Steps of the Communication Process

Question 1

1.0 Introduction

The communication process made of a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively. Communication has two types, there is verbal communication and non verbal communication. The verbal is includes oral communication mean that through words and writing. Example, a lecturer writing at the whiteboard and speaking at the class, and the students are writing what the lecturer spoke out and read what lecturer wrote out. Second, non-verbal communication is without words mean that is expressive behaviors and body language/body signal. Examples, a boy kiss a girl to show the girl that he love her. The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver. When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receivers knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message, is to mentally visualize the communication from the receiver’s point of view.

1.1 Types of Communication

Communication can occur via various processes and methods and depending on the channel used and the style of communication there can be various types of communication.

1.1.1 Verbal communication

Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogs are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type of verbal communication is written communication. Written communication can be via letters, newspaper, mail, or email. The effectiveness of written communication depends on the style of writing, grammar, vocabulary used, clarity and precision of language. Below are some types of verbal communication:

Types of verbal communication

• speaking and writing
• reading and listening
• Face to face discussions
• Telephone conversations

1.1.2 Non-verbal communication

Non-verbal communication is includes the body language or expressive behaviors of the person who is doing, which will include the body posture, overall body movements, and the hand gestures. The facial expressions are also play a major role while communication since the expressions on a person’s face say a lot about his/her mood. On the other hand gestures like a handshake, wave hand to say hello or goodbye, a smile or a hug can independently convey emotions. Another example, a person want to show uncertainty will make some ehh, ahh, ermm sounds to mean that are not sure. Non verbal communication can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings.

Types of non verbal

• facial expression and eye behavior
• gestures and postures
• vocal characteristic
• personal appearance
• touching behavior
• use of time and space

Verbal communication also includes the written word. Written includes emails, books, letters, magazines, newspapers, notes, faxes, announcements, commercials etc. Anything that is written is also verbal communication. Oral communication has also besides real words, mere grunts, cries, whimpers that people make. Each sound we make can be interpreted and seen as a certain language. Communicating with others is done more easy and it`s more easy also to understand if the two people speak the same language.

1.2 Process of Communication

Channel & Medium

Receivers send feedback to sender

Sender has an idea1 6

Sender transform idea into message

Receiver interprets message Speaking Verbal

2 5

Receiver gets message

Sender transmit message Writing Non-Verbal

3 4

1.3 How does one ensure that the intended audience has received the right message?

Communication is a two way process. It needs to have a sender, a receiver and a message. In order to have a successful ensure that the intended audience has received the right message, we need to send the message clearly. The key to a great communication understands each other. We should know that when communicating, there might appear some barriers. Below are some of barriers of communication:

Between people

1) Difference in perception

2) Incorrect filtering

3) Language problems

4) Poor listening

5) Different emotional states

6) Different background

7) Misunderstandings

Within organization

1) Information overload

2) Message complexity

3) Message competition

4) Lack of trust

5) Inadequate communication structure

Very important when communicating to also listen to what the other person is saying. Communicating can be through body language, through signs or through visual representations. People have found many ways to communicate. The second most important way to communicate is through body language. The way we move our body and the mimics we make sends also a message, that`s why we should learn how to control our body language. Below is some way to ensure that the intended audience has received the right message:

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Sending the Message

There are four elements involved in sending a message. First, as the sender, formulate the message intend to communicate. Next, consider possible barriers that may affect the message. This includes experience, the term will use and even feeling toward the subject or the audience. External barriers such as noise must also be considered. Third, encode the message, you put the message into the words you want to use. Last, clearly communicate (send) the message. Receiving The Message, there are also four elements involved in receiving a message. The audience (receivers) will first hear and/or see the message you sent. Second, the message is affected by external barriers, if any, and the audience own internal barriers. Possible internal barriers may include the audience experience level, their understanding of the terms used, their attitude toward the material, or the way they feel about you. Third, the audience decodes the message through the use of mental images. For instance, when you say the word circus, the receiver does not “see” the letters that form the word. Instead, a mental image of some sort appears. Fourth, the audience interpret the message. Clearly, at this point in the process there is no way for you to determine that all of the audience received the message you intended. To determine this, you must get feedback.

Feedback

Feedback, which may take several forms, provides essential information about your success in communicating the message. To get feedback, have the audience respond to oral questions and encourage them to ask questions. The audience non-verbal behaviors also provide important clues as to their understanding of the material. Facial expressions and body movements often indicate when audiences are unsure about the meaning of your message. You should be careful in accepting a “yes” response when you ask “Do you understand?” Obtain meaningful feedback by asking questions that require the audience to provide answer which indicate that they in fact do understand exactly what you intended.

Listening

Listening is one of our most important communication skills. It is an active process of hearing and understanding that demands concentration and attention. Both you and your audience have responsibilities in the communication process. You must ensure that the learning environment is free of distractions that might interfere with the audience ability to listen. Be alert to the non-verbal behaviors of your audience. Facial expressions reveal much of what is happening in the mind of a audience. A quizzical look indicates some misunderstanding has occurred or a question needs to be addressed. An audience leaning slightly forward and maintaining good eye contact with you is probably interested and sincere about learning. Raised hands and relevant questions are sure signs that you are communicating effectively. Learn to determine if audiences are listening by the type of feedback they provide. Effective listening depends on motivation, and you are the prime motivator in your classroom. Audience should arrive for instruction ready to learn. They should participate and ask questions as they arise. Audience must understand that they have responsibility for their own learning. This requires active listening on their part.

1.4 Conclusion

Communication is a two way process. It needs to have a sender, a receiver and a message. In order to have a successful ensure that the intended audience has received the right message, we need to send the message clearly. The key to a great communication understands each other. We should know that when communicating, there might appear some barriers. The communication process made of a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively.

