Event Management Of Rio Carnival Festival

2523 words (10 pages) Essay

12th May 2017 Tourism Reference this

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Introduction:

The event selected in order to complete this piece of work is the Rio Carnival. This is one of the famous festivals and it is held before Lent and it is known as one of the biggest festival where the participant public is more than two million in numbers each day. The festival is one of the oldest one as well. Before going in to further detail of the event and covering the topic as of different required angles the researcher will give a brief account about event management and the advances which has taken place with the passage of time and introduction of latest technologies. (Getz, 2007)

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Life is full events that are not only interesting but full of attractions and adventure for the public. There has been a lot said and discussed and mostly one might find destinations under tremendous pressure as they are not sure how to deal by means of these events and save them as of becoming a touristic product. In the past, major events have been victim of different unwanted actions which has not only spoiled the image of the destination but in addition the fame of the event has been affected to a great extent. In the present world where technology through media has covered all the entertainment aspects for public and public can enjoy the event as of the confinement of their home just by sitting in front of their television sets, still the real joy is for live entertainment as public want to participate and be part of the colourful environment which cannot be captured or experienced through television no matter how good they are captured.

A superior repeatable Event Management method offers an organization with the aptitude to sense Events, recognize them, and then choose on a suitable control commotion or action to avoid an occurrence and/or service disruption. Suitable activities or behaviours can comprise of an action to release an event or to trace an event. Well-organized service procedures base on the well-timed handling of the several activities essential to avoid confrontations and service outages. (Reisinger, 2009)

As Event Management offers the capability to sense incidents before time, an association can configure technology to sustain an Event Management procedure to activate an event after it has been mechanically noticed and be automatically allocated to the suitable resolver faction for action before any definite service disruption or outage happens. Employing technology to sustain an Event Management procedure makes it probable for a few activities to be observed by exemption which can assist eradicate the requirement for costly and supply concentrated “real time monitoring”, whereas at the similar time, dropping unavailability or down time. Inside Event Management there are some altered kinds of events to handle which include:

Normal Operation Events:

These kinds of events can comprise an automatic announcement that a planned workload job has ended as usual or a consumer has logged into an appliance that they had the right point of admission to, or an email has attained an anticipated receiver. Standard process events are significant to observe since they might stand for a breach of policy or non observance to a development. (Richards et al., 2010)

Exception Events:

These kinds of events might comprise user endeavours to access an application with an wrong password too many times or, a device’s CPU is above an acceptable utilization rate or a PC scan reveals the installation of unlawful software. (Reisinger, 2009)

Unusual Events:

These kinds of events typically represent something unexpected and require immediate notice such as server memory utilization within 5% of the highest expected performance level, or the conclusion time of a transaction 10% longer than normal. The key point with any of these event kinds is that instant action should occur in order to either raise an incident record or a “dismiss and log” of the event for further monitoring and trending.

The Benefits of Event Management:

By officially applying these key activities of an Event Management course, organizations are able to augment effective efficiencies by becoming more practical at managing operations that knowledge faults and service outages. In today’s multifaceted IT environments, the degree of data being produced on a daily basis can be irresistible plus uncontrollable devoid of controlled and repeatable processes and the technology to support those processes. Millions of trade’s deals that rely on IT prop up are conducted every day. Devoid of an accepting of critical business processes, managing events turns out to be an unproductive best guess endeavour. (Getz, 2007)

An outline of what the festival/event is:

The carnival held once a year in Rio de Janeiro in Brazil is the for the most part well-known party in the world, growing year-on-year and attracting hundreds of thousands of foreign as well as national tourists. In the week about festival 80% of the yearly consumption of beer is drunk plus 70% of the yearly tourist profits are composed, undoubtedly showing the significance of the event inexpensively? To Brazilians festival and dancing are as significant as football, which is really saying something!

