Competitive analysis between coke and pepsi

EXECUTIVE SUMMARY

This project is an extensive research on the marketing strategies of the two Cola giants

Pepsi and Coca Cola. It covers an extensive survey and depicts all graphs,

fact and figures of two companies. It begins with the introduction of soft

drink industry and introduction of these two companies of soft drink industry.

It covers some of the major strategies adopted by Pepsi and Coca-Cola like

their pricing policy, sales promotion and advertising policy, distribution

policy etc. The project has been made interesting with the inclusion of the

topics, which covers the 4P’s of marketing.

The major players in the soft drink industry in India are Coke and Pepsi. Pepsi holds the

major market share followed by Coke. They have a cut throat competition

between themselves. Whatever strategy is followed by one company, it is

copied by the other.

Sample of to brands were selected on the basis of there uses and noticeciability.

One of the selected brands is NO1 brand in their respective product categories the other

one brand is close competitor of the No 1 brands. Total sample of size of 200

respondents selected on the basic of convenience was surveyed which include

consumers.

Data was collected from secondary as well as primary sources. Structure questionnaire

was use to collect primary data

INTRODUCTION:

In the modern urban culture consumption of soft drinks particularly among younger

generation has become very popular. Soft drinks in various flavors and tastes are widely

patronized by urbane population at various occasions like dinner parties, marriages,

social get together, birthday calibration etc. children of all ages and groups are especially

attracted by the mere mention of the word soft drinks.

With the growing popularity of soft drinks, the technology of its production, preservation,

transportation and or marketing in the recent years has witnessed phenomenal changes.

The so-called competition for this product in the market is from different other brands.

Mass media, particularly the emergence of television, has contribute to a large extent of

the ever growing demand for soft drinks the attractive jingles and sport make the large

audience remember this product at all times.

It is expected that with the sort of mass advertising, reaching almost the entire country

and offering various varieties annual demand for the product is expected to rise sharply in

the times to come.

In any marketing situation, the behavioral / environmental variables relating to

consumers, competition and environment are constantly influx. The competitors in a

given industry may be making many tactical maneuvers in market all the time. The may

introduce or initiate an aggressive promotion campaign or announce a price reduction.

The marketing man of the firm has to meet all these maneuver and care of competitive

position of his firm and his brand in the market. The only route open to him for achieving

this is the manipulation of his marketing tactics.

In today’s highly competitive market place, three players have dominated the industry;

The New York based Pepsi Company Inc. The Atlanta based coca- cola and U.K. based

Cadbury Schweppes.

Through the globe, these major players have been battling it out for a bigger chunk of the

ever-growing soft drink market. Now this battle has been evolved up to India too with

the arrival of these three giants.

Soft drink industry is on amazing growth; ultimately these are only one person who will

determine their fortunes. The Indian consumer the real

War to quench his thirst has just begun.

SOFT DRINK INDUSTRY: AN OVERVIEW

It all began in 1886, when a tree legged brass kettle in Hohn Styth pemberton’s backyard

in Atlanta was brewing the first P of marketing legeent Unaware the pharmacist has given

birth to a caramel colored syrup, which is now the chief ingredient of the world’s favorite

drink. The syrup combined with carbonated the soft drink market. It is estimated that this

drink is served more than one thousand million times in a day.

Equally oblivious to the historic value of his actions was Frank Ix. Robinson, his partner

and book keeper. Pemberton & Robinson laid the first foundation of this beverage when

an average nine drinks per day to begin with, upping volumes as sales grew.

In 1894, this beverage got into bottle, courtesy a candy merchant from Mississippi. By

the 1950’s Colas was a daily consumption item, stored in house hold fridges. Soon were

born other non- cola variants of this product like orange & Lemon.

Now, the soft drink industry has been dominated by three major player – (1) The New

York based Pepsi co. Inc.(2) The Atlanta based coca cola co. (3) The united Kingdom

based Cadbury Schweppes.

