Marketing Essays

Segmentation Bases For Marriotts Hotels Marketing Essay

Example essay. Published: 1st Jan 2015

Demographic segmentation is one of the most popular bases for segmenting customer groups. Businesspeople or business travelers are one of the customers that Marriott focus the most. People who work in ...

Segmentation Of Decorative Paints Sector Marketing Essay

Example essay. Published: 1st Jan 2015

On the whole Asian Paints has segmented its market based on utility of the products, recognizing 3 major segments – (i) Decorative Coating, (ii) Industrial Coating and (iii) Automotive Paint. Th ...

Segmentation Of The Consumer Durables Industry

Example essay. Published: 1st May 2017

The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen applianc ...

Segmentation Targeting and Positioning Analysis Theory

Example essay. Published: 25th Apr 2017

“Kotler (1994, p. 93) has pointed out that the strategic marketing planning process flows from a mission mission and vision statement to the selection of target markets, and the formulation of s ...

Segmentation Targeting And Positioning Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose with the report is to provide a framework for exemplifying how market segmentation can determine the right target customers and the marketing mix that Okurukuru used to pursue a desire lev ...

Segmentation Targeting and Positioning of Vodafone

Example essay. Published: 16th Jan 2018

Vodafone is one of the biggest names in wireless technology, and is continuing to grow a solid, loyal customer base because the company offers excellent product along with excellent customer service. ...

Segmentation Targeting And Positioning Stp Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction In this written assignment, we had chosen Tupperware Malaysia in the consumer market. We aim to analysis and write a marketing report for Tupperware Malaysia such as background of the com ...

Segmentation Vodafone Essar Is Focused In India Marketing Essay

Example essay. Published: 1st Jan 2015

Segmentation: Vodafone Essar is seen as much focused in segmentation in India. Vodafone as segmented Indian Market as geographical segment where rural part of India is at much attention because of the ...

Segmentation, Targeting And Positioning Strategies

Example essay. Published: 1st Jan 2015

After the analysis, we conclude that Tesco Extra Cheras, using Geographic segmentation to segment its market (Philip, K 2008). From the location of the Tesco store, we can see all its stores located i ...

Segmentation, targeting, and positioning

Example essay. Published: 13th Apr 2017

Segmentation:        When asked the companies who their customers were, they would answer “Everybody”. However, the company can rarely support satisfaction of everyone in market. Therefore, ...

Segmenting, Targeting And Positioning

Example essay. Published: 11th May 2017

Market segmenting is defined as ‘the process of taking the total heterogeneous market for a product and dividing it into several submarkets or segments, each of which tends to be homogeneous in ...

Selecting Channel Members

Example essay. Published: 12th Jul 2017

Distribution plays an important role in the implementation of the international marketing program as it enables the products and services to reach the ultimate customer. And international marketing fi ...

Self Reference Criterion And An Associated Ethnocentrism Marketing Essay

Example essay. Published: 1st Jan 2015

SRC means to forget about self like if a company is going to some another country then the going company will have to take care about the culture etc of the host country and will have to forget about ...

Self reference Criterion and importance for International marketing

Example essay. Published: 1st Jan 2015

Self-reference Criterion and its importance for International marketing If you take a look around yourself you will find how many goods and services are solely produced in your own country around you? ...

Self-Concept in Consumer Behaviour

Example essay. Published: 23rd Feb 2017

Introduction With the changing business environment, the buying behaviour of the consumer is also changing; it is therefore critical for the businesses and marketers to understand the behaviour of the ...

Service Delivery In The Banking Sector Marketing Essay

Example essay. Published: 1st Jan 2015

Technological innovations in the service industries enabled the organizations to deliver services efficiently and effectively. Due to the innovation in the service delivery methods, new ways of busine ...

Service Marketing & Quality Frameworks

Example essay. Published: 29th Dec 2017

Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may n ...

Service overview of mcdonalds in morocco

Example essay. Published: 1st Jan 2015

In Morocco Many people say YES to home delivery of McDonalds .As this service is not available in Morocco, but it exists in other countries in the world where the home delivery is part of the cultur ...

