Bharti Walmart private limited – Profile, HR policies & HR functions

This report shows Bharti Walmart private limited profile, HR policies- Service Rules, Promotion Policy & Rules, Wage Structure, Employee motivation & welfare schemes, Health & safety rules, training and development etc. and HR functions at entry level, middle level & senior level.

Company Profile:

The biggest retail chain in the world is Walmart. In August 2007, Walmart comes in joint venture with Bharti Enterprises of India to form Bharti Walmart private Limited for wholesale, Business to Business, cash-and-carry and back-end supply chain management operations with motive to serve small retailers, manufacturers and farmers. Mr Raj Jain is Managing Director & CEO of Bharti Walmart Pvt. Ltd. Their first “Bestprice Modern Wholesale” store opened in May 2009. Distribution centre has set up in Punjab which will partly service the merchandise needs of cash-and-carry stores as well as Easy day stores. Traders, fruits & vegetable resellers, restaurant owners, Kiranas, hoteliers, other retail store owners, caterers, institutions & offices their day-to-day needs are meet under this store. The joint venture is expected to provide employment to 5,000 people over the next seven years & open 10 to 15 wholesale cash-and-carry facilities between 50,000 & 100,000 square feet with wide range of fruits and vegetables, groceries, clothing, footwear, and other general merchandise items.

Advantages of Bharti – Walmart Retail:

Offering quality products to customers at best prices.

Create employment opportunities.

“Best price modern wholesale” store backed by strong & efficient supply chain which provide products at competitive wholesale rates, thereby bringing retail prices down which enable kirana stores, institutions & business owners to save money to help them live better.

‘Mera Kirana’ program help small retailers to manage their inventory & capital, thus creating a win-win partnership. It help them on various aspects of using low cost modern techniques such as customer retention, safe food handling, assortment planning & value added services.

Goods & services are sourced locally to minimize cost, which also help in the growth of local economy & create jobs.

It provide better quality products at low prices to customers, by bringing value on one hand from farmers and small & big manufactures and on the other hand to retailers, big & small business & kirana stores.

Cash & Carry stores will benefit many businesses across the country to add value to their business from their efficiencies.

Hotel & restaurant owners get chance to buy best quality fresh product on daily basis which include a wide variety of fresh vegetables, dairy products & fruits, which help them to focus on their core business of pleasing customers by providing exciting menus.

Special attention is focused on cleanliness both at stores as well as by suppliers so that customers are secure about the quality & cleanliness standard.

Model:

EDLP: Everyday low pricing

BHARTI WALMART PRIVATE LIMITED

Walmart will open more than one hundred stores in India in multi-brand retail if the FDI regulations policy will permit it. Walmart said it is considered to establish as many stores in the country to capture its retail market which is estimated to be worth of $450 billion. India’s existing FDI regulations allowed 51% on foreign direct investments in single brand retail outlets but multiple brands are limited only to cash-and-carry business or wholesale stores such as Walmart.

HR policies of Bharti Walmart:

Service rules

Appointment & initial posting: The terms & conditions of appointment shall be effective from the date of joining.

Probation: After completion of 6 months from the date of joining, conformation letter will be issued by the company to employees.

Termination: During the probation period, the company may terminate him by giving a notice of fifteen days without assigning any reason.

Shifts: 8 hour duty in a day & an employee should be for 9 hours in store (2 hour then 15minutes gap, 2hour then 15minutes gap, 2hour- 30minutes gap & 2hour).

Selection criteria: Need level of employee is seen for effective & efficient long term working relationship.

General employment obligations: During his employment with us, an employee shall not be engaged, concerned or interested directly or indirectly in any other occupation or employment.

Leave rules: An employee should be present on Sunday, Saturday & on other festival as crowds are more on these days.

Retirement: An employee shall be retiring on the attainment of 60 years unless specially required by the company in writing to continue in service beyond this age.

Promotion policy & rules

Promotion: If an employee work 18 months effectively, then he get chance to appear for the interview for next level post.