The roots of festival:

The name “carnival” comes as of the Latin word carnelevare meaning abstinence as of the eating of meat and poultry. Carnival week is held to agree by means of the start of the Roman Catholic period of Lent, 40 days prior to Easter. Lent is conventionally a period of abstinence, prayer and self-evaluation for Christians and represents the 40 days that the Bible tells us Jesus spent in the desert resisting the temptations of Satan. As the dates for Easter vary each year so do those for the main carnival weekend. There are several parades and parties by plus following the main labelled events in the Sambodromo, some of which are free plus held in the street in various districts about the city or as practice weekends in the central site itself. (Dunne L et al., 2002)

Carnival as a festivity of music, dancing, misbehaviour as well as extremes plus dates back to the ancient Roman carnival of Saturnalia which was introduced in 217 BC to lift the confidence of battle-weary Romans next overcomes by the Carthaginians. It was classically a week of eating, drinking as well as the deride turnaround of the communal order, slaves being given several further liberties for instance Several Roman Emperors such as Augustus and Caligula tried to shorten the festivities to 3 days but were met by means of such chaos plus were forced to depart the occupants to their social gathering. (Getz, 2007)

Rio Carnival today:

Even though Rio Carnival may not be the lone party in Brazil, is still expensive well-known. As far as the participants are considered, biggest carnival in terms of member is held in Recife in the North where in 2006 1.5 million people took part. The Rio event has developed repeatedly since its occurring back in the 17th Century furthermore every year it grows in size and more area and samba schools turn out to be mixed up in the spectacle. Blocos (Blocks) are tiny or middle sized congregation of musicians and dancers drawn as of neighbourhoods who parade with a challenging topic, motto and point. They could be clothed in matching T shirts or in extra excessive outfit and there are now over 100 Blocos, numerous of whom do not even go away as of their street or neighbourhood while displaying. Hundreds of local people congregate and escort them in their hard work. (Richards et al., 2010)

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Over deeply financed samba schools are huge groups of performers which participate in parade competitions in a particularly built Sambodromo. These schools procession held on the 4 major nights of the carnival, along with the title parade person held on the Saturday night. The official opposition can be alienated into 10 categories and a winner picked as of each distribution after being reconsidered on each of the following; drumming band, Samba song, Harmony, Flow and spirit, subject of the year, Overall impression, Floats and props, Costumes, Vanguard group and Flag bearer. There are 4 judges in each group and these people sit in booths along the parade route in the Sambodromo. Great standing is awarded to the winners and the rivalry is taken very critically with massive amounts of attempts, exercise and money invested. (Reisinger, 2009)

Entrance tickets for the Sambodromo parades are awarded and as such are costly even in the low-priced bleacher seats which cost some hundred dollars. Places in the VIP boxes run to thousands of dollars as they offer the spectator much more ease and availability of facilities, open bar, 3 course dinner etc. for what is a lengthy of viewing. Tickets and some hotels frequently sell out month’s in advance so if you want to go ensure a longer way in advance.

The stakeholders:

Keeping in mind the nature of the event it turns out to be clear that the stakeholders are basically the tourists and local audiences that come as of everywhere to enjoy this event, its colour and the different parade and dances which are the very major part of this festival. (Bichou et al., 2007)

Social-cultural benefits and issues linked with festival:

The modern world is facing threats like terrorism and target killing and there are many parts of the world where the criminals wait for such mega events so that they can get a chance to cause damage on high scales. The damage can be anything like robbing, killing and even bomb blasts which are normally the key focus for terrorists in today’s world. The community may always feel itself at risk during such programs and events as the ratio of crime is higher and it’s difficult to trace and control due to the size of event.

Talking about benefits, festival like Rio brings business to the country and enables the foreigner to understand the culture of the native people. Not only does it attract people for long time but even in the four (Getz, 2007)

What tourists might perceive as an attempt to get closer to the authentic and to break through to the back region, hosts will often perceive as a violation, an infringement on private and personal space, and these differing perceptions shape the power relations flanked by hosts and tourists.

Just as objects are altered as they are placed in the front and false back regions, the hosts are alienated through their roles in the business: they become “anders,” someone other than what they once were. This view of how hosts and their culture are changed allows me to locate the central notion of authenticity in the critique of the tourism business in the works in my learning. The three authors portray tourism as making those who live and work in the business “anders.” Returning to the notion of front and back regions, then, I argue that the artists portray the genuine back region as a space that has been lost or is threatened by tourism, as it is gradually becomes “anders” and is turned into a false, staged back region. The learning depicts tourism and its impacts as a threat, implicitly noting a failure to protect the authenticity of the back region as of tourism.

