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Develop A Change Management Strategy With Stakeholders Business Essay

3596 words (14 pages) Essay in Business

5/12/16 Business Reference this

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The stakeholder is most important part of stakeholder management. Analysis of stakeholder is the process of to knowing the groups or individual those are possible to affect or be pretentious by a proposed action and organisation to their impact on the. It is significant to value the perspective of stakeholders. They should be able to involve in direction of a business, as if a wrong decision is made against their will, they would have lost investment in a way that could have been avoided (Friedman (2000)). Stakeholders must be fulfilled at least modestly or public policies, organisations, community, or even countries and civilization will not succeed (Huntingdon (1996)).

Specific stakeholder definition be different, concurs in the need for stakeholder support to construct and continue pleasing coalitions (Riker 1986; Baumgartner and Jones, 1993) and to make certain continuing possibility of organisations (Eden and Ackermann (1998), Bryson, Gibbons and Shay (2000), Abramson and Kamensky, (2001)) as well as strategy, strategy, and preparation.

Here factors which affects strength of stakeholder organisation:

Establishment: independent with clear objects and configuration.(Terry Macdonald, 2008)

Member: Representative and acceptable, high level of association.

Financial funds : acceptable and sustainable to fund involvement

Staff and workplace holders: appropriate skills to bring selected functions. This includes strong support skills.

Policy: clear and attainable polices.

Visibility: to be identify for task accomplishment (Jaime Rivera, ((2007)

Further that analysis of Stakeholder firstly to identify who are stakeholders then after to find out influence, interest and power, so you know to whom you should focus. Finally the good understanding of the stakeholder management of visibility is encouraged by the personal goals and moral concerns and that’s why it is important for managing impressions and group change. The finally expand a good considerate of the most significant stakeholders. So that you know how they are probable to take achievement that you can outline this analysis on a stakeholder management

Develop a change management strategy with stakeholders

Strategy for stakeholder

Classify the stakeholders whose commitment is required.

Each kind of stakeholder, explain the required change, superficial benefits and anticipated resistance.( Michael Jay Polonsky, 2008)

Expand accomplishment plans together with ones for the stakeholder groups that are not satisfactorily commit.

Significant group regularly ignored is higher-level organisation; they must be integrated one of the key groups. (Rogers, Everett M.2003)

Change management strategy

Change management strategy is key factor for organisation. It is involve direct or indirect in to business therefore each and every time business has to keep changing in process of organisation.

(Robert S. Kaplan and David P. [internet]


Change leadership: organisational change need rapidly change with leadership were mobilized change through executive leadership and need strategic decision making

Stakeholder commitment: it is important for organisation that commitment from stakeholder and to make decision for supplementary benefits.

Business Disciplines: executive strategies to work, they must be related and integrated transversely many function finance, manufacturing, sales, marketing and other. The Balanced Scorecard can association these different and dispersed functions.

Structure: increasing methods to continue the change.

Talent creation: increasing skills and knowledge to support the change in organisation.

Pay and intensive: for growth of organisation it’s also important to manage pay and intensive for employee. WHERES REFERENCE

However, were stakeholders have been identified; their interest of organisation, characteristics and circumstances to be better understood. It is particularly important that stakeholders communicate their own concern. Here checklist of questions for each stakeholder group capacity is counting.

What are the expectations of the policies or institution of stakeholder’s?

What kind of stakeholder’s benefits and costs?

What are the difference conflicts with the objectives of the policy or institution stakeholder interests?

Which kind of stakeholder’s recourses has the mobilised?

Here some useful methodologies are there bringing a strategic change WHERES REFERENCE

Brainstorming (Namken and Rapp, 1997)

Brainstorming is a trouble solve method ( namken and rapp,1997). Brainstorming is not a part of strategic development, but is used as put into operation throughout the planning process. It is a useful for allocation ideas with group or more then one person system to learn. (Reinig, Briggs, & Nunamaker, 2007) Different points in the planning, the facilitator may engage the group in brainstorming techniques. However to be successful, a brainstorming session must pursue four rules which are expressiveness, postpone idea evaluation, .quantity versus quality and piggyback ideas (Forsythe, 2010).