Service quality and customer loyalty in telecommunication sector

Example essay. Published: 1st Jan 2015

Today telecommunication sector is the fastest growing sectors in Malaysia and at the same time the competition is enhancing day after day among wireless network providers. The primary purpose of our s ...

Service Quality And Relationship In Airline Industry

Example essay. Published: 18th May 2017

In today’s globalised and competitive environment, quality service has become one of the important sources of competitive advantage, especially in the service-based industry. (Hersh, 2010) Deliv ...

Service Quality From Hospitality Industry Perception Marketing Essay

Example essay. Published: 1st Jan 2015

Besides that, our group very appreciates to all the people, who contribute a part in the assignment by answering all the questionnaires designs. We truly needed the data for our assignment and thank y ...

Service Quality In Restaurants

Example essay. Published: 16th May 2017

By conducting a literature review, the reader gets a better understanding of the question in hand. According to LeCompte et al(2003,p.124), “conducting a literature review is a means of demonstr ...

Service quality model of Malaysian Public Bank Berhan

Example essay. Published: 1st Jan 2015

Public Bank Berhad is Malaysia’s third largest banking group, and the fifth largest company in terms of market capitalization. Founded on 6 August 1966, in its relatively short history, the ban ...

Service Recovery In The Hotel Industry

Example essay. Published: 16th May 2017

Abstract Aiming at the actuality that the article about service recovery in the hotel industry. Handling complaints, resolving problems, retain the customers and to avoid undesirable outcomes such as ...

Services marketing approach from the airline industry

Example essay. Published: 1st Jan 2015

The first Modern approach was given by Adam Smith, introduces the first marketing philosophy in which companies focus their strategies in the needs of their customers supplying standardized products. ...

SERVQUAL Model – Summary and Evaluation

Example essay. Published: 13th Jun 2017

1.1 Introduction Service quality has taken into consideration in providing and accomplishing customers’ satisfaction recently (Hishamuddin Fitri Abu Hasan, Azleen Ilias, Rahida Abd Rahman &#038 ...

SERVQUAL MODEL as a Service Quality Measure

Example essay. Published: 16th Jan 2018

1.0 Introduction A great deal of service-quality research in recent decades has been devoted to the development of measures of service quality. In particular, the SERVQUAL instrument (Parasuraman et a ...

Servqual Tool in Emirates Airlines

Example essay. Published: 15th Jan 2018

Servqual Tool The quality of services in emirates airlines: the challenges of continuous improvement Introduction In this paper the concept of quality is discussed to examine its development and appli ...

Setting up a new branch of a multinational manufacturing organization

Example essay. Published: 1st Jan 2015

Abstract: The process of setting up a new branch of a multinational manufacturing organization in a country is existed before by the decision to identify the promising ideas of business and select ...

Seven Eleven Japan Supply Chain

Example essay. Published: 12th Jul 2017

Established in 1973, Seven-Eleven Japan open its first store in Koto-ku, Tokyo, in May 1974. In 2004 it was owned by the Ito-yokado group, which also managed a chain of super markets in japan and owne ...

Several Factors Contributing To Starbucks Success Marketing Essay

Example essay. Published: 1st Jan 2015

The first and foremost important factor was their reach; they had approximately 140 stores around the world that helped them get to many unique customers. These stores were located in high traffic, hi ...

Shakarganj Food Products Limited Marketing Essay

Example essay. Published: 1st Jan 2015

SFPL is a public limited company set up by the Crescent Group with the objective to diversify its business activities. The group has been conducting business in the region for over 100 years and has a ...

Shampoo Market Analysis

Example essay. Published: 21st Jul 2017

The shampoo market is one of the fastest moving and innovative sectors of the FMCG market. It represents 35 of the EU hair-care market and is lead by three main competitors, Procter and Gamble, Unlive ...

Shampoo Market Consumers Buying Behaviour Marketing Essay

Example essay. Published: 1st Jan 2015

Preface This research is prepared for the purpose of gaining a better understanding on the factors influencing the consumers’ buying behaviour. The shampoo market is chosen as the field of study ...

