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History Of Tata Steel

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5/12/16 Management Reference this

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The takeover by the Tata Steel of Corus was a landmark deal in the history of steel world. Corus before its formation into Tata Steel Europe, how it became one of the top steel producer in the world and how was Corus taken over by the Tata Steel which was at that moment one third of Corus. The discussion is about the acquisition of Corus Steel by Tata Steel, How was it done? What were the outcomes of the deal?, What was the effect of the deal on the Steel industry?, What was the effect of the deal on Indian Corporate World? And so on the total scenario of the deal between Corus and Tata Steel.

INTRODUCTION:

The acquisition of Corus by Tata Steel was a landmark deal in the world of Steel industry. This was the period when the steel industry was in the process of consolidation. This deal was one of the biggest deal in Steel Industry according to world steel association. It is considered that after Arcelor-Mittal, Tata- Corus deal is the second largest deal, in the same period there were several other deals done in steel industry like

takeover by POSCO to become one of the top five steel producers in the world. At the moment of take over Tata Steel was ranked at 56th position in crude steel production and Corus stood 5th position in crude steel production. After acquisition of Corus Tata steel is positioned at 7th largest crude steel producer at present. Tata Steel has a long history since it was established in 1907. Tata Steel is a part of Tata Group which the biggest corporate house in India. On the other hand Corus was formed by merger of two European companies named British Steel and Koninklijke Hoogovens both these companies to have a legacy of around more than 100years. There were few differences in both the companies Corus and Tata Steel that were like Tata Steel was not an international company though it was an 100years old company it was limited to India only and on the other hand Corus was a international company having its presence in around 40 different countries, other few differences were like Corus is a company in matured market like Europe and Tata Steel in developing country like India, Corus was having scarcity of raw material and had very less investment and control over raw material so had to depend on raw material available in open market and thus had to face price war and thus earned less profit and on the other hand Tata Steel has ample of raw material since they have their own iron ore mines.

TATA STEEL HISTORY:

Tata Steel is a part of Tata Group Companies formerly was known as TISCO or Tata Iron and Steel Company Limited.It was found by Mr.Dorabji Tata in 1907. It is world’s seventh largest steel company with an annual crude steel capacity of 31 million tonnes. Tata Steel is the largest private sector steel company in India in terms of domestic production. Currently ranked 410th on Fortune Global 500, it is based in Jamshedpur, Jharkhand, India. It is part of Tata Group of companies. Tata Steel is also India’s second-largest and second-most profitable company in private sector with consolidated revenues of Rs.132,110 crore (US$29.33 billion) and net profit of over Rs.12,350 crore (US$2.74 billion) during the year ended March 31, 2008.Tata Steel is the 8th most valuable brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010.

Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions; the company has become a multinational with operations in various countries. The Jamshedpur plant contains the DCS supplied by Honeywell. The registered office of Tata Steel is in Mumbai. The company was also recognized as the world’s best steel producer by World Steel Dynamics in 2005. The company is listed on Bombay Stock Exchange and National Stock Exchange of India, and employs about 82,700 people (as of 2007).

Capacity Expansion:

Tata Steel has set an ambitious target to achieve a capacity of 100 million tonne by 2015. Managing Director B. Muthuraman stated that of the 100 million tonne, Tata Steel is planning a 50-50 balance between greenfield facilities and acquisitions.

Overseas acquisitions have already added up to 21.4 million tonne, which includes Corus production at 18.2 million tonne, Natsteel production at two million tonne and Millennium Steel production at 1.2 million tonne. Tata is looking to add another 29 million tonnes through the acquisition route.

Tata Steel has lined up a series of Greenfield projects in India and outside which includes

  1. 6 million tonne plant in Orissa (India)
  2. 12 million tonne in Jharkhand (India)
  3. 5 million tonne in Chhattisgarh (India)
  4. 3-million tonne plant in Iran
  5. 2.4-million tonne plant in Bangladesh
  6. 5 million tonne capacity expansion at Jamshedpur (India)
  7. 4.5 million tonne plant in Vietnam (feasibility studies underway)

Acquisitions:

Corus

Main article: Tata Corus acquisition

On 20 October 2006, Tata Steel signed a deal with Anglo-Dutch company, Corus.