Discussion on how the festival event can help to foster cultural understanding

There are many possible ways in the carnival may help in order to foster cultural understandings. The world has turns out to be small village and as a result people have turns out to be closer to each other with the help of Information technology. That is the main cause behind the fact that people want to know about each other’s culture values and beliefs as they find knowing about these cultural values very interesting. In order to get the cultural understandings events like The Rio Carnival plays a key role as not only the fact that its is very attractive but at the same time it’s one of the famous and big festival that automatically attracts the attention of people as of all over the world and they want to know about it, how it started and the other linked cultures with it. (Bichou et al., 2007)

People as of all over the world as mentioned earlier fly to Brazil to enjoy this festival. This gives them opportunity to know about the local cultures and the different interesting facts that may be associated with these cultures which may vary after every hundred miles depending on the locals of the country and different cultural beliefs which they may possess.

Recommendations for mitigating negative social and cultural impacts of the event festival

Contemporary world faces some serious threats. These threats can be terrorism, robberies, killings and other issues. Terrorists are always in search of such festivals and social gatherings where the number of participants irrespective of the fact that they are performer or audience. This simply for the reason that the more big the gathering is the bigger will be the level of destruction which may be caused by these terrorists.

Therefore, it turns out to be the responsibility of the event management team and the concerned authorities to make sure that all the available latest tools and other facilities like information technology and managements and security techniques are adopted in order to make sure that the event management is successful at the same time is safe as of any kind terrorist activity which may cause the loss of precious lives. (Getz, 2007)

Conclusions:

Considering the intricacies of IT organizations at present, there is a strong need of fine Event management practice and the requirement for technology enabled procedures is vital for best possible operational effectiveness. The purpose of an Event Management course is to perceive events of significant service factors and react instantly to direct those events. At present we want data gathered, concurrent, processed and then analyzed as much swiftly and correctly as possible. Effectiveness commence with prior preparation to get an idea that which services are essential and entail supervision along with usual reassess sessions to keep these rules clear, precise and applicable. (Reisinger, 2009)

Technology contributes a great deal in enhancing the Event Management process by computerizing the real process actions themselves (for example event recognition, event announcement and automatic incident formation), and through analyzing the results as of some other associated procedures (such as Configuration Management). Incorporation with other practices (particularly Incident Management, crisis Management, Accessibility Management, Configuration Management and Service rank Management) is crucially significant to guarantee that events are handled efficiently and that the maximum levels of accessibility and service are kept. (Getz, 2007)

Introduction:

The event selected in order to complete this piece of work is the Rio Carnival. This is one of the famous festivals and it is held before Lent and it is known as one of the biggest festival where the participant public is more than two million in numbers each day. The festival is one of the oldest one as well. Before going in to further detail of the event and covering the topic as of different required angles the researcher will give a brief account about event management and the advances which has taken place with the passage of time and introduction of latest technologies. (Getz, 2007)

Life is full events that are not only interesting but full of attractions and adventure for the public. There has been a lot said and discussed and mostly one might find destinations under tremendous pressure as they are not sure how to deal by means of these events and save them as of becoming a touristic product. In the past, major events have been victim of different unwanted actions which has not only spoiled the image of the destination but in addition the fame of the event has been affected to a great extent. In the present world where technology through media has covered all the entertainment aspects for public and public can enjoy the event as of the confinement of their home just by sitting in front of their television sets, still the real joy is for live entertainment as public want to participate and be part of the colourful environment which cannot be captured or experienced through television no matter how good they are captured.

A superior repeatable Event Management method offers an organization with the aptitude to sense Events, recognize them, and then choose on a suitable control commotion or action to avoid an occurrence and/or service disruption. Suitable activities or behaviours can comprise of an action to release an event or to trace an event. Well-organized service procedures base on the well-timed handling of the several activities essential to avoid confrontations and service outages. (Reisinger, 2009)

As Event Management offers the capability to sense incidents before time, an association can configure technology to sustain an Event Management procedure to activate an event after it has been mechanically noticed and be automatically allocated to the suitable resolver faction for action before any definite service disruption or outage happens. Employing technology to sustain an Event Management procedure makes it probable for a few activities to be observed by exemption which can assist eradicate the requirement for costly and supply concentrated “real time monitoring”, whereas at the similar time, dropping unavailability or down time. Inside Event Management there are some altered kinds of events to handle which include:

Normal Operation Events:

These kinds of events can comprise an automatic announcement that a planned workload job has ended as usual or a consumer has logged into an appliance that they had the right point of admission to, or an email has attained an anticipated receiver. Standard process events are significant to observe since they might stand for a breach of policy or non observance to a development. (Richards et al., 2010)

Exception Events:

These kinds of events might comprise user endeavours to access an application with an wrong password too many times or, a device’s CPU is above an acceptable utilization rate or a PC scan reveals the installation of unlawful software. (Reisinger, 2009)

Unusual Events:

These kinds of events typically represent something unexpected and require immediate notice such as server memory utilization within 5% of the highest expected performance level, or the conclusion time of a transaction 10% longer than normal. The key point with any of these event kinds is that instant action should occur in order to either raise an incident record or a “dismiss and log” of the event for further monitoring and trending.

