Here i introduced a Globalization and difusion of ICTs and how they reduced the importance of geography, what's the advatage and dis-advantage of Globalization and difusion of ICTs.
globalisation is very important for cultural structure,political,social and technological structures.It contains four principal feature in origion of globalisation so i introduced in shortly as below.
the multiplication into world markets of national economies, the transition from a "High grade economy into a High value economy".The end of bipolarity and traditional prize-fight between socialism
Privatization + Deregulation + Globalization = Turbo-capitalism = Prosperity
(Luttwak quoted by Frank 2002: 17)
The ICTs (Information and communication technology)are understood about the computers and the internet but this consideration is limited.
Information and knowledge are critical components of poverty alleviation strategies, and ICTs offer the promise of easy access to huge amounts of information useful for the poor. However, the digital divide is argued to be the result rather than the cause of poverty, and efforts to bridge it must be embedded within effective strategies that address the causes of poverty. Moreover, earlier patterns of adoption and diffusion of technology suggest that ICTs will not achieve their full potential without suitable attention being paid to the wider processes that they are intended to assist and to the context within which they are being implemented. as it excludes the more traditional and usually more common technologies of radio, television, telephones, public address systems, and even newspapers, which also carry information. In particular, the potential value of radio as a purveyor of development information should not be overlooked, especially in view of its almost ubiquitous presence in developing countries, including the rural locations in which the vast majority of the poor live.
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Many of the factors that will define how ICTs will be integrated into existing community and national development initiatives are highly contextual in nature; dependent on existing norms of institutional behaviour and on how vigorously reforms can be implemented. As a result, diffusion and replication rates will vary among communities and between nations. In some cases, we can expect slow progress towards further diffusion of ICTs for poverty alleviation.
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Advantages and disadvantges of globalisation
Increased free trade between nations .
Increased liquidity of capital allowing investors in developed nations to invest in developing nations.
Corporations have greater flexibility to operate across borders.
Global mass media ties the world together .
Increased flow of communications allows vital information to be shared between individuals and corporations around the world.
Greater ease and speed of transportation for goods and people.
Reduction of cultural barriers increases the global village effect .
Spread of democratic ideals to developed nations .
Greater interdependence of nation-states.
Reduction of likelihood of war between developed nations.
Increases in environmental protection in developed nations .
Increased flow of skilled and non-skilled jobs from developed to developing nations as corporations seek out the cheapest labor.
Increased likelihood of economic disruptions in one nation effecting all nations.
Corporate influence of nation-states far exceeds that of civil society organizations and average individuals.
Threat that control of world media by a handful of corporations will limit cultural expression.
Greater chance of reactions for globalization being violent in an attempt to preserve cultural heritage .
Greater risk of diseases being transported unintentionally between nations.
Spread of a materialistic lifestyle and attitude that sees consumption as the path to prosperity.
International bodies like the World Trade Organization infringe on national and individual sovereignty.
Increase in the chances of civil war within developing countries and open war between developing countries as they vie for resources.
Decreases in environmental integrity as polluting corporations take advantage of weak regulatory rules in developing countries.
Globalization: Advantages and Disadvantages
Instead of giving a few pointers here and a few pointers there, explanation on these concepts should do more justice to the subject. Have a look at the following
Always on Time
Marked to Standard
Advantages and Disadvantages of Global Marketing
There has to be operational differences between various companies in different countries. What I mean to say is, a car manufacturer of UK will manufacture a car with a different operation than a car manufacturer in Italy (for example Jaguar and Ferrari). Both are trying to take advantage of the operational difference that they have between them. And both companies are trying to sell a car in America for a greater value. So if you want your product to have an appeal on a global scale, then obviously, marketing on a global scale is required.
Advantages of Global Marketing
Lower Marketing Costs: If you are to consider lump-some cost then, yes, it is high, but the same cost even goes even higher if the company has to market a product differently in every country that it is selling.
Global Scope: Scope of this kind of marketing is so large that it becomes a unique experience.
