The Current Existing Strategy Marketing Essay

Firstly, the Nyam Nyam product is produce by Arnotts company from Australia. Arnotts is a large food companies in Asia Pacific region such as New Zealand, Malaysia, Indonesia, Singapore and Japan. The Arnotts company was grown up during the past 146 years ago. One of the company was invested to Arnotts company is Campbell Soup Company’s and its iconic brands. So, the Campbell Soup Company as synonymous with Arnotts company selling the favourite biscuits and snacks. Besides that, Campbell Soup company are selling the Nyam Nyam product which is different types of flavor such as Chocoberry, Chocolate, Rice Crispy, Strawberry, Sugar Rice, Mr.Nyam Nyam and Teddy Chocochips. The Anotts company was created a good environment to identify opportunity for reducing water consumption and minimize the use of packaging material which can use recycled material. It also create a Arnotts Foundation to provide a donation to help poor children can study well. Besides that, I think that the Arnotts company has done a good job to satisfy consumer needs and protect earth environment. On the other hands, most properly of the Nyam Nyam product imported from Australia as well as Indonesia. In Indonesia, the manufacturer to produce the Nyam Nyam product as a another franchise manufacture export to another countries. They also maintain the great tasting and quality biscuits to attract the target audience to buy it. It also consider a good choice for consumer to try for it. The Campbell Soup company no just selling the Arnotts product but also selling other brand which is Pergo, Kimball, V8, Cheong Chan and etc. They also leading company specializing in the manufacturer of the sauce and soup. The Nyam Nyam brand is just a categories from the Arnotts company.

Arnott’s is a brand name which subsidiary of Campbell company. Campbell Soup Company is the leader of maker and marketer of soup in the word. In their Asia Pacific region, headquarter of Campbell’s company is located at Sydney, Australia. Campbell produce soups, biscuits, beverages and sauces to Australia, China, Korea, New Zealand, Japan, Philippines, Malaysia and Singapore.

Campbell brand portfolio includes Arnotts, Tim Tam, Good Time, and Nyam Nyam biscuits. Arnott’s brand is Australian first choice biscuit brand which occupy 60 percent market share. Arnott’s includes savory and sweet flavours, such as Tim Tam and Tiny Teddy.

In 1865, a small bakery opened in Newcastle, north of Sydney. It produced bread and biscuits to local people as well as the crews of ships that docked at the port temporarily. From these small beginnings, a company whose name is synonymous with Australia’s most favourite biscuits and snacks is being roused up now.

Arnott’s is one of the largest food companies in the Asia Pacific area. For Australians, Arnott’s is not only than a food enterprise, it’s a piece of Australia’s history and national icon. It has grown up with Australian over the past 146 years. More than 50,000 Australians work together with Arnott’s since past decades. Arnott’s also employs several thousand people among Asia Pacific countries such as New Zealand, Indonesia, Japan, Malaysia and Singapore. Arnott’s ongoing improvement has been supported by the Campbell Soup Company’s investment.

Arnott’s exported products continue to increase. Australian-made biscuit has been shipped to over 40 countries around the word including USA, Indonesia, Malaysia and etc.

As one of the largest food companies in Asis Pacific, Arnott’s also involve in environmental policy to fulfill its commitment to run business in a method that respects and protect our family. Arnott’s also put efforts on reducing energy consumption. The company is one of the signatories to the National Packaging Covenant. Arnott’s intend to minimize the use of packaging material and ensure the environmental influences of consumer packaging waste are under control and minimized.

Campbell’s Malaysia operating since December 1995, is an established multinational food company based in Malaysia with headquarters in the USA and regional offices in Australia. Campbell’s Malaysia is a world leading company specializing in the manufacture and sales of soup and sauces. Reader’s Digest recognized Campbell’s world-class portfolio with an Outstanding Brand Performance award in 2002. Also, Campbell has achieved many awards and certifications.

