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Definition Of Employee Motivation Business Essay


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The aim of this literature review is to provide us brief overview regarding extensive research in the field of employees motivation and its factors affecting the organization. This research is helpful to find out employees motivation of Sainsbury through different means. There are lots of researchers carried out the research in the field of employee's motivation. Some of methods and ideas presented in literature review given theses researchers. This literature review will give us the concept of employee's motivation its importance and factors which motivate staff and improve organization performance. Although many others researchers also conducted their research in this field but it was out of scope and I selected only those researches which were directly or indirectly related to my topic. In this chapter secondary research is mostly used the information is taken from books and journals. It will discuss the relevant theory on the topic and give the opinion that relate to employees motivation and commitment. Employee's motivation and commitment is the most important topic in the field of Human Resource Management.

Work is very important for every individual infect it is inevitable in the life of every person and every one want satisfaction in the work. Employees need satisfaction in the job and it is the responsibility of manager to understand their problems and find the way to satisfy them. The assumption is that a motivated worker will give his best performance to the organization as a result productivity of organization will increase and poor performance will be a forgotten issue in the organization. Managers can adopt different ways to motivate employees and managers who are successful in motivating employees providing an environment in which incentives are available for them which are much needed for the job satisfaction of employees. Employees should have enough pay which motivate them and push them to work hard. Today manager cannot solely motivate employees through pay. The other factors benefit and reward and job satisfaction encourage them to work hard and efficiently. It is the responsibility of manager to develop environment in which employees are motivated and they become productive members of organization.

In this chapter first we discuss the HR theory to understand about HR and then focus on employee's motivation to increase customer's services

2.1 HR

Research conducted in organizations suggests that HR affects organizational outcomes by shaping employees attitudes and behaviours. The high commitment of HR increases organization performance by giving environment in which employees are involved in organization and they work hard to achieve organization goals. (Whitener, E 2001) Research suggests that employees interpret organisational actions such as human resource practices, as symptomatic of the personified organisation's commitment to them. They reciprocate their perceptions accordingly in their own commitment to the organisation. It is seen that high commitment to motivate employees work well for organization. Such organizations have high productively as compared to those which has low commitment. Before that Dean and Lepak also said the same opinion.

According to Dean and Lepak (1996) HR is classified as control practices and its main purpose to increase efficiency and reduce labour in organization. Its aim to increase productivity and provide the environment for employees that help to achieve the goals of organization. The high commitment strategy of HR includes selective staffing development appraisal competitive packages and training of staff. According to Foot and Hook in 1999 the employees are most important resource which contributes to achieve organization goals. HR is very important in decision making process and it comprises a range of issues employee development, recruitment and reward schemes. Recruitment will give us qualified employees in order to achieve corporate goals in an efficient manner. But Beardwell (2004) has different opinion. He linked the organization performance to changes in different business environment including micro and macro contexts. He said our HR strategy must fit the Organization strategy

According to Mullins successful HR has proactive role in organization. HR creates values by providing opportunities and his values are crucial for organization future success. It will increase the skill of current workforce and will recruit the highly skilled workforce

2.2 Definition of employee motivation

There are many employees motivation definition. But personally I think the simple definition of employee motivation is reflection of commitment, level of energy and creativity that organization employees bring to their job. The motivation is present in every function of life. Education is motivated by desire of knowledge. Sport is motivated by desire to win and eating is motivated by hunger.

Walker (1980) stated that there is poor relationship between job satisfaction and performance output. Highly satisfied employees can be poor motivates whereas highly dissatisfied workers can be good performers. Several variables affect the relationship between job performance and job satisfaction although no direct causal between these have been identified. Walker thinks it is useful to view motivation as summary factor because motivation has impact between employee job satisfaction and job performance. While Campbell and Pritchard (1976, p.78) defined motivation as determinants of the choice to initiate effort on the given task the choice to expend a certain amount of effort, and the choice to persist in expending effort over a period of time". Therefore motivation is influenced by individual behaviour, skills, abilities, knowledge and management

According to Beck (1983) four philosophies underline the various perspectives on work motivation. These are rational economic man, social man, self actualising man and complex man identified by Schein (1985). The rational economic man thinks that people are solely motivated by economic considerations and they are able to make economic decisions. The extrinsic reward and emphasising of organization on pay are originated from this motivation. In case of social man workers are motivated by social needs which may not met their work. In practice it will focus on establishing the environment satisfying the social interrelationships at work. In the case of self actualising man people are intrinsically motivated and they feel pride in their work. In this approach the reward system has high value. According to complex man people are motivated by great variation of motives, experience and abilities and these motives are changed passage of time as new motives are learnt and new skills changes their attitude towards their jobs.

The above-mentioned perspectives on the concept of motivation have inspired many useful and meaningful definitions of the construct. For example Schultz (1998) defined motivation simply the personal and workforce characteristics and explain way people want to behave according to their own way on the job. Beck (1983) also gives the similar view and said that there are variations in behaviour in employees such as why some people work harder than others. In this regard we will refer work characteristics to specific characteristics of a person's job, for example its task variety, whereas personal characteristics include those determined by a person's personality, for example an intrinsic need for achievement.

