Example Marketing Essays

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Example Essays Index

Various Models of Consumer Behaviour

Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and...

Service Marketing & Quality Frameworks

Introduction A service is "any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership...

Various Forms of Marketing Communication

INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is...

Methods of E-Marketing

Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology...

Value Chain - Strategic Management Tool

Question 1) – Value Chain The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine...

Value Chain Portfolio

1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product...

The Principles of Marketing

Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand...

Apple Marketing Strategy

Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing...

The Marketing Communication Process

The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales...

Impact of Advertising on Consumer Purchase Behavior

It can be said that advertising is a subset "promotions" in the marketing mix decisions and promotions put simply involves the mass communication of the...

Differences between B2B and B2C Marketing

This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how...

Successful Social Media Marketing Campaigns

The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising...

Starbucks Coffee Brand Strategy

‘The Way I See It': Customer Association and the Success of the Branding Strategy of Starbucks' Coffee Introduction Maintaining an effective brand image is a challenging task,...

Pennine Manor Hotel E-Marketing Strategy

1.0 Introduction Internet marketing is the practice of marketing goods and services electronically over the internet (Chaffey, 2003:45-46).  As the capabilities of both technology and the...

Strategic Marketing Planning Essay

Critically analyze the role of strategic marketing planning in relation to an organizations' decision to enter new markets in a global marketing environment. Justify your...

John Lewis Social Media Strategy

Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and...

Ski Marketing Plan

Ski Rossendale is a charitable trust, owned by Rossendale Borough Council. The trust also includes Bacup Leisure Hall, Haslington Sports Centre, Haslington Swimming Pool and...

Minimising Threat of Downturn at M&S

Select a retail sector with which you are familiar. What is the likely impact on the sector of a downturn in the growth of consumer...

Maslow's Four Theories of Motivation

Introduction This paper begins by presenting four theories of motivation; Maslow's Hierarchy of Needs, Herzberg's Two-Factor theory, Adams' Equity theory and the Goal Setting theory. Each...

Millennium Dome Marketing Report

Introduction This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century,...

Marketing Strategy Report for NEXT PLC

1. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be researched and analysed before...

Marketing Portfolio for Starbucks

1.0       Executive Summary The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers...

Example Marketing Plan for Tourist Attraction

London's Ships of Historical Interest Partnership - Marketing Plan Executive Summary London's Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels...

"Marketing Plan - Multi-functional Remote Device

Section 1: Introduction and Background This report entails the development of a marketing plan for the launch of a new product, a Multi-functional Remote Device (MRD),...

Marketing plan for an EU destination

Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market...

Example Marketing Plan for an App

1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the...

Supermarket Loyalty Cards

Section A: Loyalty cards as a method of making shoppers go to one supermarket In addition to gaining customer information, marketing the company, developing relationship with...

Study on Free Marketing Exposure

Introduction Shamrock Rovers F.C., self -described as the most successful football club in Ireland(Shamrock Rovers F.C. Membership 2015) had asked the television broadcaster RTE to refrain...

Internationalisation of Nicolites e-cigarette in India

Introduction There are a number of factors that compel businesses to trade and market their products internationally. For instance, international marketing enables businesses to (1) increase...

International Marketing Plan For London's Ships

1. Executive summary This report presents an inclusive international marketing plan which has been formulated for London's Ships, operating in the tourism industry of the UK....

The impact and success of CRM Systems

1.1 Introduction As has been commented upon in academic research, “today, in the business world, management recognises that customers are the core a business.” Expanding market...

Hunger Games Marketing Report

This essay will present an analysis of some of the reasons for the commercial success of the recent movie "The Hunger Games" a film that...

Building a Brand

Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was "a name, term,...

Example Marketing Essay

Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? Where once marketers of goods or...

Evaluating the impact of e-Marketin

Introduction The development of e-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the...