On 19 November 2006, the Brazilian steel company Companhia Siderúrgica Nacional (CSN) launched a counter offer for Corus at 475 pence per share, valuing it at £4.5billion.

On 11 December 2006, Tata Steel preemptively upped the offer to 500 pence, which was within hours trumped by CSN’s offer of 515 pence per share, valuing the deal at £4.9 billion. The Corus board promptly recommended both the revised offers to its shareholders. On 31 January 2007 Tata Steel won their bid for Corus after offering 608 pence per share, valuing Corus at £6.7 billion; as a result and pending acceptance and completion of the takeover, the joining of the two will create the fifth largest steel company in the world.

Other acquisitions:

In August 2004, Tata Steel entered into definitive agreements with Singapore based NatSteel Ltd to acquire its steel business for Singapore $486.4 million (approximately Rs 1,313 crore) in an all cash transaction.

In 2005, Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130 million (approx. Rs 600 crore).

In 2007 Tata Steel through its wholly owned Singapore subsidiary, NatSteel Asia Pte Ltd acquired controlling stake in two rolling mills: SSE Steel Ltd, Vinausteel Ltd located in Vietnam.

Controversies:

Tata Steel is facing increasing criticism that the drive for growth and profits is completely overshadowing its once famed philanthropy, and causing lasting social and environmental damage at various locations. In response, Tata cites its programs for environment and resource conservation, including reduction in greenhouse emission, raw materials and water consumption. The company has increased waste re-use and re-cycling, and reclaims land at its captive mines and collieries through forestation. Tata Steel’s chief, environment and occupational health, says, “Our capital investment in pollution-abatement solutions was in the vicinity of Rs 400 crore in 2003-04.”

Dhamra Port Issue:

The Dhamra Port, a Joint Venture between Larsen & Toubro and Tata Steel, has come in for criticism from groups such as Greenpeace, Wildlife Protection Society of India and the Orissa Traditional Fishworkers’ Union. The port is being built within five kilometers of the Bhitarkanika National Park, a Ramsar wetland of international importance, home to an impressive diversity of mangrove species, saltwater crocodiles and an array of avian species. The port which is to be built by Tata Steel and Larsen & Tubro also be approximately 15 km. from the turtle nesting of Gahirmatha Beach, and turtles are also found immediately adjoining the port site. Aside from potential impacts on nesting and feeding grounds of the turtles, the mudflats of the port site itself are breeding grounds for horseshoe crabs as well as rare species of reptiles and amphibians. One such species, the amphibian Fejervarya cancrivora, is the first record for the Indian mainland.

Corus Steel /Tata Steel Europe:

For nearly 170 years iron and steel have been made on Teesside, from the time being when ironstone was discovered in the area. It is an industry that once grew in such strength, that William Gladstone named Middlesbrough ‘an infant Hercules’. But now, an area that was once so thriving is in decline. BBC Look North’s Ian Reeve examines the history of the industry on Teesside, from 1840 to 2009, to find out how we got to this point. It all started in 1840 when pioneers Henry Bolckow and John Vaughan set up their first rolling mill and foundry. Then there was the discovery of ironstone in the Eston hills in the 1850s, and the subsequent springing up of hundreds of blast furnaces along the River Tees from Stockton to Redcar.

Such was the vigor and continuous growth of the trade that in 1862 the soon-to-be Prime Minister William Gladstone delivered his famous assessment of Middlesbrough.

It was, he said, a “remarkable place, the youngest child of England’s enterprise… an infant Hercules.”Today Hercules is much shrunken, and could indeed become yet more emaciated. How did it come to this? The answer lies in a reduction in demand for steel around the world – the economies of China and India, where much of Corus’s steel ended up, have contracted. Cheaper steel from eastern Europe – available to buy on the open market – has compounded the problem. So with the news that Corus is the be mothballed, who knows what the future could hold for the town nicknamed Ironopolis?

Tata Steel SWOT Analysis:

Strength:

  • Lowest cost producer in the world.
  • Extensive experience of Tata group companies in acquisitions.
  • Stable balance sheet.
  • Low debt in comparison to equity ratio.

Weakness:

  • Corus is triple the size of Tata in terms of production
  • Tata steel Europe was not so big that payment can be done through the means of share swapping.