Semi-structured interviews

Interviewing is one of the general tools and techniques for organisation. It is good for small sector but not suitable for large number of study (Drever, Eric 1995).It is useful for comfortable checklist of issue. At the same time as consent to other issues to occur and be pursue. This approach is mostly supportive for cross-checking, classification of common position, identification of tradeoffs and identification of managerial frameworks of stakeholders.

Digging up existing data

Collection of recorded materials may tool shed light on stakeholder’s security, individuality and situation. Well it’s always meaningful inquisitive and look through for information and recording information. There is almost for eternity additional of it than at initial come into view and occasionally establish in the most unlikely places.

Time lines

It can be arranged with stakeholders of the record of associations and contact of challenging policies, establishment and process, with discussion of basis and effect of a range of changes.


Diagrams may help many people to get a fast idea of what is designed or talk as regards. Well they can work to motivate conversation by both literate and non literate group. However diagram and visualisations work present a focus for notice while converse an issue, signify complex issues basically, motivate ideas and consequently assist in management. Intermittently people didn’t work well in stipulations of diagrams think or and rather verbal conversation with images of real examples and furthermore story.

Evaluate the system stakeholders in the planning of change

Consequently research manager classify and compliant of the level of effort to allocate to individually stakeholder and preferred form of obligation and determine reliability. Dedication of stakeholder facilitate for dynamic development all the way through the process of planning and project. Previously period of stakeholder’s obligation most important issue is to identification from the concurrence establishment level and after that makes that program in to the important implement and develops throughout the processes of intensification. Thus, helpful commitment provide revelation of is recent expectation. The primary commitment obtains just about a problem or predicament in contras with the instant situation. Commitment of stakeholders’ requirements is to managing and describe with sentimental superior strategy. Purpose of organisation must gives result of development, budget and manage all responsibility of organisation.

Differentiate of predicament management stakeholder management and stake holder engagement

Stakeholder engagement characterized:

Ongoing and Early Stakeholder Consultation

Consultation founded on well developing some understanding and agreement between stake holders communicated plan which is developing more and more effective consultation process.


any pre-conditions for consultation

affected stakeholders

issues prioritised

carefully selected engagement methodologies

clearly identified individual responsibility among the program and project levels

Document consultation process and actions and feedback to stakeholders

Comprehensive and Timely Information Disclosure

factual information

earliest possible disclosure

identify with timing related risks

enthusiastically available

admiration for perceptive information

planned to assist engagement

Create a strategy for managing resistance to change

One of the main problem facing leading executive is that of effecting important strategic change in their organizations.It develops a number of expounding frameworks which contrate on the links between the development of strategy in organizations, proportions of mutual culture and managerial accomplishment.In allowing for such linkages, by illustrate them with examples from work undertaken in company, it also seeks to advance our understanding of the problems and means of managing change. Managing Resistance to Change is a methodology that is designed to help people in organisations face resistance and cross the street — to actually manage the transitions experienced within organisational change.

Ways to reduce resistance to change:

Involve interested parties in the planning of change by asking them for suggestions and incorporating their ideas.

clearly explain the need for the change by communicating the strategic decision personally and in written form.

Address the “people needs” of those involved. Disrupt only what needs to be changed. Help people retain friendships, comfortable settings and group norms wherever possible.

design the flexibility into change by phasing it wherever possible. This will allow people to complete current efforts and assimilate new behaviors along the way. Allow employees to redefine their roles during the course of implementing change.

be open and honest.

do not leave openings for people to return to the status quo. If you and your organisations are not ready to commit yourselves to the change, don’t announce the strategy.

Focus continually on the positive aspects of the change. Be specific where you can.

Deliver training programs that develop basic skills as opposed to processes such as: conducting meetings, communication, teambuilding, self-esteem, and coaching.

Create a strategy for managing resistance to change

Method of managing resistance design to change is that to help people in organisation face and to cross boundaries. Actually control the transition practiced inside organisational change.

How to decrease resistance to change:

In the planning of change by asking gathering and involve interested people for proposition and integrate their ideas.

