Tourism plays a vital role in economic development between countries. Tourism is the second largest source of foreign exchange in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood.
India has fascinated people around the world with its secular and its culture. There are historical monuments, beaches, places of religious centers, hill, etc. that attract tourists. Each region is identified with his craft fairs, dances, music and people. The ministries of tourism, promotion of international and domestic tourism in the country. Tourism Advisory Council recommends measures to promote tourist traffic to India. Indian tourism is affected by terrorism, circuits and pollution. Sincere efforts could contribute to further develop the tourism industry of India.
Tourism is one of the most dynamic industries in the world. It plays a vital role in economic development between countries. India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges in the north and surrounded on three sides by water (the Arabian Sea, Bay of Bengal and Indian Ocean), India offers a wide range of places to visit and things to do. The enchanting backwaters, hill stations and landscapes make India a great country. The historical monuments, forts, etc. add to the greatness of the country. They attract tourists from around the world.
Tourism is the second largest source of foreign exchange in India. The tourism industry employs a large number of people, both skilled and unskilled. Hostels, travel agencies, transportation, including airlines have a lot of this industry. Tourism promotes national integration and international understanding. It generates foreign exchange. It encourages cultural activities. The tourism sector also promotes traditional crafts. Tourists get a glimpse of rich cultural heritage and diverse India.
India has a composite culture. There is a harmonious blend of art, religion and philosophy. The thought of India has suffered a serious invasion; it has retained its originality even after absorbing the best of outside influences. Religions like Christianity, Buddhism, Islam, Hinduism, Jainism, Sikhism and Zoroastrianism, etc. co-existed in India. India has fascinated people around the world with its secular and its culture.
The various geographical locations of India have the pleasure of tourists. The monuments, museums, forts, shrines, places of religious interest, palaces, etc. offer a feast for the eyes. Each region is identified by its craft fairs, dances, music and people. Some places that attract many tourists Agr, Jaipur, Jhansi, Hyderabad, Nalanda, Mysore, Delhi, Mahabaleshwar, Aurangabad etc. Haridwar, Ujjain, Shirdi, Varanasi, Allahabad, Puri, Ajmer, Amritsar, Vaishno Devi, Badrinath, Kedarnath, Rameshwaram etc. are places of religious importance. Srinagar, Kullu, Manali, Dehradun, Nainital, Darjeeling, Ooty, etc. are famous hill resorts.
The Ministry of Tourism has been formed to promote international and domestic tourism in the country. It provides the infrastructure and implements advertising campaigns. It provides information on the promotion of tourist sites in the world market. The ITO develops policies and programs to promote tourism in India. It has agents in India and abroad. The Indian Institute of Tourism and Travel Administration, the National Council for Hotel Management and Catering Technology, etc. provide staff with training in the industry.
Tourism Advisory Council recommends measures to promote tourist traffic to India. It examines tourism trends and proposes appropriate action. Some places, castles and havelis have been converted into heritage hotels. In these hotels, visitors can gain experience of the exotic lifestyle of the bygone era. The exotic palace trains “on the wheel, traveling through Rajasthan attracts many foreign tourists. The Indian Tourism Development Corporation (ITDC) organizes entertainment programs such as dances and folk songs, and sales facilities. Today, many private companies like Sita Travels, Club Mahindra etc. and organize domestic tours abroad.
With the growth of the urban middle class professional, tourism in India is booming and many states have taken steps to promote tourism. Goa promotes water sports such as sailing, diving and rafting. Kashmir offers the pleasure of winter sports like skiing and mountaineering. Kerala has introduced the concept of craft in its lagoons. Himachal Pradesh has developed winter sports in the state.
In 2005, The Indian Tourism Development Corporation (ITDC) has started a campaign called “Incredible India” to promote tourism in India. For better growth, the Ministry of locations spread across different sections such as “spiritual tourism, health tourism,” ecotourism “and” adventure “. Things have now started to look bright for the tourism industry of India.
However, the Indian tourism industry has been affected by pollution. Effluents emitted by the Mathura refinery led to the decolonization of the Taj Mahal in Agra. The conditions of many of our monuments are deteriorating due to the negligence of the authorities concerned. On the other hand, the beaches have become garbage dumps and waste left by tourists. This problem should be properly monitored.