Brand image Consistency: Global marketing allows you to have a consistent image in every region that you choose to market.
Quick and Efficient Use of Ideas: A global entity is able to use a marketing idea and mould it into a strategy to implement on a global scale.
Uniformity in Marketing Practices: A global entity can keep some degree of uniformity in marketing through out the world.
Disadvantages of Global Marketing
Inconsistency in Consumer Needs: American consumer will be different from the South African. Global marketing should be able to address that.
Consumer Response Inconsistency: Consumer in one country may react differently than a consumer in another country.
Country Specific Brand and Product: A Japanese might like a product to have a traditional touch, where as an American might like to add a retro modern look to it. In this case, a global strategy is difficult to device.
The Laws of the Land Have to be Considered: Original company policies may be according to the laws of home countries. The overseas laws may be conflicting in these policies.
Infrastructural Differences: Infrastructure may be hampering the process in one country and accelerating in another. Global strategy cannot be consistent in such a scenario.
Advantages and Disadvantages of Globalization in Developing Countries
Overall globalization has been a big boon for the developing countries, but there are a few who say that it has been a curse. Let us take a look at both these aspects of globalization.
GDP Increase: If the statistics are any indication, GDP of the developing countries have increased twice as much as before.
Percapita Income Increase: The wealth has had a trickling effect on the poor. The average income has increased to thrice as much.
Unemployment is Reduced: This fact is quite evident when you look at countries like India and China.
Education has Increased: Globalization has been a catalyst to the jobs that require higher skill set. This demand allowed people to gain higher education.
Competition on Even Platform: The companies all around the world are competing on a single global platform. This allows better options to consumers.
Uneven Distribution of Wealth: Wealth is still concentrated in the hands of a few individuals and a common man in a developing country is yet to see any major benefits of globalization.
Income Gap Between Developed and Developing Countries: Wealth of developed countries continues to grow twice as much as the developing world.
Different Wage Standards for Developing Countries: A technology worker may get more value for his work in a developed country than a worker in a developing country.
Reversal of Globalization: In future, factors such as war may demand the reversal of the globalization (as evident in inter world war years), current process of globalization may just be impossible to reverse.
Advantages and Disadvantages of ICT
ICT has made my project easier to do.
Making a catalogue is a long process, involving a lot of design and
research plans, using a computer and IT based materials has cut down
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the time it would take of I had done it manually.
For example, before starting to make my catalogue I had to do some
research on the items I wanted to advertise, using the internet was a
faster more efficient way of doing this. The internet showed the
websites I needed to go on that had the right information.
If I had not used a computer I would have had to carry task out
manually, which is very time consuming, for example,
Cropping pictures down to the right size to fit the catalogue.
The computer does this accurately and more precise than a human can
Also copying and pasting, doing this on a computer, then printing
means no Pritt Stick: This can look tacky and bad quality. Using ICT
gives the best presentation possible.
Key skill 12
There is so much technical equipment in the ICT rooms, precautions
need to be taken, so that nobody gets hurt, when I was in the ICT
room, I made sure that drinks and food were not near the computers, so
that the equipment would operate in the right order.
Also I made sure that bags were not left in the walking areas, so that
others would not trip over them and hurt themselves.
To prevent fires, fore extinguishers were present in the room and the
sockets were not over loaded.
Work surfaces remained clear to avoid clutter.
Five minutes before the end of every lesson, I saved the work I had
done that day to make sure all my work is well documented and so I can
continue from where I stopped in the next lesson.
[IMAGE]I saved my work on my part of the school network, in My
Particularly working in this project I made a new folder called
Communications- the name of the project so that I can put all the work
I do in it, this saves confusion with other files.
I made a back up file of the communications folder and named it
communications just in case the first one got lost.
[IMAGE]i used floppy disks to get even more copies of my work
especially the unfinished class work so that I can complete it at
home. I used a floppy disk because the schools computers had the
facilities for floppy disk use.
It is not too heavy or too big for me to carry home and use on my own
When I found was having trouble or difficulties in my work or using
the computer I told my teacher Mrs Wenden to help me, or got sent to
the school's computer technicians to help me, like when I could not
log in, the technicians gave me a new password for my username.
Key skill 24
There are many advantages and disadvantages of using ICT
Advantages of using ICT
* Using Microsoft word and software like Microsoft Publisher is that
you can change the text, mistakes without having to start from the
very beginning again.
* Work is easy to save and document, rather than someone keeping
them in folders were they can get misplaced.
* You can make back up files quickly.
* Can keep all files under one folder e.g. communications
* Crop pictures down accurately
* Use scanners to scan in pictures form magazine and books.
* Printer that produce high quality work
* Access to the internet
* You can email letters and document to people all over the world.
Disadvantages of using ICT
Â· The internet server can go down randomly, so you cannot connect to a
Â· Networks can get hacked into.
o Shopping online leaves shoppers prone to online credit card theft.
Â· Viruses can come through the internet damaging the files in your
Â· Some software can be difficult for some generations and people to
learn how to use
Â· People start to rely on computers too much and use them to do
Â· Repetitive strain injury, strain on tendon in the arms, back
problems and painful eyes are caused from prolonged use of computers.
Â· Work sometimes does not look exactly like what you want it to look
Tesco - Using ICT - Advantages and Disadvantages and the
Impact of ICT
This report is based around the information gathered on a
Business Information Day Provided by ELBP. The focus of this
case study is on Tesco Supermarket. The manager of the
Tesco.Net Business gave an interesting talk on the business
and in this case study I a going look at what they use ICT for
in their business and the disadvantage and the advantages of
ICT and the impact ICT has on the business I will draw out the
four main feature if using ICT.
The company that I am going to look at is Tesco. Tesco is a
shopping company. Tesco customers can buy online and deliver
it to your doorstep. Tesco use ICT for their company they use
it for various reasons like to get the stock and it alerts them
when there are low on stock.
The four main functions of using ICT in Tesco:
q The first main feature of using ICT is that it produces
Internet web site. They use it for Tesco customers can
buy online this is an
good advantage for
because if they live far
away and want to shop
and Tesco it will be very
difficult to get there
Tesco online shopping or
if Tesco is too crowded
online shopping will be
An Applied ICT Case Study For LEBP - Author - J.Cowell
q The second main feature of using ICT is that Tesco ICT
have created a PDA. Tesco staff
use it so if the customers can't
find a particular item they can
type it in and then they can find
the item they want and it will tell
you the isle and this will make the company more efficient
and they will be less fuss about asking where is this
q The third main feature of using ICT is that is produced a
location label this is used to find items. It says the isle
number first then the row and then the shelf this is very
useful to Tesco customers if they can't find what they
q The fourth main feature of using ICT is Tesco have
created a navigation system.
Truck drivers use this if they get
lost or don't know the way to the
customer's house or to make the
journey quicker to get very
groceries to your houses. This a
very good item of ICT and very reliable.
The advantages of using ICT in Tesco is:
q The first advantages of using ICT is that Tesco
customers can buy online so they don't need to go to the
actual store to buy the products and you just click on the
product you want and they just deliver it to your house.
An Applied ICT Case Study For LEBP - Author - J.Cowell
q The second advantage of using ICT is that they can use
credit card to buy your items so they don't need to bring
your money you can use your credit card.
q The third advantage of using ICT is a navigation system
this is where the driver can find the customer's house if
they get lost or don't know where it is.
q The fourth advantage of using ICT is location label this
is a very good advantage of using ICT because it tells you
where the products are and will be less people wondering
about the store looking for what there product they
want to buy.
The disadvantages of using ICT in Tesco is:
q The first disadvantage of using ICT is that if the
system goes wrong the company cannot run and must
close the store and they will lose a lot of money and
the customer will think the supermarket is not very
reliable so they might not come again.
q The second disadvantage of using ICT is if they don't
have stock and the truck driver navigation system
goes down and Tesco don't get their stock they will
lose a lot of money.
q The third disadvantage of using ICT is that if the
website crashes the people will not be able to buy
online and will have to come to the store and will be
crowded full of people and will just lose all their stock
and will have none left for the afternoon or maybe
An Applied ICT Case Study For LEBP - Author - J.Cowell
q The fourth disadvantage of using ICT is
that it is very expensive and costs a lot of
money. Tesco pay at least £3,000,000 a
The impact ICT has on Tesco
The impact ICT has on Tesco is to make them very efficient
and if they didn't have ICT it will be very difficult to operate
as efficiently and this will waste a lot of time sorting
everything out. If the company was not as reliant on ICT they
would need to train staff on tills - whereas the current tills
require no skill level at all. Tesco ICT commitment keeps the
staff morale high lack of ICT will lose a lot of staff and will be
even more difficult to run the store and will eventually have to
close the store. Tesco do use ICT and has made their company
more efficient and more reliable to use and ICT will was save a
lot of time by saving a lot of time it will save a lot of money.
Other Major impacts include advancements in store security
due to digital video and better cameras. They
are also testing electronic shelf edge labelling
to adjust prices globally as they need to be
Many stores in the Tesco group now
incorporate self-service checkouts. Which
allow you to scan your own shopping and pay.
The increase use of ICT at Tesco have created website so
people don't need to leave they own house to buy their
groceries and will make the company less crowded out Tesco
also have been able to widen their product range due to more
specialised websites being created and linked to the
supermarket business. ICT have also created a navigation
An Applied ICT Case Study For LEBP - Author - J.Cowell
system for truck drivers so they don't get lost and will make
the company more faster to run and will make the company
more efficient and will be more reliable to their customers. It
is a very good impact for people who are on wheel chair and
they don't need to leave the house, which will be very difficult
for the people who are wheel chair. It has also created PDA to
find the product people want and will be less fuss and people
wondering about to look for a particular item, which is on stock.
It will be more customers getting what their want and will be
more customer coming to the store because they can find out
want they going to get and not wasting time wondering about
Data processing in the Tesco business is 100% reliant on ICT
thus the ICT team needs to ensure the data processing and
communication system doesn't crash and ensure regular
upgrades and system checks Having all their data processing
requirements tied up in ICT is not very efficient and safe for
Tesco because if the computer system goes down all the data
could be lost. Thus Tesco need to keep a backup system.
Robustness and security
Tesco's systems have a good backup facility that is
very safe, as it has multi redundant back-up copies
this is very good for Tesco if the computer goes
down, Tesco has password protected servers and
terminals for all staff, even the tills have secure
password and encrypted data transfer protocols.
Tesco.net has spent a lot of money and time getting a secure
site for their customers and staff. Staff and customers are
required to have a valid username and access password to get
in the company business system or the website to buy. The
website is SSL (secure socket layer) protected this allows
them to accept credit and debit cards on their site. The
An Applied ICT Case Study For LEBP - Author - J.Cowell
specialised and enhanced robustness and security allows Tesco
to stop hackers getting into their business, which is very
efficient for Tesco.
Globalised World - What does it mean?
Does it mean the fast movement of people which results in greater interaction?
Does it mean that because of IT revolution people can be in touch with each other in any part of the world?
Does it mean trade and economy of each country is open in Non-Intrusive way so that all varieties are available to consumer of his choice?
Does it mean that mankind has achieved emancipation to a level of where we can say it means a social, economic and political globalisation?
Though the precise definition of globalisation is still unavailable a few definitions worth viewing, Stephen Gill: defines globalisation as the reduction of transaction cost of transborder movements of capital and goods thus of factors of production and goods. Guy Brainbant: says that the process of globalisation not only includes opening up of world trade, development of advanced means of communication, internationalisation of financial markets, growing importance of MNC's, population migrations and more generally increased mobility of persons, goods, capital, data and ideas but also infections, diseases and pollution
Impact on India:
India opened up the economy in the early nineties following a major crisis that led by a foreign exchange crunch that dragged the economy close to defaulting on loans. The response was a slew of Domestic and external sector policy measures partly prompted by the immediate needs and partly by the demand of the multilateral organisations. The new policy regime radically pushed forward in favour of amore open and market oriented economy.
Major measures initiated as a part of the liberalisation and globalisation strategy in the early nineties included scrapping of the industrial licensing regime, reduction in the number of areas reserved for the public sector, amendment of the monopolies and the restrictive trade practices act, start of the privatisation programme, reduction in tariff rates and change over to market determined exchange rates.
Over the years there has been a steady liberalisation of the current account transactions, more and more sectors opened up for foreign direct investments and portfolio investments facilitating entry of foreign investors in telecom, roads, ports, airports, insurance and other major sectors.
The Indian tariff rates reduced sharply over the decade from a weighted average of 72.5% in 1991-92 to 24.6 in 1996-97.Though tariff rates went up slowly in the late nineties it touched 35.1% in 2001-02. India is committed to reduced tariff rates. Peak tariff rates are to be reduced to be reduced to the minimum with a peak rate of 20%, in another 2 years most non-tariff barriers have been dismantled by march 2002, including almost all quantitative restrictions.
India is Global:
The liberalisation of the domestic economy and the increasing integration of India with the global economy have helped step up GDP growth rates, which picked up from 5.6% in 1990-91 to a peak level of 77.8% in 1996-97. Growth rates have slowed down since the country has still bee able to achieve 5-6% growth rate in three of the last six years. Though growth rates has slumped to the lowest level 4.3% in 2002-03 mainly because of the worst droughts in two decades the growth rates are expected to go up close to 70% in 2003-04. A Global comparison shows that India is now the fastest growing just after China.
This is major improvement given that India is growth rate in the 1970's was very low at 3% and GDP growth in countries like Brazil, Indonesia, Korea, and Mexico was more than twice that of India. Though India's average annual growth rate almost doubled in the eighties to 5.9% it was still lower than the growth rate in China, Korea and Indonesia. The pick up in GDP growth has helped improve India's global position. Consequently India's position in the global economy has improved from the 8th position in 1991 to 4th place in 2001. When GDP is calculated on a purchasing power parity basis
15.1 Strength, Weakness, Opportunity, Threat
It will be rather simplistic to select features/developments and describe these
as strengths, weaknesses, opportunities and threats (SWOT). The reality is
too nuanced to allow such laboured descriptions. Hence, we are presenting a
pertinent rather than a cut-and-dried picture in this regard.
The localization of weaver-force; dyers; designers, card-cutters, loom
fabricators and traders- the pool of competencies and resources- is a major
strength but this is no longer handloom-dedicated and in that sense, is getting
When market conditions deteriorate, the stakeholders-particularly weaversexit;
correct the supply side and thus prevent terms of trade from worsening
below a minimum mark. The legal framework also can provide a bulwark
against the terms for weavers deteriorating below a minimum mark. At Agra,
absence of occupational alternatives and legal framework contribute to
freefall. This weakness is responsible not merely for worsening of weaver
wage levels but also for lack of initiative to shore up the competitive strength
of the sector.
There are market and product development opportunities for the cluster.
There is scope for growth in overseas market. On the other hand, there are
multiple threats- Carpet weaving becoming a completely unrewarding
On the whole, the cluster is facing an uphill task of recovering lost ground.