Opportunity: There is opportunity for employees that working on a post of team leader can also become store manager.

Certificate: Retail magic course certificate provided by Bharti retail, those who qualified that course can gain higher post accordingly.

Wage structure

Basic salary: It is as per the post for example: Team leader get Rs.1.8 lakh p.a.

Increment: 2% to 14% annually.

Washing allowance: Given by company.

Paid leave: 24 days p.a.

Insurance: Risk cover up to Rs. 2, 00,000.

House rent allowance: Rs. 2,315 p.m. to business associates.

Sales incentives: Rs. 1,000 p.m. to business associates.

Employee motivation & welfare schemes

Insurance: Employee state insurance corporation (ESIC) up to 2 lakh medical claim & accidently paid to dependent.

Induction: It is also called orientation, which help new employees to function comfortably & effectively in the organization.

Provident fund: contributing 12% of the basic salary.

Crèche: Providing facility to female employees who have small children.

Uniform: Provided by company & washing allowance is given by company.

Other facilities: Locker facility & recreational facility is also provided.

Refreshments: Tea & coffee is provided by company free of cost.

Leaves: The employee will get 24 paid leave annually.

Scholarship: Grant of scholarships to children of employees if they study in college of Bharti i.e. CentunU.

Health & safety rules

Medical tests: Before joining all medical tests of employees are taken into consideration.

First aid: First aid is available in campus every time.

Doctor facility: 24*7 doctor facility is available in the stores.

Safety rule: Women & girls employees are employed for Day shift i.e. morning shift only for safety purpose.

Healthy working relation: The Company provides healthy & good working environment to their employees.

Training & development

Training: Pre interview/selection training is given for 4 days to every employee-

A certificate “Basic skills in retail” is provided by “Centum learning & Bharti retail”.

Interview with HR & store manager.

On the job training.

HR Functions:

JOB ANALYSIS: It is the process which determines duties & skills required to perform a job, & personnel that is hired through recruitment & selection.

At the three levels in Bharti Walmart the different post for each level are listed in Pyramid below:

Job description& Job specification:

Job description: It is a concise written statement of what employees are expected to do on the job, how they do it, & the condition under which the duties are performed.

Job specification: It is a list of skills, education & personality that is required in personnel to perform a job.

STORE MANAGER:

JOB DESCRIPTION:

Job grade: Entry Level Management

Job title: Store Manager

Reports to: Area Manager

Roles and responsibilities:

Monitors sales figures of all the brands in the store & forecasting future sales volume to maximize profits.

Monitoring stock levels & making decisions related to control of stock.

Deal with staffing issues like performance appraisals & reviews, & provide training & development.

Directing team leaders to perform In-store promotional advertising.

Instructing & motivating the employees to increase sales volumes & ensure efficiency.

He should respond to customer complaints.

Information technology is used to record figures of sales, which helps in analysis.

Organization should be promoted locally by bridging with local schools, newspaper & community.

Events & displays should be organized for promotion.

Ensure quality standards, health & safety, & customer service are to be met.

JOB SPECIFICATION:

Educational qualification

Minimum Graduation in any discipline

Or

MBA in retail

Work experience

Minimum 2-5 years of experience in organized retail format as an Assistant Store Manager or Floor Manager

Knowledge

Good communication skills, Basic mathematics, good English & common general awareness

Age for job

Minimum 25 years

Experience is measured in terms of square feet handled, staff handled, product knowledge and growth of the previous store where he has worked.

AREA MANAGER:

JOB DESCRIPTION:

Job grade: Middle Level Management

Job title: Area Manager

Reports to: General Manager

Roles and responsibilities:

Holds responsibility for all the stores allotted to him in the area.

Monitors the state wise profit and loss of the store and take necessary actions.

Reports to General Manager about the prospects of expansion in that state.

To resolve legal & security issues.

Maintains the track record of all performing brands and non performing brands in the stores and there by estimates the future sales for brands.

Maintaining awareness in the retail industry of market to understand the forthcoming customer initiatives.