Though out the glove these major players have been battling it. Out for a bigger chunk of

the ever-growing cold drink market. Now this battle has begun in India too. India is now

the part of cold drink war. Gone are days of Ramesh Chauhan, India’s one time cola king

and his bouts of pistol shooting. Expect now to hear the boon of cannons when the Coca

Cola & Pepsi co. battles it out for, as the Jordon goes a bigger share of throat. By buying

Over local competition, the two American Cola giants have cleared up the arena and are

packing all their power behind building the Indian franchisee of their globe girdling

brands. The huge amount invested in fracture has never been seen before. Both players

seen an enormous potential in his country where swigging a carbonated beverage is still

considered a treat, virtually a luxury. Consequently, by world standards India’s per capita

consumption of cold drinks as going by survey results is rock bottom, less than over

Neighbors Pakistan & Bangladesh, where it is four times as much.

Behind the hype, in an effort invisible to consumer Pepsi pumps in Rs 3000 crores (1994)

to add muscle to its infrastructure in bottling and distribution. This is apart from money

that company’s franchised bottles spend in upgrading their plants all this has contributed

to substantial gains in the market. In colas, Pepsi is already market leader and in certain

cities like Banaras, Pepsi outlets are on one side & all the other colas put together on the

other. While coke executive scruff at Pepsi’s claims as well as targets, industry observers

are of the view that Pepsi has definitely stolen a march over its competitor coke.

Apart from numbers, Pepsi has made qualitative gains. The foremost is its image. This

image turnaround is no small achievements, considering that since it was established in

1989, taking the hardship route prior to liberalization and weighed down by export

commitments.

Now, at present as there are three major players coke, Pepsi and Cadbury and there is stiff

competition between first two, both Pepsi and coke have started, sponsoring local events

and staging frequent consumer promotion campaigns. As the mega event of this century

has started, and the marketers are using this event – world cup football, cricket events and

many more other events.

Like Pepsi, coke is picking up equity in its bottles to guarantee their financial support;

one side coke is trying to increase its popularity through.

Eat Food, enjoy Food. Drink only coca cola. Eat cricket, sleep cricket. Drink only coca

cola. Eat movies, sleep movies. Drink only coca cola.

On the other side of coin Pepsi has introduced AMITABH BACHHAN for capturing the

lemon market through MIRINDA – Lemon with “zor ka jhatka dhere se lage”.

But no doubt’ that UK based Cadbury is also recognizing its presence. So there is a real

crush in the soft drink market. with launch of the carbonated organize drink Crush, few

year ago in Banaras ., the first in a series of a launches , Cadbury Schweppes beverage

India (CSBI) HAS PLANNED:- The world third largest soft drink marketers all over the

country.CSBI o wholly owned subsidiary of the London based $ 6.52billion. Cadbury

Schweppes is hoping that crush is going well and well not suffer the same fate as the Rs.

175 crore Cadbury India’s apple drink Apella. CSBI is now with orange (crush), and

Schweppes soda in the market.

As orange drinks are the smallest of non-cola categories that is Rs. 1100 crore markets

with 10% market share and cola heaving 50% is followed by Lemon segment with 25%.

The success of soft drink industry depends upon 4 major factors viz.

• Availability
• Visibility
• Cooling
• Range

AVAILABILITY

Availability means the presence of a particular brand at any outlet. If a product is now

available at any outlet and the competitor brand is available, the consumer will go for it

because generally the consumption of any soft drink is an impulse decision and not

predetermined one.

VISIBILITY

Visibility is the presence felt, if any outlet has a particular brand of soft drink say- Pepsi

cola and this brand is not displayed in the outlet, then its availability is of no use. The

soft drink must be shown off properly and attractively so as to catch the attention of the

consumer immediately Pepsi achieves visibility by providing glow signboards,

hoarding, calendars etc. to the outlets. It also includes various stands to display Pepsi

and other flavors of the company.

COOLING

As the soft drinks are consumed chilled so cooling them plays a vital role in boosting

up the sales. The brand, which is available chilled, gets more sales then the one which

is not, even if it is more preferred one.

RANGE

This is the last but not the least factor, which affects the sale of the products of a

particular company.

Range availability means the availability of all flavors in all sizes.