Opportunities:

  • Consolidation trend in steel industry
  • To get exposed to the global steel market
  • CNS’s tarnished image after failure of 2002 negotiation

Treats:

  • Brazilain player CNS
  • Russian player Severstal
  • No committed financers to support the deal

HISTORY OF CORUS:

British Steel:

British Steel company logo (1966-1999)

British Steel Corporation was a large British steel producer, consisting of the assets of former private companies which had been nationalized on 28 July 1967 by the Labour Party government of Harold Wilson. In 1971, British Steel sponsored Sir Chay Blyth in his record-making non-stop circumnavigation against the winds and currents, known as ‘The Impossible Voyage’. In 1992, they sponsored the British Steel Challenge, the first of a series of ‘wrong way’ races for amateur crews. The British Steel Act 1988 was passed by the Conservative government of Margaret Thatcher to privatize British Steel. This was achieved on 5 December 1988.

Koninklijke Hoogovens:

Koninklijke Hoogovens was a Dutch steel producer founded on 19th April 1918. It was located in IJmuiden. This company was established by HJE Wenckebach, Geldolph Kessier and others to reduce the dependency of Dutch companies for steel on other companies of other nations. A Founding committee was formed for raising the funds for the establishment of the company. Company was formed in the name called Koninklijke Nederlandsche Hoogovens en Staalfabrieken in The Hague in September 20 1918. This company was merged with British Steel Plc in 1999 to became part of the Anglo-Dutch Corus Group steel company.

Merger and formation of Corus

British Steel merged with the Dutch steel producer Koninklijke Hoogovens to form Corus Group on 6 October 1999 forming the third largest producer of steel behind POSCO of South Korea and Nippon Steel of Japan. British Steel formed about two-thirds of the merged group.

Sale of aluminum rolled products

On 16 March 2006, Corus announced that it had signed a letter of intent to sell its aluminum rolled products and extrusions businesses to Aleris International, Inc. for £570m. Corus retained its smelting operations and supply Aleris under a long-term agreement. On 1 August, the sale to Aleris Europe was completed.

Corus to be mothballed in January 2010

The idea of closure is unthinkable to many, given the buildings and bridges all over the globe made with Teesside iron and steel. From the Sydney Harbour bridge, to the Tyne bridge, to the office blocks of London’s Canary Wharf, all are stamped ‘made on Teesside.’Sir Hugh Gilzean Reid, MP and newspaper proprietor had it about right in 1881 when he mused on Teesside’s contribution to the world.“The iron of Eston has diffused itself all over the world. It furnishes the railways of the world; it runs by Neapolitans and papal dungeons; it startles the bandit in his haunt in Cicilia; it crosses the plains of Africa; it stretches over the plains of India. “It has crept out of the Cleveland Hills where it has slept since Roman days, and now like a strong and invincible serpent, coils itself around the world. A brief history of Corus is best recounted through a series of four vivid images. The first: tumult and euphoria over its birth. British Steel, for long a symbol of British industrial nationalism, and the Dutch Koninklijke Hoogovens merged in 1999 to create what was then the world’s third largest steel maker and Europe’s largest. At that time, it was billed as the perfect merger, if ever there was one.

The second: conflict and chaos. The Dutch and British sides did not get along well. Suggested closures on the Dutch side of the business were met with resistance. Sale of the aluminum business was proposed, and then aborted. On a bigger scale, even a merger with CSN was proposed and then aborted. As the powers pulled the company in two directions, the losses mounted. By March 2001, the first results after the merger saw an operating loss of £1.152 billion for the 15 months to December — £100 million higher than forecasts.

The third image is that of Philippe Varin. He took charge of Corus as its CEO in 2003, and started with a share price of 40 pence and losses of £458 million, 2002. Varin was fortuitous. Steel prices recovered and kept rising when he was at the helm. But he was also ruthless, slashing over £600 million in costs. Since 2003, share prices moved up to 390 pence that was before Tata came calling. The 608 pence offer is now history.

The final picture, from the past three years, is of a company that lived under the shadow of an acquisition. L.N. Mittal flirted with Corus before he found Arcelor. Then there was a steady stream of reports that said Russian steel makers such as Evraz and SeverStal were considering a bid for it.