Distribute training planning that develops basic skills as contrasting to processes such as: performing meetings, communication, teambuilding, self-worth, and lessons.

Evidently classify requirement for the change through communicating the strategic decision individually and in on paper form.

To be honest and open.

Deal with the needs of community of those occupied. Interrupt only what requirements to be changed. Help people preserve friendships, contented settings and group standard wherever potential.

Focal point frequently on the helpful aspects of the change. Where you can be specific.

When possible making change by phasing it. It will allow people to entire efforts and incorporate new behaviours by the side of the way. Allocate workforce to redefine their roles throughout the course of put into operation of change.

Be able to plan to implement models for ensuring ongoing change

Develop appropriate models for change

Thus, over many years of research in management, johns Kotter have established that most of all major change efforts in organisations are unsuccessful (Dr.john Kotter). Why do they not succeed? For the reason that organisations may be over and over again do not take the holistic approach requisite to see the change through.

Conversely, following the 8-Step Process outline by Dr. Kotter, organisations can keep away from malfunction and become practiced at change. Organisations can expand their probability of success by improving their ability to change, both today and in the potential. Organisations cannot succeed, without this aptitude to become accustomed constantly.

Following the 8 Step Process for Change will assist organisations accomplishes something in an increasingly changing world.

8 steps model by Dr. Jhon kotter


Increase Urgency

In rush to build a plan and obtain action, most organisation ignore this step. Certainly close to 50% of the organisation that be unsuccessful to build required change make their mistakes at the beginning. Organisation may take too lightly how hard it is to force people out of their console region or miscalculate how successfully they have done or basically lack of complaint needed to expand suitable urgency.

On the other hand, identify with the importances of a sense of urgency are good at attractive of the pounding their organisation and powerful whether the state of the organisation is:


Satisfaction can take place whether organisation is at the top of their market or facing insolvent. It is a state people fail to respond to signs that actions have to be taken, significant themselves and each other.

False urgency 

Community are full of activity, functioning but their actions don’t result in helping the Create organisation accomplish something in their most important objective

True urgency 

Every single day people are evidently focused on building real progress. To enormous hazards urgent behaviour is driven by a principle that the world contains great opportunities and. It inspires a gut-level resolve to move, and win, now.

Build Guiding Coalition

To put together a group with sufficient power to guide the change no one person, no substance how proficient, is capable of without help: 

increasing the correct vision, 

communicating it to vast numbers of people, 

eradicates all of the key impediments, 

produce short term be successful 

most important and organisation major of change developments,

Fasten latest approaches subterranean in an organisation’s ethnicity. 

The significance of panels to assessment creation in a speedily changing world, multifaceted organisations are enforced to make decisions more rapidly and with not as much of certainty as they would like and with superior forfeit than they would have a preference. It is clear managers, acting in concert, are the only efficient being that can make productive decisions under these situations. There are four character of an Effective Guiding Coalition: Position Power, expertise, credibility, leadership. The assemblys are supposed to have enough verified leaders to be able to drive the change procedure. 

Get the vision right

To make patent how the upcoming will be different from the times past. Truthful apparition serves three significant functions. Primary it makes things easier thousands of more complete decisions, second, it motivates people to take action in the right direction even if the primary steps are tender, and third, it assist to organize the actions of different people in a amazingly fast and efficient way. A clear and powerful vision will do far more than an demanding order or micromanagement can ever hope to accomplish. 

Several visions are deceptively mundane. The vision is part of a larger organisation that comprises strategies planning and budgets. Although the vision is attach that holds these belongings in concert and makes sense of them together for the intellect and the heart. A good vision can demand give up enterprise’s stakeholders in command to produce a better future for all.

Thus, visions must be seen as tactically practicable To be effective. must take into, a vision description the current actuality of the enterprise, but also set forth goals that are truthfully determined. However leaders know how to make these determined goals look achievable.

Vision must provide real guidance; it must be focused, flexible and simple to correspond. It must together motivate action and lead that action. It should be making relevant decisions, but not be so constricting as to decrease the possibility of empowering action. Finally, it must be communicable. If it cannot be explained quickly in a way that makes intuitive sense, it becomes useless. Effective visions have six key characters, imaginable, desirable, feasible, focused, flexible, and communicable.

