Case Study Introduction To Iphone

2543 words (10 pages) Essay

1st Jan 1970 Marketing Reference this


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In June 2007, Apple CEO, introduced Steven P. Jobs the iPhone, which soon became one of the most talked about consumer products ever. Thousands of customers rush to be first to buy the phones, including computers and Wi-Fi capability, together With a brand like a computer screen touch screen. Opponents were quick to phones with similar features in the market.

Three years later, seeking to provide increased competition in other business smartphone Google, Apple introduced a new version of the iPhone, which includes a front facing camera for video calls. 4 faster iPhone is thinner than previous models, with a sharper screen angular appearance. The company sold 12 million iPhones in the quarter ending on 25 September 2010, according to analysts’ forecasts, representing an increase of 60% a year ago.

iPhone, Apple has made the fourth presentation of the best phone so far, Apple expects the iPhone to Verizon in early 2011 – apparently in an attempt to slow Google’s Android software – likely to accelerate sales growth. Among investors, there is no doubt that Apple’s strategy is correct. The company’s shares jumped almost 50% in 2010 and 16 October, closed at a record high of $ 314.74. But his success in business telephony, Apple is suddenly a real fight on her hands. Americans have been buying phones Android iPhones, and analysts say that by the end of 2011, Android will be deleted after a big lead at the top of the iPhone smartphone market.

Apple’s segmentation strategy

Apple’s segmentation involves determine which types of consumers with different needs exist. Apple has chosen to position itself as a manufacturer of user-friendly computers. So, Apple has done a lot through its advertising to promote itself, through its unintimidating icons, as a computer for “nerds do not.” There is a huge review of Apple’s direction over the past ten years, and eventually, Apple avoided conventional wisdom of marketing products horizontally (makes a special kind of peanut butter on each customer, for example), has its place products segmented vertically (creating a single product for use a particular case – iPad read, listen to iPod, and iPhone Apps for). Apple is most successful not because it has become the largest company of its various industries, but because it has thought carefully about how to sell products, and sold them and then just the right price. And when it’s not right, Apple is not doing a step that is not strong and safe anyway. Even when Apple TV is just a hobby, it’s always just a hobby.

In my perspective all this is that when Apple does what she does best – targeting specific market skirting it with quality – the old rules of marketing and sales simply do not apply to horizontal. Apple is wrong with not having a market share of smart phones, because it did not pursue these goals the old. Apple does not add features or products change in a panic – it added a camera and iPod touch only when it was ready, and even then, it was careful not to do it better than the iPhone camera 4 and its sale points.

However, Siegel’s piece is very interesting reading. This weekend a little heavy, maybe, but definitely worth a move to provide some insight on just why Apple remains so popular and profitable, even when other factors seemed to rise up against it. Set a variety of input methods embracing Apple device – from buttons, keyboards and mice physical multi-touch tilt and provides a window types of cases to use workflows that optimize the environment. Moreover, when you see how Apple used the vertical integration of the iPod player and media devices market in its iTunes to create billing relationship with 160 million consumers’ face to face abstract, Discovery acquisition and distribution, it provides a window into how they facilitated market segmentation approach that is harmonious at the same time discrete.

Harmonic bucket Apps is the way to their corresponding-based IOS “Ecosystem Surround” directly onto the cover of iTunes and iPod media player. This approach is certainly the business school learns how companies can marry strategy and tactics across product lines and product cycles. Ironically, it is the holistic approach that has given Apple the ability to distinguish intelligent application of hardware on the camera, display, video capture phone level. Want the best build quality device that Apple makes? Get the 4th iPhone. How do we know this? While the iPod Touch recently received iPhone 4 pixie dust, in the form of camera, HD video recording retinal screen, build quality is a step below 4 iPhone, which feels like fake jewelry box by the artist.