Among the four images, Corus’s new owner Ratan Tata would be most interested in the third. In many ways, Varin is the architect of the Corus that Tata has paid $12.1 billion for. Corus may have a long and rich Anglo-Dutch heritage, but in the past three years of the modern Corus’s seven-year history, it was Varin who prepared the company for its eventual destiny.

Soon after taking charge, Varin launched the ‘Restoring Success’ programme, targeting cost savings of about £680 million over a three-and-a-half year period. By 2005-end, Corus had effected savings worth £555 million, and the gap between its earnings before interest, taxes, depreciation and amortization (EBITDA) margin of 10 per cent and that of its competitors had dropped to 4.5 per cent. Its margin was about 6 percentage points lower than its competitors in the EU in 2003. Apart from cost savings, rising steel prices also helped.

A large chunk of the savings 35 per cent came from ‘manufacturing excellence’, purchase savings and supply chain optimization. Between 2003 and 2005, the number of suppliers was cut from 16,000 to 9,000, employee productivity was raised by 5 per cent, and the ratio of on-time deliveries rose to 85 per cent from 74 per cent. By 2006-end, Corus would have effected the targeted £680 million in savings. Meanwhile, the sale of its aluminum business for £570 million to Aleris, a US-based aluminum company, effective August 2006 helped it reduce its debt burden considerably.

But most of all, it is Varin’s clean-up of Corus’ manufacturing operations that will interest Tata. When Varin took charge, Corus was running five not-so-efficient production facilities in the UK (Port Talbot in Wales, Teesside, Scunthorpe, Stocksbridge, Rotherham). Varin and his team eventually pruned it to three facilities. He consolidated the flat products business in Port Talbot. Earlier, Teesside supplied slabs to Port Talbot, while Port Talbot was itself making some slabs. Now, Port Talbot handles the entire production process for flat products. And Teesside, instead of being shut down, has been put to smart use. Corus has entered into a long-term off take agreement for 10 years with a consortium of four steel makers, including Dongkuk from South Korea and Duferco from Sweden. These companies have access to 80 per cent of the slabs produced there on a cost basis.

Corus had two plants making engineering steel — Stocksbridge and Rotherham — that essentially were a small part of its long products capacity. It shut down the Stocksbridge plant, except for remelting very high-end aerospace steel, and shifted the engineering steel capacity to Rotherham. These changes are yet to be reflected in numbers as most of it took place last year. 2007 will present the correct picture. Still, Corus’s current EBITDA margin, at 8 per cent, is much lower than Tata Steel’s current margin of 30 per cent but it is important to note that the company has come a long way on this front.

And as Kaushik Chatterjee, vice-president finance, Tata Steel, points out, between 2001 and 2002, most of the steel industry was facing losses, as steel prices were as low as $200-250 per tonne. That had done most of the damage. But ‘Restoring Success’ has been the current Corus management’s calling card. Says a London-based analyst: “The management has done a lot of things right, including working well in the cultural integration bit.” After all, it was under Chairman Jim Leng and CEO Varin that Corus was finally able to sell off its downstream aluminum business to Aleris.

All of this makes Varin a potential Tata ally. In fact, it is widely reported that Varin would have resigned if CSN had won the bid. But under Tata, he has given a two-year commitment and now has a place on the Tata Steel board.

Clearly, Varin has steered Corus to its new destiny. British Steel was formed in 1967 by the Labor prime minister Harold Wilson’s government, which saw Britain’s 14 principal steel producers brought together. Then, much of Britain’s industry was being nationalized. Yet by the 1980s, Corus was well into losses. In 1988, the Conservative Thatcher government passed the British Steel Act to privatize Corus. Then came the merger with Hoogovens, which, founded in 1918, had its own unique heritage. Now, Corus has an Indian owner.

Tata Steel Europe formerly Corus Group is a steel-making company headquartered in London, United Kingdom. It is the second-largest steel-maker in Europe and is a subsidiary of Tata Steel of India, one of the ten largest steel producers in the world.

Corus Group was formed through the merger of Koninklijke Hoogovens and British Steel on 6 October 1999. It was once a constituent of the FTSE 100 Index but was acquired by Tata in 2007. On 27 September 2010 Corus announced it was changing its name to Tata Steel Europe and adopting the Tata corporate identity.