HISTORY OF COCA-COLA

Jon Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta,

Georgia it was May 1861 when the pharmacist concocted caramel colored syrup in three-

legged brass kettle in his backyard. He first distributed the new product by carrying

Coca-Cola in a jug coin enjoys in a glass of Coca-Cola at the soda fountain. Whether by

design or accident, carbonated water was teamed with the new syrup, producing a drink

that was proclaimed “Delicious and Refreshing”.

Dr. Pemberton’s Partner and bookkeeper, Mr. Frank Robinson, suggested the

name and penned as “Coca-Cola” in the unique flowing script that is still famous

worldwide today.

Dr. Pemberton’s sold 25 gallons of syrup, shipped in bright Red wooden kegs.

Red has been a distinctive color associated with the No.1 soft drink brand ever since. For

his efforts, Dr. Pemberton grossed $ 50 and spent $ 73.96 on advertising, by 1891,

Atlanta chemist as a G.Canler had acquired complete ownership of the Coca-Cola

business.

He purchases it from the Dr.Pemberton family for $ 2300. With in 4 year his

merchandising flair helped to expand the consumption of Coca-Cola to over $25 million.

Robert W. woodruff become the president of the Coca-Cola company in 1923 and his

more than six decades of leadership took the business of commercial success making

Coca-Cola an institution the world over. Coca-Cola begins as a never tonic, but candy

merchant Joseph A. Biedenharn of Mississippi was looking for awry to serve refreshing

beverages. He responded to this demand began offering bottle Coca-Cola using syrup

shipped from Atlanta, during a hot summer in 1894.

1894 … A modest start for a bold idea

In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage

called Coca-Cola impressed the store’s owner, Joseph A. Biedenharn. He began bottling

Coca-Cola to sell, using a common glass bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler

thanked him but took no action. One of his nephews already had urged that Coca-Cola be

bottled, but Candler focused on fountain sales.

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business

around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph

B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United

States (specifically excluding Vicksburg) – for the sum of one dollar. A third

Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth

The three pioneer bottlers divided the country into territories and sold bottling rights to

local entrepreneurs. Their efforts were boosted by major progress in bottling technology,

which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling

plants were operating, most of them family-owned businesses. Some were open only

during hot-weather months when demand was high.

1920s … Bottling overtakes fountain sales

As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S.

Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit after their

1923 introduction. A few years later, open-top metal coolers became the forerunners of

automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola

exceeded fountain sales.

1920s and 30s … International expansion

Led by longtime Company leader Robert W. Woodruff, chief executive officer and

chairman of the Board, the Company began a major push to establish bottling operations

outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium,

Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-

Cola was being bottled in 44 countries.

1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the troops. This

followed an urgent request for bottling equipment and materials from General

Eisenhower’s base in North Africa. Many of these war-time plants were later converted to

civilian use, permanently enlarging the bottling system and accelerating the growth of the

Company’s worldwide business.

1960s … New brands introduced

Following Fanta® in the 1950s, Sprite®, Minute Maid®, Fresca® and TaB® joined

brand Coca-Cola in the 1960s. Mr. Pibb® and Mello Yello® was added in the 1970s. The

1980s brought diet Coke® and Cherry Coke®, followed by POWERADE® and

DASANI® in the 1990s. Today hundreds of other brands are offered to meet consumer

preferences in local markets around the world.

1970s and 80s … Consolidation to serve customers

As technology led to a global economy, the retailers who sold Coca-Cola merged and

evolved into international mega-chains. Such customers required a new approach. In

response, many small and medium-size bottlers consolidated to better serve giant

international customers. The Company encouraged and invested in a number of bottler

consolidations to assure that its largest bottling partners would have capacity to lead the

system in working with global retailers.

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or underdeveloped

for decades. After the fall of the Berlin Wall, the Company invested heavily to build

plants in Eastern Europe. And as the century closed, more than $1.5 billion was

committed to new bottling facilities in Africa.

21st Century …

The Coca-Cola bottling system grew up with roots deeply planted in local communities.

