Marketing Communication Plan Strategy Marketing Essay

Strategy section of your marketing communications plan can be decomposed into discussions on objectives, messages and media. Although this is a high-level debate comes after the analysis simply because the understanding of the client must always come first, before any other activity in sales and marketing. Once we know who is our client and we have an idea of ​​how we should communicate with them, we can formulate objectives and general philosophy on how this communication can take place.

Objectives

It is only after analyzing your customers and their communication process, you can develop marketing communications strategic planning. While we generally like the objectives at the beginning of any plan, marketing strategy must first be defined by our understanding of the customer and his needs. This is especially true in the creation of your marketing communications plan and even if you create a plan official document that begins with a high-level introduction and objectives, make sure to review the objectives of the strategy section.

Which segment of your target audience focus? Now that you include the size of your potential customers that you are looking for a specific conversion rate in terms of sales leads generated by marketing your communication plan? Perhaps your goals are more qualitative and you’re just trying to raise awareness and educate clients and prospects. Do you have specific calls to action or a? More popular you are trying to generate as a result of planning your marketing communications

These are just a few suggestions of what kind of strategic objectives that you can have in creating marketing communications plans. Quantitative results can of course be followed allowed to adjust your approach in future iterations of the plan. On the other hand, depending on your stage of life cycle of the product and the market, a more subjective approach to shape consumer behavior and attitudes is needed. However you choose to approach the question of strategy and objectives do not forget that you are in business and the results of your marketing communication activities must be to engage customers, build relationships and achieve quality sales.

Message

The marketing communication plan revisits aspects of creating your overall marketing plan, which should in fact be the case. It is important to return to the fundamental questions of value creation and create customers who are at the heart of the company. From a marketing standpoint and sales, it is important to adjust your approach to these issues that your understanding of your customers and their needs increase. This is equally important in the matter of your communication plan a marketing message elsewhere.

It is more important than ever to have a first approach to customers for sales and marketing. It is not good enough to produce a product or service and we hope that people will buy. The market is just too competitive and today’s customers are too demanding and downright picky about their purchasing choices. Instead, your approach should be to first understand and then act. This applies to the creation of a valuable product for the needs of your customers and understand what they want from your product and developing your message accordingly.

Your marketing communication message starts with how you position your product, service or idea. After understanding the needs of your customers and general market conditions, you can design your product and messaging to meet these needs and create value for customers. Your message simply communicates how your positioning strategy aligns with your product or service features with the benefits your customers seek through the use of your product. Using the example companies dry cleaning, a quick recovery benefits customers busy with little time.

A common mistake traders make is to create marketing communications superficial are nothing more than fancy ads that do not engage or impress clients. This is the same mistake that sellers make when they sell too hard. Instead, the marketing without marketing, as you sell without selling. Common sense coupled with a customer-centric approach useful human will work. Marketing sites will not be sterile. Think your client and communicate with them in a way that you would if you were at their disposal.

Information for visitors to write for more information on creating a marketing message or communication engaging and effective regime. Some final considerations are ensuring that your message resonates with suppliers, customers and employees can be applied to all channels of communication. Your message must speak to the customer – “you” – directly meet their needs in their own language.

Media

What communication vehicles will you use as part of your marketing communications plan? You have done basic research in the analysis phase and now it is time to flesh preliminary thoughts on a plan of its own. Creating a media strategy, keep in mind how you can keep your unified message to all the components of your Marketing Communication Mix so that you use a single voice, the personality of your marketing.

One of the main objectives of your marketing communication plan is to create strategies and tactics through each step of the sales process. As your customer progresses through the various stages of the journey of the marketing Ignoring Aware, interested, evaluation and purchase, the message and the communication tools that you use every step must be linked to the customer is in travel and what type of information will help them move to the next step.

Recommendations and communications plan (a value of 25% of the total score) …

Make clear recommendations about how the current marketing mix of communication could be developed over the next 12 months. This can be achieved by developing a communication plan based on product / service. You must include details of all the tools and tactics of communication media to use and an indicative budget based on cost estimates approximate.