Communication for buy-in

As many people as possible ensuring, understand and accept the vision, in advance a considerate and commitment to a new direction is never an easy assignment, particularly in composite organisations. Under communication and inconsistency are uncontrolled. In cooperation create stalled alteration.

Therefore most organisation under communicate their visions by at least a factor a single memo publicizing the transformation or even a series of speeches by the management and the executive team are never enough. To be effective, the vision must be communicated in hour-by-hour actions. The vision will be referred to in emails, in meetings, in arrangement it will be corresponded everywhere. 

Communicating the vision for the revolution, there are some things to continue in mind, the vision should be: simple, vivid, repeatable, invitational.

Enable Action

As possible removing as many barriers and unleash people to do their most excellent work. Structural barrier many times the interior structure of organisation is at chances with the change vision. Organisations that declare to desire to be customer focused finds its structures section resources and responsibilities for products and service. Organisation that assert to desire to build more local receptiveness have layers of management that second deduction and disapprove of provincial decisions.

Organisation desires to amplify productivity and become a low-priced manufacturer have massive staff groups that constantly initiate valuable measures and program. Many times, these are the most difficult barrier to get past because they are part of the interior structure of the company. Realigning motivation and presentation appraisal to reflect the change vision can have a sympathetic effect on the ability to complete the change vision.

Create short terms wins

In the center leaders for long-term change attempt, short-term wins are necessary. Without attention running a change effort to short-term presentation is very risky. The conducting alliance becomes a significant force in identifying important improvements that can occur between six and 18 months. These wins help ensure the generally change initiative’s success. Investigate shows that companies that experience significant short-term wins by fourteen and twenty-six months after the change initiative begins are much more likely to complete the transformation. 

Comprehend these improvements is a challenge. In any change initiative, program get belated, there is a desire to ensure that customers are not affected; political forces are at work – all of which slow the ability to carry out as promised. Though, short-term wins are important.

Don’t let up

Confrontation is always to come in the wings to re-assert it. Thus if you are successful in the early stages, you may just drive resistors underground where they remain for an opportunity to appear when you least anticipate it. They might celebrate and then suggest taking a break to savor the victory.

The consequences of letting up can be very dangerous, the new behaviors and practices must be driven into the culture to ensure long-term success.  Once regression begins, rebuilding momentum is a daunting task successful major change initiative, have some steps as bellow:

More project being added

supplementary people being brought in to facilitate with the changes

Senior managements focused on giving simplicity to an aligned vision and shared principle

Employees give power to at all levels to lead development

concentrated interdependencies between areas of business

continuous attempt to keep importance high

regular show of proof that the new method is working

Make it stick

Secure latest approach in the ethnicity for sustained change new practices must produce deep roots in order to stay behind firmly planted in the culture. It is composed of norms of behavior and shared values. These societal forces are extremely strong. Each and every individual that connect an organisation is indoctrinated into its culture. Generally without even realizing its inaction is maintained by the combined group of employees over years and existence. Modify whether consistent or inconsistent with the older culture – are difficult to ingrain. 

Cultural change comes last, not first

You must be able to establish that the new way is superior to the old

The achievement must be visible and well communicated

strengthen the culture with every new employee

4.3 build up suitable method to monitor development

Regular evaluation of development is essential in instruct to ensure that arrangement purpose are accomplished in a timely conduct course improvement may be requisites as new information be converted into available or new prospects or intimidation expand.

The determining procedure of confined presentation process and performance results should be translucent and willingly obtainable to the public. The presentation outcome for each contributes programs should also be release for reconsider, as production, workforce and skilled job seeker all require to be acquainted with services work. Additional, tax payers have to be informed of the point to which the expenses of public funds give way result helpful to the community.

Contributor and other associates that do not meet presentation standards or precede the arrangement aims and objectives should obtain technical support to improve their service release. If organisations or individuals do not achieve improved results, they have to be authorized and finally dropped from the public labour force in organisation. Funds should be attached to presentation capacity which explanation for the particular challenges of effective in diverse community.

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