SWOT Analysis of Corus:

STRENGTHS:-

The change in management structure due to the privatization of the British Steel company in 1999 (which created Corus as a result of the merger of British Steel and Hoogovens) led to strengthening the manufacturing company, which, prior to the merger, had suffered serious cumulative losses between 1975 and 1984. A combination of increased investment, reduced overheads, devolved decision-making and revolutionized working practices has become the foundation of making Corus into one of Europe’s largest manufacturing companies as of date. The company, spearheaded by Brian Moffat since 1993, used a range of different approaches to global development such as joint ventures (Western Europe and USA), overseas transplants (USA, Eastern Europe and possibly Asia and South America); and continued exports of high-added value products in order to further strengthen their international presence in the manufacturing business.

WEAKNESSES:-

In the crisis-filled years that Corus suffered, critics have commented that the company has a lack of long-term vision, evidenced by their concentration on small steel ventures in the US, when all the other competitors have been making giant alliance moves in order to give them stronger market positions in developing markets. It has not used its financial strength to spread its operations globally, in this day and time when going global is a key factor to success. Poor management prior to Moffat’s administration has also caused the firm a not-so- good image with employees, as in 2000, they were forced to reduce their workforce due to radical restructuring of its bulk steel operations.

OPPORTUNITIES:-

With the observed inability of Corus to spread operations globally, the opportunity therefore is to take advantage of the increasingly boundless global market in order to not only increase profits for the company, but also to gain market leadership, because it is believed that the manufacturing company has got what it takes to take on a worldwide scale. They also have the opportunity to further increase their production capacities through adoption of systems which technology nowadays offers, and also to prepare for the increased demand for their products once they decided to conquer the wider international markets. The steel prices that are likely to continue to rise in the future – partly as a result of the dynamic Chinese economy’s effect on world prices – should present an opportunity for Corus to utilize to the fullest so that they could realize their true company potentials. With Philippe Varin now in the helm after Moffat announced his resignation in 2003, opportunity offered by a new organizational structure is also evident.

THREATS:-

The strengthening of the pound against European currencies in the second half of the 1990s created a threat for the company, since by that time much of their sales were still in Europe. It is therefore a threat to the firm at this time, when the tug against who is the stronger currency still exists in the market. There is also the threat, not only for the Corus group, but for the whole steel industry as well, of the European rules with respect to opening the market of power generation, which would mean creating an unfair distortion of competition for the industry concerned.

REASONS FOR MERGERS OF THE COMPANIES

For Corus:

  • Corus was 1.6 Billion GBP in total debt.
  • Corus needed raw material at low cost to maintain competition
  • Because of the insufficient supply of raw material and high purchase price of raw material though the total revenue of Corus was $ 18.06 billion, net profit was mere $ 626 million.
  • Employee cost of Corus is 15% while that of Tata is 9%.

For Tata:

  • A diversified product range will reduce the risk while higher end product will add to bottom line.
  • Corus hold number of patents and has R&D facility at various places.
  • Tata is known for its efficiency in handling employees and increasing the productivity from the available resources
  • Tata steel will move from its 55th position to 5th position in manufacturing steel globally.

CORUS AND TATA DEAL: AN INSTANT HOW LAW CAN CONSTRICT M&A

The Corus-Tata deal continues to make news, even as both the companies continue to

consider various options to combine. For watchers of M&A (merger and acquisition), the