Question 2

2.0 Introduction

Nowadays, many youngsters and gamers who like to catch up latest home video game console are using and playing Play station 3, Xbox 360, Wii in their house as it would be exciting, high graphic and satisfy gamers needs such as following games Final Fantasy VII, Metal Gear Solid 4, Assassin’s Creed and more. Why many people like to play home video game console? Because the PS3, Xbox 360, Wii user can entertainment at home without go out and the main point is the games graphic is High Density, everything in the game is very nice, lifelike, clearly. Our Company “SonyZ” has recently brought in Play station 4 (PS4), which is a high-tech slim home video game console with competes with Microsoft’s Xbox 360 and Nintendo’s Wii as part of the seventh generation of video game consoles. The Play station 4 is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 3 as part of the PlayStation series. This product is suitable for teenagers and gamers.

Though there are many different types of home video game console out in the market, Play station 3 serves as an effective and high quality product due to its top-notch built-in features and functions.The redesigned, slimmer version of the PlayStation 3 (commonly referred to as the “PS4 Slim” and officially branded “PS4”) is currently the only model in production. It features an upgradeable 120 GB, 160 GB, 250 GB or 320 GB hard drive and is 33% smaller, 36% lighter and consumes 34% (CECH-20xx) or 45% (CECH-21xx) less power than the previous model, or one third of the original PS4 model. The Cell microprocessor has moved to a 45 nm manufacturing process, which lets it run cooler and quieter than previous models, and the cooling system has been redesigned. The RSX moved to a 40 nm process in the latest revision. The PS4 slim also includes support for CEC (more commonly referred to by its manufacturer brandings of BraviaSync, VIERA Link, EasyLink etc.) which allows control of the console over HDMI by using the TV’s remote control. The PS4 Slim no longer has the “main power” switch like the previous PS3 models, similar to redesigned PlayStation 3 slim. Support for emulation to play PS3 titles is not present in the Slim version.

This product will soon-to-be-launched. The PlayStation 3 features a slot-loading 2x speed Blu-ray Disc drive for games, Blu-ray movies, DVDs, CDs and other optical media. It was originally available with hard drives of 20 and 60 GB (20 GB model was not available in PAL regions) but various sizes up to 320 GB have been made available since then (see: model comparison). All PS3 models have user-upgradeable 2.5″ SATA hard drives. The PlayStation 3 uses the Sony, Toshiba, IBM-designed Cell microprocessor as its CPU, which is made up of one 3.2 GHz PowerPC-based “Power Processing Element” (PPE) and eight Synergistic Processing Elements (SPEs). The eighth SPE is disabled to improve chip yields. Only six of the seven SPEs are accessible to developers as the seventh SPE is reserved by the console’s operating system. Graphics processing is handled by the NVIDIA RSX ‘Reality Synthesizer’, which can output resolutions from 480i/576i SD up to 1080p HD. The PlayStation 3 has 256 MB of XDR DRAM main memory and 256 MB of GDDR3 video memory for the RSX.

The system has Bluetooth 2.0 (with support for up to 7 bluetooth devices), gigabit Ethernet, USB 2.0 and HDMI 1.4built in on all currently shipping models. Wi-Fi networking is also built-in on all but the 20 GB models, while a flash card reader (compatible with Memory Stick, SD/MMC and CompactFlash/Microdrive media) is built-in on 60 GB and CECHExx 80 GB models.

2.1 How to communicate target audience to persuade them to buy this product

First, know our audience. Not just the demos, but what are their needs, desires, goals and more. When you know that, look at your product/service to see how it addresses those needs. Think, too, of how it does it in ways that no other competing product can. And push beyond that to think about the ways in which our product enhances their lives that may not be readily obvious to them. Now, you have the keys to developing a message that reaches the right audience and develops the right connect. And if know our audience that well, you also know where to find them – TV viewers, internet users, newspaper readers and more. That allows you to build a strategy laying out the key points or messages you want to convey and the optimal places or ways to convey it. But whatever you do, be present and genuine in your communications. Be engaged with the audience. Reply, chat, take criticism with praise, but stay in the conversation. That’s where really start to build the connect. And also, we will use the verbal and non verbal to communicate our product to persuade target audience to buy our product. Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogs are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type of verbal communication is written communication. Written communication can be via letters, newspaper, mail, or email. The effectiveness of written communication depends on the style of writing, grammar, vocabulary used, clarity and precision of language.

2.2 ADDITIONAL BENEFITS

Every purchasers of PS 3 will have one year warranty. Consumer can send back the PS 3 to our branches if the Play station got any problem without more than one year after purchased and not include those problems such as, the Play station was soaked by water, destroyed intentionally, lost cases. If some company makes an order in more than 100~30 units of Play station 3, delivery is available. The products we sold out are not refundable. Any purchased with cash, credit card and cheque are acceptable.

2.3 Advertisement for this product

We advertising it by media, this means sharing information through radio, TV or Internet. Many computer users can find our product through internet. By advertising, it also includes billboards, flyers, banners, pamphlets, bus shelters and more. . Besides that , our company used promotion the element of the service mix which allows the consumer know our latest product by many way of promote, example : our product has invite some artist to advertisement in TV , big poster beside the highway road to let consumer know it, radio ,newspaper ,phone magazines , upload to internet web to let consumer know our product. And also, By PR (or Public Relations), these are the people a business hires to get their message out to others (like news outlets for example) for them to carry the message to customers or potential customers. A good way to get lots of free coverage. Besides that, by email send and receive information to keep customers informed and clear, and by online chat sessions are an effective and common way to resolve customer complaints via the business web site. At last, by mail; many businesses send information as advertising or announcements using postal mail.