Campbell’s Arnott’s is Asia Pacific business, headquartered in Sydney, Australia, and supplies biscuits, soups, sauces and beverages to Australia, New Zealand, Greater China, Indonesia, Japan, Korea, Malaysia, the Philippines, and Singapore. The brand portfolio includes Arnott’s, Tim Tam, Nyam Nyam and Good Time biscuits, Campbell’s and Swanson soups, stocks and sauces and V8 beverages. They have production facilities in Australia, Indonesia, and Malaysia. They also market and distribute such brands as Kimball sauces and Cheong Chan ethnic Chinese sauces in Thailand, Brunei, and Vietnam.

Product Features

The Nyam Nyam product has a different kind of categories of flavor such as Chocolate, Chocoberry, Strawberry, Rice Crispy and Mr.Nyam Nyam. The first of the Nyam Nyam product come out is Mr.Nyam Nyam and is a original taste of the product. After that, the another of flavor of the Nyam Nyam product was come out in the marketplace. Besides that, the important of the box design is differently. Some of the box design is half of the flavor taste and biscuits. For instance, the Chocoberry has three of the place to put the biscuits and chocolate & strawberry taste. Furthermore, the box of Nyam Nyam have tall or big size design. Besides, they also using different of color to differentiate which one is the flavor of the product. But, one of the Nyam Nyam product is different from the another which is Teddy Chocochips. The Teddy Chocochips using small teddy design and put inside a chocolate chips. In addition, the Mr.Nyam Nyam and Rice Crispy are using rice crispy but the color are different which is the all pink color and another is colorful rice crispy. On the other hands, they use the tiger as a mascot to represent the Nyam Nyam brand. Most properly of the children will like to eat the Chocoberry flavor because of two taste.

Colourful and small size packaging has the qualification to let kids to love it. Vivid designs attract the kids easily from other similar products. The Nyam Nyam logo with rainbow background represents the vigor of small kids. Nyam Nyam offer variety flavours includes chocoberry, chocolate, rise crispy, strawberry and sugar rice. For boys, they may prefer chocolate flavor and for girls, strawberry maybe their preference.

Nyam Nyam is the preferable snacks as it includes biscuits and sweets jam. There are two sectors inside the packaging. One is space to put long biscuit sticks and another one is hold the jam. Kids can choose whether they want to moist the sticks with big amount of jam or least. Normally, kids will eat until the jam finish with their dirtied fingers, but they are enjoying with the product.

The personalized tiger is the symbolism of Nyam Nyam. Tiger always emerge at the packaging to rouse the kids about Nyam Nyam. We see advertisements with the tiger promote Nyam Nyam. The image of the tiger is affine and it able closer to kids. The tiger put up it thumbs to praise Nyam Nyam, and it is always the most simple way to tell a kid this is a good product for them.

On the packaging, the product image is printed and it tells the kids what is inside the product. When kids see it, they know the sweet jam and the biscuit is their preference and they will grab one. Nyam Nyam also provides appropriate calories of one kid’s daily need.

Nyam Nyam is under the brands Arnott’s. The flavor included chocoberry, chocolate and strawberry. The packaging consists of the brand Arnott’s, the logo Nyam Nyam, the tiger and rainbow. Overall the design is more on cartoon styles with lots of colorful features. The product type is biscuit, flavor is cream and texture is crispy. The size of the cup is suitable enough to fit in the palm with one hand holding Nyam Nyam one hand holding the biscuit. There are two parts inside, with one fills with cream and another fills with stick biscuit. From the information and images of the packages, customers can clearly know about the product features, it is very obvious

Current Target Market

The target audience of the Nyam Nyam product is children between 6-12 years old. This is because most of the children will like to eat snack and sweet. So, the Arnotts company was create a flavor biscuit in a different kind of box design. Its attract the kids to buy their product and try every taste of the Nyam Nyam product. Before that, the kids was liked the Mr.Nyam Nyam and Rice Crispy which are different of color and chocolate flavor. Nowadays, most of the children will like to eat the chocoberry, chocolate and strawberry flavor and biscuits. In the marketplace, the children have a lot of choice to choose different kind of brands. So, Nyam Nyam was using advertisement to reinforce and capture kids attention. The children may choose Nyam Nyam product. The Arnotts was consider the kids healthy and take action to significantly reduce the level of TFAs(Trans Fatty Acids) in their biscuits by replacing partially hydrogenated animal fats with vegetable oils. It can be lets the children safe to consume the product.

