QuestionAs the project manager, how would you manage change in a project?
AnswerIt can be argued that the successful management of change is crucial to any organisation in order to survive and succeed in the present highly competitive and continuously evolving business environment (Todnem 2005). Kotter’s eight-stage process of organisational transformation (1996) is one key model of emergent change a project manager could follow. The 8 steps are as follows:
- Develop a vision and strategy
- Establish a sense of urgency
- Create a guiding coalition
- Empower broad-based action
- Communicate the change vision
- Anchor new approaches in the culture
- Generate short-term wins
- Consolidate gains and produce more change.
ReferencesBarnard, M., and Stoll, N. (2010). Organisational Change Management: A rapid literature review. National Centre for Social Research Short Policy Report No. 10/01. This is an excellent overview of the change literature, available at: http://www.bristol.ac.uk/media-library/sites/cubec/migrated/documents/pr1.pdf Burnes, B. (2004 Managing Change: A Strategic Approach to Organisational Dynamic, 4th edn (Harlow: Prentice Hall) Kotter, J.P. (1996) Leading Change (Boston, MA: Harvard Business School Press) Kubler-Ross, E. (1973) On Death and Dying, Routledge Todmen, R. (2005) Organisational Change Management: A Critical Review, Journal of Change Management, 5,4, pp.369-380
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