Marketing Essays

Panasonic industrial automation organisation

Example essay. Published: 1st Jan 2015

The marketing plan is design for Panasonic Industrial automation organisation focusing on the servo system mainly. The main purpose of plan is to increase sales and profits. The Panasonic has good pro ...

Panera Bread Company Case Study

Example essay. Published: 9th May 2017

Strength Newly adopted idea of merging full service restaurants and fast food which was filling up of highly lucrative market gap. (mentioned in case on page 2) Panera has a differentiated strategy th ...

Panera Bread Marketing Plan

Example essay. Published: 23rd Sep 2019

Assignment #1:  Marketing Plan – Panera Bread Executive Summary:  Panera Bread is planning to initiate a new strategy to appeal to its customers by utilizing techno ...

Pantaloon Retail Indias Leading Retailers Marketing Essay

Example essay. Published: 1st Jan 2015

Pantaloon’s origin can be traced to 1987 when the company was incorporated as Manz Wear Private Limited. Originally incorporated as Manz Wear Private Limited on October 12, 1987.The Company&#821 ...

Pantaloon Retail Limited, Marketing Analysis

Example essay. Published: 22nd May 2017

Future Group focuses most in the retail segment and most of its businesses are built around the same. Future Group’s retail network operates 1,000 stores for more than 200 million Indians in 73 ...

Pantaloons Retail India Limited

Example essay. Published: 16th May 2017

Future Group focuses most in the retail segment and most of its businesses are built around the same. Future Group’s retail network operates 1,000 stores for more than 200 million Indians in 73 ...

Papa Johns: A SWOT Analysis

Example essay. Published: 16th May 2017

Papa Johns set up in 1985. It grows faster and within 25 years, the company outstrips myriad pizza restaurant. Papa Johns can success because its mature system and marketing strategy. The company try ...

Paramount Pictures Corporation Analysis

Example essay. Published: 27th Apr 2017

Paramount Pictures Corporation is an American film Production and Distribution Company started in 1912. It has a reputation of being Americas oldest film studio that still produces and distributes mot ...

Parental Buying Decisions: Childrens Influence

Example essay. Published: 8th May 2017

The effects of parent’s characteristics on their acceptance of child influence on purchasing decision: a study of the correlation between parental buying decision and children’s influence. ...

Parfums Christian Dior

Example essay. Published: 1st May 2017

According to Vrontis and Thrassou (2007) the business literature on international marketing presents contradictive and conflictive thoughts between two mainstream schools of thought on international m ...

Parker Pen Company The Manufacturer Of Writing Instruments Marketing Essay

Example essay. Published: 1st Jan 2015

Parker Pen Company, the manufacturer of writing instruments based in Janesville, Wisconsin, is one of the world’s best known companies in its field. It sold its products in 154 countries and con ...

Parkson Corporation Analysis

Example essay. Published: 20th Jul 2017

The objectives of this report is to present the findings of the strategic analysis conducted for Parkson Corporation Sdn Bhd and recommend the key strategies that the organization should implement in ...

Parties Involved In Communication Process

Example essay. Published: 12th May 2017

In nowadays marketing, advertising is communication tool for majority of businesses. It is important that companies should communicate effectively and properly to their customers either through Ad, s ...

Parties Involved In The Supply Chain

Example essay. Published: 2nd May 2017

Introduction In this report, a Chinese candles manufacturer and its products will be discussed relate to the supply chain. Information will be collected via quantitative research method. This report a ...

Passengers Satisfaction On Airport Service Quality

Example essay. Published: 1st Jan 2015

The fast growth number of air transportation and air passengers require better service from airports. Previously, academic literatures are seldom concentrated on airport service quality because of lac ...

Payback Period Analysis

Example essay. Published: 31st May 2017

Question 1: You argue, that the PP method allows managers to determine whether or not a investment project is profitable or not. However Atrill and McLaney (2009, page 268) argue that the method is no ...