This heritage serves the Company well today as people seek brands that honor local

identity and the distinctiveness of local markets. As was true a century ago, strong locally

based relationships between Coca-Cola bottlers, customers and communities are the

foundation on which the entire business grows.

COCA -COLA COMPANY PROFILE

Keeping in view of tapping the Indian soft drink market and also developing soft drinks

as a drinking product among Indians. The Coca-Cola in India has setup an independent

organizations which is H.C.C & B.C.C with a capital of 350 U.S.$ each by virtue of

sellout decision of the passed managing director Sh. S. C. Aggarwal.

Hindustan Coca-Cola bottling (N-W) Pvt. Ltd. Najibabad took the complete possession

of this plant, land, machinery, & intellectuals on February 14′ 1998 and since then

H.C.C, looking after all its affairs under company owned bottling plant to establish

integrated marketing system in the area.

CORE BRANDS:

Coca-Cola: Developed in a brass pot in 1886, coca-cola is the most recognized and

admired trademark around the globe. Not to mention the

best selling soft drink in the world.

Sprite: In 1961, a citrus-flavored drink made its U.S debut, using “Sprite Boy

“as inspiration for its name. This elf with silver hair and a big smile was used in

1940s advertising for Coca-Cola. Sprite is now the fastest growing major soft drink

in U.S and the world’s most popular lemon-lime soft drink.

Fanta: The name “fanta ” was first registered as a trademark in Germany in 1941, when

it was used for a few year for a soft drink created from available materials and

flavors . The name was then revived in 1955 in Naples, Italy, when it was used for

the:” fanta “orange drink we know today. It is now the trademark name for a line of

flavored drinks around the world.

Diet coke: The extension of the coca-cola name began in 1982 with the introduction of

diet coke (also called coca-cola light in some countries). Diet coke quickly becomes the

number – one selling low -calorie soft drink in the world.

FABULOUS FACTS ABOUT COCA-COLA

1. The world’s largest spherical coca-cola sign is in Nagoya, Japan a top the dial –

   Nagoya building in front of the Nagoya railway station. The sing is a double

   sphere constructed from more then 46 tone of steel, more 940meter of neon

   tubing, and more then, 879 light bulbs. The outer shape features the coca-cola

   logo and contour bottle, while the inner sphere portrays a comic scene with

   twinkling planets and stars.

2. One of the world’s largest signs for coca-cola is located on a hill called

   “ELHACHA” in America, Chile. It is 400 feet wide and 131 feet high and is

   made from 70,000, 26 ounce bottles.

3. The first out door paint sign advertising coca-cola still exists. It was painted in

   1894 in Cartersville, Georgia.

4. Coca-cola is one of the world’s most recognizable trademarks recognized in

   countries that account for 98 percent of the world’s population.

5. If all the coca-cola ever produced were in 8- ounce bottles. And these bottles

   were distributed to each person in the world. There would be 678 bottles or over

   42 gallons for each person.

6. If all the coca-cola ever produced were in 8 – ounce bottles, placed side by side

   and end to end to from a lane highway, it would wrap around the earth 82 times.

7. If all the coca-cola ever produced were flowing over Niagara fall at its normal

   rate of 105 million gallons per second instead of water, the falls would flow for

   about a day and a half 38 hours and 46 minutes.

8. The largest representation of the world’s best known package 100 foot tall glass

   contour bottle is located at world of coca-cola, LAS VEGAS

HISTORY IN INDIA

Coca-cola in India

Coca-Cola, the corporation nourishing the global community with the world’s largest

selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus,

giving new thumbs up to the Indian soft drink market. In the same year, the Company

took over ownership of the nation’s top soft-drink brand and bottling network. It’s no

wondering our brands assumed an iconic status in minds of world’s consumers.

A Healthy Growth to the Indian Economy

Ever since, Coca-Cola India has made significant investments to build and continually

consolidate its business in the country, including new production facilities, waste water

treatment plants, distribution systems, and marketing channels.

Coca-Cola India is among the country’s top international investors, having invested more

than US$ 1 billion in India in the first decade, and further pledged another US$100

million in 2003 for its operations.