But Spector (2003) states the internal state of motivation that person can engage in particular behaviours and that motivation can be viewed from two angles. On the one hand motivation encompasses direction in which we select particular behaviour from choice of behaviours referring to the amount of effort and intensity that the employee put into a task. The other angle is desire to achieve the certain goal which drives from individual own desires and needs. Petri (1996) also regarded motivation as internal state and explain differences in the intensity of behaviour and explain why in one situation behaviour is occurring and in another situation they are not occurring. The motivation is useful to increase understanding and prediction of behaviour.

But Beach (1980) states that intrinsic motivation is main tool related to the job content and to achieve the goal. He states that extrinsic motivation is related to job environment which gives employees the reward on the basis of their performance at work. Successful organizations focus on employee's recognition and attribute their success to corporate culture.Van Niekerk (1987) states motivation is to provide the ideal environment for employees at work and workers will able to perform the tasks of their own free will in order to achieve the goals of organization and satisfy their own needs.

Pinder (1998) described work motivation as the set of internal and external forces that initiate work related behaviour and these forces determine its intensity, duration, direction and its level. Pinder also emphases that the researchers should relay on established theories of motivation which will guide them to motivate the employees as work motivation is an internal, invisible and hypothetical construct. In terms of equality theory work motivation is included both attitudinal and behavioural while in goal setting theory motivation is behavioural

The purpose of this study and various definition of employee motivation have been combined to form an eclectic view of the concept. Employee motivation was viewed as an innate force and numbers of factors are involved in employee's motivation and these factors changes time to time depending on the motives and particular needs of employees. Environmental forces also have impact on the level of motivation of employee although these forces do not have a causal link with motivation but are related to job itself and the organization. Both innate and environmental forces together determine the employee behaviour at work. Motivation is very important in an organization it provides crucial link between employee job satisfaction and employee performance and level of motivation in employees will determine organization profit and success. It is very important for an organization to maintain highly motivated workforce and determine such factors which will motivate the employees and make them to feel that they are the part of organization and they have value in organization

2.3 Employee recruitment

Recruiting the correct employees is important in employee's motivation and they fit in the organization and have skills to fulfil the commitment. If an organization ignore the correct employees for the correct role than its economic cost can be immense. Beardwell (2004) and then Mullins (2005) emphasis on recruitment process of employee's. Both said that employees should be technically fit to any given rule. Best companies are doing this for long time and ensure that selection process full assessment of candidates abilities, values, interest and careful review how they will match the organization culture. The ability to achieve competitive advantage in market is dependent on composition of workforce

According to Armstrong (2001) there is pressure on organizations to recruit right people for right job. If they fail to does this then it will adverse effect on the budget of organization. There are number of factors which should consider in recruitment process including the culture of organization, legal implications, attracting and employing the correct candidate and the cost in time and resources. Before the Armstrong the Holden in (1994) emphasised on good HRM practice in recruitment and selection. The organization can use recruitment process to continue or even change the organization culture. When a change of strategic direction is required, recruiting the right candidates is an important factor to increase the chance of success

2.4 Team working and job rotation

Team working is important in organization. When employees in organization work together they share the ideas, motivate each other and help to increase the sales of organization. According to Cohen (1996) cited in Bacon, N & Blyton, p 2003:14) when the human work together they create meaningful work. When humans work in a team they got higher job satisfaction according to job characteristics and management theories. The different tasks in team encourage workers to use different skills and rotation in job reduces in boredom of repetitive work. This helps team members to share the responsibility of work in their area and develop the skills essential for effective team work. In team employees participate in goal setting thereby motivation for team members

According to Friedrich (1998) Job rotation is long term planning but it can be organized at short notice. Job rotation will support the employee's abilities and interest but also their prospects for promotion. Task of job rotation should be explained to employees who can only be justified by corresponding benefits. Some employees will give resistance and refuse to give up job in which they are comfortable

This happened during the research which I conducted in Sainsbury. Some employees were happy with their current position in Sainsbury while others were not happy with their role in Sainsbury. The first one will give resistance to give up their position

2.5 Empirical Evidence on Employees Motivation

Employee motivation is the biggest factor in the success or failure of an organization. Motivated workforce will give best output and productivity while without motivated workforce productivity, profit; morale, product and service all suffer. An organization should have effective strategy to motivate the staff and to stay competitive in the market. There are different factors to motivate individuals and all of them are motivated differently. Some of them are motivated by money other by the opportunity for professional development and job satisfaction. It is the responsibility of managers to understand what factors will motivate their employees to increase productivity. Employee's motivation is closely linked to employee's performance.

By conducting the search in this manner the resultant articles were specific case studies of employee motivation in various organizations. The resultant case studies looked at a range of topics on both employee motivation and employee performance and how these constructs can be connected. One particular study looked specifically at "the followers" of an organization and what key factors a leader needs to know about the various types of followers. The case studies in this review expand upon the work of Maslow, Taylor, and Herzberg.

Simms in (2007) discusses how various organizations utilize tailored versions of "non-cash e' rewards" as employee incentives. Simms suggests that Herzberg's view of salary as not being a motivator holds. The ability to hold up an incentive that doesn't get absorbed by the employee's monthly bills has a larger effect on employee motivation. He also suggests it may be more acceptable to boast about a special award or party rather than an employee's salary raise. Simms then goes on to expand the discussion of non- cash rewards such as flex time, employee of the month, and tailored goal incentives. Simms argues it is important for employers to communicate these benefits to employees because many employees don't understand their total compensation package. By communicating the total package, the employer reinforces their commitment to the employees and helps to motivate the employee. This motivation leads to greater employee satisfaction and performance.

