T Mobile Marketing Strategy Marketing Essay

1. Introduction

T Mobile is a German mobile telecom suppliers owned by Deutsche telecom (the-stands for telecom).it operates several GSM network in Europe and united state. T mobile has also financial stake in mobile operators in central and east Europe. Internationally, T mobile has 150 million subscriber`s making in the world .seventh largest mobile phones service provides by subscribers and the third biggest international often the united Kingdom. Out of Germany, the T mobile is the current in ten other European country, Austria, Croatia, Czech, republic, Hungary, Macedonia, Mentenegro, the Netherland , Poland, Slovakia and the united kingdom and as well as in the united states.

March 2005 Deutsche telecom attemped to get hold of rival mobile network operator. And March 2008 the corporation announced they designed purchase Siemens wireless modules as division of the TOMA association. The Siemens wireless modules tune of to criterion wireless modules was accomplished on may1 2008. Germany is the home market of the T mobile. T mobile is the biggest mobile phone in Germany. January 2008,In the Germany, the T-mobile phone operator with approximately 36 million subscribers. The highly advantageous GMS network in Germany is listed to be supplemented and eventually replace by UMTS for which T mobile used up European 8.2 billion in August 2000 obtain one of the six licenses for Germany. In 1989, July,1 the west Germany is nationalized postal cartel, Deutsche bundspost was updated , with telecommunications consolidated in new Deutsche bundespost telecom unit this was renamed ” Deutsche telecom ” in 1995 and then this company began to be privatized in 1996.

Deutsche bundespost telecom begen to activate Germany is first GSM network beside with the coned, as it`s De-Te Mobil supplementary. The frequency band 900 MHZ , was referred to as the D-Nets and telecom name is service D1.In 1996 Deutsche telecom started to brand name its subsidiaries with the T-prefix , this network was renamed T-D1 and Date mobile became T- mobile.

2. Company profile:

T -mobile is a contributory of Deutsche telecom and belongs to the free move trade association. Behind the Vodafone T-mobile is the second biggest Global wireless brands working in a number 0f European markets as well as the USA. The group of mobile phone company subsidiaries that function GSM and UMTS network in Europe and the united state. T-mobile is the largest incoming centre with Deutsche telecom by the end of 2005.In

2009 there were symbols that the set was opening to think about a reduction of its footstep to think more advantageous markets. A significant enlargement was conformity to join T-mobile operation in the UK with that competitor .Orange to make the restricted marketplace organization by customers.

3. SWOT of ANAYSIS

Strengths:

Ø Strong variety equilty and recognition

Ø Progressively increasing buyer base.

Ø Alliances with business chief corporations in mobile service and technologies.

Ø Purchases examination survey on high position.

Ø Quality.

Ø High technology.

Ø Worldwide roaming

Ø Stable forwarding connections

Ø Mobile technology with internet connecting

Weaknesses:

Ø Steady beg to be excused in normal income or profits pervert.

Ø No attendance in enter promising markets.

Ø High price in evaluation with competitors.

Ø Too much confidence.

Ø Not suitable reactions to the competitor strategies.

Opportunities:

Ø New technology

Ø Opportunity of extension due to change

Ø Complicated team

Ø Superior management

Ø Third generation technology

Ø Escalating t-mobile network coverage

Ø Mobile internet increase.

Ø Free move agreement.

Threats:

Ø Threats of high prices with in business.

Ø Existing and promising opportunities.

Ø Market policy of competitors.

Ø New substitutes.

Ø High expectations from the top level management.

Ø Increasing struggle and consolidation

Ø Financial slowdown in the European Union.

Ø European union regulation on cross border cell phone tradition by customers..

4. Target market:

After this analysis of situation and strengths, weaknesses, opportunities and threats of t- mobile, we can observe that the target market of t- mobile at currently and in the upcoming plan is following segment.

Ø The partners in the enterprise will be functioning closely join on sale and marketing in their focus market and preparation to jointly increase machine to machine products and services in the upcoming time.

Ø T-mobile pursuing a scheme that involves offering or submission it`s consumer`s the top level of quality, long term solutions complete, personal buyer support.

Ø To develop the partner`s positions in the increasing market for machine to machine solution globally.

Ø Including the generalization and consistency of products sales and marketing.

Ø T mobile companies’ arrangement to recognize relevant target market in the telemeters nevy management, course-plotting, remote metering dealing machine and safety segment.

5. Marketing objectives:

Ø Increase brand consciousness and:-enlarge numeral of potential buyer that know about you, the number of news story, tick though out charge on a web-side, buyer variety remember of the marketing, promoting progress and verity.

Ø Generate leads, individuality new forecast:-in this objects,the person who is qualified, interested, people to market to in the upcoming time.

Ø Obtain new customer`s:-to make original dealing from first time customer`s oblige first time attending to transfer to trade store.

Ø Increase revenues and profits from obtaining customers base: – that is products replicate purchase from consumers both for obtaining and new crop at sustainable profit levels.

Ø Improve obtaining buyer faithfulness and activity: – add to faithfully point salvation, rouse words of month activity enlarge buyer contribution in programs drive attending to an event, stole, online etc.

Ø Improve resolution time for all buyers inquire complaints:-make people better off by addressing their questions, issue and problems in a cost effectual, low stress timely manner.

Ø Stimulate world of mouth:-the audience absolutely taking.

6. Marketing strategy:

6.1 Product strategy:

T -mobile is the very famous mobile network in Europe and other country. In the introduction stage T-mobile product by Deutsche Company in Germany in that time the t mobile production strategy has high quality products, different size of mobile phone, i phone and many more kit to bring out the competed markets.