The Benefits of Event Management:

By officially applying these key activities of an Event Management course, organizations are able to augment effective efficiencies by becoming more practical at managing operations that knowledge faults and service outages. In today’s multifaceted IT environments, the degree of data being produced on a daily basis can be irresistible plus uncontrollable devoid of controlled and repeatable processes and the technology to support those processes. Millions of trade’s deals that rely on IT prop up are conducted every day. Devoid of an accepting of critical business processes, managing events turns out to be an unproductive best guess endeavour. (Getz, 2007)

An outline of what the festival/event is:

The carnival held once a year in Rio de Janeiro in Brazil is the for the most part well-known party in the world, growing year-on-year and attracting hundreds of thousands of foreign as well as national tourists. In the week about festival 80% of the yearly consumption of beer is drunk plus 70% of the yearly tourist profits are composed, undoubtedly showing the significance of the event inexpensively? To Brazilians festival and dancing are as significant as football, which is really saying something!

The roots of festival:

The name “carnival” comes as of the Latin word carnelevare meaning abstinence as of the eating of meat and poultry. Carnival week is held to agree by means of the start of the Roman Catholic period of Lent, 40 days prior to Easter. Lent is conventionally a period of abstinence, prayer and self-evaluation for Christians and represents the 40 days that the Bible tells us Jesus spent in the desert resisting the temptations of Satan. As the dates for Easter vary each year so do those for the main carnival weekend. There are several parades and parties by plus following the main labelled events in the Sambodromo, some of which are free plus held in the street in various districts about the city or as practice weekends in the central site itself. (Dunne L et al., 2002)

Carnival as a festivity of music, dancing, misbehaviour as well as extremes plus dates back to the ancient Roman carnival of Saturnalia which was introduced in 217 BC to lift the confidence of battle-weary Romans next overcomes by the Carthaginians. It was classically a week of eating, drinking as well as the deride turnaround of the communal order, slaves being given several further liberties for instance Several Roman Emperors such as Augustus and Caligula tried to shorten the festivities to 3 days but were met by means of such chaos plus were forced to depart the occupants to their social gathering. (Getz, 2007)

Rio Carnival today:

Even though Rio Carnival may not be the lone party in Brazil, is still expensive well-known. As far as the participants are considered, biggest carnival in terms of member is held in Recife in the North where in 2006 1.5 million people took part. The Rio event has developed repeatedly since its occurring back in the 17th Century furthermore every year it grows in size and more area and samba schools turn out to be mixed up in the spectacle. Blocos (Blocks) are tiny or middle sized congregation of musicians and dancers drawn as of neighbourhoods who parade with a challenging topic, motto and point. They could be clothed in matching T shirts or in extra excessive outfit and there are now over 100 Blocos, numerous of whom do not even go away as of their street or neighbourhood while displaying. Hundreds of local people congregate and escort them in their hard work. (Richards et al., 2010)

Over deeply financed samba schools are huge groups of performers which participate in parade competitions in a particularly built Sambodromo. These schools procession held on the 4 major nights of the carnival, along with the title parade person held on the Saturday night. The official opposition can be alienated into 10 categories and a winner picked as of each distribution after being reconsidered on each of the following; drumming band, Samba song, Harmony, Flow and spirit, subject of the year, Overall impression, Floats and props, Costumes, Vanguard group and Flag bearer. There are 4 judges in each group and these people sit in booths along the parade route in the Sambodromo. Great standing is awarded to the winners and the rivalry is taken very critically with massive amounts of attempts, exercise and money invested. (Reisinger, 2009)

Entrance tickets for the Sambodromo parades are awarded and as such are costly even in the low-priced bleacher seats which cost some hundred dollars. Places in the VIP boxes run to thousands of dollars as they offer the spectator much more ease and availability of facilities, open bar, 3 course dinner etc. for what is a lengthy of viewing. Tickets and some hotels frequently sell out month’s in advance so if you want to go ensure a longer way in advance.