The case study of the Harrah's Entertainment sales teams lays out the use of team incentives to increase sales across the various branches of the Harrah's Entertainment family of products. However, the core to the incentive packages, that Jakobson discusses, is the use of Merchandise Awards. Jakobson states that Merchandise Awards are even more effective than Top Seller Trips. Harrah's also uses simple employee motivation tactics such as recognition at weekly and monthly sales meetings of the top sales teams.

Whiteling in (2007) looks at the cases of Reuters and supermarket giant Sainsbury's to show how important it is to create a culture where employees become directly involved in suggestions for change. By creating a culture where employee input is valued and

the changes faced by the organization are better understood and receive the support of the employees. This also has the side effect of creating employee motivation to support and accomplish the organizations goals and change efforts (Whiteling, 2007). Silverman in (2006) utilizes a similar strategy to create a high-performance workforce. Silverman suggests keeping employees engaged by working with storytelling. Employers can systematically ask employee's to tell their story for good or not-so good situations. In this way, an employee/employer relationship can be forged which can help foster mutual support and idea sharing. Similar to Whiteling, Silverman suggests that the organizations culture needs to be developed around the concept of storytelling.

Employees need to feel their stories are being heard, understood, and valued by those requesting the stories. By forging these relationships, the employee feels valued by the employer, supervisor, and organization as a contributor. This value translates into higher work performance and stake within the organization (Silverman, 2006; Whiteling, 2007).

Sharbrough's (2006) study looks at the correlations between leader's use of Motivating Language (ML) and employee job satisfaction and the perception of a supervisor's effectiveness. In both cases, there was a statistically significant correlation in this study between a leader's use of ML and employee job satisfaction and the perception of a supervisor's effectiveness. This correlation can be utilized by organizations to measure a leader's use of ML and determine levels of employee satisfaction as well as determine the perceived effectiveness of a supervisor

Kellerman (2007) has expanded the work of Zaleznik, Kelley, and Chaleff to create what he calls a level of engagement to classify the followers of an organization. This employee continuum ranges from "feeling and doing absolutely nothing" to "being passionately committed and deeply involved." In this way, a leader can assess their subordinates and tailor a leadership approach to maximize the affect a particular effort will have on employee motivation.

A common thread of communication between employers and employees emerges as a requirement for employee motivation (Simms, 2007; Jakobson, 2007; Whiteling, 2007; Silverman, 2006; & Sharbrough, 2006). Many of these case studies link high employee motivation with increased employee performance. By first utilizing Kellerman level of engagement" classification, an organization can tailor the use of ML and motivational lltechniques in the organization. In this way, employee motivation can be maximized to increase employee performance by focusing the use of ML and motivational techniques

2.6 Theories of motivation

As we discussed that there are number of ways to motivate employees. Lots of researchers gave the theories of motivation. I will discuss most common theories. These theories will give us idea how we can motivate employees. All these theories have some common points to motivate employees but these theories also have different opinion

2.6.1 Fredrick Winslow Taylor and Elton Mayo Theories of Motivation

Fredrick Winslow Taylor (1856-1917) said that employees are mainly motivated by pay. His theory argued that workers need supervision because naturally they do not enjoy work therefore manager should break their work in small tasks and training and tools so they work efficiently on given task. They are than paid according to number of items they produced in a set period of time-price-rate pay. This will motivate them to work hard and maximise their productivity. Taylor method work well and different organization adopted this method to increase productivity level and lower unit cost. The most notably advocate was Henry Ford who used them to design the first ever production line, making Ford cars. This was the start of the era of mass production. Taylor theory has close links with autocratic management styles and Macgregor theory X approach. Taylor theory failed soon as workers became bore on repetitive tasks and they were treated like human machines.

Elton Mayo than gave better theory he said workers are not only motivated with money by they could be better motivated if we met their social needs whilst at work. Taylor ignored these second points which cause adverse effect on his theory. He also conducted an experiment on two groups and examines the effect on their productivity levels of changing factors such as working condition. From Mayo theory we can conclude that employees are best by better communication between them and managers. Employees are also motivated by involvement of managers in their working lives. They are also motivated when they work in a team. Therefore Sainsbury should use team working and introduce personal department to involve managers to look employees to motivate them the increase the production

2.6.2 Maslow theory of motivation

. Maslow in (1943) gave hierarchy of human needs based on two groupings: deficiency needs and growth needs. Within the deficiency needs, each lower need must be met before moving to the next higher level. According to Maslow employees have five levels of need physiological, safety, social, ego, and self- actualizing Once each of these needs has been satisfied, if at some future time a deficiency is detected, the individual will act to remove the deficiency.


Figure: Maslow's Hierarchy of Needs

In this theory the physiological needs include homeostasis such as need for oxygen satisfaction of thirst and hanger. It also includes sleep and sexual desire. The safety needs include security and safety. It covers security in all aspects of life. It also includes security of family, property and morals. The affection, sense of belonging, social activities, friendships, and both the giving and receiving of love are love needs in Maslow theory. The esteem needs are both self-respect and the esteem of others. Self respect covers the strength independence and freedom and achievement. While esteem of others include status, reputation, appreciation and attention. The self- actualization needs include the realization of potential of an individual. In this need we consider what is the potential of humans and what are they capable of becoming. These needs may vary widely from one individual to another. Maslow conceived a human being developing five groups of needs, in sequence, from one to five.

