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Hospitality and Tourism Communication Strategies

4350 words (17 pages) Essay in Tourism

06/06/17 Tourism Reference this

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Introduction of Communication

The definition of verb to communication is, “to impart , to transmit, to succeed in conveying Information” In hotel there is a considerable amount of information to be transmit ted to and form staff in various department , as well as to GUEST, CUSTOMER , SUPPLIERS, and OTHERS. There are ,for example , the lines of communication to and from the reception office of a hotel. Communication can exchange of information ,idea, or feeling it involves at least two or more individuals and involves of communication by:

VERBAL = FACE TO FACE.

NON-VERBAL=COMMUNICATION WITHOUT WORDS ex: body language ,eye contact .

WRITTEN=LETTER

REPRESENTATIVE VISUAL=MORE IN DIAGRAM ex: no smoking, wet floor,

REPRESENTATIVE AURAL=MORE ON MUSIC

Information sought and given in a variety of ways :but whatever the form of communication , there are certain points that need to be established . WHAT IS THE MESSAGE ? WHO SHOULD RECEIVE IT ?WHEN SHOULD IT BE SENT?WHAT IS THE MOST SUITALBE WAY OF SEND IT? IS IT INTELLIGIBLE? HAS IT BEEN RECEIVED AND UNDERSTOOD?

ANSWER Q1

Process of communication :

1.TRANSMITTER is a person or group of peopl who send the message to receiver transmitter an idea ad feelings.At the same time transmitter need to use the selected method or media to transmit through oral or written

2. MESSAGE is an idea that has been encode and forminto the message .It simple and easy to understand and it require knowledge and experience and objective of the message

3.RECEIVER is the person who receive the message from process one transmitter and process two message .Interpretation and assigning meaning. Receiver , receive the message according to the value .

Communication fail due to barries

Barriers of communication

When the: 1) The transmitter is not clear lack of experience of knowledge and experience the transmitter dont have credibility and a poor communication skill

2) Receiver not decode the message if the interpretor never interpret the message correctly because he / she not concentrate the speaker it could be sleepy, boring or refuse to talk in manner way.

3)Message not reach to the receiver because not interested and the noise of fizikal noise (talking) , technical noise(radio) and visual noise

A communication is an interaction between a sender and a receiver .In a successful communication , the sender direct a clear message to someone and the receiver gets the message accurately and it sound simple enough. The problem lie the words that we use to spoke with someone .Here are the six elements of a successful communication.

  1. Think meaning of message
  2. Expresses meaning in words, symbols
  3. Transmits message (tells, write / sends)
  4. Receives message (hears or reads)
  5. Translates message symbols
  6. Understand and accepts meaning

An effective communication is a good communication. Communication is thee general term that sums up the sending and receiving of messages The way employees communicate can make or break a company think of the different between courteous and surly employees and the message they convey to guests. We want to business with people who able to communicate the company philosophy to guests and give outstanding service. This information is a formal communication and is given in via meeting, personal correspondence, e-mail, notice board and so on. Supervisors are vitally important as they are the one who explain the mission, goals, and company policy to their associates. We human beings communicate all day every day and spend over 70 percent of our hours sending or receiving messages: an example speaking , listening , writing reading , pushing keys on computers ,watching the television screen .Since we communicate so much ,we ought to be pretty good at it but badly we don’t because there are probably as many opportunities to be misunderstood as there are people with whom we communicate an example different people interpret what we say in different ways and not really what that you meant and sometimes we did the same what they say to us. Until NO ONE HAS YET FOUND a theory or method or set of communication principles guaranteed to be 100-percent effective BUT the expert know a lot about why why people FAIL IN COMMUNICATION and they can explain the ingredients for SUCCESS. Communication play a main role in hospitality industry it because we will be communicating constantly and at the same time we will be both a sender and a receiver of messages, and a both roles will be very important it because we must understand what comes down to you from the top so that we can carry out the INSTRUCTIONS and the POLICIES of the company. We cannot manage effectively ii we cannot communicate effectively.

Conclusion

Communication is the transference of understanding and meaning between two or more people .Supervisors are involved in interpersonal communication, organizational communication, small group communication, and sometime mass communication. Communication is an important because supervisors spend most of their time communicating ,as when directing people at work ,giving instructions, training , interviewing , hiring, firing and so on .The following can be done to remove many obstacles to good communication build a climate of trust and respect : send your messages clearly : use language the receiver can understand : don’t assume anything : take into account receiver’s ability to receive : send your message at the best time : send your message at the best time : send your message to the right person : choose the best mean of sending your message : check for understanding : listen: be objective : avoid slang : and disrespectful terms: and don’t communicate when you are upset . Listening is the second half of the communication process- the most neglected half and sometimes the most important. Bad listening process include going off on tangents, reacting , emotionally and cutting the flow of the message .Five principles of good listening giving the other person your undivided attention , hearing the person out , looking for the real message , keeping your emotion out of it and maintaining your role

Question 2

Motivation is the key to keeping performing continuously at the highest standards. How organization motivate their employees to excel at their jobs.

