ABC Company Management Strategy

2108 word (8 pages) essay in Business

30/05/17 Business Reference this

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Furniture & Kitchen, Home and Bath, Jewellery, sports, toys and Gifts, and Flowers under one roof. ABC Company selling all these products and services of different brands as well as its own products.


Here we have to see in what way we can make:

Strategies to maximise skills of people in Organization

Recruitment strategy of trained and new people

Training of these people

Development strategy

Maximising Skills by reward strategy

Strategies to maximise contribution of people in Organization

Performance management and Appraisal

Training and learning and development strategy

Performance and Reward Management strategy


Share and Incentives

Promotion of attentive People

Organization Corporate Strategy

What is Corporate Strategy?

Retention strategy

Organization Shared values

Organization Beliefs

How to Help People

People Management

Organization Objectives

Enhance performance

Competitive Results

Employees better work Level

With specific Reference to:

. People Recruitment Strategy:

. Retention (Maintenance) Strategy:

. Training learning and Development strategy:

. Performance and reward management Strategy:


What is Strategy?

Armstrong, M. (2006) Handbook (Kogan Page) states that, “The science and art of using all forces of nation to execute approved Plan as effectively as possible during peace or war”


It means that strategy is the science, which the basic formula we have to use, or its an art to design the work format. A nation, a Company or a group of people can put their forces to attain the goal during any circumstance. Therefore, we know that strategy is the planned planning to process our input for achievements.

Strategies to maximise skills of people in Organization

ABC Company is one of the leading companies of UK, providing wide range of products and services. Here we will see in what way we can maximise the skills of people in our organization. By improving knowledge of people about the products and services we can improve the performance. Then give the task to people who are trained and give them reward if they perform well. This is one strategy, we can improve skill of people their. For example we will give task to our insurance department to introduce more people for insurance policy. We can enhance them to be more interested into job, by giving them reward. Here in this case marketing, human resource, advertisement, through media will also involve for improving sale. Once advertisement will done, then marketing people can easily operate customer to sell insurance policy. Company will introduce more customers’ corporative policies to get more business and to improve employee’s skill.

Recruitment strategy of trained and new people

Recruitment of people to improve the efficiency and skills if a right person is working at right place at right time. Person must know his responsibilities, job importance and time limit to work done. Only such kind of people shall be recruit internally and externally who want to be the employee on professional bases and want to join career not job. Different people have different preference for job. Age group, past experience and human personality is important to find out right person for vacancy. Management will choose for keeping in mind all of these points while recruiting people.

Mathison (2000) says “The process of generating a pool of qualified applicants for organizational jobs”

Sources of Recruitment:

Mathison present two sources of recruitment Internal and External recruitment. We will follow this recruitment agenda to enhance skills of people in our ABC Company.

Mathison Model Of Recruitment:

Internal source of Recruitment





-Retired Employees

-Retrenched Employees

-Dependent and Relatives of Decreased Employees

External source of Recruitment

-Press Advertisement

-Educational Institute

-Placement Agencies/ outsourcing

-Employment exchanges

-Labour Contractors

-Unsolicited Applicants

-Employee Referrals

-Recruitment at Factory Gate

Before implementing recruitment process, ABC Company will analyse future requirements, so that they can determine right person for company. By using this system we will increase the success rate in that specified vacancy. And to make sure that selected person will not leave ABC Company. This process will increase capability of people to perform collectively for company. We will recruit people through a process. Firstly we will determine what are our requirements and what are the goals. Recruitment planner will set preference tasks. ABC Company is a big company sales thousands of product under one roof. There are many departments, every department have department head. What have to find out in what way we can improve people skills.

As a recruitment management I will suggest this format to ABC Company.

Determining Vacancy

Vacancy announcement



Training of these people

To maximise the skills of our people in organization we will train them for their job. We can give them on job training, which will make them more quick learning option, plus over time is important to use them for their maximum effort level. Then give them task and over view results and check how they work and what they have achieve in a specified time. Check their duties, responsibilities and purpose of working, because company pay their employees for getting services from work.

Development strategy

ABC Company is leading company of UK sells products of different brands under one umbrella. There is wide range of products and some of the services as well. Here we well see, in what way we can develop such a strategy, which can enhance people skills. Development strategy is nothing but people handling and selling tips.

