Integrated marketing communications
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Question
What is integrated marketing communications (IMC)?
Answer
Integrated marketing communications is an approach used by organisations to brand and coordinate their marketing efforts across multiple communication channels. In general, the communication tools for IMC consist of both traditional and digital media such as social media marketing, blogs television, billboards and radio.
One of the major benefits of integrated marketing communications is that marketers can effectively and efficiently communicate their brand’s message across numerous communication channels in order to create brand awareness. Furthermore, IMC can be used to create competitive advantage for organisations looking to increase on their sales revenue, leading them to become more profitable.
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