ShareKhan Compnay Analysis

Example essay. Published: 1st Jan 2015

ShareKhan is an online trading website. It was founded by SS Kantilal Ishwarlal who was a pioneer in the finance industry. ShareKhan is a subsidiary of SSKI which came to existence in 1922. SSKI is am ...

Shine shoe polish

Example essay. Published: 1st Jan 2015

Executive Summary In this report, I am going to make an IMC plan for my product i.e. Shoe polish and my company is Shine shoe polish. So the main motto of this plan is to do the promotion of my produc ...

Shiseido: Supply Chain and Distribution Systems

Example essay. Published: 2nd May 2017

Chinas cosmetics market has grown dramatically in recent years. Given its established business for ¥42 billion in China, Shiseido has identified China as its leading priority. As Shiseido develops s ...

Shopping behaviour in grocery food retailing in Mauritius

Example essay. Published: 1st Jan 2015

Introduction Over the years, both Europe and North America has seen an emergence of supermarkets as the dominant retail form. This is because consumer’s behaviour has changed and shifted towards ...

Should Bhagat Tarachand Chain Of Restaurants Integrate Further?

Example essay. Published: 18th Apr 2017

The owner of Bhagat Tarachand, Mr. Prakash Chawla expressed his concern regarding the future options and opportunities that lie for the restaurant. This paper analyzes the question ‘Should Bhaga ...

Siemens Swot And Pestel Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Siemens is a huge company founded in Berlin, Germany in 1847. The company is headquartered in Munich, Germany. The company produces a variety of products that serves a wide range of customers. Siemens ...

Simply Recipes Business Plan The App Marketing Essay

Example essay. Published: 1st Jan 2015

Simply Recipes app is the next step in food recipe apps, and unlike anything currently on the market today. The goal of this app is to save users money while at the same time reducing food wastage and ...

Singapore Airlines Environment Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Singapore Airlines Limited (SIA) emerged in 1972 and is the national airline of Singapore operating major routes globally. SIA has built up a strong reputation in the aviation industry fo ...

Singapore Airlines Marketing Mix

Example essay. Published: 27th Jun 2017

Marketing is refers to an activity carry out in moving a product from the idea stage to the finished stage, for example from a manufacturer to consumer, at a profit. Marketing involves an exchange of ...

Singapore Airlines: Business, Marketing and Operations

Example essay. Published: 12th Jan 2018

This paper study is based on Singapore Airlines (SIA), in this case study the project has discuss about the SIA’s Business, Marketing and operational strategy, what are the changes is the SIA&#8 ...

Singer Plc

Example essay. Published: 1st Jan 2015

Singer (Sri Lanka) PLC is a diversified, large scale Company with unmatched presence throughout the country. Beginning with sewing machines, Singers product portfolio has diversified to encompass ...

Singtel Is The Leading Of The Telecommunication Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Scope The focus of the study will firstly be on introducing the history of SingTel such as how it was first established in Singapore and follow on by finding out how SingTel manage to be ...

Situation Analysis And Current Marketing Mix

Example essay. Published: 1st Jan 2015

When consumer buys the product- Sunsilk Dream Soft & Smooth, they can nourish their hair dry and rough; bring back extreme smoothness, making hair healthy and fully reconstructed. Besides that, t ...

Situation analysis and market plan for a UK bank

Example essay. Published: 1st Jan 2015

In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recessio ...

Situation Analysis For 42below Feijoa Vodka Marketing Essay

Example essay. Published: 1st Jan 2015

42 Below Vodka which is the worlds most awarded vodka according to its website is one of New Zealands most recognized alcohol exports to the world. 42 BELOW Limited, is a drinks manufacturing company ...

Situation Analysis For The Nestle Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

In this report itll help to understand the concept and process of marketing, how to use the segmentation, targeting and positioning and understand the individual elements of the extended marketing mix ...

Situation Analysis of Airlines Industry

Example essay. Published: 1st Jan 2015

Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many ot ...

Situation Analysis Of Dairy Queen Milk

Example essay. Published: 19th May 2017

This assignment covers the marketing plan for Dairy Queen Milk Pakistan.I have used many components of marketing plan to complete this assignment. In this assignment I have done situation analysis.In ...