A Pure Commitment to the Indian Economy

The Company has shaken up the Indian carbonated drinks market greatly, giving

consumers the pleasure of world-class drinks to fill up their hydration, refreshment, and

nutrition needs. It has also been instrumental in giving an exponential growth to the

country’s job listings.

Creating Enormous Job Opportunities

With virtually all the goods and services required to produce and market Coca-Cola being

made in India, the business system of the Company directly employs approximately

6,000 people, and indirectly creates employment for more than 125,000 people in related

industries through its vast procurement, supply, and distribution system.

The Indian operations comprises of 50 bottling operations, 25 owned by the Company,

with another 25 being owned by franchisees. That apart, a network of 21 contract packers

manufactures a range of products for the Company.

On the distribution front, 10-tonne trucks – open bay three-wheelers that can navigate the

narrow alleyways of Indian cities – constantly keep our brands available in every nook

and corner of the country’s remotest areas.

These are only some of the facts that speak about our commitment to the growth of the Indian Economy

PROMISE BY COCA-COLA

The coca-cola company exists to benefits and refreshes every one it touches. The basic

proposition of our business is simple, solid and timeless. When we bring refreshment,

value, joy and fun to our stakeholders then we successfully nurture and protect our brand,

particularly coca-cola. That is the key to fulfilling our ultimate obligation to provide

consistently attractive to the owner so four business.

More then a billion times every day, thirsty people around the world reach for coca-cola

products for refreshment. They deserve the highest

Quality – every time. Our promise to deliver that quality is the most important promise

we make. and it involves a world-wide, yet distinctively local, network of bottling

partner, supplier, distributor and retailers whose success is paramount to our own. Our

investment in local communities in over 200 countries totals billions of dollars in jobs,

facilities, marketing, the purchase of local good and services, and local business

partnership. Always and every where , we pursue continuous innovation in the products

we offer the processes we use to make them, the package we develop and the way we

bring them to market.

BRANDS IN INDIA

BRAND IN INDIAN ORIGIN

GOLD SPOT: this orange carbonate soft drink was introduced in the early 1950c, and

acquired by the Coca-Cola company in 1993, its tangy taste has been popular with

Indian teenagers

LIMCA: It is thirst-quenching beverage features a fresh and light lemon-lime taste and

lighthearted attitude. The limca brand was introduced in 1971 and acquired by the

coca-cola company in 1993.

MAAZA: Maaza, launched in 1984 and acquired by the coca-cola company in 1993, is a

non carbonated mango soft drink with a rich, juice & natural mango taste.

THUMPS UP: in 1993, the Coca-Cola company acquired this brand, which was

originally introduced in 1977. Its strong and fizzy taste makes it unique carbonated

Indian cola.

PEPSICO

PepsiCo is one the largest companies in the U.S. It figures amongst the largest 15

companies worldwide according to the number of employees hired. It has a U.S. Fortune

rank of 50.The company profits for 1997 were $2.14 billion on revenues of $20.92 billion

and Pepsi is bottled in nearly 190 countries. PepsiCo is a world leader in convenient

snacks, foods and beverages with revenues of more than $43 billion and over 198,000

employees. Take a journey through our past and see the key milestones that define

PepsiCo.

PepsiCo is a world leader in the food chain business. It consists of many companies

amongst which the prominent once are Pepsi-Cola, Frito-Lay and Pepsi Food

International. The group is presently into two of the most profitable and profitable and

growing industries namely, beverages and snack foods. It has scores of big brands

available in nearly 150 countries across the globe. The group has established for itself

once of the strongest brands in various segments of its operations.

The beverages segment primarily markets its Pepsi, Diet Pepsi, Mountain Dew and other

brands worldwide and 7-UP outside the U.S. markets. These are positioned in close

competition with Coca-Cola Inc. of USA. A point which is worth a mention is that Coca-

Cola gets 80% of its profits for International operations while the same figure for

PepsiCo stands at 6%. The segment is also in the bottling plants and distribution facilities

and also distributes the ready to drink tea products of Lipton in North America. In a joint

venture with orient spray juice products PepsiCo also manufactures and distributes fruit

juices.

