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This report is to provide the effect of smart phone operation system and also analyze which operation system will be lead in such a competitive market. Among of many operation systems in market, this report makes a comparison between Apple's iPhone OS and Google's Android OS.
The findings of this report are based on factors such as performance characteristics, market share growth, demands and future technology. First of all, we analyze the performance characteristics which are the most important part for consumers to consider before they buy. The performance characteristics are including resolution, voice control, battery standby time, applications, and open source platform. The second comparison is market share of each operation system. iPhone OS was leading in first quarter of 2010 than Android OS, the research show how quickly the rate has changed in second quarter of 2010. While iPhone OS leads in market in past few months, Android OS has been rising rapidly. Android devices are available on all four major carriers but the iPhone has not been willing to license its OS out to other carriers except AT&T. Although iPhone has the high popularity since its launch in 2007, most people who want to buy an iPhone will not get the chance to buy one because iPhone remains only on AT&T.The third comparison taken into consideration is demands and customer satisfaction levels. The demands for the iPhone and customer satisfaction are relatively high. However, if Apple stays closed minded, it will not achieve the market share estimated. The last part is about their future perspective, both iPhone OS and Android OS will release their newest generation OS to their amazing phones in next year 2011.These four factors could give a conclusion that Google's Android OS will overtake Apple's iPhone OS in very soon.
Apple's iPhone OS and Google's Android OS are both excellent operation systems. Based on the findings, Android OS will overtake iPhone OS in the market when
considering each in terms of performance characteristics , market share growth, demand and future technology. Although iPhone has larger share in the market, more customers loyalty and higher customers satisfaction levels, we can assume that the difference between iPhone and Android will not last for much longer. This concludes that Android OS will surpass iPhone OS in the future because of the variety of devices it offers in the market and available in major wireless carriers. Based on the conclusion presented above the following actions are recommended for Apple's iPhone operation system to compete in such a crowded market: Apple's iPhone need to become business partner with major wireless carriers such as Verizon ,T-Mobile and Sprint and that is the exact strategy that Google has used with Android to grow so fast . Also provide the best overall experience at the lowest monthly cost, lower phone cost and carrier promotions, such as Verizon's buy-one-get-one-free offer on Android OS devices.
APPLE (IPHONE) VS GOOGLE (ANDROID)
CHAPTER 1 - INTRODUCTION
As a 2009 study by Pogue, he states that new concepts for smart phone utilization nearly makes the newest smart phone obsolete on first day of issue, none the less the smart phone is not only a "don't leave home without out," it is as essential as a home key. Companies all over world are building out the necessary hardware creating advanced performance capabilities which allow for smarter applications. In recalling the centuries old existing communication systems and relating this thought to smart phones can only result in the wonder of the future of today's communication systems. (Pogue)
The purpose of this report is preparing market analysis of operating systems for smart phones. This communication device has nearly replaced all other types of communications. The smart phone and the smart phone operating system is an unbelievable partnership in artificial intelligence. The individual who adapts himself to learn how to master these systems should be ahead of his competitors.
Statement of Purpose
The purpose of this report is to provide the effect of smart phone operating system. Among of many smart phones in markets, this report makes a comparison between Iphone's OS and Google's Android OS technologies through factors such as features, demand, market growth, and future perspective in the determine which smart operating system will be lead in smart market.
The report only discusses Iphone operating systems and Google's OS used in smart phone in all, in common without any detailed discussion of the different other device in operating system. We also took a look consumer satisfaction levels based upon the type of OS they report having on their smart phone.
If there are some limitations for this project they would be, the most is the timing. We feel that we are in a rush manner to find the most useful information in only a couple weeks to completed our report. In addition, we have some difficult personal individual situations to apply to our group meeting. While the scope is already being limited to two types of operating system, there are also a range of operating systems that are provied by Symbian OS, Microsoft Windows Mobile, and Linux. We have included related information from other smart phones while elimination phone identification.
Methods of Research
We are going to use secondary research method to complete this report. To avoid unreliable resources we only chose the most factual information from the databases of the John F. Kennedy Memorial Library at California State University, Los Angeles. We also narrow the articles from 2007 to 2010 no more than three years. The rest of information we are going to use from the google search engine.
CHAPTER 2 - FINDINGS
The evolution of the smart phone has become an invaluable aid in our daily activities. Phones such as Iphone and Andriod have already caused life changing methods of communications and future innovations will definitely be welcomed. The finding of this report indicates the concept of the vast areas for improvement is overwhelming and difficult to identify relative to order of importance. These finding are shown through analysis of performance characteristics, demand, market growth, and future prospective.
In analysis the performance characteristics between the Android and Iphone, the main
difference is that the Android is built on an open source platform, so that the application developer can develop more and more applications for Android. Instead of open source, iPhone is built on a proprietary operating system, only Apple can make changes to the system, and only their engineers can develop applications for iPhone. Currently, Apple has approximately 20,000 applications to 70,000 applications more than Android. Nevertheless, as Android grows impressively in the market, as more developers develop applications for Android, the numbers will narrow down in the future. Despite iPhone having more applications at this moment, Android has free advanced GPS application over iPhone that allows you to voice control navigation. You don't have to input a specific address. You can simply say "turn to the Staple center in Los Angeles" and the application will find the correct route for you.