Situation analysis of IKEA

Example essay. Published: 25th May 2017

IKEA (Ingvar Kampard Elmtaryd Agunnaryd) is a privately owned company that deals in home products. It is the world’s largest ready to assemble furniture retailer. Founded by Ingvar Kamprad in 1 ...

Situation analysis of sainsburys

Example essay. Published: 1st Jan 2015

Sainsbury’s was established as a partnership in 1869 when John James Sainsbury and his wife Mary Ann opened a store at 173 Drury Lane in Holborn, London. He started as a retailer of fresh foods ...

Situation And Macro Environment: The Efteling

Example essay. Published: 15th May 2017

The Efteling stands for ‘a world full of miracles’: this is the service they are offering. The Efteling is well known as a theme park that knows how to fulfill its customers’ needs. ...

Situation Of Washing Machines | Whirlpool

Example essay. Published: 17th May 2017

The aim of this report is to study and analyze Whirlpool Corporation through research on their various marketing programmes. Starting with analyzing the current situation of the company related to th ...

Situational Analysis And Imc Objective Marketing Essay

Example essay. Published: 1st Jan 2015

By referring to Jacobs website, Jacobs is a brand names which well-known for quality and whole meal biscuits and their reputation that has already existed over few generations. Jacob’s success c ...

Situational analysis and marketing plan for Starbucks

Example essay. Published: 1st Jan 2015

Starbucks was established in 1971 in United Stated. Starbucks is a leading retailers and roaster of coffee industry with more than 15,000 stores in 50 countries such as Australia, Canada, Germany, Ma ...

Situational and marketing analysis for Pepsi Co

Example essay. Published: 2nd May 2017

Summary: The main purpose of this summary of the AMP for an energy drink marketing plan is to highlight the main points. Variety of analysis tools to develop and market segmentation in the marketing m ...

Situational Influences affecting Consumers Purchasing Coffee

Example essay. Published: 21st Jul 2021

In this report, problem related to selling coffee will be discussed and resolved by identifying appropriate situational influences on consumers at the time of purchasing coffee. As well, the problem of selling coffee will be addressed by explicating a better understanding of the specific situational factors that affect its purchase decision. ...

Six Markets Model Of Relationship Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

An Organization must exceed customer expectations in order to retain them and develop a healthy relationship with them. The methods and tactics involved to develop long term relationship with the cust ...

Six Stages Consumer Purchasing Process Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer buying behavior is study based on consumer purchase decision making process and act of consumers involved in buying and using products. (businessdictionary.com, 2010). Understand the needs of ...

Skin care cream

Example essay. Published: 11th May 2017

EXECUTIVE SUMMARY This Term paper examines different aspects and issues involved in the development and operationalization of IMC strategy for Natural Menz Fairness Cream. Natural Menz Fairness Cream ...

Skoda rebranding strategy analysis

Example essay. Published: 1st Jan 2015

In all UK car market Skoda’s outlook is very positive. By the year 2003 Skoda has 2.6m unit market share in the competition of Toyota, BMW, Peugeot, Citroen, Ford, Honda, Vauxhall etc. and there ...

Skodas Marketing Turn Around

Example essay. Published: 1st Jan 2015

How did Skoda manage this major turnaround in the public perception of the company? Analyse the changes that have taken place [55 marks]. In your analysis, you should use knowledge of management strat ...

Sky Company Analysis: SWOT and PEST

Example essay. Published: 30th Jun 2017

British Sky Broadcasting Group (BSkyB) is one of the leading pay television broadcast service providers in the UK and Ireland founded in 1989. They market their program through various channels . They ...

Small Business Development Reflective Report

Example essay. Published: 20th Apr 2017

Kid’s Club Day Care Centre is a partnership venture consisting of four partners who are also responsible in the running of the centre. Alongside the partners; the outlet managers, matron, chefs ...

Smartphone Market Overview In India Marketing Essay

Example essay. Published: 1st Jan 2015

The smartphone market is poised to take off in India, with an urban market that is ripe for replacement from a feature phone to a smartphone and a keen younger population with high levels of technolog ...