Payback The Multi Partner Loyalty Program Marketing Essay

Example essay. Published: 1st Jan 2015

Payback is Europes largest and Indias first loyalty program. Payback is a pioneer in multichannel loyalty program. Customers collect points from more than 480+ outlets, online shops and redeem these f ...

Pearl Tour And Travel Company Marketing Essay

Example essay. Published: 1st Jan 2015

The Tourism Industry in Malaysia is an important foreign exchange earner, contributing to Economic Growth, Attracting Investments and Providing Employment. The focus of the Government is to enhance th ...

Pel Company History

Example essay. Published: 4th May 2017

Pak Elektron was setup in 1956 as a Public Limited Company with the object of initially producing transformers, switchgears, and electric motors. AEG experts and PEL personnel carried out the designin ...

Penfolds Wine – Porter’s Five and SWOT Analysis

Example essay. Published: 3rd Jan 2018

Penfolds is one of the oldest Australian wine brands, founded in the mid-19th century by the English immigrant and medical doctor Rawson Penfold. Starting with wine growing for medical purposes and th ...

Pepsi And Analysis Product Life Cycle

Example essay. Published: 1st Jan 2015

The PLC model is of some degree of usefulness to marketing managers, in that it is based on factual assumptions. Nevertheless, it is difficult for marketing management to gauge accurately where a prod ...

Pepsi Co History and Company Analysis

Example essay. Published: 1st Jan 2015

Pepsi Co Inc. has established itself as a dominant snack food and soft drink distributor with its PepsiCo North America, Pepsi Co International, Frito-Lay, and Quaker Oats segments. (Refer to exhibit ...

Perception Of Service Quality In The Airline Industry Marketing Essay

Example essay. Published: 1st Jan 2015

The airline industry is and remains a large and growing industry. It facilitates economic growth, world trade, international investment and is a vital component of the leisure/tourism industry. It rep ...

Perceptions Of Teens And Influence Of Advertising Marketing Essay

Example essay. Published: 1st Jan 2015

The topic I chose for my research is “perceptions of teens and influence of advertising of network operators in Pakistan”. I have researched a lot of articles that have researched in the i ...

Perfetti Van Melle India Marketing Essay

Example essay. Published: 1st Jan 2015

Perfetti Van Melle,an Italian global manufacture of confectionery and gum, has its headquarters in Lainate, Itlay and in Breda, Netherlands. Earlier it was Perfetti only but in 2001, Perfetti acquired ...

Performance Analysis Of Waitrose

Example essay. Published: 1st Jan 2015

This paper reports on the performance of Waitrose supermarket which is established to study and analyze all its resource for planning the three years marketing plan. The report is divided into two par ...

Performance comparison of two fast food businesses

Example essay. Published: 2nd May 2017

The purpose of this article is to measure the performance of two companies in the same area of business, which is fast food industry. This study benchmarks two established global fast food sellers who ...

PERFORMANCE EVALUATION OF VODAFONE

Example essay. Published: 8th May 2017

Vodafone Group Plc (Vodafone) was founded as a subsidiary of Racal Electronics Plc in 1984. It became independent of the company in 1991 then changed its name to Vodafone Group Plc. Today, as a Britis ...

Performance Of Sainsburys Plc Marketing Essay

Example essay. Published: 1st Jan 2015

This report analyzes Sainsbury’s performance and makes recommendations concerning Carrefour’s acquisition of the company in order to enter UK market. Based on the following findings, it is ...

Perodua Marketing Mix

Example essay. Published: 11th Jul 2017

Nowadays, a successful company or organization requires one common characteristic which is determine and provide products or services that customer needed and satisfy them profitably. According to the ...

Personal Account Is An Account Of A Person Marketing Essay

Example essay. Published: 1st Jan 2015

1. Personal Account -Personal account is an account of a person. For the purpose of accounting a person is divided into three categories viz., natural person for e.g. Mr. Aditya, Mr. Vijay, Mrs.Reena ...

Personal Computer Industrys Low Profitability Marketing Essay

Example essay. Published: 1st Jan 2015

The personal computer industry was populated with multiple manufacturers that produced astoundingly similar products; some were practically clones of one another. Because of IBM’s original poli ...