The stakeholders:

Keeping in mind the nature of the event it turns out to be clear that the stakeholders are basically the tourists and local audiences that come as of everywhere to enjoy this event, its colour and the different parade and dances which are the very major part of this festival. (Bichou et al., 2007)

Social-cultural benefits and issues linked with festival:

The modern world is facing threats like terrorism and target killing and there are many parts of the world where the criminals wait for such mega events so that they can get a chance to cause damage on high scales. The damage can be anything like robbing, killing and even bomb blasts which are normally the key focus for terrorists in today’s world. The community may always feel itself at risk during such programs and events as the ratio of crime is higher and it’s difficult to trace and control due to the size of event.

Talking about benefits, festival like Rio brings business to the country and enables the foreigner to understand the culture of the native people. Not only does it attract people for long time but even in the four (Getz, 2007)

What tourists might perceive as an attempt to get closer to the authentic and to break through to the back region, hosts will often perceive as a violation, an infringement on private and personal space, and these differing perceptions shape the power relations flanked by hosts and tourists.

Just as objects are altered as they are placed in the front and false back regions, the hosts are alienated through their roles in the business: they become “anders,” someone other than what they once were. This view of how hosts and their culture are changed allows me to locate the central notion of authenticity in the critique of the tourism business in the works in my learning. The three authors portray tourism as making those who live and work in the business “anders.” Returning to the notion of front and back regions, then, I argue that the artists portray the genuine back region as a space that has been lost or is threatened by tourism, as it is gradually becomes “anders” and is turned into a false, staged back region. The learning depicts tourism and its impacts as a threat, implicitly noting a failure to protect the authenticity of the back region as of tourism.

Discussion on how the festival event can help to foster cultural understanding

There are many possible ways in the carnival may help in order to foster cultural understandings. The world has turns out to be small village and as a result people have turns out to be closer to each other with the help of Information technology. That is the main cause behind the fact that people want to know about each other’s culture values and beliefs as they find knowing about these cultural values very interesting. In order to get the cultural understandings events like The Rio Carnival plays a key role as not only the fact that its is very attractive but at the same time it’s one of the famous and big festival that automatically attracts the attention of people as of all over the world and they want to know about it, how it started and the other linked cultures with it. (Bichou et al., 2007)

People as of all over the world as mentioned earlier fly to Brazil to enjoy this festival. This gives them opportunity to know about the local cultures and the different interesting facts that may be associated with these cultures which may vary after every hundred miles depending on the locals of the country and different cultural beliefs which they may possess.

Recommendations for mitigating negative social and cultural impacts of the event festival

Contemporary world faces some serious threats. These threats can be terrorism, robberies, killings and other issues. Terrorists are always in search of such festivals and social gatherings where the number of participants irrespective of the fact that they are performer or audience. This simply for the reason that the more big the gathering is the bigger will be the level of destruction which may be caused by these terrorists.

Therefore, it turns out to be the responsibility of the event management team and the concerned authorities to make sure that all the available latest tools and other facilities like information technology and managements and security techniques are adopted in order to make sure that the event management is successful at the same time is safe as of any kind terrorist activity which may cause the loss of precious lives. (Getz, 2007)

Conclusions:

Considering the intricacies of IT organizations at present, there is a strong need of fine Event management practice and the requirement for technology enabled procedures is vital for best possible operational effectiveness. The purpose of an Event Management course is to perceive events of significant service factors and react instantly to direct those events. At present we want data gathered, concurrent, processed and then analyzed as much swiftly and correctly as possible. Effectiveness commence with prior preparation to get an idea that which services are essential and entail supervision along with usual reassess sessions to keep these rules clear, precise and applicable. (Reisinger, 2009)

Technology contributes a great deal in enhancing the Event Management process by computerizing the real process actions themselves (for example event recognition, event announcement and automatic incident formation), and through analyzing the results as of some other associated procedures (such as Configuration Management). Incorporation with other practices (particularly Incident Management, crisis Management, Accessibility Management, Configuration Management and Service rank Management) is crucially significant to guarantee that events are handled efficiently and that the maximum levels of accessibility and service are kept. (Getz, 2007)

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