Smartphone Market Trends With Pest Analysis In Korea

Example essay. Published: 21st Apr 2017

The Korean telecom company called KT has published that the major customer of smart phone is men and women in their 20s and 30s who live in capital area. They have a need to buy new mobile phone when ...

Smartphone Marketing Strategy – Sonic

Example essay. Published: 12th Jun 2017

Sonic is a young company that was founded 18 months ago. It is trying to launch a new product .This is a multimedia dual smartphone. It is known as the Sonic 1000.The Sonic 1000 is to be sold to speci ...

Smiths Group SWOT and PESTLE Analysis

Example essay. Published: 12th Jan 2018

Introduction: Smiths Group was first established as a family clock and watch business in 1851 by its founder Samuel Smith. Later in 1944 S. Smiths & Sons (Motor Accessories) public limited compan ...

Soaps Current Market In India

Example essay. Published: 2nd May 2017

Hindustan Unilever Ltd continued to dominate the competitive landscape in 2010, with almost 51% of value sales. The company has a strategy of straddling all price points and deploying a full portfolio ...

Social and Environmental Accounting Definition:

Example essay. Published: 1st Jan 2015

Social and Environmental Accounting (SEA) has been defined by Gray and al. (1987, p.9): “…the process of communicating the social and environmental effects of organizations’ economic ...

Social And Technological Factors Also Affect The Company Marketing Essay

Example essay. Published: 1st Jan 2015

Political, Economical, Social and Technological factors also affect the company as a whole. If the Political or Economical condition of the country is not strong, this can affect the business as well. ...

Social Marketing: Effective Marketing Tool

Example essay. Published: 15th May 2017

This paper tries to look into social marketing as an effective tool in influencing public behaviour. The concept of using social marketing in practice went back to implementation of family planning pr ...

Social Media And Its Impact On Branding

Example essay. Published: 20th Apr 2017

ABSTRACT: Social Media is a new age concept which has taken world by storm; companies are trying to promote products actively on social media and interact with customers. This research paper includes ...

Social Media and Marketing Communications for Home Depot

Example essay. Published: 3rd Nov 2020

Within the last three years, Home Depot has led many positive initiatives, won awards, and released quarterly reports as scheduled. Majority of their news pertained to sustainability and what Home Depot can do to improve its CSR and help the environment. ...

Social Media Effective Marketing Communicative Tool Caffe Nero Marketing Essay

Example essay. Published: 1st Jan 2015

This research primarily focuses on social media being an effective marketing communicative tool for Caffe Nero- the Italian coffee bar. Social media has made a huge impact both on the business and mar ...

Social Media Influences Your Shopping Behaviour Marketing Essay

Example essay. Published: 1st Jan 2015

Social media is constantly evolving and changing with more and more people around the world jumping on the social media bandwagon. This has impacted and influenced the buying behavior of the people. P ...

Social Media Marketing And Twitter Marketing Essay

Example essay. Published: 1st Jan 2015

Social Media Marketing 2.0 and Twitter The potential of Twitter as a micro-blogging site has increased exponentially in the context of Social Marketing 2.0. It’s common sense. Acknowledge your f ...

Social Media Marketing Impact on Consumer Behavior

Example essay. Published: 27th Apr 2017

In recent times, the term social media has emerged as a catchall expression (Zarrella, 108). It is a new form of marketing that concentrates on opening new horizons for marketers in order to promote a ...

Societal Marketing On The Attitudes Of Young Consumers Marketing Essay

Example essay. Published: 1st Jan 2015

The notion of societal marketing implies satisfaction of the needs of the market in ways that improve the overall welfare of consumers and society as a whole and at the same contributing towards meeti ...

Socio Cultural Analysis Of Malaysia

Example essay. Published: 1st Jan 2015

In order to develop and execute very successful marketing audit and marketing plan it is very vital to understand host country’s socio cultural environment. Therefore as a very reputed company a ...

Socio Cultural Environment Line With Its Sustainability Drive Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract This is a case study on Unilever business strategy. It would seek to analyze the strategic position of the group with the help of SWOT, PEST and BCG Matrix models. The paper would critically ...

