Women Empowerment and presence of women in Social media
Women empowerment has emerged out as one of the most popular topic discussed worldwide. After the start of women’s movement, the question of emancipation of woman came to the fore. Though in India there was no such separate movement concerning distinguished rights of a woman, instead the Indian women fought for themselves under the various forms of movements for independence. We have lots of stereotypes about who is techsavvy and who is not.
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In India while the digital divide among rich and poor may took long run to bridge, we cannot perceive this long run answer with digital gender divide shortly disappeared. Empowerment has multiple, interrelated and interdependent dimensions- economic, social, cultural and political. It can be understood in relation to resources, perceptions, relationship and power.
But what does women empowerment mean? Women empowerment generally has these components : firstly, women’s sense of self worth; secondly, their right to have the power of control their own lives, both within and outside home; and lastly, their ability to influence the direction of social change to create a just social and economic order nationally, internationally and universally. Educational attainment and economic participation are the key constituents in ensuring the empowerment of women. Other than educational and economic empowerment, changes in women’s mobility and social interaction and changes in intra-household decision-making are necessary.
After enjoying the glory of 68 years of our independence, our country is still not independent. Corruption, terrorism, scams etc. are the reason which hinders it but abreast the discrimination against the women and all the issues related with women like rapes, inequality are some of the points which makes many people to detest their nation.
Jawaharlal Nehru once said “To awaken the people, it is the women who must be awakened. Once she is on the move, the family moves, village moves, and the nation moves.” In India, today, women appear to rule the roost. India as a nation is revered in a feminine form i.e. ‘the Bharat Mata’, the first citizen of our country presently is a woman, many important government posts are occupied by women and educated women are pouring into the professional workforce with profound implications for national and multinational corporations. However, ironically, these are accompanied by news about dowry killings, female infanticide, domestic violence against women, sexual harassment, rape, illegal trafficking and prostitution and myriad others of the same ilk. Gender discrimination prevails in almost all areas, be it social, cultural, economic or educational. An effective remedy for these evils needs to be sought in order to ensure the Right to Equality guaranteed by the Constitution of India, to the fairer sex. Gender equality facilitates the empowerment of women. Since education begins at home, the upliftment of women would be accompanied by the development of the family.
Notwithstanding the mortification, there are some brave women or we can say that time have changed a bit that today many women are aware about their rights and the powers they enjoy. Many women even retaliate after getting once attacked. Today women have all the rights as enshrined in our Constitution and they are even enjoying it leaving the particular strata of the society. It seems that ‘Social media’ is one such tool which is widely used by the women. Writing blogs, facebook, twitter, Mails etc. are some of the sites which act as the platform for the women to communicate their any new idea, or their morose life. As it is said “Drastic times call for drastic measures”, women has taken actions for their sake. Women writing on blogs, make pages on facebook, twitters, all these are the means of communicating to the larger audience. For instance, the ‘Nirbhaya’ rape case of 2012 which left the country in tears specially the women. We all know what people did for that brave girl, did candle-march, strikes etc. In the similar manner, pages got created on social networking sites where many wrote their opinion. Social media is a good thing for the women as it gives the women the chance or platform to share what they feel and to fight against what is injustice according to them via making pages on facebook, twittering, writing blogs etc.
A new infographic from Finances Online says that ladies are using social media more than their male counterparts. Even women creates page on social networking sites and promotes it for the betterment of their work and other women. Many activists also do the same thing. Women do campaigning also. Campaigns like ‘Clean clothes’ campaign, ‘Support breasts not dictators’, ‘whisper sanitary pads’, ‘ we are also the part of this country’ are some of the pages made by the women to spread the awareness level among the cowardice women. In September 2002, when many of today’s social media hardly existed, the National Heart, Lung, and Blood Institute of the National Institutes of Health launchedThe Heart Truth- the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. From the beginning, the campaign used a multi-faceted approach based on social marketing principles, including an extensive formative research phase which informed the campaign planning and development. With the creation of The Red Dress® as the national symbol for women and heart disease awareness, the campaign integrated a branding strategy into its traditional social marketing approach. The aim was to develop a women’s heart disease brand that would have a strong emotional appeal to women, and promote it through a wide variety of means, including the Internet marketing techniques that were current at that time.
