With the proliferation of technologies that are able to overcome the obstacles of time and space (e.g., airplanes, cars, the Internet), one would think that these tools would be used to gain an understanding of other cultures, meet people all over the world, maintain and strengthen familial relationships, communicate effectively with others, and help people to become more socially adept. However, some technological advances cause people to be distracted, overly stressed, and increasingly isolated. Many people are involved in an abundant number of relationships through technology, but sometimes the quantity of these associations leaves people feeling qualitatively empty. Obviously, technology has had a profound impact on what it means to be social.
Society is likely on the cusp of a social revolution, during which it will be important to redefine socially appropriate and acceptable behaviors (with regard to digital or virtual interaction). We are at a point in history where very few people have given critical thought to new social realities created by technology and what those realities mean for the individual and society. In this section we closely examine a few social technologies that influence leisure. The section first looks at virtual communities, social networking sites, and today’s communication tools. Then we critically reflect on gaming and television. Think about how each technology affects your social life and social skills. Keep in mind that these are only a few of the technologies that may affect you socially. A comprehensive list is not feasible here.
A study of students and information technology found that 85 percent of undergraduates surveyed used social networking sites (Salaway et al., 2008) (see figure 8.2). Many of the respondents reported using such sites daily. Figure 8.3 indicates how undergraduate students use social networking sites. This report found indications that use of these sites is increasing yearly. Let us now look critically at whether this trend is positive.
The use of social networking sites has both positive and negative consequences. It is amazing how someone can find a long-lost friend through a social networking site, enabling them to reconnect. In a society where people have become quite mobile and family and friends are often geographically separated, it is convenient to keep in touch through technology.
However, one need not look far to find problems associated with social networking sites. There is a lively debate about whether Internet addictions are real. To me it appears to be a real problem (perception is often reality in a social context) with which people have to grapple. Some assert that these Web sites contributed to cheating on significant others, often leading to divorce. People have been fired from their jobs or put under pressure because they use these sites at work or because something is posted on a site that undermined the person’s professional standing.
Although divorce and loss of employment are serious issues, perhaps they are not as common as other problems that have the potential to stem from social networking sites. Narcissism—excessive interest in one’s appearance and in oneself—is sometimes manifested on social networking sites. These Web sites have been found to be an avenue for people to display their narcissistic traits online (Buffardi & Campbell, 2008). I often wonder whether people use these sites to display their popularity to the world rather than use them as a vehicle to develop meaningful relationships.
Creating meaningful relationships is often about sharing our lives with others, and technology can allow us to do so through photos, videos, text, and music. In conducting research for my doctoral dissertation, I looked at how eight senior citizens used technology and how it affected their lives. My hope was to find that they used technology to stay in touch with friends, family, and people with similar interests. Although the participants did use e-mail to stay in touch with family and friends, almost all of the study participants talked about how vapid chat rooms and discussion boards seemed to be. Most had tried chatting a few times and then gave up because they viewed it as a waste of time (similar reasons were given by undergraduates in the ECAR study who did not use social networking sites). However, one participant was a chat room monitor for a fantasy baseball site. As he spent more time in that chat room he began to realize that it was not as shallow as he first imagined. People were in that virtual community because of a shared or common interest. Gradually he got to know people and care about their lives. He was eventually able to meet some of these new, online friends in person and said they connected as if they had known each other for years.
While working on my dissertation I visited many chat rooms and discussion boards that catered to older adults. After visiting many such sites, I began to be discouraged because of the inane nature of many of the conversations. However, I stumbled on one online discussion board in which two World War II veterans wrote about their experiences in the war. They also lamented the fact that where they lived, there were no more veterans of that war left. They felt alone and isolated, but this chat room was a forum where they fit in again. They were able to share similar interests and experiences.
Perhaps overcoming a sense of isolation is one of the greatest features of online communities and virtual worlds. Someone might feel like an outcast in her own community or family but might find someone online with similar hobbies, pursuits, and interests. Consider someone who enjoys photography as a serious leisure pursuit. This person would be able to share that passion with people all over the world by using the Internet and its powerful tools (e-mail, video chat, discussion boards, online video, family Web sites). However, simply sharing common interests and pursuits with people through technology does not necessarily have a positive impact on social skills and social development.
Gaming and Social Development
Gaming is an instance where you may encounter potentially serious social setbacks. I lead a group of Boy Scouts who share a love of a certain online virtual world game. This game seems to be all they talk about. When given other opportunities for deep, respectful, meaningful conversation, these boys are sometimes rather inept. Although linking their online gaming to poor social skills might be spurious, studies show negative social impacts of some video games. One study tested whether high exposure to video games increased aggression over time. It was found that playing violent video games is a significant risk factor for later physical aggression in both Japan and the United States—for boys and girls (Anderson et al., 2008).
However, linking video games to poor social skills and behaviors often misses the bigger picture. People might participate in other activities (take football, for example) in which the social problems that arise from the activity may be the same or even worse than those of gaming. Evidently it is not enough to simply blame the medium. In fact, in many instances, gaming may aid in relationship building. The 13th Annual MediaWise Video Game Report Card (Walsh & Gentile, 2008) indicated that 75 percent of gamers play with other people. Since my family received a Wii as a gift, we have spent countless hours of enjoyment playing together. Naturally, overindulgence in this one activity would have deleterious results, but the limited time we do spend playing together seems to strengthen our family.