Socio cultural factors affecting the bike industry

Example essay. Published: 1st Jan 2015

The bike industry is focused to bring changes in consumer shifts and trend. The events like the Tour de-France and triathlons played and will play a key role. Both initiating and spotting trends early ...

Socio Cultural Impacts on Ethical Advertisement

Example essay. Published: 1st Jan 2015

Advertising ethics affects the practice of our lives, and also the practice of business, in prominent ways. Advertising ethics concerns us all-academicians, ad agency personnel, advertisers, consumers ...

Socio Cultural Influences On Consumer Behaviour

Example essay. Published: 27th Apr 2017

Unlike any previous technology, mobile phone is now perceived as a social necessity, especially among teenagers (Kasesniemi and Rautianinen, 2002; Skog, 2002). The mobile phone has become a true &#822 ...

Socio-Cultural Factors in Banking Adverts

Example essay. Published: 28th Jun 2017

This paper formulates a foundation using various variables to gauge advertising in ethical respect. It describes ethics as a way of formulating a certain behavior accentuating fairness in all deals re ...

Socio-cultural influences on international marketing

Example essay. Published: 1st Jan 2015

According to Doole and Lowe (2004), the socio-cultural influences on international marketing are great. Social-cultural factors concern about demographics changes which organizations should be aware o ...

Soft Drinks Industry Consumer Behavior Marketing Essay

Example essay. Published: 1st Jan 2015

Soft drinks industry is one of the most thriving and flourishing industries in Pakistan. With a population close to 165 million, Pakistan is one of the largest markets in the Asia Pacific region, for ...

Solving the Online Offline Channel Conflict

Example essay. Published: 11th Jan 2018

Adding an online channel to a pre-existing offline channel can present a variety of challenges to a company. The e-business strategy of the online channel must be properly aligned with the business st ...

Sony Corporation marketing plan

Example essay. Published: 21st Apr 2017

Sony Corporation founded in Japan, revolutionized the consumer electronics field. The Sony became familiar throughout the world for innovative products as the transistor radio, the Trinitron televisio ...

Sony Innovation Past Present And Future Marketing Essay

Example essay. Published: 1st Jan 2015

In the competitive electronics market within the United States, Sony has managed to dominate. Sony Electronics is the largest segment of Sony America. The company has seen almost constant growth since ...

Sony Product Lifecycle

Example essay. Published: 6th Jul 2017

The Company Sony was founded by Masaru Ibuka and Akio Morita on 7th May 1946. This Company is one of the biggest producers of different entertainment products for commercial and in business world. It& ...

Sony: A Multinational Company| Essay

Example essay. Published: 2nd May 2017

This assignment is about marketing management of Sony Cooperation. The principles and concepts of marketing are discussed in details in this assignment. Following are the reasons for selecting Sony Co ...

Sources Of Risk Facing Starbucks

Example essay. Published: 19th May 2017

Introduction Starbucks was first introduced in Seattle’s Pike Place Market in 1971. That time Starbucks was into coffee beans and later they were into retail and outlet business. Since then Sta ...

South Korean Multinational Conglomerate Company

Example essay. Published: 1st May 2017

Samsung Group is a South Korean multinational conglomerate company which headquartered in Seoul, Korea. (Samsung, 2012) According to the meaning of Korean hanja word, Samsung meaning is three stars, w ...

Spa target market and consumer base

Example essay. Published: 1st Jan 2015

Of all the components of a marketing plan, perhaps the most overlooked but most critical element is the definition of the target market. According to Claravall (2000), it is a homogenous group of peop ...

Special Characteristic Of IKEA

Example essay. Published: 16th May 2017

Opened in August 2003, the new IKEA Malaysia store is the largest in Asia. Prior to that, the retailer has been operating in 80,000 sq ft of space at 1-Utama Shopping Centre since 1996. When IKEA Mal ...

Specific Strategy In Italian Market Marketing Essay

Example essay. Published: 1st Jan 2015

Selling American coffee as main product: In Italy, most people prefer drinking espresso. Its necessary for Starbucks to sell espresso in Italian market, but there are thousands of coffee houses in Ita ...