The survival needs start at birth. During childhood everyone aware all groups of needs. If a manager wants to motivate his employees he should satisfy all five needs in his employees

In Maslow theory once we achieved lower level needs like physiological and safety levels others does not provide same level of motivation. There are problems in Maslow theory relating to work situation. The higher level needs do not satisfy their needs because of work situation. It is the responsibilities of managers to understand their needs in private and social life not just their attitude at work. There is no time frame in Maslow theory when the satisfaction of lower level needs and emergence of higher level needs. Even the people within the same level of hierarchy there have different motivation factors. There are lots of ways in which people seek satisfaction for example their esteem needs

2.6.3 Fredrick Herzberg theory of motivation

Fredrick Herzberg the friend of Maslow introduced two factor theory of motivation. He believed that there are certain factors that business can introduce which will directly motivate employees and work hard to increase productivity. He named such factors motivation and hygiene Motivator or intrinsic factors, such as achievement and recognition, produce job satisfaction. He said there are others factors which will not motivate them or they will not work hard. He named such factors hygiene factors. Hygiene or extrinsic factors, such as pay and job security, produce job dissatisfaction.

According to Herzberg all these factors must present in any job because their absence will give dissatisfaction and decrease productivity and lead to strike in organization. Their presence will yield average productivity but not necessarily above the average. The challenge is that their presence does not motivate in a special way. Herzberg referred this group as dissatisfies. However second group existence will yield satisfaction and this include achievement, recognition, advancement and growth in job. According to Herzberg only way to motivate employee is through job enrichment

Herzberg believed that democratic approach is the best approach to motivate employees by improving the nature of job through certain methods.

2.6.4 Alderfer Modified Need Hierarchy Theory

Alderfer produced a modified need hierarchy theory and converts Maslow five levels of needs into three levels. Alderfer model of need is called ERG model

(Existence, Relatedness, Growth). According to Alderfer sustaining human survival and existence are concerned with existence needs. It also cover physiological and safety needs. Relatedness needs are concerned how people relate to their social environment and it cover the Maslow need for social and interpersonal relationships. In Alderfer theory growth needs are in the highest need category and it includes Maslow needs for self-esteem and self-actualization

Like Maslow Alderfer also suggest that we should move from lower level needs to upper level needs. Maslow says that we should not move to the next level needs until we have not satisfied that need whereas Alderfer suggests that needs are more a continuum than hierarchical levels. At the same time more than one need may also be activated. For example if we are unable to satisfy the growth needs in the individual than relatedness needs may reassume most importance.

Alderfer also proposed number of basic propositions relating to three need relationships. Some of Alderfer propositions followed Maslow theory but some of these propositions were the reverse of the theory. Different studies were conducted to test these propositions among different sample of people in different organization

These studies showed mixed results. In the proposition where the existence needs are less satisfied they will get constant support from all six samples. However the proposition in which existence needs are satisfied desire for relatedness needs was not supported in any of the six samples. Unlike Maslow the result of Alderfer work gave the new idea that we do not need to satisfied the lower level needs before a higher level need emerges as a motivating influence. However the results of Alderfer theory do support the idea that there is decrease in the strength in lower level needs as they become satisfied

2.6.5 Murry Manifest Need Theory

Murray model of motivation is known as manifest need theory the early work of Murray and its colleges at Harvard Psychological Clinic during the 1930s identified this model. Murray said that motivation is linked with the understanding of human behaviour. A need he says is a predisposition to behave in a certain way under certain condition. A need is identified with goal. In the Murray motivation theory the understanding of human behaviour is essential. Murray identified two types of needs. These are viscorogenic needs and psychogenic needs. Viscorogenic needs are concerned with the physical condition of the body e.g. food while according to Murry there are 27 psychogenic needs and divided them into five classes namely Ambition, Defence of Status, Response to Human Power, Affection and Exchange of Information.

In 1938 after several years of clinical observations Murry wrote his classic' Explorations in Personality' in which he argued that we should classified individual according to the strengths of various personalities need variables. These needs will give motivation force both in term of intensity and direction of goal directed behaviour

Murray stated that analysis of such needs was a hypothetical process and occurrence of this process is imagined to account for certain subjective facts and objective (1938, p.54)

Murray said that needs should be viewed mostly learned behaviour rather than innate tendencies which were activated by cues from the external environment. According to Murry each need has two factors. These factors are qualitative and quantitative. The qualitative component represents the object toward which the motive is directed and quantitative represents the strength of motive toward the object

Murray suggests that in order to understand a person need it was important to understand previous behaviour and experience. It means that the history of individual is necessary to understand his needs

2.6.6 Porter and Lawler Expectancy Model

Porter and Lawler have developed Vroom expectancy theory. They not only consider motivational force in their model but they also consider the performance in their model. They said that the motivational force does not lead directly to performance the individual abilities and traits are also lead to performance. They also introduce rewards as a motivational force. Porter and Lawler see performance, satisfaction and motivation as separate variables and they try to explain the complex relationship among these variables.