The displays on both phones have big differences too. Android has big 3.7 inches screen with 854 x 480 pixels. This screen size is almost two times larger than the previous generation iPhone 3GS. Android supports multiple screen solutions from 480 x 320 to 854 x 480, which means it has flexible screen fits applications for better view. Compare to the Android big screen, iPhone has only 3.5 inches screen. Although the screen size is smaller than Android, iPhone has a huge 960 x 640 pixel resolution, that means everything displays on the screen is much more noticeable and detailed than Android.
Android and iPhone are have a built in rechargeable lithium ion battery. The difference is you can remove and replace the battery from Android as needed. And for iPhone, the only way you can remove the battery is to send it back to the factory. In regarding the talk time and the idle time, iPhone has outperformed Android. iPhone has 7 hours talk time and 14 hours standby time for up to 300 hours. In comparison, Android has about 300 minutes of talk time and 146 hours standby time.
Market Share Growth
In Quantcast's online research report by Sarah Perez , both iPhone operation system and Android operation system are increasing their share of the US smart phone market .The iPhone OS seen to gain market share steadily .The iPhone OS market share accounted for moving large chunks of its competitors such as T-mobile , Sprint and Verizon. The iPhone OS has 58 percent of the overall OS market, which this seem small but it actually represents 75 million devices sold during the period of two and a half years.
On the other hand, Google's operation system has been rising rapidly. Google's Android is an operating system available on variety of phones models made by different manufacturers, such as LG, HTC, Samsung and Motorola . Also major wireless carriers including AT&T, T-mobile, Sprint and Verizon have now become business partners with Google. Meanwhile, Apple's operating system is used only on iPhone. According to new data from The Nielsen Company states that Android only held 13% market share as of Q2 2010 representing significant growth from 9% as recently as Q1 2010. Maintaining second place with 28% market share, iPhone showed slight growth from Q2 2010 as shown below in Figure 1.
Among recent smart phone subscribers , Android's Q2 2010 performance was impressive. Google's Android operating system edged out Apple's iPhone operating system for the No. 2 spot in the U.S. consumer smart phone market in the first quarter. As shown in Figure 2 on next page, Android grew its market share from 17% in Q1 2010 to 27%, taking second place from iPhone, which quarterly market share slipped from 27% to 23% .
According to the data from Nielson Company by Don Kellogg, iPhone and Android different from the other smart phones is demand on operating system by users. 80% of iPhone users want their next device to be iPhone OS while 70% of Android users want another Android device. Among both users who would like to switch operating systems, the rate at which Android users would like to try iPhone is twice as high as that of iPhone users who would try Android. On next page, Figure 3 shows customer loyalty based on the operation systems.
Here's what we found the article written by Paul Carton and Jean Crumrine based on Change Wave Research. The Apple iPhone lead all other major cell phone manufacturers, with 74% of owners reporting they're very satisfied with their iPhone. We also took a look at consumer satisfaction levels based upon the type of OS they report having on their smart phone as Figure 4 shown in next page.
Technology is changing fast, the iPhone 4 has just released in the last summer, and the new generation iPhone 5 has already been announced that it will release in 2011. According to Hubpages news, the new iPhone5 change to 4G in the network which improvement new applications loaded such as video chat on 3G and 4G, and also include Face Recognition Security. Comprared to the iPhone 4 with 7 hours talk time and 14 hours standby time for up to 300 hours, the battery performance will be increased in iPhone 5 significantly. Standby time increased to 600 hours and talk time with 14 hours on 3G and a 7 hours on 4 G, twice times longer than iPhone 4. New iPhone5 will also support Flash, which a lot of future applications and webpage will require it.
In the other side, Google will name Ice Cream for their next generation Android 4.0. According to Droidmarkets Website, the future of Android operating system, Android 3.5 Honeycomb and Android 4.0 will be released in 2011. Android 3.5 Honeycomb is following on from Android 3.0 Gingerbread platform, that improvements will focus on support for WebM video playback, improved user interface, and multimedia and support 3D gaming and resources that the way 3.1 followed 3.0. New Android will be more tablet-friendly and significantly faster. The new system will also support Flash as iPhone 5 do. One good news for Youtuber is the Ice Cream will support 1080p HDMI Output, which allowed you to connect your Ice Cream to your high destination TV. You can play BlueRay movie in HDTV with your Ice Cream standalone.
CHAPTER 3 - CONCLUSIONS AND RECOMMENDATIONS
In conclusion, both Apple's iPhone OS and Google's Android OS are excellent operation systems. Based on the findings, it is predictable that Android OS will overtake iPhone OS in the market when considering each in terms of performance characteristics, market share growth, demands and future perspective. Although iPhone has larger share in the market, more customers loyalty and higher customers satisfaction levels, we can assume that the difference between iPhone and Android will not last for much longer. This concludes that Android OS will surpass
iPhone OS in the future because of the variety of devices it offers in the market and available in
major wireless carriers.
Based on the conclusion presented above the following actions are recommended
for Apple's iPhone operation system to compete in such a crowded market:
1. Apple's iPhone need to become business partner with major wireless carriers such as
T-Mobile, Sprint and Verizon and that is the exact strategy that Google has used with Android
to grow so fast .
2. Provide the best overall experience at the lowest monthly cost, lower phone cost and
carrier promotions, such as Verizon's buy-one-get-one-free offer on Android OS