Introduction of Motivation

The;success;of;any;organization;largely;depends;on;the;motivation;of;its;employees.;Unfortunately,;there;is;no;exact;formula;to;determine;how;to;motivate;any;particular;group;of;people.;The;fact;is;we;are;all;motivated;by;different;things.;Still,;there;are;some;key;concepts;to;keep;in;mind;when;developing;a;plan;to;motivate;employees,;regardless;of;the;organization.

Every small business wants motivated employees. They work more efficiently and produce better results. Using monetary and other rewards to improve motivation is a simple idea, but doing it fairly and effectively can be challenging. The majority of small businesses distribute payments to whoever is the golden child of the week, a principal and senior consultant at Compensation Resources .How can you create a compensation program that motivates employees, results in a more productive staff and is administered fairly and effectively? The secret, it seems, lies in the details. Here are four steps to follow.

Answer q2

Motivation is the willingness to effort an organition goals, conditioned by the efforts ability to satisly some individuals needs. Motivation can influence people at the work place The role of motivation is to achieve effective performance by ability, direction, motivate, and support

Perspective motivation to individuals, group, organization,Individuals is to desire to do well in some work linked to desire by meet someone personal needs.Group is to ensure the employee’s work and the manager should understand the employee need and job design and work place and while an organization is to ensure employee to work by increase productivity by programe and training it because different people different needs.

MOTIVATION THEORIES

  1. MASLOW HIERARCHY OF NEEDS THEORY
  2. HERZBEG’SWO FACTOR THEORY
  3. MC CLELLAND’S MANIFEST
  4. EXPECTANCY THEORY
  5. HAWTHORE EFFECT
  6. EQUITY THEORY
  7. JOB-ENRICHMENT
  8. JOB DESIGN
  9. THE SCANLON PLAN
  10. REINFORCEMENT THEORY

;Establish an action plan.;While the goals that you want to achieve may vary from one project or staffer to another, the process that you follow can be duplicated each time. Andrew Broil, president of Broil Growth Consulting in Cleveland, breaks the process down into five steps: These are the most important details of any Compensation plan. You must always reward top performance and must be as clear as possible to your staff on just what you consider top performance. You also must have a plan and culture that motivates less-than-top performers to strive to compensation plan. You must always reward top performance and must be as clear as possible to your staff on just what you consider top performance. You also must have a plan and culture that motivates less-than-top performers to strive. Motivation at work group an important to ESTABLISH EFFECT AND PRODUCTIVE WORK GROUP. Motivation also helps GROUP INFLUENCE

Conclusion

Motivation is the driving force which allows us take action on our desires or goals. There is always a motivating force behind anything we do and it is the intensity of our motivation which determines how well and how fast we succeed at obtaining what we wish to achieve. There are many opportunities in the world today but these opportunities are totally dependent upon our awareness of our surroundings. Once we recognize an opportunity, our success is determined by our motivation for the desired outcome. Our success is also dependent upon our ability to meet the challenges of life. Many people become cowards and lost their motivation during challenging times. Motivated people, who experience challenging times will create a plan, prepare themselves, and take action. Life is often challenging and many obstacles are thrown at us almost daily. We blame bad luck, are often ready to give up, and become pessimistic of the world. During these situations, we should realize that it is a fact of life that obstacles were, is, and will always be a part of our life within our thoughts so when we endure more obstacles, we are more prepared. When we use our motivation to work through the obstacles in our life, we use a positive personal attribute and we benefit from the experience as do those around us. It is life’s obstacles which build our character, allow us to grow, and give us the strength to move on. Most people will follow the path of least resistance. They want an easy and wealthy life free from life’s obstacles. But take away the obstacles, and we take away growth and strength, because it is the obstacles which make us strong. When we lose our motivation, we lose everything because we fail to grow and move forward. We see examples of this in people who try to escape life by living their comfort zone. Those who lack motivation and continue to live in their comfort zones often act like victims of life. This becomes a hard to break habit and is destructive to their life.It requires motivation to tackle life’s surprises and to work around the obstacles which life throws at us. Those who lack motivation often act selfish and burden those around them when they share their discomfort. This disrupts everyone’s peace and happiness. Highly motivated people never indulge in self-pity. Instead, they shine like a beam of light and guide others by inspiration. Motivation is positive in nature and others are not only attracted to it, they are also inspired by it. They respect us for it. It also allows us to overcome any negative obstacles and is an essential part of our life .Everyone is entitled to peace and quiet, and it takes motivation to work through the evils of the world and rise above them. When people around us become depressing and annoying, we must rise above them. If we join then, we become the cause of our own downfall. Instead, we must maintain our happy state of mind. In meeting life’s challenges, we must face reality and control it. We must not allow reality to control us. We must conquer life’s obstacles or be conquered by them.

