Marketing Essays
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Marketing Essays & Related Services
Product and services marketing
Example essay. Last modified: 16th May 2017
Characteristics of products and services are different. These fundamental differences require a different marketing approach and strategy in order to successfully market the products or services. Prod...
Pantaloons Retail India Limited
Example essay. Last modified: 16th May 2017
Future Group focuses most in the retail segment and most of its businesses are built around the same. Future Group’s retail network operates 1,000 stores for more than 200 million Indians in 73 ...
Nokia And Microsoft Strategic Alliance
Example essay. Last modified: 16th May 2017
Why some companies die while others survive? Survival has long been recognized as a basic goal for a manufacturing firm. At least in the long term, survival should be related to various measures of pe...
Marketing plan for new fruit drink
Example essay. Last modified: 16th May 2017
As we all know water is one of the sources for living, we need this to be able to sustain life, and without water we cannot live. It has many ways of usage: primarily it is utilized for drinking purp...
National Brands And Private Labels
Example essay. Last modified: 16th May 2017
Different peer reviewed articles and articles published in newspapers, business magazines, retail industry websites and industry experts, test a hypothesis and to draw a conclusion. Findings: The find...
The Concept Of Green Marketing
Example essay. Last modified: 16th May 2017
Green marketing the term and the concept in recent times has been widely used in the marketing discipline to describe the promotion of green activities in companies. Green marketing is: “the hol...
Four Seasons: Strategic Directions
Example essay. Last modified: 16th May 2017
The firm creates value by performing a series of activities that Porter identified as the value chain. To achieve a competitive advantage, Four Seasons must perform more value creating activities in a...
A marketing intelligence system
Example essay. Last modified: 16th May 2017
According to Kotler (2009), a marketing intelligence system is a set of procedures and sources managers use to obtain “everyday information about developments in the marketing environment”...
Cafe Coffee Days: Marketing Mix
Example essay. Last modified: 16th May 2017
Cafe Coffee Day aims at satisfying and surpassing its customers’ expectations better than its competitors, through the implementation of the marketing mix which is made up mainly, of the 4 PR...
Analysis Of Harley Davidson, India
Example essay. Last modified: 16th May 2017
This report critically analyzes the marketing strategy of Harley Davidson Motor Company based in India. Harley Davidson often known as H-D or Harley is an American company who manufacture heavyweight ...
Gregory Framework Of Technology Management
Example essay. Last modified: 16th May 2017
There are several technology management models. The Gregory frame work has been proposed in 1995 by M. J. Gregory. This process has been built based on previous work on technology management. There ar...
KFC and McDonalds: Western Country And China
Example essay. Last modified: 16th May 2017
This chapter describes the background of the two typical western fast food companies in china, which are KFC and McDonald. It also provides research questions along with the purpose of the thesis and ...
Plan for launching a sugarcane juice
Example essay. Last modified: 16th May 2017
This report explains the marketing plan for launching a sugarcane Juice named “Freezy”. This product has been made by the Freshwater. In the very beginning of the report we have explained ...
Purchase Intention of Consumers: Instant Noodles
Example essay. Last modified: 16th May 2017
Chapter 1 Generalities of the study Introduction of study During the economic recession, consumers have to spend more economically and change their consumption behavior. Food which people around the w...
New Balance: A business analysis
Example essay. Last modified: 16th May 2017
Introduction New Balance or New Balance Athletic Shoe, Inc. (NBAS), a company that makes shoes and foot wears based in Boston, Massachusetts. This company was founded by William J. Riley, in 1906. It ...
Pfizer | Business analysis
Example essay. Last modified: 16th May 2017
FOUNDATION “If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won’t crumble.R...
Instant Noodle Consumption Behaviour
Example essay. Last modified: 16th May 2017
During the economic recession, consumers have to spend more economically and change their consumption behavior. Food which people around the world initially thinks of and enables people to save more i...
Issues In Marketing Communication
Example essay. Last modified: 16th May 2017
With in the Marketing world, Major current issues in the field of marketing communication are forced towards integrated activity. There are various reasons for this fundamental change; the marketing m...
History And Background Of Costa Coffee
Example essay. Last modified: 16th May 2017
The extreme evaluation of the services of Costa Coffee shop is discussed in this report considering at Luton Mall particularly dealing on the Customer Relationship Management, Blueprinting, Physical e...
Marketing Plan Of The Apple iPad
Example essay. Last modified: 16th May 2017
The marketing plan of Apples the new iPad or iPad3 drives towards a strategic and mindfully crafted business plan, where an effective marketing strategy is developed to ensure its success with the cha...
Marketing Analysis: Kellogg Cornflakes
Example essay. Last modified: 16th May 2017
Kellogg’s has persisted in the market as a strong brand in the FMCG industry. Its cereal flakes is a line of product that has been accepted worldwide as one of the most convenient ready to eat m...
An Analysis Of Domino's Pizza
Example essay. Last modified: 16th May 2017
Macro and micro environment Analysis: Downturn in national or world economies and rising of inflation which is being experienced current period, are the most common factors that can affect businesses....
Organization and Marketing Orientation of ALDI
Example essay. Last modified: 16th May 2017
ALDI is a German Based Discount Supermarket Chain. Albrecht Discount is the full form of ALDI. The Supermarket Chain consists of two main groups. ALDI NORD and ALDI Sud. However both groups are indepe...
A Strategic Plan And Analysis Of Google
Example essay. Last modified: 16th May 2017
This strategic plan will start off examining Google’s external environmental influences. Next, in-depth assessment on the industry’s competitive five forces which affect Google’s pro...
The role and effect of culture jamming
Example essay. Last modified: 16th May 2017
Culture jamming can be defined as activities to resist consumerism, globalisation, and corporate advertising, which based idea of liberation, in order to affect and change advertising saturation socie...
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