Terrorism is now a global problem. Our country is not an exception. Terrorism in Jammu and Kashmir, the Maoist attacks in West Bengal and Bihar, the Bodo agitation in the hilly areas north0eastern greatly affect tourism in our country. Kashmir is the paradise for national and international tourists. Terrorism in this valley not only affects the lives of ordinary people but also tourism, which is very important for the state economy. Measures must be taken by the state government and the central government to prevent this threat.
The tourism infrastructure in India would be strengthened. Airports and railway stations should provide information to tourists on the tourist destination. Government-owned hotels should be properly managed. The government should also take steps to maintain the tourist destination. Measures should be taken to restore the former splendor of the monuments. Sincere efforts could contribute to further develop the tourism industry of India.
Medical tourism: Today, India is emerging as a favorite spot treatment medal. Our country has experienced remarkable growth in the service of the hospital and well-qualified doctors who not only attracted the patient population of neighboring counties, but also the Middle East and the West.
As the concept of medical tourism continues to grow in India, the Ministry of Health and Family Welfare, with assistance from the Department of Tourism, takes many initiatives to maintain international standards in medical facilities. With some of the best hospitals in the world, Delhi is competing with foreign countries. Although there are countries where critical patients May have to wait for months. But in Delhi, any type of treatment is available promptly.
The cost of treatment is significantly lower than those of developed countries. Besides nursing personalized, location is superb Delhi to rejuvenate. Our country also includes the traditional concepts of Ayurveda, Unani and Homeopathy with complementary therapies like yoga, acupuncture and Aroma therapy progress of the healing process.
Tour operators are now offering attractive in collaboration with hospitals in the city for vacation in perfect health. Thus the land of Nirvana is the best place for medical treatment (Prof. R.S. Dhillon ,www.rajputbrotherhood.com ).
Tourism has been changed to an important social activity in our time. It is indeed a response to the natural need of human curiosity. Tourism, an important human phenomenon is considered in terms of political, social and geographical. Regarding the importance of tourism and tourists in the social destiny, economic countries to recognize and determine the identities of the tourists and also to define the various statistics, many definitions submitted by organizations and international experts. Regarding closed their concepts, it is noted that thousands of people are represented or not recognized as a tourist with a definition. To have a procedure to correct unit through statistics that has an important role in analyzing the issue of tourism and also to plan in tourism, with a perfect definition is considerably more important. (www.epubl.luth.se)
Future outlook of the tourism industry: There are three views of future prospects of the tourism industry in the first view of the fundamental changes and are based in the priority as the development of communications with foreign and international d ‘ other countries, which stays close to the quality standards, control of health services, improved educational attainment of new transmission and applying more powers of man.
In the third point of view of an ideal scenario were designed. By this point of view we have a problem in international communication and having a good starting point, we can see a growth of about 15%.
Limitations and problems of tourism development: development of tourism in this province is facing obstacles. Some of these barriers are due to UN Development and moreover it is linked to cultural and social situations that provide the infrastructure for tourism development. Economic factors such as lack of investment, lack of equipment to skilled labor and services are the fundamental obstacles for tourism development (Pender, L. 1999).
The assumption that all tourists have a negative impact and harmful to society and culture, has negative effects on thought and traditions of society and this idea has been evaluated by a psychologist, a sociologist and expert. It is confirmed that the economy with a single product will be very low production and use. It will cause a lack of success in selling domestic products to foreign markets. Export promotion as tourism development needs of cultural, social and economic. Meanwhile, lack of equipment and services will impact on many UN Development. In Eastern countries, the social and mental problems can be solved and solutions to economic barriers need more time. Economical barriers to tourism development are the same obstacles to economic development in the country. Problems of privatization, the limits of the funds market, lack of marketing strategies and export some of the problems of tourism development. Economic stability is the sub-category of political and social stability (Parsaiyan, A. and S.M Aarabi, 2003).
One of the main equipment and key in planning studies in all economic, social and cultural have an important role in statistics and information.
The political instability of Tourism: Tourism has been drawn as very important economic factor effective in recent years.
Transport problems: Ways condition is one factor in the effective development of tourism in each region. Thus, investment is very important and necessary.
Lack of publicity and problems Official: Due to the lack of publicity, tourists are not informed on the major tourist attractions.
Display advertising and broach, multilingual tour guide, books and CDs, Web sites can help develop tourism effectively.
The problems and shortages of hotels, motels, tourist facilities in the province: Lack of cheap hotels that causes a lot of tourists is a very brief stay in India. This problem also causes the dissatisfaction of tourists.