Personal Factors Affect Consumer Behavior

Example essay. Published: 11th May 2017

This chapter presents a literature review of basic theories of consumer behaviour and consumer adoption. In this chapter, different views and perspectives of each theory will be critically discussed. ...

Personal Qualities Of Bank Officers Marketing Essay

Example essay. Published: 1st Jan 2015

Personal qualities is the characteristics that appear on a human due to his or her attitude and behavior. The personal qualities can actually determine what type of job they actually can and should wo ...

Personal Selling In The Information Age Marketing Essay

Example essay. Published: 1st Jan 2015

Meaning of Personal selling:- Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., t ...

Pervasiveness of marketing in todays society

Example essay. Published: 1st Jan 2015

Marketing affects our everyday lives from the moment we wake up and go to sleep, such as what type of car that we drive, what websites we visit during the day and what make of clothing we wear. These ...

Pest Analysis For Madame Tussauds Marketing Essay

Example essay. Published: 1st Jan 2015

Thousands and thousands of wax statue has been designed which reflects the art, culture, fame, emotions, success and personality of an individual, basically waxworks are an appreciation for an individ ...

Pest Analysis Macro Environment Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this report is to analyse the food retail industry in the United Kingdom. The reasons of the industry selection can be concentrated to the broad range of provided products and services, ...

Pest Analysis of McDonalds in Malaysia

Example essay. Published: 11th Jan 2018

PEST stands for – Political, Economic, Sociological, and Technological. PEST analysis is an effective tool to audit company’s environmental influences which can be used for strategic decis ...

PEST and SWOT analysis of AirAsias international business operations

Example essay. Published: 1st Jan 2015

1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over Air ...

Pest And Swot Analysis On The Philips Company Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction Founded in 1891 by Frederik Philips and his son Gerard Philips as Philips & Company, Koninklijke Philips Electronics is a major Dutch manufacturer of consumer electronics, electro ...

PESTEL analysis of automobile company Toyota

Example essay. Published: 1st Jan 2015

Lexus is a Japanese company, which produces automobiles. This company was founded by director of TOYOTA concern Eiji Toyoda in 1989. There are some key people in Lexus history like, Kazuo Ohara, Vince ...

PESTEL Analysis of McDonalds – Food Industry PEST Example

Example essay. Published: 23rd May 2017

Introduction McDonald’s is the largest fast food chain in the world. There are approximately 35,000 McDonald’s stores across 119 countries, and they jointly serve around 68 million customer ...

PESTEL analysis of the global coffee industry

Example essay. Published: 1st Jan 2015

Corporate strategy is the way a company or organization creates values through the configuration and co-ordination of its multi-market activities (Collis, 1997). Coffee is the most widespread drink in ...

Pestel Analysis: China’s automobiles

Example essay. Published: 10th May 2017

China automobile industry, the top vehicle superpower in the world has become the backbone in the national economy due to the fast growing of the industry in 2009. Protections and privileges have been ...

PESTEL and competitive analysis of Vodafone

Example essay. Published: 1st Jan 2015

“A transnational, or multinational, corporation has its headquarters in one country and operates wholly or partially owned subsidiaries in one or more other countries. The subsidiaries report to ...

Pestel and Five Forces analysis of Singapore Airline

Example essay. Published: 29th Jun 2023

Singapore Airlines is the national carrier of Singapore, which has an international presence, but a focus on the Asian and Australasian markets. Founded in 1972, the Airline has grown and co ...

PESTEL and five forces analysis of Tesco

Example essay. Published: 1st Jan 2015

Tesco is one of the retailers in food largest in the world, with revenues of over £ 54 billion in 2009 and employs more than 470,000 people. They operate approximately 4,331 stores in 14 countries wo ...

PESTEL and SWOT analysis of Dell computer company

Example essay. Published: 1st Jan 2015

Table 1 shows the income statement for Dell Computer Company. The net income of Dell is dropping year by year. This means there are many strong competitors in the market than starting to threaten Dell ...