6.1.1Brand name:

t-mobile is owned by deutsche telecom who operate or function two other t sub-brand ; t home and t- systems .T-mobile network one to one prepare to drop its brand name in favour of its parent T-mobile , an publicity movement has progress a slow change of the Czech republic`s radio Mobil pagers brand to T-mobile .

6.1.2 Packaging:

The T-mobile pay as you go phone has new packaging that will cut plastic use by 45 percent, which also equates to a 40 percent reduction in transport materials.

6.2 pricing strategy:

At mobile the cost of the call is not the cheapest out of the three provides .once the other hand it is the only supplier from which one can purchase a phone and not pay a forint for it , but has the chance to pay for it monthly though one year .at standard GSM you have the chance to purchase a phone on credit ,but you have to go away some money at the start unlike at T -mobile .At vodaphone it is the same event a sin standard GSM , with the different that it is the most luxuriou to purchaes a phone at voda phone out of the hierarchy providers .onto the other hand it is the cheapest to make calls from the voda phone network and the most luxurious to do so from T-mobile ‘s network .all three provider have the pre paid cards available for the customers.

The pricing purpose of applied for T – mobile is at most marketing skim. The maximum price is predictable given its relative reimbursement versus the obtainable product. Properly, the pricing point of T- mobile, as a lot of subscriber’s watching for chief and quality. T-mobile will also look at how to set up effectual pricing strategic for focusing novel buyers, how to price for loyalty and privation and use the potential of you obtaining buyer base and define pricing strategic for rooming service.

6.3 Distribution:

Many products do not sell products or services straight to buyer and instead use marketing intermediaries to finish a variety of essential functions to get the products to the finals user. these mediators ,such as middle men ( wholesalers , retailers ,agents and brokers ) ,distributors ,or financial intermediaries ,typically enter in to longer – term commitment wish the creator and make up what is known as the marketing channel or the channel of distribution manufacture use raw materials to product finished product , which I turn may be sent directly to the retailer or less often , to the con summer.

Provide ”the right product at the right time ” is the main objectives of sharing rules applied T -mobile .therefore notice has been salaried to choosing the right mediators. A single level distribution channel is apply of T-mobile .it’s comprises a Deutsche telecom and sundries stores, retailers, supermarket and foods tuff stores.

Sundry stores supermarket retailer’s food tuff stores

6.4 Promotion Strategy:

Ø Buyer approval: -market research must be used to fine whether buyer’s prospect are being met by present product.

Ø Buyer’s perceptions: – this is best on the imagery buyer’s have of the association and its products this can be based on: value for money, products quality, style and dependability.

Buyer wants and prospects: – this is anticipated prospect trends and forecasting for future sale .this is very important to any association if they desire to stay their whole recent market split and develop more.

Ø Generating incomes or profit :-this principle obviously state that they want of associations to be profitable sufficient to make income for growth and to satisfy

Ø Stakeholders in the industry .although pleasing the buyer is a big part of a company’s plan they also want to take in to explanation their own need, such as.

Ø Marketing acceptable progress :-associations want to create in to a explanation their product is rising along with the market place , if a products is rising well ,them profits should enlarge ,if not them the marketing plan should be revised.

Ø Beware of the surrounding:- an association should always know what is occurrence within their selected market ,if it is altering diffusion , technological advance ,rapidly growing , being up to date on this is necessary for company to survive.

7. Implementation:

The implementation of this marketing strategy should be reviewed monthly and periodical to make sure that the marketing strategy is correctly approvel out as agenda .the implementation agenda is optional a follow. A T-mobile site level information gathering scheme has been implemented for support work utilizing the wireless procedure .The schems used by devoted ‘pile manager’s and the labor force ,allows for concurrent time data gather and storage space in to a site – based service ,using a mobile wireless local area network (WLAN). The use of a WLAN allows for simple entree and treatment of timely construction data to help in the running of the projects , ornamental information run all through the site , plummeting corrective expense and civilizing contract presentation .this documents discusses the implementation of the WLAN on to building sites , difficulties encountered , reimbursement and recommendations for additional works, jointly with subscriber perspective .A cost of benefit analysis also suggests a considerable reduction on corrective work can be made with the introduction of site – based data imprison.

Conclusion and recommendation:

T -mobile is the famous mobile network in Europe and other many more country. In that time the operating a hardly competitive surrounded, the better path of Deutsche Telecom Company to productively open the T- mobile is a fairly new mobile network in Europe and other country is to expand a better marketing plan.

The marketing strategy of T- Mobile is to growth brand consciousness along to subscriber and the rising sales. Its main benefit is that the t mobile marketing strategy is many more sales in the market and to achieve the benefit. Jointly with an suitable functioning and manage, the marketing strategy is expected to be helpful for DEUTSCHE telecom company to enlarge its spirited edges and rising market split and a definite situation in the Germany and other European country ‘s T-mobile market.

T-mobile is the very famous mobile network but the mobile company didn`t give the free services for example; – T to T Called free and massage also. In that time the company to give the other facility and service, the mobile subscriber and user are attractive and sell.

Reference:

http://biz.yahoo.com/ic/59/59771.html

http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=93339

http://en.wikipedia.org/wiki/T-Mobile

ttp://www.hoovers.com/company/T-Mobile_Usa_Inc/hskkri-1.html

http://www.wikiswot.com/SWOT/15_Communication_Services/T-Mobil

http://www.123helpme.com/view.asp?id=149815

http://www.cellular-news.com/story/41741.ph

http://www.iloopmobile.com/blog/?p=25

http://earth911.com/news/2009/07/29/t-mobile-cuts-packaging-plastic-use-in-halfhttp://milesdowsett.com/index.php/portfolio/article/t-mobile-brand-guidelines