Current Marketing Situation In our country there ar ...

Jurlique Manufactures And Retails Marketing Essay

Example essay. Published: 1st Jan 2015

Profile Founded in South Australia by a chemist and a horticulturalist in 1985, Jurlique manufactures and retails the purest, most powerful skin care products. The organic and biodynamic farm system, ...

Just Do IT-Nike

Example essay. Published: 1st Jan 2015

INTRODUCTION The Just do it campaign for Nike was responsible for seeing the company become the second most recognized brand globally. While the physical fitness craze of the 80’s provided the p ...

Just In Time (JIT) Inventory Control

Example essay. Published: 16th Jan 2018

Just In Time Introduction Just In Time Inventory Control is a production method which views inventory as waste. Although it eliminates the need for inventory, it a complex process which is not easily ...

Just In Time Manufacturing: Toyota

Example essay. Published: 17th May 2017

As we’ve known that, Toyota Corporation is one of the most successful brands using “Just in Time” philosophy today. Their success is based on low production costs, maintains high qua ...

Just Us! Cafe: Business Analysis

Example essay. Published: 10th Jan 2018

Just Us! Cafe’s is the company specialise in food and service industry consist of wholesaler and retailer in Nova Scotia, Canada, and United States. Just Us cafe’s vision is “to be a ...

Justification Of Selected Variables Marketing Essay

Example essay. Published: 1st Jan 2015

3.1 introduction of methodology In this chapter (3), studying and discussing about research methodology and theoretical framework will be the main target. For this purpose, justification of the select ...

Justification Of The Business Concept For Fast Food

Example essay. Published: 27th Apr 2017

Introduction John Keells Holdings PLC (JKH) was originated in the early 1870s by the Englishmen Edwin and George John as an exchange broker company named E. John & Co. Subsequent to the company&# ...

K-Mart Marketing Mix Analysis

Example essay. Published: 8th Feb 2020

INTRODUCTION This research is ready the way how K-mart operating inner that market location and identify as aware of how efficiently they organised their marketing mix combo to feature i ...

Kantar Worldpanel Research Methods

Example essay. Published: 17th May 2017

This essay uses Kantar Worldpanel as an example to critically analyse a data processing flow of consumer panel research and the competitive environment it is currently facing. With an introduction to ...

Keels Food Product Plc vision and values

Example essay. Published: 1st Jan 2015

Keells Food Products PLC is presently Sri Lanka’s market leader in the processed meat industry and enjoys a market share of approximately 70%. A subsidiary company of John Keells Holdings, KFP ...

Kellers Customer Based Brand Equity Model Marketing Essay

Example essay. Published: 1st Jan 2015

Principles of Marketing, by Philip Kotler and Gary Armstrong and the American Marketing Association defined brand as a name, term, sign / symbol or a combination of these that identifies the maker o ...

Kellogg S New Product Development Marketing Essay

Example essay. Published: 1st Jan 2015

Creating new products or making changes to existing brands can be expensive. It involves making investment decisions now, in the hope of making a return later. Weighing up future returns against an in ...

Kelloggs Business Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

The importance of customers and their value plays a major role and cannot be neglected by the companies in todays business world. The implementation of different new strategies and marketing plans wil ...

Kelloggs Growth Strategy in India

Example essay. Published: 25th Apr 2017

As Kellogg’s strategy for entering and growing in the Indian market has involved a number of different stages, a critical discussion must explore each stage of Kellogg’s approach in turn. ...

Kelloggs The Worlds Leading Breakfast Food Manufacturing Business Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Kellogg’s company formed in 1906 became world’s leading breakfast food manufacturing business. Well known for its brand of cereals, Kellogg’s had thirty per cent (30 %) ...

Kentucky Fried Chicken Holdings Malaysia Berhad Marketing Essay

Example essay. Published: 1st Jan 2015

KFC is an abbreviation of Kentucky Fried Chicken is a chain of fast food restaurant based in Louisville Kentucky, in the United Stated and was founded by Colonel Harland Sanders in 1952. Since he was ...

Kentucky Fried Chicken Kfc Marketing Essay

Example essay. Published: 1st Jan 2015

We have chosen Kentucky Fried Chicken (KFC) is our galvanization in fast food industry. KFC is currently one of the largest businesses of the global fast food service industry. Here is brief backgroun ...

Kentucky fried chicken marketing plan

Example essay. Published: 1st Jan 2015

The UK fast-food market is worth an estimated £8.02 billion annually, amounting to an average spent of £22 per month per adult. Motivations for purchasing fast foods were predominately speed and con ...

Kettle Foods Marketing Plan

Example essay. Published: 26th May 2017

Potato chips as a product has been a major snack being consumed around the world but most predominantly in is consumed English speaking countries and some West African countries as well. Potato crisps ...

Keurig Inc Case Analysis

Example essay. Published: 1st Jan 2015

Launching a new successful product in the market is one of the most important operations for any company because it requires a lot of time, money, planning of the top managers for providing a better q ...