Marketing communication plan: Implementation

Section Implementation of marketing communication tactics covers the day to day aspects of putting your plan into action. Nothing to do with how to make your marketing communications strategy should be developed job here with as much detail as necessary. Just as with your overall marketing plan, use your judgment and discretion to decide how to organize and plan activities, calculate costs and measure progress.

Budget

How much money will it cost to implement your marketing communications plan? You should know that a breakdown of costs associated with mixing tools each marketing communication, which are of interest as well as a strategy guide for how each of these tools must be used through various programs marketing and communication activities. How long and how each method of communication will be in harmony with your budget and marketing communications worked in a precise timetable of activities.

Calendar

Creating marketing communications programs, you now know who owes what and when, in the order of your marketing communication plan to succeed. Whether you’re using Excel spreadsheets or project management software like Microsoft Project to create these business plans is for you. What is important is to have enough detail to ensure that the various activities related to your specific plan can be successful.

Pursuit

And monitoring and managing the ongoing implementation of your marketing communication plan is important to have a feedback process to monitor results. If you want to perform specific actions of our customers, how can you save to adjust your approach to greater success? Can you use surveys, forms or other forms of information capture at the time of the transaction? When this information is stored, how it is analyzed and how often.

Advertising marketing plan:

Customer Analysis

Who is my client, what their lifestyle, what their needs are, what their values ​​are and where is my customer? Like everything else in sales and marketing, advertising your marketing plan must start and end with your client. You need to understand who they are and how you can effectively market and sell their products.

Understanding your customer includes being able to identify their values ​​and aspirations of life. Get inside the head of your ideal customer and understand what motivates them!

Ideally, the analysis of the customers even before the development of your product or service because you want to know what people want to be able to offer just that.

In any case, for the establishment of a successful advertising campaign, your goal in the analysis of the customer is to gather as much information about your ideal customer as possible. You must get to a point where you know how they think and predict what they will do in a given situation.

You must know your customer likes and dislikes, in general, beyond what you offer them. You must be on a first name basis with your image of your ideal client!

Advertising marketing plan:

Message

Sales and marketing traditional discussion on the characteristics of the product or service and how your business is. He was about to make bold statements that customers do in fact meet back in the day when they believed commercial messages. A little further speaks of benefits when you focus on what your customers get from doing business with you. This is the starting point of what I call “You” Messaging where you start and finish with your client – “you” – and talk about what’s in it for them.

Weak sales and marketing, it is like a person-centered general announcement. “For a limited time, we offer …” and “Nobody beats the quality of our know-how!” So what? Who cares?? Make sure that your customer cares about and talk is what they want. Your message must talk to your customers like you. What does it mean to talk about their needs and how you solve them, which makes your message personable and speak directly to them in your ad copy. This is why I emphasize the word “you” – make sure you use it in your message and that you engage your customer as you would your best friend.

Advertising marketing plan:

Creative Strategy

The magic of your creativity in advertising is coming up with the right idea that will attract attention, get your message across with impact and make an impression on your client relatively durable. You do not want to come with a big announcement, but also want to ensure that you remove the customers, it is in the interest they receive from you and why they should buy from you. Once you know who your customers are and what you want to say, creativity is part of how you say it.

What can you do to make your message stand out? Your message, if you position it as being perfectly suited to solve the problem of your client and if you differentiate from your competitors. After that, think about how you can be funny, shocking, unexpected and commitment so that your message is out of thousands of sales and marketing messages that your client is bombed. Be creative is to use the right message and the right support.

Advertising marketing plan:

Media Strategy

Choosing the right media is part of your creative strategy and you also need to choose a communication channel that suits your customers and the message as well. If you are marketing to seniors, then you’re probably not going to invest heavily in an online campaign. Similarly, in the choice you use TV, radio, print, direct advertising or outside, you ask, how do I get maximum exposure to my target audience and use the medium itself as a marketing tool?

You may have experience using media and you must stick to what works. That being said, part of the sales process and marketing in general is to keep an open mind to try new ways of communicating with your customers. As you grow in experience, you will find new ways to reach the most diverse groups of people. Using multiple channels your goal is to provide integrated and consistent message in all media that reinforces your brand image.

