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The himalaya company

The himalaya company

INTRODUCTION OF HIMALAYA COMPANY

THE company was founded in 1930 by Mr. Manal with a clear vision that they want to serve society by bringing Ayurvedic products.

Company staterd its operations in Dehradun way back in the 1930s, the company later spread its wings to MUMBAI.

In 1975, the company set up an advanced manufacturing facility in Makali, Bangalore, India, which today houses the Corporate headquarters.

In 1991, the company relocated its R&D facility to Bangalore..

INSPIRATION:

MR. Manal got inspired when he went to a visit to Burma and found that Group of elephants were eating roots in order to pacify themselves. The plant name was Rauwolfia sepentina.

He then made an extensive research on plant roots and scientifically was proved that roots had some characteristics to heel the animals.

Thus by researches company come up with its AYURVEDIC PRUDUCT that was anti- hypertensive drug in 1934.

These days Himalaya is using techniques of Modren medical science to rediscover and opening of ayurvedic secrets.

Confirmation of Himalaya's dedication towards high quality and consistency in herbal care

Reveals as company was awarded with an ISO 9001:2000 certification in 2003.

From the invention of the company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives.

Today, Himalaya products have been endorsed by 300,000 doctors around the globe

Himalaya have consumers in 67 countries which rely upon HIMALAYA'S PRODUCTS.

Mission:

Develop markets worldwide with an in-depth and long-term approach

Maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed.

To remain eco-friendly with the nature.

Ensure that each Himalaya employee strongly backs the Himalaya promise to maintain good relationship with the costumer.

BRAND INDENTITY

The Himalaya brand has much in common with the mountain range from which it draws its name.

For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals.

The Himalaya logo is a visual definition of its brand identity. The leaf that forms the crossbar of the letter H evokes the company's focus on herbal healthcare

The teal green represents proximity to nature, while the orange is evocative of warmth, vibrancy and commitment to caring.

The Himalaya brand carries with it the promise of good health and well-being.

TODAYS HIMALAYA IS CELEBRATING 75 YEARS OF ITS SUCCESS.

MARKETING PLAN OF LAUNCHING HIMALAYA TOOTHPASTE NAMED PRAKRITI HERBAL TOOTHPASTE

Why we have planned to launch toothpaste The oral care market can be segregated into toothpaste (60%), toothpowder (23%) and Tooth brushes (17%) The penetration level of toothpaste in urban areas is more than three times as compared to in rural areas. It does not mean that product will not work in rural areas because still lots of people in rural areas which clean their teeth with NEEM and tobacoo and we popular for our herbal products . So we have quite scope of development in rural as well as urban areas. Also toothpaste demand is in market is 55-60% as comparision to toothpowder.

INDIAN ORAL MARKET

Many people in india till uses traditional products like neem , salt, tobacco. The dental population in India is very low 1:35000.This results in the lots of dental problems. Less than 15% Indian population use to brush twice a day. In Indian oral market COLGATE, CIBACA, CLOSE UP, PEPSODENT are high priced And ANCHOR, PROMISE, BABOOL are low priced competitors.

WHAT IS NEW IN OUR PRODUCT

INGREIDENTS:

LAVANG OR LAUNG

AROMATIC, ANTISEPTIC, LOCAL, ANAESTHETIC

EFFECTS:

MANJISTHA:

As it is aromatic it removes the bad smell of breath. Because of antiseptic property, prevents the tooth decay. Because of local anaesthetic property after application it immediately stops the toothache. As it increases the circulation, improves the health of gums.

BLOOD PURIFIER, HEALER , ANTI-INFLAMMTORY.

EFFECTS:

It purifies the blood , improves the quality of blood thus keeping the heath of gums good. It helps in erosion of gums and bleeding gums.

DALCHINI:

It is highly aromatic, homeostatic, astringent and antiseptic.

Effects:

Homestatic properties prevent minimization of bleeding of gums. Antiseptic properties prevents teeth from decay .aromatic prevents bad breath.

OBJECTIVE OF LUNCHING OUR PRODUCT:

Since objective provide a firms a strengths to stand. Every firm being a part of an industry should know what they want to achieve.

The objectives must be SMART enough to work upon. The word SMART stands for:

SPECFIC : objective must be specific and firm should know what they want to achieve.

MEASURABLE: It should be measurable wether we have achieved our aim or not.

ACHIEVABLE: Objective should be achieve able and attainable. That is unexpected goals should not be set up by the organization.

REALASTIC: Keeping in minds resources it should be realistic to achieve predetermined objectives.