There is a lot of easy money in this line. Savvy global corporations knows where their women are online, may be women have tremendous amount of purchasing power, usually holding responsibility for the majority of household purchases. It is estimated that 85% of household purchases rate 4 out of 5 is done by women itself. This is probably women get online and lot of partnership deals is established and processes are speeded up.
Indian women are majority liar of 35 – 44 years old women on the race of purchase power capacity to get online shopping. Online ads pop ups and different setting look on the purchasing sets of equal segmentation on demographical profile based equaled on 8NS’s – Social Networking Services – Facebook, Twitter, Whatsapp etc. mobile trend – one of the major vast tool for social media enhancement.
According to nielson, 43% of websites that women visit on their Smartphones are social websites. For Indian men, it’s about 1/3 (32%) twice as much time per day using apps on their Smartphones as compared to men.
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Today scenario – whatsapp is vastly proving to be the killer app for huge sets of Indian community. Also Indian women are driving that growth. There are currently 20 million Indian users of the service and women use the whatsapp messenger three times more often than man.
Why is this propellant? Social media offers the unprecedented possibility of amplifying voices that were simply not heard in past. Women, who have not had opportunity to shape turn own image in media , now emerging new set of innovative creation that now she plays a huge role in dismantling and reinvogarating a media culture that will more accurately reflects people’s deserves interest and fear.
Indian are really social in social connectivity network on social networking services. Facebook, google+, twitter and linkedln are flourishing in India , where 25 % of all time online is spent on social networks.
Last year, linkedin celebrated living 20 million Indian to their services, making Indians the second largest member base. There is no question that social media will play a huge role in reshaping the global village landscape as audience member (women) continue to flex their social media muscles, and influence over the media they consume, share, remix and create a new image make platform for itself.
In India the percentage of women online has been depressingly low in 2010, they only accounted for 22 % of Indian websurfers. But as of December 2013 it has been increased to 77 % than is 39 % increment.
Women today carry so many duties, multitask, pursue all kind of careers, participate in adventure sports, climb mountains, and single-handedly raise kids! She is truly gifted and a blessing to mankind. But there is one field where women generally lag behind and that is in the field of technology. Even educated, career girls shy away from technology, saying that they do not understand these gadgets, leave it to my husband to fix things up. Sometimes girls do not understand how to set security options” Or, worse still, “I don’t know how to monitor kids online. I’m technically challenged, never went online and trust my kids to behave themselves online.”
This behaviour has to stop immediately. Woman, are the perfect housewife, the perfect colleague, the perfect Mother and the perfect companion; so you just need to extend that role to become savvy about social media. You need to be aware of the benefits as well as the risks. It is for your own safety and by extension, the safety of your family. If you have to fight online violence, you need to know the dangers, how to avoid them and what to do if you are ever faced with one.
Through one-on-one and group coaching programs and workshops, women entrepreneurs should be helped to maximize their activities and presence on social media platforms which yields visibility, credibility, and profitability for their business. Globally, women out numbers men on social media platforms, and they spend a lot more time there, connecting with likeminded, consumer citizens fans and activists.
Therefore no doubt, Social media has become the common denominator of promoting opinions, ideas, strategies, campaigns and so on most especially for the hapless women. It has become a colossal force, eliminating any barrier that hinders contact between humans. It has become the bread and butter of any social movement; be it a campaign against bullying, a revolt against corruption or an attempt to spread awareness. Social media has lent a helping hand whose worth, literally, is inexpressible and the day is not so far when women will touch the pinnacle in which social media would play a very important role.
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