|✓ Paper Type: Free Assignment||✓ Study Level: University / Undergraduate|
|✓ Wordcount: 148 words||✓ Published: 22nd Jun 2020|
QuestionWhat is branding?
AnswerThe definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services. Branding aims to establish a significant and differentiated presence within a market that attracts and retains loyal customers, thus maintaining a steady flow of revenue, if implemented successfully. A brand also aims to tell the customer what they can expect to see within a company’s products and services. The foundation of the brand is usually a logo, which can furthermore be presented into an organisations website, packaging and promotional materials. These are effective ways to communicate a brand to a large audience. Different examples of brands include Rolls Royce, Marks & Spencer, Tesco, Kraft, Nike and Lidl.
Cite This Work
To export a reference to this article please select a referencing stye below:
Related ServicesView all
DMCA / Removal Request
If you are the original writer of this assignment and no longer wish to have your work published on UKEssays.com then please: