The BCG matrix: guide, real examples + free template
29th Sep 2025
Introduction: The BCG Matrix categorises products by market share & growth to inform strategic decisions: Stars, Cash Cows, Question Marks and Dogs.
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Essays on: BCG Matrix
Student-written BCG Matrix examples, free guide, and assignment help from UK-qualified business experts to boost your studies. These student-written BCG Matrix examples are provided to inspire and guide your own assignments. Our free BCG Matrix guide (with template) clearly explains how this strategic framework categorises products based on their market share and growth, identifying them as Stars, Cash Cows, Question Marks, or Dogs. If you're struggling with your analysis, you can always get tailored support from our UK-qualified business experts - just visit our business assignment help page for more info.
Essays
Tesco SWOT, PESTLE and BCG Matrix Analysis
17th Apr 2019
Introduction: The essential factors that influence and change the Tesco marketing environment with a Tesco SWOT, Tesco PESTLE Analysis and a BCG Matrix.
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Siemans: Micro Environment and BCG Analysis
20th Jun 2018
Introduction: SIEMENS
COMPANY REVIEW & BACK GROUND
TO THE STRATEGIC DECISION
Siemens is a worldwide leading organization in electronics and electrical engineering industry which is operating in the sector of e
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Toyota: SWOT Analysis, BCG Matrix and Porter’s Five
16th Jan 2018
Introduction: Toyota is a Japan based company which was established in 1937 by Sakichi Toyoda and is the world biggest automobile manufacturers, Toyota has achieved a record sale of 9 million cars in five continent
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ABSOLUT Vodka: SWOT, BCG Matrix and Strategy Analysis
16th Jan 2018
Introduction: Executive Summary
Pernod Ricard acquired ABSOLUT vodka from the Swedish government in October 2008. With considerable 13.45% CAGR growth in vodka segment among the spirit market, vodka is the place to
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Boston Consulting Group Matrix (BCG) Explained
10th Jan 2018
Introduction: The Boston Consulting Group (BCG) growth-share matrix is a very vital inclusion in marketing or strategic management. The Boston Matrix developed by Bruce Henderson in the early 70s of the Boston Cons
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BCG Matrix and SWOT Analysis of Reebok
5th Dec 2017
Introduction: BCG Matrix to analyze the product portfolio of REEBOK
Overview of the Indian Footwear Sector
The footwear sector is a diverse industry which covers a wide variety of materials (textile, plastics, rubb
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Virgin Atlantic SWOT, PESTLE and BCG Analysis
11th Jul 2017
Introduction: Jump to: BCG Matrix | PESTLE Analysis of Virgin Atlantic | Porter’s 5 Forces Analysis | Ansoff Matrix | SWOT Analysis of Virgin Atlantic
The Virgin Atlantic Airways is a UK-based private interna
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Honda BCG Report Analysis
6th Jul 2017
Introduction: Introduction:
Honda established an American subsidiary in 1959. The strategy of Honda was explained in an annual report in 1963. The policy of the company was selling, not just for the motorcyclists b
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Mercedes Benz SWOT and BCG Matrix
29th Jun 2017
Introduction: Mercedes-Benz is a German manufacturer. The company manufactures the luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Mainly Mercedes Benz is very famo
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Boston Consulting Group Matrix
19th May 2017
Introduction: Marketing planning process is the planned application of marketing resources to achieve marketing objectives. It is generally a logical sequence and series of activities leading to the setting of mar
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The Bcg Matrix Analysis Marketing Essay
1st Jan 2015
Introduction: The BCG matrix (aka B-Box, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that had been created by Bruce Henderson for the Bost
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Product Life cycle and Boston Group Portfolio Matrix
1st Jan 2015
Introduction: With the high development of the information technology, the uncertainties of market and finance give rise to the shortened product life cycles, corrupted marketing environment and frequently reduce i
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Boston Consulting Group Bcg Matrix Marketing Essay
1st Jan 2015
Introduction: BCG is a four celled matrix developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses i
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A swot and BCG matrix of Morrisons retailer
1st Jan 2015
Introduction: Marketing strategy is a method of focusing an organization’s capabilities and resources toward a defined task which leads the organisation toward sale promotion and target marketing place. Marke
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The Analysis Of Bcg Matrix Marketing Essay
1st Jan 2015
Introduction: In business, there are times when an organization needs to expand or change the market or field. There are tons of ideas about things one could do. However, it is hard to determine which idea will be
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Analysis Of Rim Using The Bcg Approach Marketing Essay
1st Jan 2015
Introduction: In today’s global economy it is important for organizations to be able to balance a portfolio of products in order to remain competitive. In order to properly evaluate an overall product or com
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Analysis Of Bcg Matrix Marketing Essay
1st Jan 2015
Introduction: In business, there are times when an organization needs to expand or change the market or field. There are tons of ideas about things one could do. However, it is hard to determine which idea will be
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