For understanding it better we here give the SWOT Analysis of the cluster in
â€¢ Traditional Value
â€¢ Availability of skilled weavers
â€¢ All the back word linkages are available
â€¢ Being a famous tourist place good Connectivity with major cities
â€¢ Existence of strong Traders
â€¢ Dependency on one product
â€¢ Highly unorganized cluster
â€¢ Over work force
â€¢ Products are relatively costly because of use of costly yarn
â€¢ Need of Dry Cleaning
â€¢ Inferior quality of dying
â€¢ Low credit from financial institutions
â€¢ Infrastructure is bad
â€¢ Brand Equity of product is declining
â€¢ Decline in wages of weavers
â€¢ No regular work for weavers
â€¢ Common Facility Center
â€¢ No Training institute
â€¢ 80 % import (OGL)
â€¢ Product diversification
â€¢ Exploration of new market
â€¢ Reduction in custom duties on Yarn
â€¢ Product/Design patenting
â€¢ Tax free
â€¢ Competition from other clusters
â€¢ Decline in demand of Carpet
â€¢ Increase in demand of value added products
â€¢ Increase in demand of low cost power loom products
â€¢ Diversified customer base.
â€¢ Large Domestic Market
â€¢ Strong presence in Domestic Market with diversified customer base.
â€¢ Adequate Marketing Network.
â€¢ Steady increase in market demand provided impetus to the demand.
â€¢ Diversified customer base.
15.1.2 Input Availability
â€¢ Ample availability of raw material and consumables
â€¢ Easy availability of Packaging Materials Technology
â€¢ Availability of Customised Manufacturing Facilities.
â€¢ Availability of low cost manufacturing facilities
â€¢ Demonstration effect (cluster rapidly adopt the technological changes)
â€¢ Combine conventional and automatic manufacturing method to provide a
cost effective product to the cluster.
15.1.3H R D
â€¢ Industrial harmonious relation in the entire cluster.
â€¢ Most of the jobs are learnt by workers while doing it.
â€¢ Manpower is easily available but revaises to be trained by units.
â€¢ Young and Educated next generation.
15.1..4 Business Environment
â€¢ Long Standing Relationship with Customers, ensures stable business
â€¢ Micro & SSI firms are not able to get the advantage of Government
Scheme for Price Preference over large scale units while participating in
â€¢ Lack of bench marking and brand building practices / concept.
â€¢ Lack of clear understanding about market prospects in export market.
â€¢ Limited clientele of export.
â€¢ Gradual increase in import
â€¢ Poor presence of Middleman / Traders in Marketing Channel
â€¢ Limited product range of cluster products
â€¢ No joint marketing efforts
15.2.2 Input Availability
â€¢ Lack of infrastructure to meet the international quality requirements.
â€¢ High cost of raw materials marginalized the profit margins.
â€¢ No focus on supply chain management.
â€¢ Lack of enough space in majority of units.
â€¢ Lack of inventory planning, high inventory level.
â€¢ Inadequate access to credit.
â€¢ High cost of transportation & improper logistics management resulting
high freight cost.
â€¢ Conventional and Moderate level of Technology creates partial
â€¢ Insufficient access to technology
15.2.4 Innovation Capability
â€¢ Lack of R&D for upgrading production process
â€¢ Lack of New Product Innovation Services
â€¢ Lack of New Design Inputs
â€¢ Hardly any change in Quality control, Manufacturing Process etc. in last 8
- 10 years.
â€¢ Lack of developed knowledge base
â€¢ Lack of Organisaional Skills
â€¢ Lack of diversed Work Force outside the family leads to lack of fresh
â€¢ No formal Skill Up gradation Training Facility
â€¢ No Manpower Planning.
â€¢ Increased market competition
â€¢ Changing Business Environment
â€¢ Raw material, Man Power and Consumables are available in ample
â€¢ Provision of price preference to SSI units.
â€¢ Boom in IT & Telecommunication Sector, Construction & Manufacturing
sector will certainly provide the tremendous market for the competitive
15.3.2 Input Availability
â€¢ Reduction in Custom Duty on raw material provides easy availability of
raw material at competitive prices.
â€¢ Competition is going to make available the latest Plant & Machinery, etc.
â€¢ Success of Liberalised Policy has encouraged no. of manufacturing units
to produce / expand the acceptable quality product range.
