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Bill Gates: Leadership and Management Style

914 words (4 pages) Essay in Marketing

12/06/17 Marketing Reference this

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According Laurie J. Mullins (2005), leadership is concerned more with attention to communicating with motivating, encouraging and involving people. Under Bill Gates’ leadership, the Microsoft’s mission to continuously to move forward and improve the software technology, to more cost effective and that will make it easier to more enjoyable for user to use computer. According the (2010), Company committed to one long-term view, which accounts in his investment is a few $2.6bilion to fiscal during year research and current development.

3.1.1) Leadership style

Autocratic style

Control is basis to Gates’ nature and his management practice. He an obsession with detail and which choking up for example, he used to sign expenses for his right hand man (steve ballmer). He is trying to monopolize the World Wide Web software market and has bad legal problems with the department of justice. Microsoft restricted the ability of its internet partners to deal with its rivals. Also he dislikes complaints.

Delegate style

Bill Gates give special attention to recruit and retain the best talent in the software industry and he believed that from the recruitment of talented software engineers was one of the most critical elements in the software industry. Gates looked for a collection of attributes in recruits and these included the capacity to grasp new knowledge quickly, deep skill with programming structure and the ability to ask the interested questions. From that, a great number of potential recruits applied for job at Microsoft he found that the bet talent would never apply directly. As a result, Microsoft’s HR managers had to look for the bets talent and offer their job. Give autonomy to his manager, his delegate’s authority to managers to run their independent department.

3.1.2 Management style

Management is regarded as relating to people working within a structured organization and with prescribed roles. To people outside of the organization the manager might not necessarily be seen in a leadership role Laurie J. Mullins (2005). From that, Gates’ forethought and vision related on personal computing have been vital to the success of Microsoft and in the software industry. Gates is aggressively involved in key management and strategic decisions at Microsoft and his play an important role in the technical development of new products (2010). Thus, he have committed in the meeting with customers and staying in contact with Microsoft employees around the world by email.

Bill has succeeded to show and always change his company based on in markets which vary and great administration techniques carried out. Microsoft has constantly been rated as one of the most admired companies. The concept of stock options owes a part of its popularity to their successful implementation at Microsoft. His company has enjoyed the current stock market boom thanks partly to his good management.

3.2) Comparison the roles and responsibilities of Bill Gates’ during the implementation of strategies with Toyota company CEO

According Useem M. (2004) states that a few study of statistics have compared companies where two persons hold CEO and seat place with companies where one person hold both post. This research also took into consider other factors that, could affect the performance finance and show whether a company make or does not separate CEO and chairman.

According the (2010) Michael Dell, born in February 1965, is the chairman of the board of directors and chief executive officer of Dell and the company he founded in 1984 with $1,000 and an extraordinary idea to build relationships directly with customers. In 1992, Michael became the youngest CEO ever to earn a ranking on the Fortune 500 and Dell Chairman and CEO Michael Dell today have give emphasis to the serious role in the information technology and from that he also the entrepreneurial leadership by helping the organization to achieve the long term success.


Chairman and Chief Executive Officer of Microsoft Corporation

Michael Dell

Chairman and Chief Executive Officer of Dell Computers


Gates’foresight and vision regarding personal computing have been central to the success of Microsoft and the software industry. Gates is actively involved in key management and strategic decisions at Microsoft, and plays an important role in the technical development of new products. Much of his time is devoted to meeting with customers and staying in contact with Microsoft employees around the world through e-mail.

According Riyadh, Saudi Arabia (2010) Dell Chairman and CEO Michael Dell today emphasized the critical role of information technology (IT) and Dell chairman have an entrepreneurial though leadership by helping the organization to maintain the successful of company and his achieve that for long term benefit.


His current responsibilities are also including the global technology policy and a diversity of technical and business incubation activities.

The company announced a two-year transition process to ensure that there is a smooth and orderly transfer of Gates’ daily responsibilities, and said that after July 2008 Gates would continue to serve as the company’s chairman and an advisor on key development projects.

Segmentation allowed executives to move into positions of manageable, if fewer, responsibilities. The challenge of segmentation involved sustaining a sense of common goals. To unify a large organization of people with diverse responsibilities, Dell believed that each individual needed to understand his or her role in contributing to overall success.

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