PESTEL and SWOT Analysis of Homebase

Example essay. Published: 11th Jan 2018

Homebase is the UK’s second largest home improvement retailer and is recognised for choice, style and customer service across the wider home enhancement market. It has more than 300 large, out-o ...

PESTEL and SWOT analysis of Honda Motor Co ltd

Example essay. Published: 1st Jan 2015

Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and ...

PESTEL and SWOT Analysis: Starbucks in India

Example essay. Published: 9th Jan 2018

Starbucks is the number one specialty coffee retailer in the world. The company wants to deliver the finest coffee products and offers handcrafted beverages. Starbucks is not only about drinking coffe ...

PESTEL, SWOT and five forces analysis of IKEA

Example essay. Published: 1st Jan 2015

IKEA is a home products retailer with its branches spreading internationally and is privately owned. It sells furniture, Bathroom and Kitchen items and accessories in flat packs. IKEA is the world&#82 ...

Pestle Analysis Of BMW Marketing Essay

Example essay. Published: 1st Jan 2015

The company “Bayerische Motoren Werke AG” was established on 6th March 1916 in Munich, Bavaria, Germany and has been publicly traded since 1969. The English name of this brand is “Ba ...

Pestle Analysis On Marks Spencer Marketing Essay

Example essay. Published: 1st Jan 2015

Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, aswell as being a food retailer. Most of it&# ...

Pestle Analysis Political Factors Dairymaid Products Marketing Essay

Example essay. Published: 1st Jan 2015

Dairymaid products benefit widely as it operates in a stable and sound democratic environment. Nonetheless, the Mauritian Government has laid down many laws so as to protect the end users of products, ...

Pestle Model For Dth Industry In India Marketing Essay

Example essay. Published: 1st Jan 2015

Political: GOI has a cap of 20 on FDI in DTH business. However, a combination of FDI, NRI, PIO and portfolio investments can go up to 49. The entry route to this sector is through the government. Econ ...

Pet Industry PEST Analysis

Example essay. Published: 30th Jun 2017

PEST analysis is the macro-environmental factors that will influence the companies like groomers capability to provide the products and services it offers to its customers (Jobber 2007). These externa ...

Pfizer | Business analysis

Example essay. Published: 16th May 2017

FOUNDATION “If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won’t crumble.&#82 ...

Pharmaniaga Berhad: An analysis

Example essay. Published: 4th May 2017

1.0 Introduction Pharmaniaga Berhad was founded in 1994 and nowadays it is one of the largest integrated local healthcare company and leading pharmaceutical companies in Malaysia. According to Pharman ...

Philips Sense And Simplicity

Example essay. Published: 27th Apr 2017

The case describes the challenge faced by the CEO and newly hired Chief Marketing Officer to reposition the Philips brand and drive the organizational changes to support the new vision. Central to the ...

Philips: Marketing, Launch and Sales Processes

Example essay. Published: 11th Jan 2018

One of the most essential parts of managing a successful company is how successfully it manages to launch and market a new product in the market. It depends on the company whether they want marketing ...

Physical Distribution Is The Better Half Of Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

Physical distribution is one of the unique functions of marketing. Once the function of exchange is completed, the physical distribution function is responsible for completing the marketing transactio ...

Physical Evidence And Services Marketing Essay

Example essay. Published: 1st Jan 2015

Customers of service organisations may be influenced by a range of factors in their decisions to purchase or use a specific service.One factor which is assuming more importance is the role played by p ...

Pizza Hut Analysis: SWOT and PEST

Example essay. Published: 7th Jun 2017

By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1977, Pizza Hut was acquired by PepsiCo, who later also bought KFC and T ...

Pizza Hut and Dominos in India

Example essay. Published: 20th Apr 2017

In case study the topic is pizza wars which happen in India in 1996 when Pizza Hut & Dominos come in India. Until that there is no M.N.C. company in Pizza industry in India. So each company want ...