Unfamiliarity with the tourism industry: the negative assumptions of certain people and government managers, lack of training and an appropriate public announcement are some of the problems of tourism. (Lavasani, A., 1985).
Shortage of skilled manpower: Shortage of skilled workforce in the government and private sectors is one of the major problems of tourism. Most people who work these jobs are not trained or specialty is not related to employment. Lack of knowledge on cultural heritage, handicrafts, traditions and attractions on tourism in the province of India is not developed and there is only little material around them. These zones are not ready to receive tourists, and because not to participate in tourism markets, they lack the opportunities to advertise on their cultural, historical, religious, and attractions crafts in other countries.
Obstacles tourism and major problems: the problem of tourism and the obstacles of India province: No short-term and long term tourism master plan ,low investment in tourism projects , existence of a decision taken by several organizations ,lack of division between private and governmental duties of , lack of consideration to rebuild the tourist attractions of the province of India ,no advertising tourist attractions ,Lack of new techniques for advertising as Web sites, online booking ,lack of training for the workforce in the tourism industry ,lack of enforcement and regulations supportive of 10 lack of ‘equipment and facilities ,no tourist services quality ,negative case on the tourism industry ,lack of consideration of the needs of tourists ,lack of publicity for local people on the importance of tourism ,existence many problems for the $ 16 insufficient consideration to sources present, tourism attractions and local and national tourism development tourist attraction in the province of India has attracted local tourists and many countries. Tourism needs development, development of domestic tourism, planning and implementation of advertising programs designed to motivate travel in Indian and international tourists. This implementation will lead to the development of domestic tourism and pave the way for the participation of local investment in tourism projects (Lee, J. 1999).
Development of religious tourism: it is best to attract foreign tourists from Muslim countries as we have many cultural similarities and there are lots of interests between religion and neighboring countries and the Persian Gulf. As religious tourism, and the Holy Temple and the mosque has a large role in the development of tourism.
Marketing in the tourism destination country according to national standards tourism master plan for India: If the government wants to advertise tourist attractions in different markets, they must invest a lot of money on the spread, and could not be considered profitable by the ideas of some managers. It is preferable to invest in the country of destination tourism as cultural relations and similarities nation. To find new tourism markets, the interests of the nation show examined and studied and depending on the outcome of the options should be selected. Considering the tourism industry as an effective if the decision does not consider tourism as an important industry, if this product like other sectors will have the production areas of distribution, marketing and consumption. Marketing must invest and advertising attractions, culture and civilization. It should be considered as tourism in this destination for which a group of people has been designed, because there is a direct relationship between motivation and income.
Develop communication with international tourism organizations and participate in conferences and specialized these days, seminars entering the international market require direct cooperation with the international network markets. Therefore, the government and the private tourism sector should be close cooperation with international organizations. To develop tourism, people working in state and private sectors must participate in specialized conferences and seminars to further their knowledge (Mahalati, S. 2001).
People and local associations should be familiar with the tourism industry, and they must know the personal benefits and national tourism, and when they are informed, they will preserve the sights and they contribute to tourism development. Tourism is an industry that does not belong to a group or part of the city. Total, cooperation of people is necessary, and many general managers, companies and organizations engaged in tourism, directly or indirectly, if the tourism organization should inform the participation activity.
The training of persons working in the tourism industry (hotels, motels …) manpower training is necessary because every tourist has his own interest, so people working in hotels, restaurants, rest areas tourism must learn their training. They should behave politely with tourism, because the good behavior of people working in the tourism section is very effective for the satisfaction of tourists.
Training of skilled manpower, specialized training and educated workforce can promote tourism and an expert can properly investigate and find weaknesses in tourism services.
Strategies to give value to religious, cultural, historical and ecotourism attractions for tourism development
Increase the length of stay of touristââ‚¬â„¢s strategy to provide value is to suggest ways and new solutions to increase the length of stay of tourists. It must be studied on ways to make travel more diverse tourists and make it more interesting for them, because tourism is not only visit the tourist attractions and return to the hotel.
Give the variety of tourism activities and the proliferation of sources of tourism will bring tourists back to this destination.
Retrieve and create tourist attractions using the capabilities of tourism potential and equipment properly, and the creation of new tourism areas will pave the way for the visiting tourists. Attractions should be kept well to receive tourists for years. (Mak, J. 2004)
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