The relationship among these variables is expressed diagrammatically in the below diagram. Porter and Lawler suggest that job satisfaction is an effect rather than a cause of performance. It is performance which leads to job satisfaction


Value of reward (Box 1) has resemblance to the valance in Vroom model. It is people desire to achieve various rewards from work

In (Box 2) perceived effort-reward probability is similar to expectancy. The certain rewards are dependent upon a given amount of effort according to person expectation

Effort in (Box 3) the amount of energy a person exerts to achieve a given activity. We cannot link this to how successful a person is in carrying out the activity. The amount of energy is dependent upon the interaction between the input variables of value of reward and perception of the effort-reward relationship

In (Box 4) abilities and traits Porter and Lawler said that we cannot guarantee that effort will directly lead to performance but performance is influenced by individual characteristics. The others factors such as intelligence, knowledge, skills, personality and training affect the ability to perform a given activity

Role perceptions in (Box 5) refer the way individual view their work and which role are suitable them to adopt. The role perceptions will influence the level and direction of action which is consider essential for effective performance

Performance (Box 6) depends on lots of factors. It depends on the amount of effort exerted the intervening influence of persons abilities and traits and what is required from their role than exertion of large amount of energy can still give low level of performance

In (Boxes 7 and 8) the rewards are desirable outcomes. Intrinsic rewards are sense of achievement and derive from the individuals themselves and these rewards are feeling of responsibilities and recognition while on the other hand extrinsic rewards are drive from the organization and actions of others and these rewards consists of salary, working environment and supervision. These intrinsic and extrinsic rewards will vary in different work situation and among individual. Porter and Lawler see both these rewards to be important outcome but they said that intrinsic rewards are more important as they will give more job satisfaction related to performance as compared to extrinsic rewards

In (Box 9) the perceived rewards are the level of rewards the people feels that they should receive this reward fairly on the basis of the given standard of performance. Most people have an implicit perception about the level of rewards they should receive commensurate with the requirements and demands of the job, and the contribution expected of them.

Satisfaction (Box 10) this reward is not the same as the motivation. This reward is the attitude of the individual internal state. This reward is given on the standard of performance of the individual in the case of both actual determine satisfaction rewards received or perceived. If the perceived equitable rewards are greater than actual rewards received than the person feel dissatisfaction. The satisfaction is achieved through actual reward which meets or exceeds the perceived equitable rewards.

The porter and Lawler model suggest that although the performance is dependent upon job satisfaction but job satisfaction is more dependent upon performance. Firstly Porter and Lawler included rewards as a single variable in their model but after testing the model were redrawn and they divided the rewards into two variables the intrinsic rewards and extrinsic rewards. The relationship between performance and intrinsic rewards is shown as a line because their relationship depends upon the nature of the job. If the job permit variety and challenge so that people feel that they are capable to reward themselves for good performance there is a direct relationship. But if job design does not involve variety and challenge than no direct relationship exists between extrinsic rewards and good performance. The line between the extrinsic rewards and performance indicates that such rewards will not give direct link to performance.

2.6.7 Vroom and Skinner theory of motivation

According to Vroom theory (1964) employees' effort will lead to performance and performance and then reward should be given on the base of that performance. This reward can be positive or negative depending upon the performance of individual employee. It means that more positive reward will motivate employee highly. Conversely reward is more negative employee will less likely to motivated

According to Skinner theory (1953) employees behaviour that lead to positive outcomes will be repeated and negative behaviour will not be repeated. Managers should reinforce employee's behaviour that lead to positive outcome. Managers should negatively reinforce employee behaviour that leads to negative outcomes.

2.7Job satisfaction

All the organization are considering the job satisfaction of their employees seriously and it is important in term of organization effectiveness. Managers now feel more responsibility to maintain high level of job satisfaction among their employees. Spector (2003) said the organization understand that the satisfied workforce contributes hugely towards organization effectiveness and survival. The job satisfaction is related to employee and organization outcomes ranging from job performance to longevity and health

According to Hadebe (2001) job satisfaction is life satisfaction for a person since a person job is an important part of his life. The nature of environment outside of the job has direct influence on a person behaviour and feeling on the job. But according to Judge and Watanabe (1993) there is a positive and reciprocal relationship job and life satisfaction in short term and that overtime general life satisfaction become more influence in person life. Schultz (1998) said that for the period of 40 to 45 years people spend one third to one half of their working hours at work so it is very long time to be dissatisfied and frustrated since these feelings carry over to family and social life and it will affect emotional and physical health. So job satisfactions of employee need a corresponding amount of attention

2.7.1Definition of job satisfaction

The number of definition of the concept of job satisfaction has been formulated over time. According to Arnold and Feldman (1986) they described job satisfaction the overall affect that individual have towards their job. In high job satisfaction the individual likes work in general and feel positive about it. McCormick and llgen (1980) also gives similar definition and regarded job satisfaction as the person attitude towards their job and added that this attitude may be positive or negative depending on the emotional response towards the job. Beck (1983) states that job satisfaction has many characteristics and it is attitude of employees in job regarding all these characterises. The good features are balanced against the bad, so that the overall job satisfaction is perceived as high or low. According to Sector (2003) Job satisfaction has slightly two different perspectives. Firstly job satisfaction is single overall feeling towards person job and secondly the job satisfaction is focus on different aspects that impact upon job itself such as its content. It is this summed total of satisfaction with the different aspects of the job that many authors collectively refer to as job satisfaction.