Monitor local competitors.

JOB SPECIFICATION:

Educational qualification

MBA in retail

Work experience

Minimum 5-8 years of experience in organized retail format as an Store Manager or Assistant Store Manager

Knowledge

Excellent communication skills, Good mathematics, good English, statistical tools, other languages & common general awareness

Age for job

Minimum 30 years

GENERAL MANAGER OF COUNTRY:

JOB DESCRIPTION:

Job grade: Senior Level Management

Job title: General Manager

Reports to: CEO

Roles and responsibilities:

Holds responsibility for all the stores in the country.

For entire country, profit & loss is monitored & necessary actions are taken.

He is responsible for taking strategic decisions regarding the stores expansion in the country.

A vendor relationship is to be maintained & new vendors are to be acquired for the company.

JOB SPECIFICATION:

Educational qualification

MBA in retail or any discipline

Work experience

Minimum 10-12 years of experience in retail industry

Knowledge

Excellent communication skills, good English, other languages & common general awareness

Age for job

Minimum 35 years

Recruitment & staffing procedure:

Recruitment: Recruitment means attracting the number of qualified & potential candidates for the vacant job position. It is positive process, as more & more candidates will apply for the job.

SOURCES OF RECRUITMENT

Internal

External

Transfers

Press advertisements

Promotions

Educational institutes

Upgrading

Placement agencies/outsourcing

Demotion

Employment exchanges

Retired employees

Labour contractors

Retrenched employees

Employees referrals

Dependents & relatives of decreased employees

Recruitment at factory gate

Selection: Selection means selecting the right candidate for right job. It is also known as staffing. It is negative process, as numbers of qualified candidate get reduced at every step.

STORE MANAGER:

RECRUITMENT:

Press advertisements are good source of recruitment for this post as new talented employees will join the organization, which brings new innovative ideas.

Outsourcing is also good source as more specific candidate will apply for the job.

Upgrading is also helpful to fill the job from the post of Assistant manager post or Floor manager to Store manager.

SELECTION:

A candidate is tested on Achievement or Performance test, as this test measure the ability of candidate to do work. Applicant is generally asked to demonstrate his ability by doing the job.

Interest tests are also designed to discover the area of interest of candidate. It will measures interest in different activities computational, artistic, clerical etc.

AREA MANAGER:

RECRUITMENT:

Promotions can be done form Store manager or Assistant store manager post within a store. This is the most cheap & time consuming way of recruitment.

Transfer of an employee for one store to another is also done to fulfil the post.

Press advertisements also help organization to fill the job vacant as it also attracts large candidates.

SELECTION:

Intelligence test is good for measuring the intelligence of the applicant for this job. It includes verbal comprehension, reasoning, memory test, visualization, word fluency is measured in this test.

Personality test is also used done to know the aspects such as leadership ability, confidence level, patience etc.

GENERAL MANAGER OF COUNTRY:

RECRUITMENT:

Promotion is best source for this type of post as the General Manager has to play very important roles in decision making process. The person who works with the company is good for company to select for this post.

SELECTION:

Achievement or performance test is used to measure the ability of candidate to do the work.

Intelligence test is done to measure the level of intelligence of the applicant.

Personality test is used to test the various personality traits of the candidate as this post is of senior level & have to perform various important roles.

Compensation pattern; Incentives & benefits:

STORE MANAGER:

S. NO.

BASIS

AMOUNT

1.

Basic salary

Rs. 30,000 per month

2.

Dearness allowance

Rs. 5,000 per month

3.

House rent allowance

Rs. 10,000 per month

4.

Provident fund

12% of basic salary

5.

Medical allowance

Rs. 20,000 p.a.

6.

Sales incentive

Rs. 5,000 per month

AREA MANAGER:

S. NO.

BASIS

AMOUNT

1.

Basic salary

Rs. 50,000 per month

2.

Dearness allowance

Rs. 5,000 per month

3.

House rent allowance

Rs. 15,000 per month

4.

Provident fund

15% of basic salary

5.

