Disclaimer: This is an example of a student written essay.
Click here for sample essays written by our professional writers.

Any information contained within this essay is intended for educational purposes only. It should not be treated as authoritative or accurate when considering investments or other financial products.

CSR and Sustainable Development 2009-2012

Paper Type: Free Essay Subject: Economics
Wordcount: 2921 words Published: 4th Oct 2017

Reference this

Chapter III Analysis covering the years 2009 through 2012 for TAP CSR and Sustainable Development

III.1. CSR perspective and TAP Employees benefits

In the current economical context, which presents itself as being a difficult and complex one, in the area of labour relations and human resources management, one of TAP Group’s main concerns is represented by the possibility of guaranteeing a stable work environment from an employability point of view. This is done in TAP Group by providing different trainings alongside with improved work conditions, in such way that the professional life of an employee won’t affect that employee’s personal life. Also, an important aspect of the professional life of an employee is the guarantee of a work place where health and safety issues and the respect of moral values represent an important aspect from the company’s point of view, and that is what TAP is offering to its Employees. As far as the society is concerned, TAP is offering, promoting and encouraging a multitude of initiatives that have a social character.

Also, to show the company’s commitment to its employees, TAP is offering different extra social benefits, in addition to those offered by law. Some of these benefits include:

  • Social support – this program is composed of four Social Workers, who provide Social Support to employees in the different departments of the Company, as well as to retired employees.
  • Solidarity fund – a program that is Granting of repayable monetary loans to employees and retired employees, who find themselves in situations of exceptional economic need.
  • Nursery – considering that TAP is a company that operates (24 hours/day, 365 days/year), at its Lisbon premises, since 1972, a Nursery for the children of employees, aged between 4 months and 5 years. TAP thus collaborates with the parents in sharing child care and responsibility in the evolutionary process of the child.
  • Insurance – active employees as well as pre-retired and retired employees, aged less than 65 years, have a Health Plan, supported by collective health insurance, enabling access to medical services at lower rates, in the health establishments of the contracted network. Life Insurance is also provided, covering risks of death and full and permanent disability.
  • Pension Plan – At the time of entering the situation of retirement pension through old-age or disability, TAP attributes its Employees, recruited by 31st May 1993 to the permanent staff, a supplement to the retirement pension granted by Social Security.
  • Supplementary subsidies – Also in the context of family support, the Company grants to the children of its employees, who have proven special education needs, a re-education subsidy, reflected in a supplement to the monthly benefit attributed by Social Security or any other official body, as well as a subsidy for school material, for each child of school age entitled to receiving the State family benefit.

Besides these extra benefits, TAP Employees benefit of programs that promote a healthy way of living by promoting various awareness-raising campaigns over the year, such as: the healthy nutrition week; international nutrition weeks; health index screening (BMI, blood pressure, diabetes, among others). Also, the employees have established on its main premises a canteen, a Health Club and smoke free buildings.

In order to provide its Employees, as well as their family members, with a variety of benefits, TAP has established protocols with several entities, namely banks, which offer benefits in terms of consumer credit, mortgage loans, investment funds and insurance. Agreements with hotel units, rent-a-car and airline companies, among others, also provide discount on a variety of goods and services.

III.2. Analysis of the CSR and Sustainable development in 2009

III.1.1. CSR perspective

TAP’s commitment to the Community, which is included in the company’s social responsibility policy, is a commitment based on the company’s efforts to have an important role in promoting changes in society and, in the same time, contribute to improving living conditions and a greater social cohesion.

In 2009, TAP has encouraged direct voluntarily in the company by offering their Employees the opportunity to donate blood. 250 Employees have chosen to use their free time and go donate, gathering this way 73,800 ml of blood.

To promote the company’s relationship with schools, TAP opened 83 places for curricular traineeships programs distributed like this:

  • TAP Servicos: 44
  • TAP-Air Transport: 24
  • TAP Maintenance and Engineering: 12
  • UCS – Unidade de Cuidados de Saude: 3

[fig. 3.1 “Curricular traineeships including those for direct family members of Employees”]

Also, another effort to strengthen the company’s relationship with schools, TAP offered study visits to 2 of its premises: TAP Museum and TAP – Maintenance and Engineering. Let’s not forget the “Voo de Verao” program which offers the children of Employees the possibility to have a better knowledge about the company and about the commercial aviation.