Pizza Hut Is An American Restaurant Chain Marketing Essay

Example essay. Published: 1st Jan 2015

Pizza Hut is an American restaurant chain and international franchise based in Addison, Texas (a northern suburb of Dallas), offering different styles of pizza along with side dishes including pasta, ...

Pizza Hut Is One Of The Flagship Brands

Example essay. Published: 13th Apr 2017

Pizza Hut is one of the flagship brands of yum! Restaurant. 2nd Umbrella. It is the world’s largest Pizza Chain with our 12,500 restaurants across 91 countries. Pizza Hut was started in 1958, by ...

Pizza Hut Market Analysis

Example essay. Published: 12th Jul 2017

Pizza Hut aims at attaining the objectives of the pull strategy by using television and internet advertising. These advertising forms are seen as very… ...

Pizza Hut Marketing Plan

Example essay. Published: 18th Jul 2017

Pizza Hut is subsidiary of yum! Brands. Inc. The world’s largest restaurant company with more than 34,000 restaurants in over 100 countries. Fast food industry in growing very rapidly and so man ...

Pizza Hut Swot Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Pizza hut has commercial strengths and weaknesses. Live a coffee bar run and international agreement base in Addison, specializing in American-style pizza the length of among outside plates as well as ...

Pizza Hut: The Family Pizza Place

Example essay. Published: 1st May 2017

As a matter of fact, we are rooted in family-literally. Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of op ...

Pizza Huts Service Quality Marketing Essay

Example essay. Published: 1st Jan 2015

Main objectives to conduct this research were to find out the current Pizza Hut’s service quality and its claim regarding the exceeding customers’ expectations. This research also got the ...

Plan For A Product Of Innocent Drinks Marketing Essay

Example essay. Published: 1st Jan 2015

The report describes the marketing plan for the repositioning of the product “This Water” offered by “Innocent Drinks”. Company was founded in 1999 and offers smoothies and fl ...

Plan for launching a sugarcane juice

Example essay. Published: 16th May 2017

This report explains the marketing plan for launching a sugarcane Juice named “Freezy”. This product has been made by the Freshwater. In the very beginning of the report we have explained ...

Planning an Advertising Campaign

Example essay. Published: 7th Sep 2017

Paragraph One: Introduction Definition of an advertising Campaign According to BusinessDictionary.com, (2017) an advertising campaign is a coordinated series of advertisements that are linked by the ...

Planning and development of BMW in Malaysia

Example essay. Published: 2nd May 2017

BMW Group is one of the world’s largest premium carmakers and BMW is also the parent of the company of BMW MINI and Rolls-Royce car brands, and, formerly, Rover. BMW headquarters in Munich, Germ ...

Planning for an Arabic Restaurant

Example essay. Published: 10th Jan 2018

Abstract This paper describes the planning for an Arabic Restaurant. We want to open an Arabic Restaurant called “Summit Arabic Food”. The Unique aspects of the restaurant will be: separat ...

Planning Principles And Processes Involved In Starbucks

Example essay. Published: 1st Jan 2015

Starbucks Corporation is a Seattle, Washington-based coffee company. It buys roasts, and sells whole bean specialty coffees and coffee drinks through a global chain of retail outlets. The story of Sta ...

Planning Principles and Tools and Techniques

Example essay. Published: 1st Jan 2015

“Planning is a formalized procedure to produce an articulated result, in the form of an integrated system of decisions.” Thinking about and attempting to control the future are important c ...

Plans For Introducing The Laptop Bags In UK Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Marketing is defined as, A co-ordinated process which makes the best use of available resources to present a product proposition to a target market in order to achieve objectives, and the ...

Political Economic Social Technological Ecological And Legal Environments Marketing Essay

Example essay. Published: 1st Jan 2015

Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade b ...

Political Environment And Social Environment Marketing Essay

Example essay. Published: 1st Jan 2015

We have chosen Nestle as the company that we would analyse in this assignment because Nestle is a big and well known company in todays era of globalization and very much people-oriented, and committed ...