Key Challenges Faced By Airtel

Example essay. Published: 11th May 2017

Introduction: Bharti Airtel Limited, the mobile telecom leader in India and Indian Farmers Fertilizer Cooperative Ltd. announced the launch of a joint venture company IFFCO Kisan Sanchar Ltd. that wil ...

Key Challenges Which Microsoft Is Facing Marketing Essay

Example essay. Published: 1st Jan 2015

1.Introduction This purpose of this report is to discuss the key challenges which Microsoft is currently facing and is likely to face in its near future. As his newly appointed consultant this report ...

Key Concepts In Corporate Communication

Example essay. Published: 4th May 2017

Air Mauritius, facing fierce competition and thus constantly aims at acquiring new customers as well as strengthening its existing customer base. Promotional efforts made in that direction are based o ...

Key Drivers Of Retail Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Retailing in the Philippines continued to show strong growth due to improved customer confidence both in the grocery and non-grocery products. Last year continued to see the evolution of a Filipino co ...

Key Factors Affecting Customer Retention Marketing Essay

Example essay. Published: 1st Jan 2015

The objectives of this thesis are to examine the influence of the interaction between overall satisfaction with service quality, product quality, pricing, and switching barriers on customer retention ...

Key marketing strategies: SPICE and TATA

Example essay. Published: 24th Apr 2017

Introduction Consumer behaviour is an important region for marketers especially for service industry where customer is given the highest priority. For a marketer it is very much important to understan ...

Key Messages To Communicate With Targeted Segment Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction: In the modern society, fashion had always been considered as an important aspect in daily life. According to the Fashion arts (2010), there is an increasing in number of intensive compet ...

Key Resources And Capabilities

Example essay. Published: 3rd May 2017

Apple Inc. is an American transnational enterprise, which headquartered in Cupertino, designed in California; consumer electronics , computer software, and personal computers are the primary service ...

Key Success Factors of the Ford Motor Company

Example essay. Published: 10th Oct 2017

Introduction This case analysis is made on Ford Motor Company, presented below are key success factors that a global automotive player should possess in order to remain competitive, more over a brief ...

Key To Success For Implementation Of IMC

Example essay. Published: 1st Jan 2015

The emergence of integrated marketing communications (IMC) has developed into one of the most significant example of growth and expansion in the marketing discipline (Kitchen, 2003). It has influenced ...

KFC and McDonalds: Western Country And China

Example essay. Published: 16th May 2017

This chapter describes the background of the two typical western fast food companies in china, which are KFC and McDonald. It also provides research questions along with the purpose of the thesis and ...

KFC Ethical Audit Report

Example essay. Published: 4th May 2017

Kentucky Fried Chicken (KFC) founded by Colonel Harland Sanders since in 1952, he opened his first restaurant in the small front room of a gas station in Corbin, Kentucky. Today, KFC becomes successfu ...

KFC Is A Major Quick Serving Restaurant Marketing Essay

Example essay. Published: 1st Jan 2015

KFC is a major quick serving restaurant (QSR) serving over 12 million customers on a daily basis through its 21,400 restaurants in 109 countries. This assignment views the marketing strategy that KFC ...

Kfc Kentucky Fried Chicken In Nigeria

Example essay. Published: 27th Apr 2017

KFC Corporation, or KFC®, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. The peculiar history of KFC® – Kentucky Fried Chicken started ...

Kfc Marketing Audit Strengths

Example essay. Published: 20th Apr 2017

Obvious that KFC as a successful brand, the company owns and franchises more than 15,500 Outlets in more than 100 countries. This is pertinent to Consumer loyalty and attracting the right sort of Fran ...

KFC Marketing Strategy in Malaysia

Example essay. Published: 6th Jun 2017

Rationale KFC Holdings (Malaysia) Bhd is currently the market leader [1] in the fast-food industry of Malaysia. With 457 restaurants operating all over the country [2] and expected to open more do ...

Kfc One Of The Famous Fast Food Restaurant Marketing Essay

Example essay. Published: 1st Jan 2015

KFC is one of the famous fast food restaurants in the world. They have many branches around the world and they are succeeding their business because of their preplanning strategy. They have unremarkab ...

Kids Dresses Designs In The Modern Era Marketing Essay

Example essay. Published: 1st Jan 2015

We may not be thinking of the kids fashion trends, though it is the most desirable part of the todays revolutionary fashion trends. This is just not important to wear the latest trends on the kids and ...

Kiehls Brand Development

Example essay. Published: 26th May 2017

Kiehls has a good reputation and brand image that it founded since 1851. So they can keep customers loyalty since they understood its customers needs. On the other hand, their products are in natura ...

Kingfisher Airlines Marketing and Management Strategies

Example essay. Published: 12th Jun 2017

Kingfisher Airlines based in Bangalore India at Bengaluru International Airport, is one of the main airlines in its section of the world and has more than 400 flights per day. Kingfisher Airlines has ...