To show community support, TAP has managed to professionally integrate 13 people with disabilities. Portugal no Coracao Programme provides a vistit to Portugal to Portuguese emigrants resident outside Portugal, who are older than 60 years. Also those persons must not have visited the country in the last 10 years due to lack of financials means.

Another program is Baptismo de Voo Programme. This program provides the opportunity to fly to children who would otherwise be unable to have this experience.

Ganhar Asas Programme has the objective of providing help to those that are afraid of flying by plane. This program is a partnership with the TAP Group company and UCS.

Another support for community is formed by donations. TAP supports the donation of pushchairs and wheelchairs, resulting from lost and unclaimed baggage donating them to various institutions.

Also TAP Group has some partnerships which support the community. They have an agreement with the United Nations High Commissioner for Refugees. TAP Group has joined the Organizations National Network of Social Responsibility, who promote Road Safety. The Portuguese Air Force, TAP, and ANA signed a partnership protocol that permitted, in 2009, the opening of the new Aviation Museum, in Sintra Air Base.

Get Help With Your Essay

If you need assistance with writing your essay, our professional essay writing service is here to help!

Essay Writing Service

TAP is showing its commitment to students and young people in general by offering certain discounts like 20% discount to people between 12 and 25 years old that are traveling over air fare for European destinations during International Youth Day or 10 kg of extra luggage for Erasmus students. Also, let’s not forget about the possibility of donating earn miles through Victoria Programme in support of different humanitarian causes or institutions like AMI, Portuguese Red Cross, Terra dos Sonhos, Helpin and SCWC.

As at 31 December 2009, the staff of TAP Group stood at 13,397 Employees, of which 6,986 belonged to the company TAP, S.A., 0.2% more than in 2008, comprising different professional categories. At this company, 8% of the Employees are distributed among the markets where the company operates – Europe, Africa and America – with an average age of 38 years old. From this employees, 60% were male and 40% male with age groups between under 25 and over 60 years old, showing a balanced gender ratio and age distribution between the company’s employees.

During 2009, the minimum salary paid by TAP was significantly higher than the minimum established by Portuguese law. In accordance with the applicable legislation, the Company follows principles of equal salaries between genders, based on equal opportunities, with diversity being decided by the exercise of Positions.

III.1.2. Environmental Perspective

In December 2009, TAP was distinguished by UNESCO and by the International Union of Geological Science, with the 2010 Planet Earth Award, in the Most Innovative Sustainable Product category, in recognition of the Carbon Dioxide (CO2 ) Emissions Compensation Programme, a project launched by TAP in 2009, in partnership with IATA (International Air Transport Association).

TAP was the first airline in the world to launch the Carbon Dioxide (CO2 ) Emissions Compensation Programme on 5th June 2009 (World Environment Day), in partnership with IATA, providing passengers with the opportunity to voluntarily compensate the CO2 emissions resulting from their flights, contributing to emission reduction programmes in developing countries. This program has proven itself to be a tremendous success surpassing initial expectations and exceeding the objectives set by TAP. In the year 2009 only, TAP had an objective of 1.500 tons of compensated CO2 but ultimately managed to compensate for 2.508 tons of CO2, having a variation of 67% from the initial goal. As its first emissions reduction project offered to passengers to compensate for emissions, TAP has selected a renewable energy project: the Aquarius Hydroelectric Project, located in Itiquira, State of Mato Grosso, Brazil.

TAP continues to focus on the Fuel Conservation and Emissions Reduction Project which, through several measures implemented in the Company, has perfected fuel consumption management and contributed towards the reduction of the following CO2 emissions:

  • In 2009, the emission of 63 thousand tons of CO2 was avoided;
  • Since the beginning of the project, in June 2005, the emission of 193 thousand tons of CO2 emissions: has been avoided.

In 2009, TAP continued its medium-haul fleet renewal programme, with the entry into operation of six new Airbus A320 aircraft, which are 8% more efficient from an energy and environmental perspective. From 2014 onwards, the modernisation of the long-haul fleet is also programmed, where the new Airbus A350 aircraft will progressively replace the A340 and A330, representing energy and environmental efficiency gains of approximately 20%.