Locke (1976) said that job satisfaction is positive emotional states resulting from the job experience. Work satisfaction results from the perception that one job allows the fulfilment of one important job values. Sempane (2002) as Job satisfaction involves employee's emotion and feelings so it has major impact on their personal, social and work life and it can also influence the behaviour of employees. People will therefore evaluate their jobs against those aspects that are important to them

Several external aspects also impact the job satisfaction of employees. For example Schultz (1998) states that job satisfaction is encompass the both positive and negative feelings and attitude of people about their jobs. It also depends on many work related characteristics and also depends on personal characteristics such as age, gender and social relationship. People personal motivations and aspirations and their satisfaction about their work also affect their attitude towards work

2.8 Reward as motivational tools

Payment is not the sole motivator factor for employees. They are more motivated the reward they receive of their hard work we should give employees certain incentives when certain goals are achieved. The two most common types of rewards are extrinsic reward and intrinsic reward. Extrinsic rewards are external rewards that occur apart from work such as money and other things. On the other hand intrinsic rewards are internal rewards in this reward there is direct connection between reward and work and employee feel it during his job.

According to Thomas (2000) now rule of motivation has changed. Employees are not motivated through their supervision. They are becoming self managed and they want to demonstrate their own innovation at the work place. Since new motivation factors have emerged so employees want reward of their work. Some of them motivated even they receive positive feedback about their work. Mullins in (2005) said employees have common motivational factors although when satisfied will lead to different level of motivation. If the reward is managed correctly both extrinsic and intrinsic reward will motivate employees. However it is not guarantee that employees will motivated through reward those who receive less reward will feel undervalued and will not be motivated

Beardwell and Holden (1994) also emphasised the reward system in the motivation of employees. They said that the payment received by employers is not just one factor which can motivate them. Employees can create an environment that motivate them by providing resources, information and emotional support and some are motivated by fear of loss i.e. they will fired and loss their support if they are late from the job. There are lots of employees which do best when their salary increase

According to Redshaw (2001) there are six factors that can motivate employees (1) Training; it is most important to all employees skills replacing job for life time. (2) Financial rewards; employees are motivated through any means which help them financially. It can be useful in Sainsbury. He can give his employees discount vouchers. (3) Recognition; the employees need to know they, reassurance of their role, enforcing corporate norms and values. (4) Communication; managers should regularly communicate with employees. All the employees should have access to managers. Managers should held weekly meeting and regular meeting with employees. (5) Alignment; There is a direct relationship between motivation and an individual's ability to contribute, therefore make all employees aware of the contribution they bring to the organisation (6) Leadership; employees should have their own leader to discuss their concern with him

Heap (1987) gave the advantages and disadvantages of the reward system. My companies considered that the reward system has both advantages and disadvantages. In 1999 Thompson and Sanders showed that the companies which give attention to the main objectives of their program like cost, customer service, schedule, environment and quality are deemed success of any incentive programme

According to Makenzie and Lee rewards are distribute to those who perform at given level. These rewards should be available to everyone in the organization from top management to workers. These rewards can be linked directly to quality safety, performance and absenteeism. These rewards must be given on successful performance. Different companies motivate their employee's through different means. Some companies feel that money is a good motivator. Many companies offer profit sharing plans and offer trips to Europe and other islands

Turkson (2002) there are different types of incentives plans which can motivate employees. It can be annual performance bonus. It can also profit sharing plan. Every different kind of incentive plan has benefits and drawbacks. The annual performance bonus is once in a year so it is hard to link it with performance. This type of incentive plan also tends to cause to employees to focus on what makes them look good, sometimes at the expense of what may be best for the company's bottom line

These rewards programmes are expansive these programs require careful monitoring. Some companies give reward with an extra day off with pay. Others companies provide good working condition and give reward on top performance. The performance level must be achievable. An incentive scheme may also fail if we ignore the quality or safety. Incentives should be linked with performance but we cannot apply this rule every time. Some incentives are issued on the basis of a subjective assessment by a superior on the merit of particular workers

2.9Types of motivation

2.9.1Extrinsic motivation

Extrinsic motivation is inspired by outside forces. It includes the money, rewards and people which are close to us. Lots of researchers gave their view about extrinsic motivation and gave different view about it

Mullins and Armstrong said that extrinsic motivation can be related to tangible rewards such as security, benefits, promotion, condition of services and environment. These are most likely out of control from managers and determined at the organizational level. This kind of motivation has powerful effect on employees but it will not last long.

Bernard and Stoner (2005) said that salary, wages and conditions of services are the incentives for employees. Managers should use four components of salary structure to use salary as motivator effectively. These are (1) job rate: which organization set for each job. (2) Payment: which should be given to individual according to their performance which motivate them and encourage them to work hard (3) Personal allowances: which should be given to those people who have particular skills. . According to Banjoko (1996) most managers use money to reward or punish employees. It can be done through reward on higher productivity and fear to loss job due to poor performance. The desire to earn enhanced pay will motivate employees.

In any organization higher productivity depends on level of motivation in employees of organization. We can also motivate staff through training it will give staff the opportunities of self improvement to meet the challenges of higher productivity and new techniques performing a task

2.9.2Intrinsic motivation

This motivation is inspired from within a person. This motivation includes personal goals, happiness, morals, eagerness to learn, social and self esteem needs. Both extrinsic and intrinsic motivators push person to achieve the targets. But both these motivators achieved target in different ways.

