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Over View Of Customer Services Thorpe Park Marketing Essay

Paper Type: Free Essay Subject: Marketing
Wordcount: 755 words Published: 1st Jan 2015

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Satisfied customers and good customer loyalty are more likely to repeat the customer’s visits; they can also recommend their family members of friends to go to the amusement park and also tell them how high the quality is of their customer services. This would bring more profit to the business, as if the customer services were of a bad quality then the customers would tell their friends and family about how bad it is and the amusement park would not get a good name.

Shoppers are interested in good value for money, their expect Tesco to have an exchange/ returns policy in case if they choose to have their money back or change the item for another. Shoppers expect quality goods from Tesco, and range of products, because it’s better to choose from range of products then just to get the one available.

Shoppers highly expect helpful and knowledgeable staff; shoppers would rather get advice from an employee who knows about a product then an employee who don’t have a clue what the customers talking about. Shoppers also expect facilitates such as toilets and cafes in a big retailer like Tesco.

Employees highly expect good rate of pay, they expected to be paid an ok salary for their work. They also expected to be treated with respect, they work hard and Tesco can’t run without its employees so it is tacos best interest to respect its employees. They all so expect promotion opportunities because they don’t won’t to stay in the same job all the time they would like to get promoted to something better.

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C. Customer satisfaction means Thorpe Park makes their customers feel confident with the service that they receive by giving them what they want. Every month they make offers on their tickets prices to satisfy their customers and they like the tickets not to be that expensive so they have enough money to play games inside the theme park and to by food in one of their restaurant like KFC, especially if there were meant to be a big family.

Thorpe Park gets many customers for a variety reasons. They do so many advertisements on T.V in other to know the park and also they have their own website which many people go on to find information on their ticket offers and their roller coasters. They also give them some discount for the customer. Once the customers have experienced being at Thorpe Park they tell their friends and families about it also to experience it. This gives the company a good reputation about the place because they have their customer very well.

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2. Customer services given by the business makes customers feels satisfied because they are being provided with the service they expect. Thorpe Park makes their customer feel they value their money by giving them a suitable price for their entrance and everything that they buy inside the Theme Park. Every employee makes sure that they give their customers accurate information and also advise them on few things as well. Staff always have a positive attitude and behave professionally towards their own customers. They should also meet their customer’s needs and also always try their best to help a customer when they need something.

1. The business that I have chosen monitors their customer services by informal feedback and staff feedback. They ask their customers to do surveys and questionnaires so the organisation can have idea of what they need to change, what their customers are happy with and what they are not happy with. They also ask their staff for their opinions and what they think could make the business successful. The business then evaluates the amount of complaints that they have had and find a way in which they can reduce the amount of complaints that they are receiving from their customers. The theme park’s customers return from time to time as they enjoy being there and having a good time, some customers go there in holidays or for birthdays as they think that Thorpe Park is a good place to have fun in. They get new customers everyday as more and more people hear about the park from advertisements and newspapers. Thorpe Park receives compliments and complaints due to many reasons. A customer might complain because the queues for the rides are a bit long or maybe a ride is not working during their visit at the amusement park. And some customers put forward many compliments as they have enjoyed their visit there and had a good time and thought that they were well treated by the staff.



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