Television and Social Development
Television is another technology that has mixed reviews with regard to social skills and social lives. Some researchers suggest that spending a limited amount of time watching wholesome programs can strengthen families and friendships. Others believe that television contributes to the downfall of social values in this country. It does seem that many people spend less time with others in their community than they do with the people they watch daily on television. Television tends to be a passive medium, which requires little skill and thought on our part (although some programming bucks this trend). Therefore, television provides little opportunity for meaningful interaction while watching. Watchers simply sit there and ingest what is presented to them without having to respond or react to another person. Obviously this can have serious effects on people’s social skills because viewers are not practicing how to relate to and deal with other people.
Exposure to what is viewed on television can have some other serious effects on people’s social lives. For example, exposure to television shows with sexual content may increase the chance of teen pregnancy (see figure 8.4) (Chandra et al., 2008). Furthermore, when some people see violence, sex, and all manner of lasciviousness on television, they may be prone to mimic the behavior and think that it is acceptable. Were everyone to copy the social behaviors portrayed on television, our society would lack morals, and many levels of individuals’ lives would be destroyed.
It is apparent that technology has the potential to harm or enhance your social skills and social life. The key is to analyze how technology affects you socially. Do technologies help you build positive, meaningful relationships, or do technologies hinder this process? Are you better able to communicate, listen, and share because of the technologies in your life? Do you use technologies to improve your relationships and build new ones? Are you letting a few choice people know who you are and what you contribute to this world, or are you merely distracting yourself with shallow pursuits? Does technology increase or decrease your concern for others, your compassion for others, and your desire to serve them? Such are the critical questions regarding technology and social development.
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Positive Effects of Technology on Society
Technology runs in the veins of society. It is the fuel that drives our lives. It is an integral part of daily life. It has definitely benefited society. It has brought luxury in the life of every common man. Automation brought about by technology has saved human effort and time to a large extent. It has brought distant places closer and simplified information access. It has made the world a smaller place to live in. Let us look at some of the important areas, where technology has brought a positive change. Automation of Processes in the Industry and the Household: Technology has automated many of the critical processes in the industry as well as the household. Imagine the amount of labor that must have been involved in industrial processes when the concept of automation did not exist. Electronic gadgets have entered homes of the common man to rescue him from the boredom of daily chores. Imagine the amount of time people must be spending doing household chores during the time there were no machines and household appliances. It’s better not imagined. Today’s is the age of robotics. Machines can learn, adopt new things and perform tasks with near-human efficiency. Changed Modes of Transport: The automobile industry and technology are interwoven. Time has witnessed this industry evolve from mechanical scooters to automated aircraft. Animals were the only modes of transport in the olden days. Technology was the driving force behind the creation and design of the modern-day automobiles. Bicycles evolved into scooters and sports bikes. The idea of having four-wheeled modes of transport gave rise to the creation of cars. Modes of air and water transport came up, thanks to technology. Reduced Risk to Human Life: Machines have automated many crucial industrial processes. Machines are now taking up mundane jobs that were once done by human workers. Technology has evolved to an extent where machines can perform tasks that are not feasible for man, either because they are risky or life-threatening or because they are beyond human capacity. The use of advanced technologies like robotics and artificial intelligence has proven to be helpful in life-risking endeavors like mining and space exploration. Data Management and Information Retrieval: Computer technology, needless to say, has changed the face of the world. Computers can store, organize and manage huge amounts of data. They can process large amounts of information. Computers have given rise to the software industry, one of the most progressive industries of the world. The Internet that seeded from computer networking concepts is the most effective communication platform and the largest information base existing today. Impact on the Entertainment and Advertising Industries: The Internet has brought a positive change to the entertainment and advertising industries. Over the Internet, advertisements can reach the masses within seconds. Internet advertisements have changed equations of the advertising industry. Branding on the Internet is much more effective that other forms of product promotion. The entertainment media has progressed because of advancements in technology. Movies, songs, games are a few clicks away. People have begun using the Internet to watch and download movies, listen to music, play games and entertain themselves. Thanks to handy, mobile and user-friendly devices, all this has become really easy. Onset of the Digital Age: There’s hardly anything analog now, we live in a digital world, a digital age. Talk pixels and bytes. The digitization of information has made it possible for us to store it in a compact form. Ever wondered how gigabytes of data can be stored on a small chip? Digitization it is! Also, digitization enriches the quality of data storage. Digital voice and digital images are of a higher quality. Digital cameras and digital TVs provide users with an enriched picture quality, thus bettering user experience with technology. Communication Redefined: Cellular communication has revolutionized the communication industry. The conventional telephone, also a piece of technology, was one of the earliest technological developments in communication. Mobile phones have broadened the horizons of communication by enabling convenient long-distance calling and mobile use. Letters have taken a backseat and emails and cell phone messages have become the easiest means to connect. Owing to developments in technology, communication is wireless. Social networking is another defining factor here. It has given an all new dimension to communication, entertainment and recreation. Satellite Technology: Satellite communication is an important facet of technology. Satellite TV and satellite radio have eased the broadcasting of events across the globe. How else do you think could matches and concerts be broadcasted live? Not just TV and radio, even communication to ships and airplanes wouldn’t have been possible if not for satellite communication. Even your hand-held devices wouldn’t be of use, if not for radio communication. These were still a few fields influenced by technology. It is almost impossible to enlist all the positive effects of technology on society. The fast-advancing technology on the whole, has given impetus to developments in various fields and improved the quality of human life. There’s less risk, less effort, less mess. There’s more leisure, more ease and more speed – all because of that ten-letter word – not a word, a phenomenon – technology.
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