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Microsoft Powerpoint usually just called PowerPoint, is a closed source commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite and runs on Microsoft Windows and Apple’s Mac OS X system. The current versions are Powerpoint 2010 for Windows and 2011 for Mac.
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The original version of this program was created by Dennis Austin and Thomas Rudkin of Forethought, Inc. Originally designed for the Macintosh computer, the initial release was called “Presenter”. In 1987, it was renamed to “PowerPoint” due to problems with trademarks, the idea for the name coming from Robert Gaskins. In August of the same year, Forethought was bought by Microsoft for $14 million USD ($27.1 million in present-day terms), and became Microsoft’s Graphics Business Unit, which continued to further develop the software.
PowerPoint changed significantly with PowerPoint 97. Prior to PowerPoint 97, presentations were linear, always proceeding from one slide to the next. PowerPoint 97 incorporated the Visual Basic for Applications (VBA) language, underlying all macro generation in Office 97, which allowed users to invoke pre-defined transitions and effects in a non-linear movie-like style without having to learn programming
PowerPoint 2000 (and the rest of the Office 2000 suite) introduced a clipboard that could hold multiple objects at once. Another noticeable change was that the Office Assistant, whose frequent unsolicited appearances in PowerPoint 97 (as an animated paperclip) had annoyed many users, was changed to be less intrusive.
PowerPoint presentations consist of a number of individual pages or “slides”. The “slide” analogy is a reference to the slide projector, a device that can be seen as obsolete, within the context of widespread use of PowerPoint and other presentation software. Slides may contain text, graphics, movies, and other objects, which may be arranged freely. PowerPoint, however, facilitates the use of a consistent style in a presentation using a template or “Slide Master”.
The presentation can be printed, displayed live on a computer, or navigated through at the command of the presenter. For larger audiences the computer display is often projected using a video projector. Slides can also form the basis of webcasts.
PowerPoint provides three types of movements:
Entrance, emphasis, and exit of elements on a slide itself are controlled by what PowerPoint calls Custom Animations.
Transitions, on the other hand are movements between slides. These can be animated in a variety of ways.
Custom animation can be used to create small story boards by animating pictures to enter, exit or move.
Supporters say the ease of use of presentation software can save a lot of time for people who otherwise would have used other types of visual aid-hand-drawn or mechanically typeset slides, blackboards or whiteboards, or overhead projections. Ease of use also encourages those who otherwise would not have used visual aids, or would not have given a presentation at all, to make presentations.
As PowerPoint’s style, animation, and multimedia abilities have become more sophisticated, and as the application has generally made it easier to produce presentations (even to the point of having an “AutoContent Wizard” (discontinued in PowerPoint 2007) suggesting a structure for a presentation), the difference in needs and desires of presenters and audiences has become more noticeable.
The benefit of PowerPoint is continually debated. Its use in classroom lectures has influenced investigations of PowerPoint’s effects on student performance in comparison to lectures based on overhead projectors, traditional lectures, and online lectures. Not only is it a useful tool for introductory lectures, but it also has many functions that allow for review games, especially in the younger grades. There are no compelling results to prove or disprove that PowerPoint is more effective for learner retention than traditional presentation methods. The effect on audiences of poor PowerPoint presentations has been described as “PowerPoint hell”.
Although PowerPoint has the aforementioned benefits, some argue that PowerPoint has negatively impacted society. Many large companies and branches of the government use PowerPoint as a way to brief employees on important issues that they must make decisions about. Opponents of PowerPoint argue that reducing complex issues to bulleted points is detrimental to the decision making process; in other words, because the amount of information in a presentation must be condensed, viewing a PowerPoint presentation does not give one enough detailed information to make a truly informed decision.
A frequently cited example is Edward Tufte’s analysis of PowerPoint slides prepared for briefing NASA officials concerning possible damage to the Space Shuttle Columbia during its final launch. Tufte argues that the slides, prepared by the Boeing Corporation, had the effect of oversimplifying the situation, and provided false assurance that the ultimately fatal damage to the shuttle was only minimal. Tufte argued:
The most critical information was consigned to the lowest level of importance in the outline style.
The low resolution of the slides encouraged the use of acronyms and undescriptive pronouns instead of specific, descriptive terms and language.
PowerPoint’s limited font styling obscured proper notation of key scientific measurements.
Tufte concluded that:
“The language, spirit, and presentation tool of the pitch culture had penetrated throughout the NASA organization, even into the most serious technical analysis, the survival of the shuttle.”
The Microsoft Office PowerPoint Viewer is a program used to run presentations on computers that do not have Microsoft PowerPoint installed. The Office PowerPoint Viewer is added by default to the same disk or network location that contains one or more presentations you packaged by using the Package for CD feature.
The PowerPoint Viewer is installed by default with a Microsoft Office 2003 installation for use with the Package for CD feature. The PowerPoint Viewer file is also available for download from the Microsoft Office Online Web site.
Presentations password-protected for opening or modifying can be opened by the PowerPoint Viewer. The Package for CD feature allows you to package any password-protected file or set a new password for all packaged presentations. The PowerPoint Viewer prompts you for a password if the file is open password-protected.
The PowerPoint Viewer supports opening presentations created using PowerPoint 97 and later. In addition, it supports all file content except OLE objects and scripting.
Create a flyer for Olympia College Orientation Night, the details are as following:-
Theme : Masquerade Night
Date : 20 August 2011
Time : 7:00 p.m.
Venue : Vistana Hotel
Fares : RM 60.00
The flyer should within one page only.
Microsoft Word is a non-free commercial word processor designed by Microsoft. It was first released in 1983 under the name Multi-Tool Word for Xenixsystems. Subsequent versions were later written for several other platforms including IBM PCs running DOS (1983), the Apple Macintosh (1984), the AT&T Unix PC (1985), Atari ST (1986), SCO UNIX, OS/2, and Microsoft Windows (1989). It is a component of the Microsoft Office system; it is also sold as a standalone product and included in Microsoft Works Suite. The current versions are Microsoft Word 2010 for Windows and 2011 for Mac.
In 1981, Microsoft hired Charles Simonyi, the primary developer of Bravo, the first GUI word processor, which was developed at Xerox PARC. Simonyi started work on a word processor called Multi-Tool Word and soon hired Richard Brodie, a former Xerox intern, who became the primary software engineer.
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Microsoft Word 5.0 for DOS Versions 1.0 to 4.0 had a similar user interface. Microsoft announced Multi-Tool Word for Xenix and MS-DOS in 1983. Its name was soon simplified to Microsoft Word. Free demonstration copies of the application were bundled with the November 1983 issue of PC World, making it the first program to be distributed on-disk with a magazine. Unlike most MS-DOS programs at the time, Microsoft Word was designed to be used with a mouse, and it was able to display some formatting, such as bold, italic, and underlined text, although it could not render fonts. It was not initially popular, since its user interface was different from the leading word processor at the time, WordPerfect. However, Microsoft steadily improved the product, releasing versions 2.0 through 5.0 over the next six years.
In 1985, Microsoft ported Word to the Macintosh. This was made easier by the fact that Word for DOS has been designed for use with high-resolution displays and laser printers, even though none were yet available to the general public. Following the precedents of LisaWrite and MacWrite, Word for Mac added true WYSIWYG features. After its release, Word for Mac’s sales were higher than its MS-DOS counterpart for at least four years.
The second release of Word for Macintosh, shipped in 1987, was named Word 3.0 to synchronize its version number with Word for DOS; this was Microsoft’s first attempt to synchronize version numbers across platforms. Word 3.0 included numerous internal enhancements and new features, including the first implementation of the Rich Text Format (RTF) specification, but was plagued with bugs. Within a few months Word 3.0 was superseded by a more stable Word 3.01, which was mailed free to all registered users of 3.0. After MacWrite, Word for Mac never had any serious rivals on the Mac. Word 5.1 for the Macintosh, released in 1992, was a very popular word processor owing to its elegance, relative ease of use and feature set. Many users say it is the best version of Word for Mac ever created.
In 1986, an agreement between Atari and Microsoft brought Word to the Atari ST under the name Microsoft Write. The Atari ST version was a port of Word 1.05 for the Apple Macintosh and was never updated.
The first version of Word for Windows was released in 1989. With the release of Windows 3.0 the following year, sales began to pick up and Microsoft soon became the market leader for word processors for IBM PC-compatible computers. In 1991, Microsoft capitalized on Word for Windows’ increasing popularity by releasing a version of Word for DOS, version 5.5 that replaced its unique user interface with an interface similar to a Windows application. When Microsoft became aware of the Year 2000 problem, it made Microsoft Word 5.5 for DOS available for download free. As of November 2010, it is still available for download from Microsoft’s web site.
In 1991, Microsoft embarked on a project code-named Pyramid to completely rewrite Microsoft Word from the ground up. Both the Windows and Mac versions would start from the same code base. It was abandoned when it was determined that it would take the development team too long to rewrite and then catch up with all the new capabilities that could have been added in the same time without a rewrite. Instead, the next versions of Word for Windows and Mac, dubbed version 6.0, both started from the code base of Word for Windows 2.0.
With the release of Word 6.0 in 1993, Microsoft again attempted to synchronize the version numbers and coordinate product naming across platforms, this time across DOS, Macintosh, and Windows (this was the last version of Word for DOS). It introduced AutoCorrect, which automatically fixed certain typing errors, and AutoFormat, which could reformat many parts of a document at once. While the Windows version received favorable reviews, the Macintosh version was widely derided. Many accused it of being slow, clumsy and memory intensive, and its user interface differed significantly from Word 5.1. In response to user requests, Microsoft was forced to offer Word 5 again, after it had been discontinued. Subsequent versions of Word for Macintosh are no longer ported versions of Word for Windows.
Microsoft Word for Windows since 1995
Word 95 for Windows was the first 32-bit version of the product, released with Office 95 around the same time as Windows 95. It was a straightforward port of Word 6.0 and it introduced few new features, one of them being red-squiggle underlined spell-checking. Starting with Word 95, releases of Word were named after the year of its release, instead of its version number. Word 2010 allows more customization of the Ribbon, adds a Backstage view for file management, has improved document navigation, allows creation and embedding of screenshots, and integrates with Word Web App.
Microsoft Word for Mac since 1995
In 1997, Microsoft formed the Macintosh Business Unit as an independent group within Microsoft focused on writing software for the Mac. Its first version of Word, Word 98, was released with Office 98 Macintosh Edition. Document compatibility reached parity with Word 97, and it included features from Word 97 for Windows, including spell and grammar checking with squiggles. Users could choose the menus and keyboard shortcuts to be similar to either Word 97 for Windows or Word 5 for Mac. Unfortunately, Word on the Mac in this and later releases also became vulnerable to future macro viruses that could compromise Word (and Excel) documents.
Word 2001, released in 2000, added a few new features, including the Office Clipboard, which allowed users to copy and paste multiple items. It was the last version to run on classic Mac OS and, on Mac OS X, it could only run within the Classic Environment. Word X, released in 2001, was the first version to run natively on, and required, Mac OS X, and introduced non-contiguous text selection.
Word 2004 was released in May 2004. It included a new Notebook Layout view for taking notes either by typing or by voice. Other features, such as tracking changes, were made more similar with Office for Windows. Microsoft released patches through the years to eliminate most known macro vulnerabilities from this version.
Word 2008, released on January 15, 2008, included a Ribbon-like feature, called the Elements Gallery that can be used to select page layouts and insert custom diagrams and images. It also included a new view focused on publishing layout, integrated bibliography management, and native support for the new Office Open XML format. It was the first version to run natively on Intel-based Macs. Word 2011, released in October 2010, replaced the Elements Gallery in favor of a Ribbon user interface that is much more similar to Office for Windows, and includes a full-screen mode that allows users to focus on reading and writing documents, and support for Office Web Apps.
Microsoft’s strategy is influenced by internal and external factors. Human capital and cash are valuable resources for Microsoft. Microsoft’s ability to manage its resources is shown in its organizational structure and management. Its competitive advantage is product differentiation and innovation. Microsoft continues to produce new products that create value for the customer. Strong leadership in all levels of the organization has shown in the product that the company delivered.
Since 1975, Microsoft has position itself in high bargaining power of customer and supplier. In the recent years, competition has decreased its power over customer where the company has to negotiate its product price. However, Microsoft is continues to implement its competitive strategy against its competitors. Microsoft has good relationship with its supplier that cost reduction is achievable. Lastly, Microsoft strategy and action reflects its mission statement: “To enable people and businesses throughout the world to realize their full potential.” One important factor that Microsoft realizes is that the company must understand its internal and external environment and modify its strategy as necessary.
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