â€¢ Cluster units can upgrade the technology by availing the crediting under
â€¢ Large scope for adopting advanced technology.
â€¢ Prospects for establishing for Testing Centre & R&D Lab.
â€¢ Interventions under MSECDP will provide the advent of Latest
15.3.4 Innovation Capability
â€¢ Participation in National and International Trade Fairs and Exposure Visit
to technology based manufacturing hubs may make the entrepreneurs
and their technical persons more innovative and creative.
15.3.5 Business Environment
â€¢ Changing Business Environment can provide ample opportunity for
competitive and enterprising firms.
â€¢ Units can grow if large companies are formed by joint ventures.
â€¢ Participation in Awareness Programmes / Trainings can improve the
Skill base and knowledge of workers and staff.
â€¢ Delayed Payment Practices and major Government / Quasi Govt., PSU,
â€¢ Inter and Intra Cut throat competition among SSI & Micro firms.
â€¢ Low Volume of operations by cluster firms leads to higher cost production.
â€¢ Import is going to increase in coming years.
15.4.2 Input Availability
â€¢ Shortage of Working Capital.
â€¢ Low Capital base and small size of operations render the firm vulnerable
to external shocks.
â€¢ Increase in Raw Material prices.
â€¢ Insufficient access of Technology and Credit.
â€¢ Technology can impose major threat unless it is changed/modernized.
â€¢ Slow pace of Technology Development.
â€¢ Techno logy in IT, Telecommunication, etc. undergoing changes at rapid
15.4.4 Innovation Capability
â€¢ No facility available for Product Design & Development.
â€¢ Absence of innovative approach in business operations.
15.4.5 H.R. Practices
â€¢ Lack of diverse Work Force.
â€¢ No second ties management and lack of system and control lead to
increased dependence on the promoter.
â€¢ Lack of skill base to adopt latest technological know-how.
15.4.6 Business Environment
â€¢ Volatile input costs - fluctuation in prices of Glass Rods principal raw
materials, constrains the cluster firms pricing flexibility.
â€¢ Traditional enterprise management system of cluster firms is not able to
cope up with the changing business environment.
16. Cluster Vision
By the year 2010 Carpet cluster in and around Agra will have evolved into a
dynamic cluster and develop its domestic as well as export market by quality
improvement, cost reduction, diversification, innovation, improved customer
satisfaction by branding and niche marketing.
17. STRATEGIC INTERVENTIONS
Carpet cluster at Agra is a spontaneous growth. During the last ten
decades it has came through many ups and downs and has shown a lot of
resilience. But while conducting the diagnostic study and analyzing the cluster by
doing analysis of business operation, analyzing industry structure and SWOT
analysis, following key areas have been identified in which strategic interventions
17.1 Business Centre
There is a need of setting up of Business centre for the
development of the Industry, where facilities like Exhibition Hall, conference
room, Tele-conference, Library, Resource centre and other infrastructure are
required. In the Exhibition Hall industrialist will be able to exhibit their product for
creating new market avenues as well as the latest technologies in the world will
also be exhibited. The facility for the conference room is required for holding the
day-to-day meeting and awareness seminars for the benefit of the industry. In
the changing industrial scenario teleconference is required to boost the industry
and for maturing the orders on line. The Industry will be able to read out the
design books and other technical literatures in the established library
17.2 Common Effluent Treatment Plant
There is a pressure by the Govt. as well as the social agencies to
the polluting industries. There is also need for setting up the eco-friendly units as
per the norms of the Environmental Agencies. This Common Effluent Treatment
Plant is required to setup to solve the problems of the pollution for the group of
17.3 Research & Development Centre
An exclusive Centre for Research & Development for Carpet to
develop appropriate modern technologies and processes is required to be set up
at Agra. The Centre should have modern facilities backed up the well-known
specialist and experts in the field. It should have a separate wing for imparting
training to workers & intermediate management people. The Centre should act
as a showcase for modern technology by installing various machinery and
17.4 Training & Design Centre
A training centre for the work force and supervisors should be
established at Agra to train the labour as per the requirement of the industry. A
design centre should equipped with cad, which is urgent need of industry, and
helps the local units to up grade their skills and designing and also save their
17.5 Study Visits
Study visits of the entrepreneurs to various countries as well as
other developed areas in our country should be organised along with local
technical experts in the trade to make them aware of the prevailing technologies
and manufacturing techniques.