According to Mullins (2005) intrinsic motivation is the opportunity to use the ability of individual. In this motivation sense of challenge, achievement and positive recognition treated with considerate manner. Psychological rewards are usually determined by the behaviour of individual managers. Armstrong (2006) the quality of work life is essential for intrinsic motivators and they have long term effect because they are inherent in individuals and they are not imposed from outside

2.10 Effect of motivation on productivity

Productivity of an organization depends on the motivation of its staff. Organization will achieved its goals through motivated staff and gain market share which will help to increase the production of the organization. Sainsbury can gain market share and increase its productivity through motivation of its staff

Mojahed (2005) defined productivity as the ratio of output and input. The economists defined the productivity at industrial level to determine the economy, health and growth rate while at project level it define as and applies to planning, cost estimating and cost control. According to Heizer and Render (1999) numbers of factors affects the productivity of employees and education is one of them. Social overhead and diet of the employees also affect the productivity of employees. But Wiredu (1989) said others factors like team building, motivation job security and training also affect the productivity of employees. We cannot increase productivity of employees without enhancing the skills of them. Working in safe environment and stronger commitment also affect labour productivity

2.10.1 Effects of Motivation on Performance

The performance of employees is very important for every company. It will make or break a company. It is important to motivate employees and find different methods to motivate them. Stephen Robbins and David A. Decenzo wrote in their book Supervision Today money is most important form of motivation for employees but others motivation factors should also be considered. Every company has different employees and everyone is motivated for different reasons. It is important for managers to know her employees and understand what will motivate them. Managers should understand individual differences if they want successful in motivating people. As we know money is the most important factor to motivate employees but companies should also have other ways to motivate their employees. This involves getting to know their employees and what drives them, then making sure managers utilize appropriate motivational techniques with each employee. The employee's performance will improve definitely when managers will use appropriate motivation technique

2.11 Effects of performance management on motivation

In every organization team does the work and performance of organization depends on the performance of the team. Therefore it is important for organization to get good performance from everyone. It is the responsibilities of managers to motivate them as a team and each individual separately. The enthusiasm of the manager motivates the team how work will be structured and agreed standard for getting there. The organization manager creates a climate of progress with their behaviour. Sainsbury should consider and evaluate the performance management of its top manager to motivate its employees and increase its productivity. Most organization like Sainsbury has performance management system. In any organization main purpose of performance management assist the management in the determination of pay rises and find how pay system will work in the organization and motivate the staff. Every employee in the organization understands the system and why he or she got the pay rise they did. Aim is that to develop staff and motivate them. The problem rises from this is that if manager want to develop its staff and ask about its weakness the employees will discuss some of its weakness. If the employees feel that manager is gathering the information for the next pay review he will hesitate to discuss its weakness


Fig 2.11 Example of performance management cycle

According to Kaplan and Norton (2001) performance management is the backbone of HRM. In performance management we plan and implement the strategies and adopt different approaches to perform tasks. Performance management is beneficial in any business to work according to plan. According to Handel and Gentleman (2004 P.72) said that salary and wage system is big factor that will increase the performance of staff and motivate them.

The performance management and production management are closely linked with each other. This is beneficial for staff and motivates them. Staff relationship working environment and culture are vital to motivate staff. It is the responsibilities of performance management to train them and polished their skills according to job requirement. Training is essential for both new and experienced workers otherwise organization can lose its profit and its workers will not be motivated if he did not train the employees. Armstrong and Baron said that prior duty of HRM department is to deal with performance management because performance management is the fundamental of HRM and it is responsibilities of manager to help the employees and monitor their work. Gates & Merisel (2001) also said that in performance management responsibilities of management are very high. The every level of management need to be disciplined to achieved maximum profit. In every organization it is important to improve the quality of work and every department does their work according to their plan and no department should interfere in the decision of other department. It is also responsibilities of employees to do their work according to the plan set by the organization and utilize all of their skills

Coens and Jenkins (2000) the performance management is important in an organization but it should be supposed for specified period of time and we should monitor performance management on yearly basis. Karol (2006) highlighted that performance management makes ease for workers and the managers to communicate. It supports manager to measure the performance and output of their staff and their body language individually.

In performance management goals of company are very important. Without goals we cannot calculate the company performance management. The result produce by employees will not satisfy the demand and as a result employees will not motivate and their performance will not improve. It is important to highlight the importance of goals of company and it is responsibility of company to clear workers about its goals. Performance management is linked with motivation (Abraham Maslow's and Herzberg). It shows that motivation is one of the best components of a performance management. Abrahams says that motivation is the key to take best work from the employees. As performance management is a significant part according to the company's point of view. Hence, motivation makes employee to increase their performance level. Manager is given a direct lead who keeps check and balance. This factor increases the profit level of the company, and motivation is the factor that increases the performance level

2.12 Psychological Contract

The relationship between employer and employees is called psychological contract. Psychological contract is the feeling of employees although it should be understand from both sides. However in terms of employment context the psychological contract is the balance between the behaviour of employer towards the employee and what the employee puts into the job. The definitions of psychological contract first emerged in 1960s and since than many others experts focusing on psychological contract. The psychological contract is varied and quite deep concept and it is open to wide range of theoretical studies. We can apply the theory and principles of psychological contract beyond the employment situation to human relationship and wider society. Unlike many traditional theories of management the ideas of psychological contract are yet to be fully defined and it is not widely recognised and used in organizations.

