Personal SWOT Analysis

Introduction

The process of creating my personal development plan (PDP) is a way to gain insight into where I am now and how to position myself to get to where I want to be. Having a PDP is more than having an ideal about a future job or career, it is about goal setting and creating a specific, measurable, realistic and time bound (SMART) road map about how to get there.

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Understanding the creation and use of PDPs is also, in itself, a useful skill to offer employers as personal development planning and objective setting are mainstays of human resource management in both the public and private sectors in the UK. At this time, my PDP is about getting me on the right track; while in the future achieving the identified objectives may well be necessary to achieve performance related pay and career progression. Commitment to the process of creating a workable PDP is therefore an important task.

Where am I now?

In terms of my performance on the degree so far, I have realised that I measure performance in a much broader sense than the grades that I have received in my coursework and examinations. Much of what I have learned at university so far has been about learning to manage time and commitments and ensure that I maximize the opportunities available to me. These opportunities include those afforded by my course, the university’s facilities, and also the opportunities that new friendships have brought. I have been pleased with my grades and consider myself to be on-track for a marketable 2:1; I have also received positive and helpful feedback from tutors. More pleasing has been the feeling of increased confidence in group situations with my peers that I have something to contribute and that I have the ability to influence and inspire others. This is particularly important to me as I do not simply aspire to a career in business but to achieve managerial and leadership responsibilities early in my career.

From my SWOT analysis, the two things that I would identify as being critical to stop doing are spreading myself too thinly across too many interests and rushing onto the next project. The issue of spreading myself too thinly across a diverse range of extra curricular interests is important because, as stated, I have managerial and leadership ambitions. Membership of a wide array of groups and societies shows diversity of interests but it does not show depth and it is also hard to succeed in positions of responsibility within a group if you do not have the time to make a real commitment. The second issue, that of stopping rushing onto the next project is important for two key reasons. The first is that in rushing forward I have realized that I lose time to reflect, and reflection is critical in measuring project success or failure; secondly, in rushing forward, I can give a negative impression to peers that what I am doing now is less important than what I am going on to do^[1].

In terms of what I plan to continue to do to maintain my performance, I have identified a good record of attendance at lectures and seminars and managing to keep up with the required reading. The primary reasons why I have identified these as critical factors would appear self-evident: I want to get value for money from my studies and to do this I need to attend lectures and seminars and ensure that I am sufficiently well prepared that I can follow lectures and contribute to seminars and tutorials. There is an additional factor too in that research has shown that attendance and success in coursework and examinations is positively correlated.^[2]

Brainstorming what I want to start doing brought up several items in my SWOT analysis. From this I have drawn out increasing employability by seeking internship and / or summer placement opportunities and also broadening my reading to develop a greater awareness of current affairs. I have identified the internship or placement as being critical as a successful placement would enable me to further fine tune my career plans in terms of sector sought and which aspects of business to focus on; it will also enhance my CV to future employers by showing that I was focused on my career before my final year. I have also identified broadening my reading as being critical as while I am passionate about business, research indicates that employers are seeking well-rounded candidates who are open minded and have an interest in the world around them^[3].

Where am I going?

My primary plan for what I hope to be doing within six months of graduating is to have successfully joined an established management training scheme. Having investigated the schemes available, I consider myself well-placed for those aimed at generalists, business specialists (operations / strategy), and also potentially schemes to develop future human resources managers. Given my broad interests in business, I would prefer a scheme that would give me exposure to a range of roles. I am particularly drawn to the M&S Scheme, John Lewis Partnership Scheme, HMRC Talent Management Scheme, and also the NHS Graduate Management Training Scheme for these reasons. Given the prevailing economic climate and uncertainty about the health of the job market that I will be graduating into, I propose to a contingency plan of obtaining a place on an MSc Business programme.

How do I get there?

Action plan outlining three personal objectives for the next 12 months that will help me in my career.

References

Flannes, SW and G Levin (2005) Essential People Skills for Project Managers. Management Concepts.

Stewart, J and V Knowles (2001) Graduate recruitment: implications for business and management courses in higher education. Journal of European Industrial Training, 25, 2-4, 98-108.

Appendices

Personal SWOT Analysis

First Name last Name

Contact address: House name, Any town, Postcode

E-mail: firstname.lastname@mac.com ¨ Mobile telephone: 00000 00000

2008. Anytown High School

• Highlights of A/AS and GCSE results

1

Footnotes

^[1] Flannes and Levin (2005) highlight the need to show consistent commitment to projects throughout the project cycle rather than focusing on the next stage or next project.

^[2] See Colby (2004)

^[3] Stewart and Knowles (2001)