Marketing System and Society
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Question
What should a society seek from its marketing system?
Answer
A marketing system is a system that allows for the transfer of products and services from producers to consumers. It is typically associated with branding and advertising, as well as other functions such as product development and distribution. From a societal point of a view a marketing system should provide:
- An efficient allocation of resources
- Wealth creation opportunities and economic growth
- Improved income distribution between different parts of the society
- An efficient level of supply and demand for marketed goods.
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