TIME: Within proper time objective should be ahieveable.

OUR OBJECTIVE:

To create 50% awareness in the market before launching our product.

TO gain 5% market year after 2 years of launching.

Increase in sales by 10% every year.

To set up our product internationally in the market.

To maintain and retain brand loyality of our product.

Marketing plan

SITUATIOn ANALYSIS:

To develop the marketing plan it is the first step to do the situation analysis. The main aim is to discover

To discover the trends, distribution and situation of the market in which we are penetrating.

INDUSTRY:

ORAL industry has main focus to prevent teeth and gum diseases and to deliever value to the costumers.

In the market toothpastes, toothbrushes, dental floss, toothpowders, mouth rinses, dant manjans are present.

PREFRENCES:

Urban mostly like toothpaste and mouth rinses, dental floss, toothbrushes.

And people of rural areas still use neem datuns and mainly prefers low priced toothpowder.

PURCHASING CHARACTERSTICS:

In terms of purchasing characteristics there is lot of scope for the company because due to increase in education and living standard of the people they are becoming more and more conscious towards their dental health 56% consumers are able to pay for the high priced toothbrushes like colgate and cibaca,

MARKET NEEDS:

Market needs are high. Because of consciousness of the people or in other words it is need of the people.so lots of scope for us.

SWOT ANALYSIS:

STRENTHS:

OPPORTUNITIES:

THREATS:

WEEKNESSES:

v PESTEL ANALYSIS:

v ECONOMIC FACTORS:

Our decisions will be greatly effected by economic factors. If during introduction of our product there is negative inflation rate then their will be negative impact on the product sales.

v SOCIO-CULTURAL FACTORS:

As the social and cultural factors also effects the selling of the product. So we have to take care about the religious beliefs and moral values of the country's people.

That why we are introducing the herbal product with natural ingridients like neem , laung, bark, manjhitha, dalchini that is a pure herbal product.

So that is will aceeptable by people of our country.

v TECHNOLOGICAL FACTORS:

Technology is the factor whose value cannot be ignored. Technologies varies with the passage of time in all the industries.

We are also keeping our technology up to date in order to sustain ourselves in the market.

v POLITICAL FACTORS:

Political factors of the country also played an important role in the development of the product.

So we will properly take care the policies and rules of the government.

v LEGAL FACTORS:

Legal factors also influences the development of the product. That is why we are working with ethics and not using any illegal technology or any illegal mean to develop our product and in future we will not use.

v STARTERGY USED BY THE COMPANY:

v DISTRIBUTION STATERGY:

Convenience stores and large retail stores, many food stores played a key role in the distribution of oral health care products.

Mass merchandisers also gained share due to increase in the demand for oral care products.

We will create high distribution so that retail and grocery stores are shelving with our product.

v COMMUNICATION STATERGY:

Promotion:

In promotion first includes creating awareness of our product

Awareness will be created by television adds, magazines ,newspapers, pamphlets.

Also free samples will be given to the target costumers to check the quality of our product.

Promotional mix:

We are supposed to follow the following steps for the promotional mix:

ADVERTIZEMENT:

We will come with the product name PRAKRITI HERBAL TOOTHPASTE

And punch line PRAKRITI KE SATH SATH

In our add we will picturise it in natural mountains and shows herbal in the add inorder to make our add appealing.

III. Marketing Strategy

WHAT STARTERGY TO ADOPT??????????????

Nich or mainstream positioning strategy

The main focus of niche positioning would be placed on consumers who are concerned about the prevention of gum diseases.

There would be many positive benefits to the company and the company would be position the toothpaste as a niche product.

By creating niche market company can even sell product on premium basis in order to get more profit. BUT CREATION OF NICHE IN RURAL AREAS WILL BE EASIER THAN IN URBAN AREAS.

Because in urban areas there is lots and lots of competition and large number of sellers are there so company may not be able to create NICHE There

But company can charge for its differentiated product.

WHY OUR PRODUCT IS DIFFRENTIATED PRODUCT:

Our product stop bleeding of gums, reduce swelling of gums and heals gum boils and sores.

The toothpaste is herbal ayurvedic toothpaste having antibacterial and antioxidant germs that prevents toothache and prevents bad breath and plague formation.

The herbal toothpaste is specially formulated to cope with dental problems and week gums, tarter and bad breath.

There is combination of several natural ingridients like neem . laung, majhitha.

NATURAL FLOURIDE instead the use of fluoride which is done by companies like colgate, pepsodent make our product more unique.

Our product contain Flourospar, ait is combination of lime with fluorine which is a natural source of fluoride.

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