Bibliography

Ebrary, International Motivation Steps, 2009, Human Resource Development, 17 September, 5th Edition, South Western, http://library.olympia.edu.my:2051/lib/olympia/docDetail.action?docID=10348707&p00=

Ebrary, Bhimani, Alnoor, 2006, Communication Important in People Management , 2 November , 5th Edition, Oxford University press, http://library.olympia.edu.my:2051/lib/olympia/docDetail.action?docID=10283759

Ebrary, Berry, Eugene Leonard, 2005,People Management , 1st March, 6th Edition, McGraw-Hill Professional Publishing, http://library.olympia.edu.my:2051/lib/olympia/docDetail.action?docID=10156016

INTRODUCTION OF MARKETING:

The philosophy of marketing needs to be owned by everyone from within the organization. Marketing focuses on the satisfaction of customer needs, Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business wants and requirements. Future needs have to be identified and anticipated. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.This customer focused philosophy is known as the ‘marketing concept’. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.

INTRODUCTION OF Q1;

Lost World of TambunTheme Parks in Malaysia

The latest attraction from Sunway City;Ipoh;in Tambun, the Lost World is a new water theme park in Perak set to provide you a fun-filled adventure for friends and family! Nestled among lush greenery and limestone hills, the Lost World has a host of exciting activities to keep you coming back for more. . From my own research, there is five main elements which make up this world of adventures which is as stated in the structure

Question 1:

Your role:

You are required to select a theme park of your choice. You are required to determine their organizational structure, products, markets, and competitors.

Introduction

As part of your research, you will need to define the structure of the franchise and the product that is being offered to the consumer.

Content

You are required to analyze:

Their market strength

Their zone of natural expansion

Brand positioning and marketability of their brand

Suggest steps to improve their sales and profits

Suggest how they can take their business to a global scale

Summary

Conclude your research by summarizing all the above and provide a final solution on how the theme park may thrive in a completion market place.

All cost for the event and portfolio must be self funding. Olympia College will not be responsible for any cost or any unforeseen circumstances occurred during this event.

Answer Q1

As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is five main elements which make up this world of adventures which is as stated in the structure below…

Jungle Wave Bay

CLIFF RACER

Tiger Valley

Water park

Hot Springs & Spa

FIVE ELEMENTS

Water Park

An exquisitely beautiful Waterfall Beach Garden & exhilarating water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave pool in Malaysia where the waves could swell up to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers flowing into the pool. There is also a musical body wash as a refreshment before to the caption of Sandy Bay.

Explorabay, a kids – only zone which is specially designed for kids while Cliff Racer are intend for a adult and youth. And of course, the longest inflatable tube ride in Malaysia, Tube Raiders which is the family – favourite giant slides while Adventure River is more on relaxing water ride.

Cliff Racer

Sail through the jungle canopy in an old mine cart after a drop from dizzying heights; just like in the old Wild Wild West movies! The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole day’s fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am – 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm – 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages.;

Lost World Hot Springs & Spa

As the latest supplement for the visitors to enjoy the inimitable feel of the hot spring, the water in the hot spring come from a natural source, and this is a sanctuary for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Besides, there are many other elements which are catered for the visitors presenting the ultimate relaxation experience

Tiger Valley

There are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valley’s educational program where you will be able to get close and personal with one of these exquisite tigers.

Lost World Petting Zoo

Visitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals; giving those looking for a more personal encounter, a closer perspective.

Body

Market Strength

So many words packed into one, the Lost World of Tambun, where providing an action – packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which located in this historical town of Ipoh, in the middle of the North – South corridor in Perak; and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath – taking limestone features.

The Lost World of Tambun has its own market strength just like the other theme park as well. As my research all over these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing.

As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock formation – 10 storey building within the theme park. Based on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their market strength.

Place

800 parking spaces provided

Good transportation

Natural & pleasant landscape

People

Good services

Caring from staffs

Friendliness from staffs

Promotion

Invite international performance during parties; beach party

Promote online through hot websites; facebook, etc…

Promote through travel and tour agencies for packages

Product

Water Park

Amusement Park

Lost World Hot Springs & Spa

Tiger Valley

Lost World Petting Zoo

Zone of Expansion

For your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 – 5 star grades; visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambun’s Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring & spa section. As their future expansion, it could build up a monorail system for the overall accessibility within the theme park itself; visitors are able to travel from the theme park back to the hotel after explorer.

Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle tracking and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring.

Brand positioning and marketability of their brand

A great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle; a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day.

What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as ‘under the umbrella of Sunway Groups’ which lead them to success because Sunway group had prove themselves in Sunway Lagoon.

Steps to improve their sales and profit

In order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, it’s also depends on how they generate their profit through the existing products. They can also provide more new family packages and teenage packages. Another step to improve their sales and profit is to extend business hour for dry parks and more events should be organize example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be given to kids to show that the management is caring enough even to every single matter.

How they can take their business to a global scale

Extend their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote their theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization; targeting hot weather country like india. Besides, it should have a deal with large organization to have a big retreat ( international conference ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etc

Conclusion

In any;business;success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.;

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