17.6 Visit of Foreign Experts
Experts in the field of Spinning, Dyeing, Processing, Knitting,
Finishing and manufacturing of Carpet from developed and other developing
countries should be invited to enlighten the small-scale entrepreneurs about the
appropriate technologies and processes by studying the existing set up of the
units during their stay. This will help in creating confidence amongst the
entrepreneurs in making their units sustainable and competitive in International
17.7 Participation in National & International Trade Fairs
In the present, liberalized economic policies and the end of export barriers
have brought in the real concept of globalization, but this phenomenon has
started giving a stiff competition to the local manufacturers. In the changing era
where the concept of fittest will survive have definitely giving the local industry a
threat and competition not only at local level but also at the level of international
market. It is suggested that the local carpet cluster units will participate not only
in the National Trade Fairs but also in the International Trade Fairs. By
participating in the fairs gives local industry not only a new market for them but
they were also come to know about the latest trends and marketing strategy of
17.8 Development of Economical version of Modern Machines
It is suggested that the machine building facilities and capabilities within
the country should be upgraded and updated either through foreign
collaborations or by assigning special projects to various Institute engaged.
Creation of such facilities would not only help in developing the Carpet
manufacturing units but would also be a source of foreign exchange saving as
well as earning by exporting.
17.9 Developments and Transfer of Dyeing & Processing Technology
The Expert on the subject should be entrusted with the special project on
developing and transferring the Eco-friendly, lesser energy and water consuming
technology for wet dyeing of the yarn / fabric.
17.10 Air Cargo Facilities at Agra.
Efforts should be made by the concerned agencies to create facilities for
Air Cargo Services in or around Agra.
17.11 Brand Building
Brand identifies the products or maker. It can be a name, trademark, logo
or symbol. Brand is a sellers promise to deliver a specific set up features,
benefits and services consistently to the buyers. The most enduring meaning of a
brand is its values, culture and personality. Today branding is such a force that
hardly any thing can go unbranded. Brands provide competitive advantages. An
SME can reduce marketing costs, have more trade leverage with customers,
charge higher price, and easily launch new products. Effort will be made to build
common brand for the cluster products.
17.12 Loose Container Load : Efforts should be made by the concerned
agencies to create facilities for loose Container Load at Agra.
17.13 Hand Loom Center : Efforts should be made by the concerned agencies to
create Hand loom center at Agra.
SWOT Analysis of India Globalization Capital, Inc.: & Company Profile
Summary of the "SWOT Analysis of India Globalization Capital, Inc.: & Company Profile" report
India Globalization Capital, Inc.: SWOT Analysis & Company Profile offers both overview level information and in-depth analysis of India Globalization Capital, Inc. highlighting the major internal and external factors which play a crucial role in the performance of the company
The report also contains a detailed company profile, with information on key financial deals involving India Globalization Capital, Inc.; details and biographies of key employees; contact details for both the companies headquarters and also other key locations; an overview of the activities in which India Globalization Capital, Inc. is engaged as well as news articles relating to the company and a detailed company history.
The "SWOT Analysis of India Globalization Capital, Inc.: & Company Profile" report's table of content
1 Company Overview
2 Business Description
2.1 Business Overview
2.2 Operating units
2.3 Key Employees
2.3.1 Key Employee Biographies
2.4 Locations & Subsidiaries
3 SWOT Analysis
4 Financial Deals
4.1 5-Year Deal Analysis
5 News and Events
5.2 Company History