To be sure, the iPod Touch is pretty solid, but its screen is slightly less in fact, the camera is hobbled on purpose. In other words, while Steve Jobs himself may refer to touch the iPod as “iPhone without the phone,” Actually, the functional segmentation keeps it one step below the iPhone. Now, it makes perfect sense when you think how much more expensive iPhone is. Pricing (and margins) that are hidden from the customer through the carrier subsidies. This is also why recent analyst data indicates that iPad is “cannibalizing” the lowest end MacBook sales – compared to just swallow the low-end Windows PC netbook clips for lunch – is dubious at best. If you own the iPad and Mac, you know two things:

1. iPhone targets set of “work” because they do not depend on the keyboards and mice, but there are plenty of jobs that Tablet is inadequate substitute for traditional computer;

2. Apple does not do low-end MacBooks, or hobbled similar devices, which iPad represent a practical alternative.

But then again, as noted before, Apple is a rare bird, pursuing non-linear, high orchestration, high leverage strategies. Exactly the kind of complex narrative that is easily dismissed by analysts, investors and innocent, competitors, media and so on.

Apple Vs Blackberry Segmentation Strategy

On the other hand, this is less a battle for minds and hearts of the fingers and ears. This is what can happen between Apple and Research In Motion, judging from recent analysis of Wall Street and stock performance of companies and products awnings.

Apple expects iPhone sales of 10000000 to the end of 2008. Meanwhile, Research In Motion has 12 million subscribers, and its iconic BlackBerry sold in the clip about 4 million units quarter. Shares in Apple were trading near $ 200 record, while Research In Motion has reached a split-adjusted record of $ 137 per share in November. Target markets for the iPhone and BlackBerry start matching as well. The iPhone is the dream of a consumer of media, playing music and movies with ease. But this is not as keyed to business users, large companies have resisted letting employees use iPhones on corporate networks and information technology consultant Gartner announced its corporate clients to avoid the iPhone now.

However, analysts speculate that Apple is working on a corporate-friendly version e-mail your program, or that Apple reports that it works with a third party to manage the work. Meanwhile, BlackBerry takes on iPhone ornaments as in all times. BlackBerry has long been a major user of business, which focused mainly on e-mail and calendar features, but Research In Motion has recently been a target for high-end customers who can buy equipment for the game, and to work. BlackBerry is now boasting that film cameras, as well as still images and video clips. They also play music. She is now Research In Motion said analysts and gadget blogs are working on a new device, BlackBerry 9000, which sports a touch-sensitive screen – that it looked very similar to the iPhone. The company refuses to comment on future products.

Apple Vs Nokia Segmentation Strategy

IPhone has grown rapidly – but its market share was only one third of Nokia smart phones 68000000. Despite the tremendous success of the volume of the iPhone in the United States of America, its RIM Blackberry still leads U.S. smartphone market, which includes more than 30% of the shares. Apple has had less than 30%, and Android based phones (Google) has been catching up fast. In the second quarter of 2010, Nokia has decided to 33% of the mobile phone market. The smartphone market, Nokia has sold 24 million such devices, up 42% from the previous year.

The total smartphone market grew at about the same rate, so Nokia decided their share from a year ago, at 40.3%, and actually rose slightly in the first quarter of this year. Thus, competition in the global smartphone, Nokia still leads, but RIM and Apple to follow. The smartphone market, the winners will be determined by the global success. So is Nokia – so much internal turmoil, it is reportedly given to replacing the CEO – Cup? And will Apple and RIM to eat my cake? “Siemens’ global strategy and Apple is still primarily American-based strategy.

Sounds good. However, shortly after Mr Olli-Pekka Kallasvuo was appointed CEO of Nokia 2006 He pledged to increase Nokia’s market share in the USA. At the time he was 20%. Today it is less than 8%. “Nokia is now appreciated for not only the RIM (think Blackberry) and Apple. Nevertheless, Nokia’s market share U.S. softening, Nokia has managed to expand its position in the world, particularly in high-growth high-growth markets – including China, India, Brazil and Indonesia.

