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New Patterns of Innovation Article Review

Paper Type: Free Assignment Study Level: University / Undergraduate
Wordcount: 1920 words Published: 26th Feb 2020

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In the article "The New Patterns of Innovation" Harvard Business Review paper composed by Rashik Parmar and co-writers Ian Mackenzie, David Cohn, and David Gann, these writers propose another methodology dependent on IT, and they discuss another IT-based structure. To make new business esteem, they constructed five examples or key stages, distinguished over the five years in the work coordinated with IBM customers. These examples give pieces of information to how huge information will drive industry level redesign and institutional techniques. An innovative method of doing things, which are commercialized. The process of innovation cannot be separated from a firm’s strategic and competitive context (Porter, 2018). Innovation is the method of creating something new or by doing something in a new approach. In business, innovation also has to contain the idea of upgrading. To innovate in business is not just to do something different, but to do or make it better / unique that stands out from others. Business Innovation includes making new goods or improving current equipment, progressions, planning, and advertising to resolve problems, rising productivity, getting in touch with new customers, and eventually increasing profits. Innovation is a positive change and requires continuous investment because the business exists in a changing world, the systems must be dynamic keeping pace with evolving markets, customer preferences, and competition. The five examples are a useful method to structure a discussion about new business thoughts, there are great precedents of each of the five yet genuine activities regularly incorporate a few of the examples, some of the examples could be utilized to define additional of one example.


Rashik Parmar and co-authors wrote the article in question. They propose a new approach based on IT, and they talk about a new IT-based framework. They came up with five patterns and then identified them over the five years by working directly with IBM. These patterns provide clues to how innovation in digital techniques will drive industry reconfiguration and institutional strategies.
  1. Augmenting Products to Generate Data, e.g., gathering data from existing production,
  2. Digitizing Assets, e.g., Physical product converted in digital assets;
  3. Combining Data Within and Across Industries, e.g., big data joining inside and crosswise over businesses
  4. Trading Data, e.g., selling a company’s data to different businesses;
  5. Codifying a Distinctive Service Capability, e.g., digital asset that has become a new revenue source.
By analyzing these patterns regularly, leaders in many businesses could consider new ways of digitalising strategy. (Parmar, et al., 2014) According to Parmer (2014, p. 88) managers are not ready to apply the new area technology and in some cases are discouraging from new ways of using it. He also said, in the age of digitisation, it is crucial for companies competitiveness that they recognize the potential association with digitisation at an early stage and systematically exploit it by adjusting their business models. Companies that do not accept the change need will be forced out of the market. Decision-makers, therefore, face the challenge of planning and managing the digital transformation of their business models in a proper way. To be able to function in a competitive business, the company have to plan successfully. The industry needs to employ the right individuals in the right quantity, invest in physical capital, tools, and advertising. If business assessments are off, they will either waste money on excess volume or slip out on sales because they will be not capable of pleasing demand (2014, p. 89).


Businesses have unsuccessfully adjusted their business plan of action to the changing natural conditions. In this manner, if a business does not put resources into creating or altering its method of operation, the danger of disappointment growths. The main reason what companies fail to innovate their programs of work are, for example, an absence of experience and the simplicity of remaining in a safe place. There are positive signs that innovation stimulate competition by providing levelled open field for large and small businesses alike. The World Wide Web, for instance, enables smaller business owners to offer product or services to customers based at any location. Implementing new models of innovation provides an opportunity to meet customer demand more quickly and efficiently. With the use of automation, a small factory can become more efficient by reducing dependency on the workforce by delegating some or all the physical activities to automated systems. According to Getting Revising (2018), these are four reasons for companies to apply the digital innovation technology to their strategy, Businesses can initially charge higher prices for new goods in advance competitors’ products arise on the marketplace:
  • Being creative decent for a company's name
  • If they have been first in the past - individuals usually inspired by future items
  • Innovations in procedures increase the value of existing goods/services
Though, he also outlined some of the disadvantages, like:
  • Costly and time-wasting
  • Businesses can come up short on cash flow which in turn will paralyse the production
  • Companies are not ready to develop other products on a massive scale at a low expense - no guaranteed return
Example: BlackBerry's failure to remain mindful of Apple and Google was centrality of mistakes in their method and vision. BlackBerry fail to imagine that customers would push the smartphone transformation. Exactly when BlackBerry, finally, introduce a touchscreen appliance, it was seen as a poor copy of the iPhone. They miss digitalizing their Assets. NOKIA: At the point when Apple presented its iPhone, Nokia neglected to react to the iPhone, and the moving customer request that accompanied.


Samsung is using many models. Some studies focus on Samsung smartphone since this is a principal division that is advancing quickly with numerous developments in just the previous decade. What makes Samsung unique from its competitors is the store network, they utilize a mix of re-appropriating and in-house generation. The Samsung trust that change is consistent and computerized advancement is critical to an organization's presence. Long-term achievement must be conceivable by foreseeing market needs and demands. Samsung Messages and Android Messages, work reliably with every association's Rich Communication Suite (RCS) innovation, including cloud and business informing stages. This collaboration will ensure that Samsung Messages and Android Messages will work seamlessly together and with RCS messaging. This collaboration is an excellent example of Data Trading, whereby both sides are benefiting by cooperating. Samsung’s new opportunity for Innovation is with 5G technology. Samsung reported that it had created a model of another remote innovation that could transmit data substantially quicker. With 5G, Samsung is right now ruling position among competitors, which can be a distinct advantage and will lead a market to new technological innovation. Samsung could improve their positions even more by developing their own operating systems by Digitising assets and decrease dependence on Google Android operating system and Qualcomm applications processor by using Codifying a Distinctive Services Capability and Combining Data Within and Across Industries. Samsung can also create strong associations elsewhere to receive support in innovation technology and commercialisation. Samsung as an associate Android would be left with a raft of smaller manufacturers on low-margin equipment building up the deals. This reason is the way that Samsung has been focusing on a piece of the overall industry, not deals edge. Market share allows Samsung to adopt the marketing technique, for example, low valuing and many gadgets. ResearchGate (2018)


The report suggests the addition to an IT-based structure. It included asking, in what capacity can information and systematic instruments be utilized to generate new value? The creators have investigated that question with numerous customers. In their work, they've seen IT make new an incentive in five examples: utilizing information from sensors in items to enhance contributions: consider clever energy meters; digitizing physical resources: for example, wellbeing records; consolidating information inside and crosswise over businesses: organize supply chains; exchanging information: a business whose info is valued to another business sells it; a codifying a distinctive service capability: it enables an organization to take any procedure in which it is best-in-class overseeing travel costs, and pitch it to different organizations, utilizing cloud computing. (Parmar, 2018) The world is continually shifting and changing so innovation assume a critical job inside any business. Digital innovation as every business must be ready for any changes, be ready to improve their product, service, and distribution. Every company must know how to stand out from every competitor to be successful and doing well. Business being successful it has to be different from others, or it will blend in with others businesses, the business needs to remain to be unique, gaining sustainability advantages by differentiation from competitors, and being different in the eyes of the customers. New advancements are continually being presented and it is crucial to remain forward and exploit innovation that will enormously profit the business. The innovation is utilized to always create new and original goods and services, while this is the main responsibility for any business it is essential for manageability. If the five stages are pursued, an operating innovation management will succeed, this still offers the chance to constantly create and impeccable innovation management in the benefits of innovation. The entire reason for the change is to build benefit by rolling out improvements to the technical, structure, innovation, and culture of a business with the end goal to expand the chances for progress.



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