Table 3.1. “Average age of fleet for TAP Portugal”

Fleet type



Medium-Haul Fleet



Long-Haul Fleet



Total Fleet



[Source: TAP Corporate Governance and Sustainability Report 2009 ]

As a result, in 2009, TAP achieved a 3.3% improvement in the energy efficiency and environmental performance of air transport indicators – fuel consumption per passenger, and CO2 emissions per passenger –, relative to 2008. The improvement in these indicators resulted from TAP’s commitment to making its operation more eco-efficient, the entry into operation of new aircraft (with greater energy and environmental efficiency), as well as a more rigorous adjustment of the offer of flights (supplied capacity) to demand (passengers effectively transported).

Table 3.2. “Performance Indicators for TAP Sustainable Development 2009”

Performance indicator




RPK* (million)




Jet fuel consumption (million litres)




CO2 Emissions (million tons)




CO2 Emissions per passenger (kg/100 RPK)




Jet A1 consumption / passenger (liters/100 RPK)




[Source: TAP Corporate Governance and Sustainability Report 2009]

TAP included these environmental objectives in its action plan and considers that they should be achieved through the following steps.

1. Technological Evolution

  • Continue the aircraft modernisation effort, reducing consumption and emissions;
  • Strengthening investment in biofuels, since they have a great aviation footprint reduction potential (up to 80%).

2. Fly in an increasingly more efficient way

  • Adopt more direct routes to reduce flight times and fuel consumption – a reduction of 1 minute in the duration of each flight decreases CO2 emissions 100 kg per flight
  • Reduce weight on board – the reduction of 1 kg reduces CO2 emissions by 8,000 tons per year 

3. Use of Economic Instruments

  • Technological progress and operational efficiency, in themselves, will not enable the established objectives to be met – economic instruments will thus also be taken into consideration;
  • Since the air transport sector is global, its CO2 emissions must also be considered from a global and sectorial viewpoint.

Therefore, the economic instruments to be defined, such as the trade of emission licenses, must be established at a worldwide level, through ICAO, so as to avoid the establishment of individual measures by each country, leading to the duplication of payments for the same emissions. The path to reach these objectives involves the close cooperation between air transport companies (investing in more efficient fleets), manufacturers of aircraft and engines, manufacturers of fuels (fossil and biofuel), authorities responsible for airport and air traffic control infrastructures and governments.

Moving on, to the ground operations, where there are also ways to protect the environment, mainly by continuous improvement in the selective collection of waste produced.

With regards to waste management, TAP bases its activity on the following principles:

  • All waste produced is sent to operators licensed by the Ministry of the Environment;
  • TAP privileges the sending of its waste for valuation, whenever it is technically and economically viable;
  • The procedures of waste operators are assessed by TAP.

As a result of this policy, TAP increased the figures of the previous year, by 38% the quantity of waste sent for recycling and by 7.6% the quantity of waste sent for organic valuation.

Regarding Groundforce Portugal, in 2009, it continued the initiatives underway to minimise the direct environmental impacts of the Equipment Maintenance area. In this regard, it reinforced the acquisition of hybrid and electric vehicles, by substituting conventional combustion engine vehicles. These measures have a direct impact on noise reduction, energy reuse, reduced fuel consumption and reduced polluting emissions.

In addition, environmental improvements were also registered on the Funchal Stopover. This Stopover took the pioneering initiative of prohibiting the use and circulation of diesel and gasoline-driven equipment and vehicles in the airport during specific hours without operating activity, thus subscribing to the introduction of Green Hours. This initiative is part of a growing concern of Groundforce in guaranteeing the reduction of fuel consumption and lowering the emission of polluting gases. Groundforce participates in projects of an environmental nature, promoting protocols with used oil collection and treatment companies, and partnerships with specialised companies for collecting ink cartridges and solid waste.

III.3. Analysis of the CSR and Sustainable development in 2010

In the context of the economic crisis, TAP has chosen to invest even more in developing their CSR and Sustainable Development policies. Following its underlying principles, TAP has continued to place its action on the valorisation of its Employees, improvement of their conditions in the workplace, support to the reconciliation of professional and personal life and actions towards the Community in which it is situated. It should be noted that most of the indicators, both at TAP, S.A. and in the wider context of TAP Group, recorded a positive evolution in 2010. Most of the proposed objectives were reached, in particular, the achievement of improved work conditions, the training on specific segments of Employees (under TAP, S.A.), as well as the ensuring conditions for the safety of people and assets.


Cite This Work

To export a reference to this article please select a referencing stye below:

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: