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1.0 Executive Summary
Stay Clean, is a site that is based on Environmental Management Practices Education. It is owned and operated by me, Morrison Edwards. I am determined to ensuring that people live in an environment free of contaminations and appealing to live in. I am thus taking the initiative to educate people on how we can make our environment friendlier for habitation. The people are taught to carry out environmental practices once in a month. The activities involved in the practices are quite simple and are meant to encourage people on how the little changes they make in the initiative can make an enormous difference to the environment and their personal lives. The sources of revenue supporting the plan are from my personal savings from employment. I will be organizing with other affiliate companies and retailers to provide me with the products I will require in the process. Our benefits will be commission based from the sales of the products used in the environmental management practice.
Financially the strategy is aimed at making profits, and of most concern will be minimizing expenses. A portion of the profits will be ploughed back into the business while the rest will be used for personal growth. I believe that it is a just course to keep our environment clean as much as the initiative is also a money creating opportunity. The cash flow into the action is a priority as well as the cash balance. In accomplishing my goals, the following areas are going to be of emphasis.
The web content must be of the best quality and interactive to the users. The tips will be elaborate and engaging, inspiring and empowering so that the users will share the tips quickly enough to improve the use of the website. The project is aimed for gross profits in the future and so I will cut the current expenses to meet my current demands. The products that will be required in the process of the affiliate companies will have to be recommended on the website for buying by the people so that the profits gained from the commission will be used in the initiative. Since I do not intend to use more money in the expenses the online marketing plan will have to be perfectly effected to meet the expectations.
The website is an educational platform meant to teach people on how to maintain the environment clean by performing cleanliness practices at least twice in one month. For the entire year. I am looking forward to enlightening people so that they become more environmentally conscious. In the process the affiliate institutions and retailers will have the opportunity to sell their products. The profits will be shared among all the member parties, the producing companies, the retailers and me.
1.2 Objectives of the Plan
i) To conducting weekly environmental teaching sessions. Educate people on how their contribution in maintaining the environment will reduce environmental hazards or detrimental environmental impacts on the general population.
ii) At the end of the first year the website should have approximately 500 subscribers already signed up for the weekly tips on the environment.
iii) The site must receive 10,000 customers monthly.
iv) Profits will be evaluated within six months.
v) The Profit will be redistributed to support the project and into personal savings.
1.3 Important Factors of success
i) The Website content will have to be quality; the weekly tips will be elaborate and straightforward, friendly and inspiring.
ii) The marketing of the site must be exquisite for maximum subscription
iii) The expenses will remain flat to maximize profitability.
iv) The products sold will be environmentally friendly and the buyers will have to be inspired so that the commissions care increased to make profits.
1.4 Summary of the Business
The Stay Clean initiative is a small business website based in Marina and it is purposefully meant to enlighten the community on the effectiveness of cleanliness to minimise the impacts of environmental hazards. The cleanliness initiatives training will be conducted twice a month as explained on the website. The teaching sessions are conducted online on the website or on weekly meetings for an individual attendance. The weekly audience subscription is free. The business will be making profits from commission received by the sale of products obtained from the Affiliate Company and retailers supplying the products to be used in the initiative.
1.5 Financial Plan
I am looking forward to starting the initiative with a capital of 3000 dollars obtained from my personal savings. This will be used to come up with the website and in facilitating services of the Affiliate Company and retailers. The money will also be spent on the legal purposes and acquiring the computer equipment and in registering the computer domain for the name of the website. The remaining expenses will remain untouched until income generation begins.
1.6 Ownership of the Business Initiative
The Stay Clean Business initiative is a sole proprietorship, a plan created and founded by (name). It is an enlightenment effort as well for personal growth
The Products involved
The business does not produce the required products on its own. I am marketing earthly friendly products recommended for cleaning and maintaining the environment. The products will be acquired from a company and retailers who will be paying the commission based on the sales of the products made. The company and the retailers are the affiliate parties. The goods thus will not be costly thus the cost of production is cut. The fulfillment and the inventory levels or the customer service. The only risk involved in the business is that the profit is commission based and only received in terms of percentage of the sales obtained from mobilization through the website organised weekly teaching sessions, and not from the entire sales. The recommended environmentally friendly products are:
i) Products that can be reused. These are products that can be put back into use like lunch bags, batteries etc.
ii) Supporting consumption of organic foods: vegetables, fruits, and snack meals.
iii) Paper products that can be recycled.
iv) Cloth diapers.
v) Kitchen products: Cloth rags, towels etc.
vi) Herbal medicines.
vii) Low water usage: Shower heads, horse pipes and equipment that reduce water use.
viii) Books on environmental friendliness.
xi) Solar powered appliances and the tools and equipment running on solar.
x) Music about environmental maintenance and friendliness.
Out target market is the general community especially the internauts or the technology survey who can access the internet in the age bracket of 18-55 years. This is the target group that can be used to make the environment better. The secondary market target are the students of age 12-22 who can have adequate time engaging in the environmental management practices. The retired people are also focused as they have more free time to attend the training sessions.
4.2 Target market Segment Strategy
Since our primary aim is to live in an environmentally friendly atmosphere while also making profits, we have particular reason for the targeted market
1. The students – We engage them as they are technology survey and will pass the information faster to their associates, again they will embrace the initiative as they like clean surroundings
2. Adults – It is the largest market and the biggest target. They are the individuals who will be purchasing the products thus significant in revenue generation.
3. The retirees. They have more free time and resources to spend on initiatives that are environmentally friendly.
4.3 Industry Analysis
The website is meant for educational reasons and since the educational sites are hardly available the completion is slim. The existing environmental sites deal with either giving news on the environment or other environmental topics not related to the latter. The website is an environmental friendly pro initiatives marketing products aimed at improving the environment from which the sales will receive the profits that is commission based.
4.4 Buying patterns
Our focus is on enlightening people on the products they knew never existed and going by the friendliness in the adverts and inspiration, the customers will definitely chose us over other competitors as the information provided is simple and comprehensive but not overwhelming. Those who shall have adopted the information will just be buying the products and mostly will be introducing more people thus an increase in the product sales increasing out profits. The product finding process will be simplified so that they can easily be found in the Affiliate Company and retailers. (Software, 2017).
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Huynh, M., Appell, R., & Stetkiewicz, M. (2014). Process mapping.
Software, P. A. (n.d.). Educational Website Business Plan. Retrieved February 21, 2017, from http://www.bplans.com/educational_website_business_plan/financial_plan_fc.php
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