Father of Sakichi, Kiichiro invented the automobile. In 1920 during his visit to Europe and U.S., he became greatly interested in an automobile – automotive industry. After that Kiichiro with the help of his son laid the foundation of automotive industry in Japan with the name of Toyota Motor Corporation also denoted at (TMC). This story of looms to automotive industry perceives to be the frontiers.
Role of an operation management in Toyota Company:
The Role of Operations management actually describes what services and goods are being inputting and what results are we getting in order to make functional strategy. It is the standardized procedure of fundamental specifications
They actually compete on Quality, Dependability, Cost, Price, Customer’s satisfaction and Time. Ensuring the processes of all these above variables, management take decisions about the fundamentals of management options
Management Operations are very crucial because of following reasons where,
Customization is required,
Ensures the operations and quality
Give individualized attention
Speed of manufacturing
Guarantee that all deadlines are met
Ensure that the scarce resources are met Qualitatively
Hence actual and competent operations can give a clear competitive advantage to Toyota , which relates to core competencies.
Importance of Operation’s manager:
While keeping the high pace with technology the Toyota’s manager ensures that the long term success is actually based on high terms with competitors and then analyzing their strategy and then work on more competitive edge than competitors Operation manager’s role is very critical which involves process and outcomes.
Operations management emphases on sensible processes to enhance and distribute services which the usual way of Operations
Role of operation manager:
The role of Operation Manager is quite authoritative in terms of keeping whole processes in front of his eyes. His role is actually not that easy to be described.
While being an operations manager of Toyota, one need to carefully identify these following tasks.
Take responsibilities and authorities in to account
Effective and efficient manufacturing
The nature of structure of an organization
Keep pace with employee structure
Grasp innovative ideas
Provide with strategic solutions
Need to check the responses of Japanese formulas eg. Kaizen, Hoshin Kanri and Six Sigma etc.
Evaluate the formulas effectively
(Roy D. Harris, 1981)
(Donald Michells, 2003)
The Toyota Motor Company has attained competitive advantage beacause amonug all the brands in the world, Toyota refers to be the most prestigious brand which gives quality innovativeness, style and comfort. Toyota is widely spread all over the world and its business criteria are mostly judged by British, Germany and America which makes its Production system efficient and effective. This Production System result in
Efficient in fuel consumption
Provide what customers expect from Toyota
Reduction in overhead cost
Reduction in wastage
Efficient management of inventory
Controlled quality and flexibility
Stage management Independently
Moreover, Toyota brand is actually a Japanese brand operating all over the world. And this Japanese production quality is something which leaves every other brand behind in term of quality and Road grip
( Bernard , 2011)
Analysis and Appraisal of Competitive Strategy of Toyota
As Toyota co. is one the world’s prestigious brand which comes in the top category of automobile companies. Toyota co. is so solid and transforming that there is always a constant enhancement in production and marketing operations. This actually caters the Middle Class to Higher Middle Class Families. Being in this automobile industry, carrying the business is very tuff as competition increasing day by day.
As we will refer to the competitive charts above, this shows that there are two big and main threats to Toyota in recent times, which are NISSAN and HONDA There are so many different brands which people prefer over Toyota that gives the corporation a tight and Direct competition, those are:
Ford motors co.
Honda motors co.
Hyundai motors co.
Hyundai Motor Company
Largest Car maker in south Korea
World’s 6th largest automobile company
Produce 1.6 million units per annum
Its logo is slanted “H” style
Official tagline “DRIVE YOUR WAY
Begins from Los Angeles
Top in Manufacturing Motor Bikes
Good power Equipment (A/C, T.V. , Power Generation)
Technical Research Institution established in 1946
Awarded as best-selling Car in USA in ear of 2000
Ford Motor Company
Ford is based in Dearborn, Mich.
Ford is an industry king
Above 300,000 employees world wide
180 plants across the world
Have different brands like Land Rover, Jaguar, Lincoln, Volvo
Most preferred brand in U.A.E.
(Deenaz, 2007 | 3 Pages )
For implementing the plan , Toyota Company ensures that the quality if vehicles and its part( raw materials) are so up to the mark that no customer would suffer out of it later. While doing the analysis of Quality, Toyota have maintained different Standards of Production namely Kaizen and Six Sigma’s which makes its customers proud of this brand. Secondly, the market strategy enhances the customer’s Satisfaction with new sales structure and marketing tactics. Most important factor is the continuous research is done to do ensure the flexible outcomes that Toyota can achieve at all times. So keeping the pace with Revenues and Profits, slight change in profitability ratio can turn the marketing and production strategy into a Revenue generating Strategy. An suitable plan for applying practicable references is first to certify that the worth of the vehicles is attained in terms of safety
(Operation Management, 2013)
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