Polo Ralph Lauren overview and analysis

Example essay. Published: 1st Jan 2015

Singapore is the home of the global luxury lifestyle brand’s first luxury boutique in Southeast Asia as well as shopping paradise with many shopping areas to explore and satisfy every styles and ...

Pop Material On Fmcg Sales Marketing Essay

Example essay. Published: 1st Jan 2015

The retail scenario in India has been evolving rapidly for the last few years. The Indian retail market is now moving rapidly towards organized retail with close to 6% of the sales being in this forma ...

Porsche Volkswagen Merger Case Study

Example essay. Published: 5th Jul 2017

  Porsche’s and Volkswagen’s major fields of operations, sources of revenue and development of their finances. The German Dr. Ing. H. C. F. Porsche (Porsche) automobile manufacturer speci ...

Porter Analysis Of UK Grocery Retail Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction The owners of numerous grocery businesses begin the year 2010 more distrustful concerning forecast for their companies and the financial system than they have been at any occasion since t ...

Porter Six Forces Analysis Of Airline Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Micheal Porter projected five forces model in capacity to analyze competitive strategy of the management in any industry. These forces hold an exigent spectrum of importance in the airline industry be ...

Porter’s five forces model: Amaya lake hotel

Example essay. Published: 12th May 2017

Strategic Management is planning, applying and evaluating efficient decisions that will allow an organization to reach its long-term objectives. It is the path of identifying the organization’s ...

Porter’s Five Forces Study of Starbucks

Example essay. Published: 11th Jan 2018

Executive Summary: Given case study maps the situation of the company in 2009. In this assignment we will date back to a timeline of about 25 years and see how Starbucks developed their business. We w ...

Porter’s Marketing Mix: Toyota

Example essay. Published: 18th May 2017

Information technology (IT) is any computer-based tool that people use to work with information, and supports the information and information-processing needs of an organization. IT can be an importan ...

Porters 5 Forces Analysis Of Marks And Spencer Marketing Essay

Example essay. Published: 4th Nov 2019

This paper looks at Marks and Spencer (MandS), one of the UK leading retailers and a very successful brand. It examines the environment in which MandS is operating with the help of the PESTEL analysis ...

Porters Competitive Forces: Nissan

Example essay. Published: 8th May 2017

Five Forces model of Micheal Porter is a very clear describe concept for measure companys competitive position.Frame network is provided by Micheal Porter that five forces is influence industy and th ...

Porters Five Forces Analysed The External Environment Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Among the different choices, Apple has chosen the differentiation focus strategy in the broad industry. The invention and development of products by Apple are its highly unique attributes, with device ...

Porters Five Forces Analysis Aids Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Porters Five Forces Analysis aids a business in cross checking a competitive environment. It has similarities with other tools for environmental analysis, such as PEST analysis, but is mo ...

Porters Five Forces Analysis For Nike

Example essay. Published: 1st Jan 2015

Porters five competitive forces model helps in accessing where the power lies in a business situation which also known as the framework for industry analysis and business strategy development. Porte ...

Porters Five Forces Analysis: Automobile Industry

Example essay. Published: 25th Apr 2017

– Economies of Scale : High If we take a look at a big player in this industry, for example; Toyota, Ford, GM, or Honda which are the large manufacture of car that sell the products to many coun ...

Porters Five Forces Model On Asda Marketing Essay

Example essay. Published: 1st Jan 2015

ASDA a well recognized name by each and every person in United Kingdom and one of the biggest and leading British supermarket chain. In 1965 group of farmers from Yorkshire formed Asda and was mainly ...

Porters Five Forces Model On Vodafone Marketing Essay

Example essay. Published: 1st Jan 2015

This view ties in with the opinion expressed by many contemporary commentators (and corroborated by numerous research surveys) that younger generations are using developments in technology and communi ...

Porters Five Forces Model To American Automotive Industry

Example essay. Published: 27th Apr 2017

Every company or organization aims at improving profitability levels in the process of their operations. Proper strategies to offer the organizations competitive advantages over the competitors during ...