Advertising marketing plan:

Cost

How much money have you spent on your campaign? In developing your marketing plan advertising, the cost of your advertising efforts will undoubtedly play a big role in what you do and what you do. This will affect the results you get (logical, right?). To maximize your return, it is always a good idea to discuss your marketing plan advertising in moderation and not spend a lot of money on a single channel or an advertising campaign. Instead, try to build a portfolio of effective advertising methods over time in which you continually add and through which you become an expert in the use of different advertising methods for different situations.

You should always be concerned about your balance point in the development of sales and marketing program which includes your advertising spend. How much each new customer worth to you? Looking at the lifetime value of a customer, you can use an approximation, as indicated on each client that stays with you for 2-5 years. Once you know this, and know the number and frequency of sales you get from your average customer, you can then use your profit margin to calculate how much each customer is worth to you and how many customers you have acquired in need of a specific advertising campaign in order to be considered a success.

Advertising marketing plan:

Steps

It is not necessary to spend money on advertising without being able to understand the return on your investment, you must include in your marketing plan media advertising to measure the success of your efforts. It is not enough to say: “Sales are up and so the ad should be executed” How sales up How is this different from the results you would get in another country? Most of the information that you can gather through monitoring and feedback from customers, the better you will be in terms of positioning yourself to capitalize on successes and learn from failures. Your goal is to develop a long-term advertising becomes part of your business process.

Make a habit of asking customers how they heard about you. One way to control the result of an ad is to ask customers announcing a specific reduction. You’ve probably heard and seen a lot of these ads you and why they are so popular is that they provide advertisers with valuable information that allows them to evaluate the success of advertising campaigns. You can use this method in all kinds of radio commercials and newspaper coupons flyers if you advertise online, then you must register the clicks to know who visits your website from a specific campaign. The ratio between the number of responses you get what your actual conversion ratio of sales that you can work to improve throughout the sales process.

Your Marketing Communication Mix is ​​the “promotion” of Ps of marketing and covers all the methods and ways of communicating with your target audience. In many ways, the mix of marketing communication is the heart of your marketing strategy around which everything rests in sales and marketing. If the company consists of creating value and create customers, Marketing Communications (MARCOM) covers exactly how to create a customer taking your message to the market value.

This section focuses on the elements of the Marketing Mix Communication and how to optimize your marketing communication process based on what you are trying to accomplish. Your communication plan should be centered around the idea of ​​integrated marketing communications means that all components of your mix of communication and transportation are aligned the same message in the same way your customers and target audience. In addition, you should be aware of considerations related to successful sales and marketing in today’s world of high technology.

Traditional marketing communications mix

The first step in the process of marketing communication is to decide which elements of the Marketing Communication Mix you will use to communicate with your target audience. The five elements of COMAR mixture of traditional advertising, direct marketing, personal selling, public relations and sales promotion. These issues are discussed below. Marketing Communication Process, Strategy and Marketing Communication Marketing Communication Plan pages also provide other ideas and tools to optimize your marketing communications mix.

The traditional components of marketing communication mix are discussed below and put it into perspective for successful marketing to consumers today by businesses today. Although marketing has undergone a great transformation similar to the society as a whole in the twentieth century, the traditional components of marketing communication processes are still in use and important today.

Advertising

It is the method of communication media and marketing offers exposure to the largest, most geographically dispersed audience at the lowest cost per head. That being said, advertising costs can quickly adjust with mediums such as television, radio and even online advertising which can be prohibitive for many companies.

Other forms of traditional newspapers and magazines paid advertising, Yellow Pages, billboards, signs and posters. In addition, advertising on bus benches, pumps and public toilets are still in vogue today. Basically, any medium that offers the ability to target the “eyes and / or ears” can be a place for advertising and you can see examples of successful promotion in the most unlikely places.