In global competition, it will be fatal mistake to think of these as a second-tier markets. It is true that before 1980, lead the most advanced industrial customers were still the United States of America, Western Europe and Japan. G-7 nations dominated by negotiations on the international economy. And what was good in California has been good in the world. Today, customers lead increasingly emerging world. G-7 has been changed to a G-20. U.S. global leadership in the market are not enough. Global markets, the new mantra is, to paraphrase Frank Sinatra: If you can make it to Shanghai, you can make it in New Delhi as well. And yet, as Nokia has found a serious way, the United States of America remains the world is necessary for sustained success. The U.S. market is a major source of concern for Nokia Corporation in the future. High-tech businesses, a solid presence in the United States is not only about market share. This means ensuring the role of advanced innovations. “In the United States, we do not have more than 300 million potential customers, but only half a dozen customers,” said Chairman Jorma Ollila of Nokia and its former leader.

Nokians believes that U.S. operators are monopoly gatekeepers. And there is the validity of the argument. U.S. mobile communications market is unique compared to other geographical regions. In most markets, mobile operators represent a step up the value chain. United States, they tend to control the value chain. But it may also be other Nokia weakening U.S. cause. In addition to the boom, whatever has worked in Europe seemed to work for the U.S. as well. And Nokia have made use of U.S. operators’ willingness to take over its portfolio of highly segmented phone. But in the early 2000s, these very same operators – to shake up tech sector turmoil – a cheaper and more adaptable to the Korean manufacturers.

China and India, Nokia has been more flexible, willing to adapt products and services, and localize its workforce. In the United States, for example, adaptation has come too late. Apple’s case is exactly the reverse. She knows her house. His problem is that, unlike Nokia, it is well positioned in the world.

Brand Elements supporting Iphone4

IPhone 4 delivers improved performance, a nice monitor new and improved design. It also adds a number of functions essential, both itself and through IOS Update 4. 4 With iPhone, Apple once again demonstrates that it is a powerful player in the smartphone wars. It will not be for everyone to call quality and reception vary if you are not using a case and the AT & T is still a critical point, but the striking design of the handset features loaded, and in general the performance is better than iPhone even funny.

I held off buying the iPhone in the first three generations, because it is blocked by AT & T in the U.S., and can only be purchased through Apple’s App Store application owners. This type of closed platform was a real put-off for me (and still is), but when it came time to buy a new phone (my old man was dying) I knew there was only one choice. So I bit the bullet and got an iPhone 4’s damn near perfect. I cannot speak for the small percentage of users who have the problem infamous antenna, because it struck me, and I strongly suspect the media is blowing the issue out of proportion to the traffic to their sites or anything else. Do not pay too much attention, but because even the best technology is not perfect yet. 4 iPhone is not perfect, but it is the best technology in the mobile industry today. Apple attaches great importance to ensure that its products are intuitive and easy to use. Compare features for the iPhone and touch Droid understand what I’m talking about.

Apple also holds the patents on these unique technologies, so do not expect the droid to overcome the iPhone anytime soon. With this fourth generation model we have seen several new features introduced in the past. First Retina Display is a pleasure to use, and when you use it, you get to see all the low-resolution displays such as sub-standard. Bump the resolution of the camera facing outwards and the introduction of a camera as easy to deal with is what really sold me on this product. The thrust of battery life ensures that there is no need to worry about battery dying half of your iPhone through the day – unless you do a lot of games on it! A4 exploits chip as the iPad, so it is very fast. E ‘thinner and lighter than previous models have volume and vibrate alternately been made more durable, has a gyroscope, FaceTime video chat and on-the-go through the video editing application iMovie supports.

Consider whether to purchase the version with 16 GB or 32 GB version. Since I have a large iTunes library, I chose 32 and I’m glad I did. Calculate the sum of your photos, music and video, in order to leave space for applications and should give an idea on which model to buy. 32 GB version is about $ 100 more.


The focus of this report, the new Apple iPhone is the fact that the increase in demand to create a variety of stores. This product is not just users, as well as their music can be heard and read books, you can download and print the other. In addition, iPhone can be used in the life of your home. This report, Apple is a brief description of the product. The marketing of this report provides an overview of the analysis of this situation.

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