deal is a case study of how Indian acquirers have to consider takeover code and other laws in a different country, such as the UK. This, apart from taking care that Indian laws are complied with. While the Indian Companies Act, 1956, usually governs mergers in India, international deals involve additional compliances with rules laid down under the FEMA (Foreign Exchange Management Act, 1999) and associated law. Further, listed companies are also subject to the rules and regulations laid down by the SEBI (Securities and Exchange Board of India). “The latter two laws can complicate any cross-border M&A,” says Mr Diljeet Titus of Titus & Co, Advocates, New Delhi. “There are often occasions when an interplay between SEBI regulations and those of FEMA can make it difficult for deals to be structured. The best example is the 3(3) notice required to be given in the case of inter-sepromoter acquisition under the SEBI takeover code,” he says, referring to Regulation 3(3) SEBI (Substantial Acquisition of Shares and Takeovers) Regulations.”The 3(3) notice mandates that a notice has to be given to the stock exchange where the shares of the company are listed four days prior to any inter-se promoter transfer of shares. “However, under the FEMA a non-resident can only acquire shares of an Indian company at market price.” Mr Titus reasons that if the four-day notice is given to the stock exchanges, it encourages speculation on the company’s share price, making it difficult for the foreign acquirer to buy the shares at market price. “Because the market price may not be the true price of the shares but just a speculative price over four days.” It is possible to make M&A less painful, feels Mr Titus. “SEBI and the RBI (Reserve Bank of India) may each establish an effective legal cell, which should be able to respond to questions raised by the parties to a merger on a timely basis,” he suggests. “A comprehensive database of FAQ (frequently asked questions) from these two organisations could help. For, many of the questions that arise in current deals may arise in future deals too.”

MERGER AND AMALGAMATION:

An amalgamation is regulated by the Companies Act, 1956 (CA56), and the company (Court) Rules, 1959 (Rules). A company may merge with another body corporate, whether or not an Indian company, provided the surviving entity of the merger is a company whithin the meaning of the CA56. A scheme of amalgamation (scheme)requires approval of the High Court (Court) of the States where the registered offices of amalgamating companies are situated. The steps for amalgamation of companies under the CA56 and the Rules are as follows:

(1)Apply to the Court by the company or any creditor or member of the company for

directions to convene a meeting of the members and/or of creditors of the company,

for purposes of considering and approving the Scheme. Notice of the application must

also be given to the Regional Director, Company Law Board, whose representation is

considered by the Court before passing final orders.

Pursuant to the Court’s directions the amalgamating companies would need to give 21

days notice of the meetings by advertisement in newspapers and then hold meetings

fo their respective members and/or creditors, according to the dates times, venues and

quorum fixed for the meetings by the Court. After approval of the Scheme by the

requisite majority

(1) the Chairman of each ,meeting files his meetings report with the

Court.

(2)Within seven days of submission of the chairman’s report to the Court, a final petition

is filed with the Court conforming the Scheme with a request for appropriate orders

and directions by the Court. The Court fixes a date for hearing the petition and the

notice of the hearing must be advertised in the newspapers at least 10 days before the

date fixed for the hearing.

(3) While considering the Scheme, the Court considers whether the applicant has

disclosed to the Court by affidavit all material facts relating to the company, such as

the latest financial position of the company, any investigation proceedings pending by

the Company Law Board and that the Scheme does not violate any provisions of law

is not contrary to public policy but is fair, just and reasonable.

If the Court receives no adverse representation from the Regional Director, the Court may sanction the Scheme with appropriate orders and directions necessary for its proper working, including transfer of properties or liabilities, dissolution of the transfer company without the procedure of winding up, allotting of shares, debentures or other like interests, etc. Thereafter, the amalgamating companies are required to file the order(s) of the Court sanctioning the Scheme with their respective Registrars of Companies and, upon such filing the order of the Court becomes effective and legally binding. This Court process takes 3 – 6months.

Tax Consideration: The Court order, being in effect a conveyance, is an instrument liable to stamp duty that varries from state to state. However, if

  1. at least 90% of the issued share capital of the transferee company is in the beneficial ownership of the transferor company, or
  2. transfer is between parent company and a subsidiary company, one of which is the beneficial owner of not less 90% of the issued share capital of the other, or
  3. transfer is between two subsidiaries where not less than 90% of the issued share capital of each is in the beneficial ownership of a common company of the other, then no stamp duty is payable, provided an exemption certificate is obtained from the officer appointed bye the State Government on their behalf.

The transferee company may carry forward losses incurred before the amalgation.

However, to do this at least 51% of the shareholders of the transferee company prior to the amalgamation should beneficially hold at least 51% of the votes on 31st March of each of the future fiscal years in which the past losses are to be carried forward.

If the transferor company is carrying forward losses, then the following conditions must be met to enable the transferee company to carry forward losses of the transferor company post-merger

1. The transferee company holds continuously for a minimum period of five years

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