Kitchen Appliances Brand Portfolio Analysis

Example essay. Published: 1st Jan 2015

The market for kitchen appliances can be divided into four major product categories: Refrigeration appliances: Fridges, freezers and fridge freezers Cooking appliances: Cookers, microwaves, ovens, coo ...

Kleenex Cottonelle And Zewa Toilet Tissue Marketing Essay

Example essay. Published: 1st Jan 2015

In this essay the attention will be focused upon market segmentation, targeting and positioning. Market segmentation is the phenomenon of fragmentation of it depending on certain variables, criteria o ...

Knauf Corporation Case Study

Example essay. Published: 3rd May 2017

The following assignment is a case study, in which we are going to analyze the Knauf Corporation worldwide, but mostly the operation of the business in the European countries. The objective of this as ...

Knorr Soup Marketing Analysis

Example essay. Published: 21st Jul 2017

Knorr product is sold in 87 countries their punch line is ‘Good Food Matters ‘only soup in India which has 18%growth.It holds a majority of market space {55%}.Maggi is one of the main bran ...

Kotler And Armstrongs Marketing Communication

Example essay. Published: 27th Apr 2017

Effective communication is critically important for a successful organization. On one hand there is a variety of promotional tools as advertising, sales promotion, direct marketing, public relations p ...

Kraft Foods Entrance Into China Marketing Essay

Example essay. Published: 1st Jan 2015

The paper that we write is about Kraft Foods which entered the Chinese market. At present, Kraft Foods is the worlds second largest food company, as far as we know, the world’s largest food comp ...

Krispy Kreme Doughnuts – Strategic Analysis

Example essay. Published: 2nd Jun 2017

Veron Rudolph created the first Krispy Kreme store on June 13, 1937 and from that opening led it to become a large corporation. The bakery first envisioned selling doughnuts to nearby food marts. Thes ...

Krispy Kreme Objectives

Example essay. Published: 17th Jul 2017

Krispy Kreme is a famous chain of donut and coffee store all around the world. In 1937, Vernon Rudolph founded Krispy Kreme in Winston-Salem. Since then Krispy Kreme’s mission has been to provid ...

Kunst Vacuum Pumps and the vacuum pumps market

Example essay. Published: 1st Jan 2015

In the growing marketplace of the vacuum pumps in the world and particularly in the United States, Kunst Vacuum Pumps had decided to penetrate into the new market segments by offering the Kunst 1600 D ...

L Oreal Marketing Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

EXECTIVE SUMMARY Managing a successful business is not like a field of dreams; you may build it but it might not come true. Marketing is all about making your product known to consumers and persuading ...

L’Oreal Biotherm – Case study

Example essay. Published: 11th May 2017

Vision and Branding Strategy: The overall business strategy of L’Oreal stands G-local. On its facets, it has acted in a customized manner across different countries of the globe, considering the ...

L’Oreal Global Marketing Strategy

Example essay. Published: 13th Jul 2017

L’Oreal is a great example of how global branding strategy can be used to generate new growth opportunities when all other companies were not going great guns. In the late 90’s and early 2 ...

L’Oréal Internal and External Influences

Example essay. Published: 12th Jul 2017

The beauty industry has always been on a rapid move either it being the consumers or the competitors whereby on stake lies millions of dollars to be griped on by the producers of the beauty products. ...

L’Oreal International Strategy

Example essay. Published: 11th Jul 2017

The cosmetic industry can be analysed using Porters five forces framework, by identifying threats of New Entrants, Industry Competitors Suppliers, Substitutes and Buyers. According to Euromonitor Inte ...

L’Oreal SWOT Analysis Essay

Example essay. Published: 13th Jul 2017

Prior to the establishment facial cosmetics, L’Oreal can be identified as a hair-colour formula which has been introduced by a French chemist known as Eugene Schueller in 1907. At this time it w ...

Laboratory Report Experiment for Jigging

Example essay. Published: 15th Jan 2018

1) INTRODUCTION: Jiging is one of the specific gravity separation methods.The method separate minerals of different specific gravity by their relative movement in response to gravity. Particle size is ...

Lack Of Products Differentiation Or Narrow Product Line Marketing Essay

Example essay. Published: 1st Jan 2015

This senior paper report examines the Harley-Davidson (H-D) phenomenon. From near bankruptcy to double-digit growth every year, H-D has something working for them. That something is called”strat ...

Land Rover Marketing Mix

Example essay. Published: 2nd Oct 2017

How marketing mix lead to the success of Land Rover Jun Lu Introduction The traditional marketing mix has received wide approval in past 60 years. It is orientated towards physical products and is be ...

Language Barriers In Global Advertising Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION International advertisement requires enlargement shares in the market by promoting the products in different countries. But as every country has different culture, international businesse ...

Laptop Industry Analysis

Example essay. Published: 12th Jun 2017

This report focuses on the personal computer industry, particularly, the laptop sector and is divided into two main parts: industry analysis and competitive advantage. The first part, industry analysi ...