The snack food division manufactures and distributes and markets chips and other snacks

worldwide. The international operations of this segment extend to the markets of Mexico,

the UK and Canada. Frito-Lay represents this segment of PepsiCo.

The restaurant segment earlier primarily consists of the operations of the worldwide Pizza

Hut, Taco Bell and KFC chains. PFS. Pepsi company’s restaurant distribution operation,

supplies company owned and franchise restaurants in the U.S. The company ventured

into restaurant business with Taco Bell, KFC, Pizza Hut ended last year when they were

spanned off from the company. A packaged goods company comprised of Pepsi-Cola

Company and Frito-Lay will continue to bear the PepsiCo name. The move should

enhance both corporations ability to prosper with their own fully dedicated structure and

management team.

PEPSICO IN INDIA

PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab

government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited.

This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign

brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994.

Others claim that firstly Pepsi was banned from import in India, in 1970, for having

refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi

arriving on the market shortly afterwards. These controversies are a reminder of “India’s

sometimes acrimonious relationship with huge multinational companies.” Indeed, some

argue that PepsiCo and The Coca-Cola Company have “been major targets in part

because they are well-known foreign companies that draw plenty of attention.”

In 2003, the Centre for Science and Environment (CSE), a non-governmental

organization in New Delhi, said aerated waters produced by soft drinks manufacturers in

India, including multinational giants PepsiCo and The Coca-Cola Company, contained

toxins, including lindane, DDT, malathion and chlorpyrifos – pesticides that can

contribute to cancer, a breakdown of the immune system and cause birth defects. Tested

products included Coke, Pepsi, 7 Up, Miranda, Fanta, Thumps Up, Limca, and Sprite.

CSE found that the Indian-produced Pepsi’s soft drink products had 36 times the level of

pesticide residues permitted under European Union regulations; Coca Cola’s 30 times.

CSE said it had tested the same products in the US and found no such residues. However,

this was the European standard for water, not for other drinks. No law bans the presence

of pesticides in drinks in India.

The Coca-Cola Company and PepsiCo angrily denied allegations that their products

manufactured in India contained toxin levels far above the norms permitted in the

developed world. But an Indian parliamentary committee, in 2004, backed up CSE’s

findings and a government-appointed committee, is now trying to develop the world’s

first pesticides standards for soft drinks. Coke and PepsiCo opposed the move, arguing

that lab tests aren’t reliable enough to detect minute traces of pesticides in complex

drinks.

As of 2005, The Coca-Cola Company and PepsiCo together hold 95% market share of

soft-drink sales in India. PepsiCo has also been accused by the Puthussery panchayat in

the Palakkad district in Kerala, India, of practicing “water piracy” due to its role in

exploitation of ground water resources resulting in scarcity of drinking water for the

panchayat residents, who have been pressuring the government to close down the

PepsiCo unit in the village.

In 2006, the CSE again found that soda drinks, including both Pepsi and Coca-Cola, had

high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company

maintain that their drinks are safe for consumption and have published newspaper

advertisements that say pesticide levels in their products are less than those in other foods

such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of

Pepsi-Cola, along with other soft drinks, was banned by the state government in 2006,

but this was reversed by the Kerala High Court merely a month later. Five other Indian

states have announced partial bans on the drinks in schools, colleges and hospitals.

Brand Facts

PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats

that deliver enjoyment, nutrition, convenience as well as affordability

The group has built an expansive beverage and foods business. To support its operations,

PepsiCo has 42 bottling plants in India, of which 13 are company owned and 29 are

franchisee owned. In addition to this, PepsiCo’s Frito Lay division has 3 state-of-the-art

plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better

than today. PepsiCo’s commitment to living by this vision every day is visible in its

contribution to the country, consumers and farmers.

Beverages

PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP,

Nimbooz, Miranda and Mountain Dew, in addition to low calorie options such as Diet.

Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic

sports drinks – Gatorade, Tropicana100% fruit juices, and juice based

Drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess

Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

Foods

PepsiCo