Maximising Skills by reward strategy

We can maximise the skills of our people by giving them rewards for their performance. It will raise their level of interest in job. When we will give any new employee to the company, we will have to introduce employee firstly to the other members of the company. It is also important that employee knows about the physical layout of the company.

Strategies to maximise contribution of people in Organization

Performance management and Appraisal

In ABC Company we need to check the performance of people by performance management set up. We will make a knowledge sharing set up. By analysing performance and knowledge sharing we will know how who is who and what is what. People in organization will share these things what they know.

Jesse Shera in Machlup and Mansfields the study of information: interdisciplinary Messages NY: Wiley, 1983.

“Processing data can be performed by machine, but only the human mind can process knowledge or even information.”

Rosmary Lucos says, “The process of evaluating how well employees perform their jobs when compared to a set of standards, and then communicating that information.”

Training and learning and development strategy

To maximise people skills in ABC Organization we will see how to make people more conservative in their job. It is necessary to train people for their responsibilities, this training can be individual training, group training, and institutional training, on job training, and training before placement.

Individual training is the training, given by any experienced person for simple tasks. It can be two or three days training. Group training is very beneficial for competitive results. In ABC Company we will train people in groups, for insurance department, marketing and Advertisement department. It will enhance the performance of people on ABC Company because people will get their selves on competition.

Performance and Reward Management strategy

This is an example how performance and reward is important for the company. Huawei is the worlds leading company provides back end all over the world.

We reward employees’ contributions and qualifications, instead of degree, experience, seniority and title.

Our performance management is designed result-oriented. Managers are responsible for helping staff to improve their performance and capability through continuously setting goals, coaching, appraising and communicating.

This is very good example of performance and reward in an organization. This company sets goal, give coaching to their new employees, check their performance and then gives them reward.

ABC Company should adopt this kind of strategy to improve their skill and contribution for the company set up.


ABC Company can maximise performance of company by giving them reward, appreciating them to accept their performance. Encourage them and give them the appreciation letter of certificate.

This strategy will improve moral of the employees, who are working in any department of organization.

Share and Incentives

To improve people contribution in ABC Company we will give them share, or bonus. Awarding them incentives can also encourage them.

Promotion of People

Employees who are best for the company future of ABC Company, shall promoted to the senior positions. Through this strategy we are improving such people in our company who will become asset of company in future and these are more participative people in our organization.

Organization Corporate strategy

What is corporate strategy?

Corporate strategy is the step taken by the organization to move forward to attain or to follow objectives. Every company set a goal where they want to be in future. The formulation of corporate strategy involves establishing the purpose and scope of the organization-working environment.

Retention strategy

In what way ABC Company will retain the people who are more important for the company future. Retention is actually maintenance of staff behaviour and staff and their approach for service. Recruiting and training of people is a difficult step in a company. And we can never say what we are doing is correct. If we want to make our company competitive for long time we will need to hold main and trained people for long.

Organization Objective

Our ABC Company is the UK leading Retail Company, selling thousands of brands. The main objective of our company is to give service to people at one place. All basic need of life can be served by this Company is the objective.

Competitive Results

It is our Company’s objective to bring competitive results, to survive in market. Company will lunch own brand products at cheaper price. Marketing and advertisement will be necessary to maintain the level of sales.

Employees better work Level

Performance and rewards management can raise level of output from employee.

Michael Armstrong, ” Performance management is a means of getting better results from the organization, teams and individuals by understanding and managing performance within an agreed framework of planned goals, objectives and standards”

The key point here is appraisal, if some body perform well. Every employee has responsibilities to come across and to get their objectives. But the performance of every employee become noticed and should give rewards.


. People Recruitment Strategy:

. Retention (Maintenance) Strategy:

. Training learning and Development strategy:

. Performance and reward management Strategy:

These all strategies are integrated with each other and process able step bye step. We have find out how to recruit people. And what kind of employees will be best for ABC Company in future. Second thing is the retention strategy. That is about maintenance of people and the employees who are needed for ABC Company’s future. Every company have some unique people who are legend. Training and development strategy is after decision of retention of people on company. Then the last one is performance and reward management strategy, which is the most important for to get the objectives from company and employees of ABC Company.

Learning Source:

This Assignment is based on Class Lectures

McInerney, C. (2002). Knowledge management and the dynamic

Nature of knowledge. JASIST, 53 .

Rosmary lucos

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