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Free Essays - Tourism Essays

We have now opened up part of our essays database to give you, the user, access to our free tourism essays, please remember to use these as research material and reference them if you use any quotes.

  • Tourism Essays: Hospitality Industry - “Modern marketing managers practice in a consistently changing environment necessitating the need for the formalisation, implementation and evaluation of strategic marketing plans.” (Phillips, Davies and Moutinho, 2001) Nevertheless, despite the advocated benefits of strategic marketing planning, there is very little concrete empirical evidence or research to back up this claim, making it very speculative, despite appearing to be common sense. As such, it is very difficult to accurately determine how the changing business environment is likely to affect future growth in any sector, as no one appears to be able to accurately predict how the business environment will behave next. Nevertheless, this piece will attempt to determine how the changing business environment has impacted on the strategic planning in the hotel industry, and thus attempt to predict how it will impact on performance in the future. Read more...
  • Tourism Essays: Public Transport - The United Kingdom in the past century had experienced change in various aspects including social, economic, political and cultural dimensions. What were interesting in these changes were the displacements of public policies with each changing government. The early 1970s - characterized by post-industrial social norms - witnessed the restructuring of the public sector. Public departments had individual roles to serve in the society such as the leisure department which acted as the client as well as the direct service providers for tourists and communities. The premise had been to improve the quality of life, provide recreational services and increase employment level in the leisure industry (Simmonds 1994). For this purpose the central and local governments had been entrusted with the task of funding leisure operations that provided recreational and tourism services. By becoming a public sector domain, the leisure department had been limited by the provision of resources allocated by the government. This differentiated by the needs and requirements of different regions of the country. Leisure services thus had been limited to development of parks, grounds for sports activities, libraries and museums, and leisure centres. Read more...
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