With the dispute around advertising to children set to intensify, Arnott’s iterate it commitment to not target product to kids who under 12 years old. Arnott’s implement its marketing to Children Policy. This action is encouraged by health professionals, academics and consumers.

Recently, Arnott’s is target at young males. It developed a strategy to reflect guys’ life facing truth. What reason to make guys dream of stopping in his track and leaving work? Arnott’s new advertisement campaign want to rouse guys to enjoy back their relaxing childhood.

Arnott’s target market is women aged 25-40. The brand was targeting a niche high-class market to perform quality and prestige. Successful women over 30 were included as target audience.

Nyam Nyam is targeting kids market. With the increases of purchasing power of people, demand for biscuits has increased. Nyam Nyam is affordable to kids with their own pocket money. Compared with other similar products, Nyam Nyam is attractive with its colorful packaging. Color is a visual language, it encourage participation. Kids are usually attracted by its packaging at first sight. Besides, Nyam Nyam is place in the market with other kids’ targeting products. The placement of the product also influences the sales of the products. Nyam Nyam place with other kids’ targeting products mean that they will be able to grab the products easily as usually they will go directly to the part which attract them.

Current Existing Strategy

The Arnotts company was known that have a lot of competitor in the marketplace. So, they come up a strategy to attract kids to buy their product. They create a competition about correct the sticker can win a grand prize. It also using media to lets kids know about the competition. This kind of the strategy can lead the children to join this event and consume the product. Besides, the prize of this competition can lets kids feel have a chance to win grand prize which is PS3. On the other hands, the Arnotts company are discuss technologies role in menu development. Nowadays, the development of Smartphones and social media are growth up. So, they using Facebook or Twitter to get feedback for guide menu development and recipe development. For the instance, most properly of the children are using smartphones or social media such as Facebook and it can be get consumer feedback and information. Using this information, to reinforce the product features and improve product management. After that, Arnotts company has promote the Nyam Nyam product through the advertisement about the chocoberry. In malaysia, most of the kids will like to watch TV and saw the Nyam Nyam advertisement. They will try go to retail or shopping center to buy the Nyam Nyam product.

Arnott’s current strategy include reduce environmental impact of packaging. It follows the instruction of sustainable packaging guidelines. It tries to reduce the negative effects of packaging to achieve resource efficiency. The implementation of design and procurement starting form a simple and friendly environmental method. For example, Arnott’s explore major pack and case optimization opportunities across the range of sweet biscuits. It aspires to optimize packaging without compromising product quality and safety.

Arnott’s also take care of consumers’ accessibility. It improve “easy-open” functionality of it product. With the improvement, consumer will not face the problem of hard to open the packaging and it save effort and convenient for them.

The trend today is all about green environment. Arnott’s focuses on efficiently collect and recycle packaging. Packaging is a process waste recovery system at all manufacturing sites. Many of Arnott’s existing packaging materials already contain recycled material. In2010, 58% of all Arnott’s packaging had a minimum of 95% recycle materials. It has built up “Green teams” at each site to help improvement of waste management. Arnott’s also encourages with companies who buy cardboard cases directly as packaging rather than recycling again. It also training staff on the colour coded waste stream manufacture.

Follow by the moral values principles, Arnott’s shared responsibility throughout whole supply chain. It will review each packaging element and provide consumer the correct concept around the issue of recycling and disposal of packaging. Arnott’s continue this plan to encourage anti-littering behavior. It company also have a “no-plastic bag” policy at staff sites. The company gives a free multi-use bag for every employee. This is used to remind the staff to consider the environment when grocery shopping.

Arnott’s has sustainability resources and the responsibility to identifying initiative of carbon footprint can be reduced. Campbell’s Arnott’s has a core business strategy which is “advance a powerful commitment to sustainability and corporate social responsibility.” Therefore, it always abides by its promise.

Campbell Arnott’s only advertise food and beverage products to children under 12 years old if those products represent healthy dietary choices. Their advertising messages are in the context of a healthy lifestyle, designed to encourage the target audience. Since healthy lifestyles became common nowadays, advertising messages is important to influence the kids and also their parents whom educate them. Effective advertising messages are able to affect the brand positioning and brand loyalty in consumers’ mind.