Armstrong (1965) defined psychological contract the unique combination consists between individual and employer and what they expect about one another. Rousseau and Benzoni (1994) states that as psychological contract represent how people interpret their commitments and promise in the same employment relationship both parties can have different views. According to Sparrow (1999) new expectations are added over time a reciprocal and dynamic as perceptions about the employer commitment concerned with the emotional and social aspects of exchange. Edgar Schein (1965) define psychological contract as being an implication that there are unwritten expectations exists every time between each individual of organization and managers and others members in the organization.

2.13Employee engagement

The employers want employees who will do best work and on the other hand the employees want jobs that benefit and inspire them. Most of organizations are looking engaged workforce and looking win-win solution that meet their needs and their employee's needs. The employee's engagement is the combination of commitment to the organization its values and willingness to help out colleagues. It is not simply the job satisfaction and it is not the employment contract but it is something that employee has to offer.

In the past couples of years the employee engagement is discussed as major determination of employee performance. The engaged employees are important for employers because they want to deliver improved business performance. When the employers fulfil the employees expectations they reinforce employees sense of fairness and trust in organization and it create a positive psychological contract between employee and employer. The researchers are unable to find the clear definition of employee engagement. However the engagement is the combination of the organisational facing aspects of commitment, organisational citizenship behaviour and motivation

locating employee engagement

2.14 Employee Commitment

According to Beardwell (2004) sickness rate are helpful to measure the commitment of employees to the organization. The high rate of absenteeism of employees is an indicator of low commitment. There are lots of others factors that lead to high level sickness in employees which should be consider when we assess employees commitment. Organizations can motivate employees through good attendance reward and interview employees on return to work to discover the cause of their absent

Although loyalty and commitment are common but both have many distinctions. For example we connect commitment to employee's strong turnover whereas loyalty is strongly related to organization citizenship behaviour. Kelman suggested that compliance identification and internalisation are three distinct process of commitment

2.15 Health and safety

In any organization health and safety is important to motivate employees. If employees working condition are not good and their life is in danger they cannot work properly in such environment as a result organization productively level will decrease and it will effect badly on whole organization

According to Berry G (2004) similar organization adopts different ways to regulatory, political and social expectations regarding health and safety. Difference in behaviour gives three level of culture. The organisational culture drives employee actions, including behaviours regarding health, safety. The organization which acts proactive to environmental management use employee understanding of organisational culture to achieve quality health, safety and environmental outcomes and keep them informed and meet employee's expectations regarding health and safety. The employees in the organization are multiple stakeholder they are both corporate and community members. Employees carry messages corporate behaviour and attitude back to society and company want these messages to positive and these messages do not have health and safety concern to them and their family

2.16 Benefits of motivation

The employee motivation has lots of benefits. The fact is that employee motivation is directly linked to business profit and if the employees of the organization are more self-motivated the business will be more successful. The motivated employees will do their job in a better way they will also care about their customers. The motivated employees will be more productive and they will take pride in their work. The important benefit of employee motivation are discussed below

1. The employee motivation increase motivation level in employees. It is hard for many employees to motivate themselves at work. When an organization offer incentives programmes to their employees and motivates them to achieve company goals these rewards are great motivator for them and inspire employees is that company cares enough to offer these incentives

2. These rewards and incentives make happy environment in the organization. Goal setting and targeting objectives helps with focus and purpose. These things are highly beneficial to company morale. Increase in company morale will reduce absenteeism and overall company cost.

3. We cannot buy the company loyalty. However the company can get commitment from employees by giving those rewards for hard work. These rewards programmes show employee the company values their input and their work

4. The employee motivation increases the productivity of the company in number of ways. When a company give incentives to their employees for their good work it will encourage employees to work towards the company goals. This will help to increase the productivity of the company

5. The employee motivation also helps to achieve the company targets and objectives. The organization can set realistic goals and reward employee will they achieve these goals. This is the great way to reach company target

6. The overall company cost can also be reduced through employee motivation. This cost is measured in terms of reduced recruitment cost, reduced absenteeism and turnover of staff. The employees like to reward for their hard work. The employee motivation schemes show us that the company appreciates the work of their employees. If the employee feels that he is being appreciated and has clear targets to achieve that will reward them it will decrease absenteeism in the company and it is more likely that employees will come to work

7 The employee motivation programmes promote teamwork and create an environment that lead to success of organization. When employees work together to achieve desire results then this teamwork will increase efficiency and creates harmony within the workplace

Chapter Summary

This chapter represents the most well known theories of motivation and definitions of job satisfaction and gave the idea of reward system who it will work and what are the benefits of the reward system. In this chapter I also discussed numbers of theories of motivation of different researchers and their research implemented by different organization to motivate their employees and how does their research work to give the idea how we can motivated employees through the methods discussed by different researchers. In this chapter I discussed briefly covered the all components of HR like Health and safety and employee motivation like motivate employee through intrinsic and extrinsic rewards. The secondary research is mostly used in this chapter. In the next chapter I will presents the overview of literature pertaining to the relationship between job satisfaction and employee motivation

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