Direct Marketing

This marketing communication skills enables companies to reach consumers directly without intermediate channels such as those required for advertising. This component of the communication process of marketing includes direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. Done correctly, direct marketing is extremely effective in targeted marketing approach to long term and allows consumers to create valuable relationships specific.

Direct marketing is the method of marketing communication that allows companies to interact with a relatively large number of customers and promote a “call to action” or “most wanted response”, which is usually a purchase. The disadvantage of direct marketing is that it is unsolicited and usually considered a nuisance by the public. Telemarketing, e-mail spam and junk mail are universally despised and direct marketing tools to be used with caution and reflection. Visit the Direct Marketing Association website for advice on direct marketing and legal ethics.

Personal selling

It is the most feared and most expensive of all methods in the process of marketing communication. However, if you are a small business owner or have the opportunity to personally sell and build relationships with customers, it can be one of the most rewarding aspects of the commercialization process, both personally and professionally.

Just as with traditional marketing, the successful sale begins and ends with the customer. The overall objective is to identify needs and create the best solution for clients. Along the way you build relationships and continue to gather information on how to better serve its customers is your reason for being in business in the first place.

Sales and marketing are essential to the survival of any business and both involve the creation of value for customers of the company that you created. The main purposes of any person (natural or legal), while the second is a large number. Both engage, inform and persuade through a variety of communication tools. Alignment both will increase your success, no matter the conditions. Successful sales and marketing successful both begin with an attitude and this attitude is the first customer.

Sales are discussed in more detail in the section Sales Centre lead.

Public relations

This is how you manage your relationships and the flow of information with your various “public” or people who have an interest in or are affected by your business. This includes the general public, consumers, shareholders, employees, partners, competitors and government.

PR marketing mix becomes increasingly critical communication a business or organization grows. That being said, it is still an essential component of the communication process of marketing for small businesses think as well. Public news media relations and lobbying media tools, charity events and infomercials public financial reporting, secured promotion, site visits, mentoring, interviews and other methods to promote a positive image of persons.

Be “conscious people” begins with the individual and the organization continues. Again, people buy from people at the end of the day and the most successful people and organizations are the ones who benefit most from the other. As with many aspects of sales and marketing, PR also has a side “good” and “bad.”

The right side of the PR is to promote socially responsible business practices while the decrease is registered in political lobbying shadow “spin doctors” and that far from the truth rather than promote it. Suffice it to say that in today’s connected world, more than ever, of all sizes should be aware that it works in the broader context of society and corresponding responsibilities.

Institute for Public Relations website is an excellent resource for additional material on the role of public relations in the marketing communication process.

Sales promotion

This is the final component of the communication mix traditional marketing is being discussed here, in the process of marketing communication. Sales promotion refers simply to purchase incentives that you provide to your customer. These can take many forms, including providing goods or services free coupons and vouchers, gifts and prizes, discounts, samples, incentives, promotions, charities and other value added beyond your standard product or services.

Sales promotions are generally short, “one off” provide incentives for consumers who had to “push” to buy. The main takeaway is that, regardless of the size and type of your business, you must constantly look for ways to create value for customers. Your customers will thank you, and in fact, customers have been shown to pay a high price for real value and real service.

Marketing communication process

While the era of information may have changed the way the world works and how we do business, some basic principles are still valid for the general marketing and marketing communication process. Be careful and you align with these principles lead to success. After all, people still buy people, technology and bustle of modern life notwithstanding.

Marketing Communication Process page includes other individual marketing communication tools such as e-mail, flyers, mailing lists, advertisements in newspapers and magazines, Yellow Pages, merchandising and packaging, trade shows and events and eMarketing. In addition, other disciplines related to marketing communications mix branding, placement, underwriting, graphic design, sponsorship and online marketing are discussed in this section.

Marketing Communications is a vast discipline and there are a multitude of ways to reach your customers in today’s world of high technology. The purpose of these articles is not to provide an exhaustive survey, but the various elements of the marketing mix communication so that you are equipped with the basic facts for further investigation and experimentation. In addition, a large part of the “sleeper” is deconstructed and presented in a simple language to make your study of the various processes of communication and marketing tools as simple as possible.