Medical allowance

Rs. 30,000 p.a.

6.

Family allowance

Rs. 3,000 per month

7.

City compensation allowance

Rs. 3,000 per month

GENERAL MANAGER OF COUNTRY:

S. NO.

BASIS

AMOUNT

1.

Basic salary

Rs. 80,000 per month

2.

Dearness allowance

Rs. 5,000 per month

3.

House rent allowance

Rs. 20,000 per month

4.

Provident fund

15% of basic salary

5.

Medical allowance

Rs. 50,000 p.a.

6.

Family allowance

Rs. 5,000 per month

7.

City compensation allowance

Rs. 7,000 per month

8.

Entertainment allowance

Rs. 5,000 per month

9.

Watchman, Sweeper, Gardener & cook

Paid by the company

Effective training methodologies:

TRAINING: The process of teaching required skills to new employees required to perform their job.

Types of training

STORE MANAGER:

On-the-job training is the important methods used at this entry level of management to give training. Job rotation, coaching & action learning are the three ways under this type of program.

Job training is effective method which can be used to give training to employees in this entry level of management.

AREA MANAGER:

Off-the-job training is used to give training at this middle level of management in the organization. It consists of the case study method, management games, outside seminars & university-related programs.

Computer based training is also very useful to give training.

GENERAL MANAGER OF COUNTRY:

Off-the-job training is used to give training at this senior level of management in the organization. It consists of the case study method, management games, corporate universities, executive coaches, outside seminars & university-related programs. As this is important to update this level with new skills so they can perform very effectively & efficiently.

Suitable Performance Management System:

PERFORMANCE MANAGEMENT: It is the process that combines goals, appraisal, & development into a single & common system, the main aim of which is to confirm that the employee’s performance is supporting the company’s strategic aims. Performance appraisal is any procedure that involves:

Setting work standards.

Assessing the employee’s actual performance relative to those standards.

Providing feedback to the employees with the aim of motivating them to eliminate performance deficiencies.

There are various methods of performance management system, they are:

Appraisal method

Graphic rating scale method

Alternation ranking method

Paired comparison method

Forced distribution method

Annual confidential report

Critical incident method

Therefore, for all level i.e. entry, middle & senior level it is necessary. This is done by their respected boss. In this the actual performance of all the employees is matched with standards & then feedback is given with the aim to motivate them.

Conclusion:

Bharti Walmart HR policies are quiet good as compared to other players. They are the only company which provides products at wholesale prices to their customers. This is the main advantage for them to grow. The salaries provided are also attractive by the company to their employees. Everyday low pricing is strategy followed by them which made them different from competitors. They directly purchase goods from farmers without the help of any intermediaries & supply them to customers at subsidised rates.

They provide safety level to their women employees, & are called on day shifts only. They also provide training & certificate to their employees by doing such type of activities it shows self-reliance to develop skills of their employees. The salary & other incentives are also very attracting. They also give chance to their existing employees by allowing them to give interview after 18 months of employment for higher posts as employee is valuable asset to company.

There is huge scope in retail sector in India & with the strategies followed by company; there is large scope of growing. They are mainly focussing on the need of customers by providing all necessary items small or big are provided by them in their stores.

So we can say that company is good at their particular field. And it is good sign for both the company to expand & grow to make a beautiful future.

Recommendations:

The work which is done by the employees should be watched by their respective subordinate & must provide appropriate appraisal to motivate them. The employees should also be provided with different incentives & bonus on different occasions. They can also increase the number of their stores in different states so as to capture more Indian market. They should provide different allowances like Medical allowance, Petrol allowance, Dearness allowance, CCA, & Family allowance to different employees at different levels.

The company should first design the Job & then also specify what qualifications are needed to do that job. The company is more recruiting employees from outside whereas he should prefer from internal sources. They should also provide retirement benefits to the employees. They should made inherent feeling in the mind of their employees that they always work for the growth of company. As people are the most important asset for an organization so they must provide satisfaction to their employees & make them happy.